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RADIO-TELEVISION
——— a Continued from pare 2 26 Cunningham lashed. at. him. as 2 “mischievious young man” whose |.actly.d wings should be. clipped. He said | Henry created. mischief in his home’ téwn with the controversial television programming hearings. colloquy, was, raring
All in all, it was a gruelling ses-| tween | . amittee sion for Henry and. five other Comthe legal a * to; ywhether FOC had
the unbelieving subcommittee they
(R-N.C.) he said he couldn't: exe "Leevinger’s theories. singed |
y ) -| Rogers and his” ny
cided “how. much is too. much,” in| ercialization.
“But much. of the opening -day debate be-|
4 ten fer
— limiting commercials, it. would ‘be Ae the .Commission authority}
that | regulatory. agencies should |
a| “Who Do You Kit’ heeasting. the
WTOK-TV, Merion, Min etied CRS that gd Bet ity
}-stay ‘within narrow limits set: By} Negro
Congress.
|. While FCC was introducing some} new, if not ‘unique propositions and explana
tions, much of the braad“cast ‘testimony was a repeat off old ‘and oft-used arguments against | the « commercial curbs.
‘denied ero a: web | ern. atti in the south is ‘proportionately no greater or. less than: other r regions
missieners as they struggled. to tell! mercials.. In the midst of the debate, Com-|
had authority and should. d. impose commercial time limits,
[ of the country.
00 nll Television. and Tadie set sales. perked. ‘Up in: August, Electronic. Ie, Ryaa.! dustries Assn. disclosed. ‘Also. on the upswing are comparative elght-inontie sales of tv sels
But | with: 3,954,670 sold this year costrasted fo. 3,602,017 Tast.
JACK STERLING—a fifteen year favoritel jackis the reason why New Yorkers have. have started the: day just:a little bithappier for the past fifteen years: -Clients are mighty happy with The Jack Sterling Sow tool
“1S years of
THE JACK STERLING SHOW Monday-Seturday, G10 WHUDO 880M 101.1. OSINNEW YORK
| ove: on the ‘entertainment roster.
‘| mercial
t TLR nt: : . |. Sok Saks. scripted the comedy, | : and Harry Ackerman is. exec pro; |}. ducer, makes het {#
iberea rai
1, Saling, Kan BEPE, Pasen.4) eens oo ‘KTDO.. 7 ‘Toledo, . ‘Ore; -KELY,, “Corvallis,. . 1 Ore.; “and: KRPL,. Moscow, Ida. .
to 15,589 in “July.
; The. Second Annual International Awards: Dinner of the » Fewer: F, + Kennedy Jr.. Foundation at the Americana Hotel, N. | being picked up live and exclusively by WNEW-TYV, ‘N.Y. 4+ FV,° Washington, both Metromedia
will preside at'the dinner which will honor leaders im ‘the field. | mentat retardation.
ne and.: ‘John F...
i. fe.
stations. Pres..
ue
Jack. Benny wil be. toastmaster at. the dinner. with Count Basie
: Sapport | of New York's . statiens
t station, of course,
has. ‘been: extended from outright ‘f
‘educational ‘Station, WNDT, by the. com.
ee ‘Continued from page 2 | -}betk ABC and NBC seem. willing| —Eto. make: this -year ‘to qualify for) °
tthe GF. biz,
ABC, in .addition, it’s reported,
ft has. ‘offered. ‘General Foods the 7 ‘Tight’ to. take a spon: i ‘fin the third quarter of each year, f without loss of discount and with| out: jeopardy to its time period. re-} 1} newalrights. : |: | -While the network rivalry. for o ‘the business | is. * three-c -}nered,. the. agency. prestige stakes: fare pretty much ponfined to. but | Y&R. { Here, too, the ‘rivalry is more in4tense than usual: ‘Barry’s strong |-{preference for NBC, and ‘his dei-. | nite leaning: toward. exiting CBS, is: ‘¥unning. head-on into the equal determination. of B&B’s Lee Rich ‘to leave the GF shows on CBS. It’s. 1 Rith’s confention that CBS offers. |the best coverage and the largest
or-.
two agencies,B&B" and
to
: ‘programs 3 which, as he foes ) oot . /}negtect to-mention, typically rank | high in the. “Top. 15, ‘National ‘Niel-. f sett. rej
This. week,’ after -he had made a fool. assessment of the
either the NEC or: ‘ABC. schedules _[ or, ‘as: has been ‘traditional with | . ‘General Foods, to. avoid arguing .| with. success and; renew with Co-| ; lumbia_ once: once‘again..
SG’s Betwitchet $ Betwitched’
Holtywood, Nov. 42.
| committee. . : Rogers. (D-Tex.) asked FCC not te impose application fees until Con. gress. has: a chance to. consider the | issue.
hiatus:} 2
-erder,.
competitive: ‘positions, Jim Aubrey told Ebel &. Co. that CBS stood ready, -once | produce’ four segs ot of the studio's see) on which Frank Price: is .exee... _ ¥ | -producer.. ‘He was a producer..ea
: s | ehls series prior to: joining Metro..
chairman. "Walter
Th a letter to. FCC Chairman E. expected” to -hold |
next year on ‘his
| EFCC. from. "charging the. ‘Rogers’ asked FCC to stay thee feo. ' ‘to go into. effect.
Jan. 1, until. Congress’ acts. _
Rogers noted that the fee proposal is highly. controversial aid . ‘suggested “serious . doubt” that . ‘FCC ‘has ‘authority ‘to_ BSSESS the’
coin: from applicants.
of MGM-TV's. “The. Travels. ‘ 7 | Jamie “MéPheeters” . series, has ‘been signed. by Revue. studios asa staff producer,” ‘checking ’ ‘in. on: lot
last Friday. .. “Ingalls” initial assignment. is: te
“The: Virginian”
JACK |
_ America’ s fine after-dinner.
_ Elizabeth Montgomery will star |
“Tin: “Bewitched,” halfhoursituation: |] comedy. being. readied: by Screen{f ‘|Gems for the 1964-65 season. Bill |} 4 Asher
‘has been set to direct. the
Miss
series debut. inthe venture. Piiét | pole ‘Tater fits. -taonth. a
“ABCs. so AM
WBE, Radio, Syracuse, is affilia ; ating with the ABC. Radio network ,
| we : 5 wetter ‘is “owned by ‘the. First . : ‘Broadcasting Corp..
ABC Radio. has . also lined up|
Washington; . WISE, ‘N:C.; KZUN;. Spokane;
. a
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