Variety (December 1963)

7 work: “heré, *. . 7 any 90-min. nee Sylvania and: De, Luxe® eToys... ~~! feb yt oS“ L Wednesday, December Il, wie egemees nn , “vith his usual ‘flair; ter the dramatic: : x rack Paar ‘last. week C diss i: ae " patehed: a telegram to NBC president ‘Bob ‘Kintner, ‘his. sponsors. °: and some key:-newspaper tv editors stating. that he was ‘through... with NBC’ at ‘the. end of the season..He told Kintner that. al-.__.. though: his “contract ‘runs until '65he would waive all monies ‘in "* order to get: a-release from his: Friday: night 10.to.11 show and in’. ~ fact: would. remain off ty Altogether: if ‘NBC refused. to: grant him | wy the: release. Paar’s ‘action’ came within: 24 hours. after: Kintner decided to: re2 , Girl’s” ‘9:30° to 10: period with “That: | ‘2 Was.the Week That Was,” starting’ next: month; instead ‘of -expand-. ‘ites... place ‘the ‘pre-Paar “Harry's os ing the: Paar show to 90 ‘particularly since. he’s lea ing ‘his. hour’ ‘time -period on the Niel-" . _ -getis, despite. the “Harry’s Girls” lead-in.’ Also, Paar: referred to . a in the fact that ‘NBC had. ‘reneged on giving: him a ‘more favorable | “live: variety” formatting of. past | __| years. Last year, for example;.NBC“"Lwas-riding on ‘a week-to-week basis.| | with Dinah:Shore, Perry Como and |: Andy Williams. Como ‘now. is ‘only |. ae “apnursay nights 10 to.11-but NBC gave it: to Kraft instead: i... At any.rate NBC ‘is hopeful that, after: a proper cooling. off pes | lod, Paar will come.: around: ‘and. ‘that. a face-to-face confrontation a. oan will, resolve matters. “London, Dee: 10. . “Sinee ‘the: ‘formation : “of. the |: _ “pa Regional Television ‘Associa-| © tion, “which. ‘reps “all. the non-major: _? stations .onthe’ ‘commercial -net7 there’ has: “been | al “3.” noticeable-coming together of the]: wo Lsmall tv outlets from: the: Produc: c coyt pation. point: of view... .”a ". “Though ‘the: ‘éstablishment of. the = oy iriter-regional ‘dramatic... exercise, |. * : which]. _ '“Thirty-Minute. > ‘Theatre, " " saw stix : stations ‘eross-networking oe locally-praduced. half hour dramatic _ shows : (which ‘incidentally, :got national | netivork.. ‘showing. in’ ..the |}. end) had” its, roots.in’ days before “/BRTA, the general jdea of*regional. — cooperation’ in program: production: , has’ grown’ from. that’ Success to al a new ‘significance. « = “At the. ‘moment, TWwW ‘is ‘ing ‘show: Again, Ulster-TV: has called: on the news -units: of: the] | ‘other out-of-town. stations to sup} Ag: ply shippets ‘to a half-hour weekly |-:,: “*. program. called “Britain In Brief?’ |. -. ., Which it puts out in prime time. |. 2) But ° these: -tentativeinter-web We ‘schemes _are-expected in. the Rear (Continued: on page 3B), Aubrey Downbeat -0n90-Min. Shows Hollywood; “Dee.: 10, ” *Pelévision’ ’s. trerid . to: ‘90-minute. ‘series. ‘doesn’t: extend: ‘to. CBS-TV, ' James T.. ‘Aubrey’ Jr., :prexy of: --CBS-TV; ‘said: his: ‘network has no {plans whatsoever at this: time for| “." gny’-90-min. series for the “1964-65. ‘3. geason, “Frankly, we haven't seen | series “yet that:. we: “don’t feel couldn’t -have: been: done better . in. '60-min.,” he ‘observed,. “adding he feels most ‘of the. longies. are? pad d ed: swith: extraneous, . material. ~ “Asked... specifically “pbout “the | “Rawhide,” : since ‘there. have . been reports it. would: be. expanded: * to 90 minutes, Aubrey emphatically said. there are: ::o’such plans..