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“THE STEVE ALLEN SHOW
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~ CHILDREN'S SPECIALS
~ THE MIKE DOUGLAS SHOW”
These programs, as ; well as the Westinghouse Broadcast News Service, are produced for local stations. They. were created.to..“enhance program ‘schedules, perk up: daytime offerings, com‘pete with. late-night TV. viewing, . or. give radio stations a. news: lifetine of their own. And they did the job. They’ restill doing. it. _ Now that they are ‘proved. successful it’s logical: to make: them available. on. a nationwide: level. ‘That’s where. WBC Pro-. gram. Sales comes in. . | » We offer. these fi rst-run, national-budgeted shows for your station. They deliy iver r audience, sales, and add substance to, any...
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program schedules. They have-range. Comedy, information, en
tertainment,: public affairs: They ‘vary. from:ninety minutes of network calibre, big star. variety: to five-minute. cameo films on
~the works of great American: artists.
Take a look at ‘your daily schedule. Is it'as versatile as it could be? The:need: for good. programming: is always ‘there. WBC: Program: Sales: will help: fill that need for you.
WBC PROGRAM SALES, INC.
422. East 42nd Street, New. York 19, N. Y. ry 7-0808
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