“We: web’s * Naven’t a single 90-minute show on the | drawing-boards ° for. next ‘sea _-/ SON, " he added.’ .. ABC-TV. has. two. 90-inin: series, “trom: ‘Revue-—‘‘Arrest, and Trial,” | ABC TV's ‘The Object Is Trust’ Bemg Bounced t his: suggestion.. At. renewal time, if K new ‘game show, ““The Object’ |: With. Dick. -Clark* as -host,:is taking | itsbow: ‘on. the ABC-TV: "and “Wagon ‘Train” and ©. “The . Virginian,” on NBC-TV,. is: also from Revue. oot ~ABCTW Daytime Bin . TABC-TV's daytime, biz:is perking | oat ‘sharply’ with some $3, 000,000 in or-: “«. -ders ‘wrapped: up .in the.‘Iast. cou_:. ‘4ple of weeks. for the: 1964 schedule, a Heaviest buys, ‘ranging from. $250,"-'», 900°to $600,000; have been made by*|* such’ ‘advertisers’ ‘as Adolph’s | Meat*| ~ Sauce, Dr.. ‘Pepper, ‘Simnoniz, and. A. = Gilletis. : Other. daytime ‘scatter plan deals. “were madé: with ‘Nestea, Rubber-' maid, . :-Good-yea: Fr, “Readiwhip, ChesebroughPond; “Block : ‘Drug, * . Saturday: night:of, Jan.::4, it Wi. have ' Otto Preminger | as . «host. Art: -Carney, .once’ Glea-*:: : tion. pictures, . ” and “Gigot.’ ors -..+ ‘which. would. virtually. be a copro|= ‘duction between. TWW and-each:of |... . “ the other.non-major stations: which, | f ‘in turn, .are visited by. the: ‘travell oy : trying . “out: a quiz:show, ‘‘Celtic Challenge,” ‘Paar would ‘have. liked’ that, RB I OWN “It: ‘could. well: be ‘that, -with: the a . ‘| threatened: defection of Jack Paar | ' | from: NBC-TY. next . ‘season, Law-.| ‘Fence Welk may wind-up as the: ‘only regular weekly : entertainment | showcase to: carry. the “live”. torch ‘|-oneither “NBC ‘or ABC: in °64-’65.|... ‘That, of: course, would +e a com|. plete: reversal in. terms’ of: NBC's — | periodic: Williams gets*an every-. et ‘third-week : or -so. exposure. Miss.| “| Shore is: off: completely; Paar and ~ Gleason’ s 35th: ‘Anni. First: show of the: new. year _ forJackie Gleason on CBS-TV.> will . celebrate: Gleason's 35th: atini' in show biz. ~~ ‘Titled. “The: Many ‘Worlds. of Jackie Gleason,” :to be: telecast second banana, -will .. Others to: -appear,” | son’s” guestar:. -;either on.vidtape or film,.will ‘| David =| ~ Susskind; ‘golf . star --Arnold” ~ _ Palmer, Dina. Merrill, Audrey. _ | ce Meadows. and: billiard star Wile. ‘be:. “Arthur: Godfrey, . lie. Mosconi. ~..”. o * Also. to. “be included: ‘are. _ scenes from two. Gleason mo-.”: : there’ 5: some: ‘question’ about: “Price {Is Right”: Setting a ‘renewal :when . ‘| its: contract -expires: at‘ the end’ of —_ "63-64. season: “That would. — leave. Welle. alone’ to: “live”. things ‘ os Up. “The: Hustler, ” ‘London, Dee. 10. ~ Climbing’ Into its. péak.. gales. ‘| season,: the. commercial ' stations on the ‘jiational: indie: network ‘grosséd': |for the month ‘of October a: total. ‘| of: $29, 685,600 ‘in advertising coin. Some. $2,934 ,400° was. immediately | passed” on. to ‘the government ‘in: ady © | duty. , ‘Statistics : “ émanate: from ‘Media Records; Ltd." an indenen dents: {| monitoring | Service which. compiles | Sales data for agencies and adver-: tisers.. Organization further. reveals | that ‘among: the ‘four: commercial |: : ‘stations,. ‘Granada-TV . again set-the billings. pace, . ‘Tetaining: -‘for. the month ‘$5,625,200 from ‘its’ North| ‘ern, Monday-to:Friday . operations. =f ‘Associated. TeleVision,: which | Serves. the. Midlands’: during: the week ‘and. London ‘at the weekend, {took..a’ -handsome -. $4,793,600 in Octobér billings, just. beating ‘the | London. midweek ‘station,’ Associ-. :ated-Rediffusion,. which:earned $4,-: .667,600:.from’ time sales during the |: same. period: ABC-TV, major: out let: which beams: at weekends only: in.’ the. Northern © and:‘Midlands. ‘areas, . ‘the ‘month: ‘in. “question... .Srossed... ‘$3, 368 400. Guring | Ts;’ 99 daytime: schedule starting Dee: 30. Clark. will. also .remain as: emcee. of his: ‘Saturday:. afternoon. “Ameri: ean: Bandstand, ar “The: Object: Is’ will cue’ a re-| shuffle of -ABC’s daytime schedule |. with: “Who.-DoYou ‘Trust,”: hosted-|by: Woody . see Enle being bounced: Tennessee. Ernie “Ford’s show, now: telecas at: noon, ‘is’ being: moved up.to 1. p.m. ¥: amongst other oe time Snits. lias . D: C s F CC’ Ss. ‘Wavering’ First: As ‘evercommercializing. His suggestion was opposed ‘out-4"° Lright by CBS attorney.Samuel. I. | | Rosenman and: to a barely lesser. ‘| degree by: NBC: Washington legal 'seout Howard: ‘Mounderer: ‘McKenna .said) NAB: would. ‘still’ of -prior' ”l'Mitch. Miller alone’ have: been the -week-in-week-outbasis. : It's ‘season . for’ topicalities, ‘there's . still: the’ ques ..|-tion whether. itll: .be around: “by: next” ‘season -or ‘given exposure |." “| when. the fall-curtain goes’up (dur| *; ling the: heat.-of ‘the election: cam|. ‘| paigning), And. “DuPont: Show. of |. the Week”. will be’ Boing oft after, | ais ‘Season. . As. for. ABC: ‘Jimmy. Dean: Jooks'{. 7 doonied after -this season..: Jerry | ~'| Lewis: exits: next. week.. His vaudeo. ‘| replacemént’ show ‘is: designed only: as. an. “interim — showcase. ° .And “ "I’ve “Got: A_ ‘Secret, ” “What's elaborate. Burbank. studios: (on the Coast) . -and . the ‘Brooklyn ‘color, studios in the: east)? we “Black Weekend” spanning the “prime: time periods’ NBC stuck |” _. morialconcerts by. the. Phile| _. deélphia:..and: New ‘York -Phil-° | live. torchbéarers: this: season on = r. ™ Pater awh ha Teal | un | A 2 Po pan away. ‘with. the 30-market .‘figured. this will. be. the last ia “Sing Along,” : what | ‘| with ‘its: depressed: Tatings, There's 1. | been. some talk-:about: reactivating | ' -Andy’ Williams -next.. season: .on a}: “| regular. ‘weekly. schedule, but ‘this.| [is uncertain .at the moment. And,'|". | too, & lot can happen: betwéen now) :}and °64-’65 to persuade. Paar. that ‘| heacted hastily. As for “That.Was |°¢ ‘the’ Week That. Was” live half-hour.| ~ Sour Notes cos “the. ‘moral of this. story ‘fat 7 “aon't’ concertize at: a time’, | When . vthe . “people. . enave. : straight: hard : news ‘during: Z| “period. of national emergelicy. . “Take, for example, -what happened. * -ty “crash coverage”: .of -Presi-: -dent .Kennedy’s assassination. During. the. Saturday-Sunday . with. the news. while. CBS de-... voted: a ‘total of three prime: “time” ‘weekend.: hours to .me-. harmonic: ‘Orchestras. ‘NBC. : 7 ‘Nielsens.; Then on the ‘climactic Mon-:: : “day, the ‘day ofthe funeral, °. ‘CBS: stayed “with | ‘the. news;:. NBC carried a prime time ‘In’ ’ Memorium” ‘cért.: Result: (CBS walked off with. the: ‘Nielsens. * | Health Fraud’ Cues $16,000, “i ‘Libel Suit Vs. CBS. has’ been filed in Ne Y:: Supreme’ ‘Court’ ‘by ‘eight “doctors. against | CBS,’ the. Armstrong °Cork Co. ov Talent Associates-Paramount,. pro| ‘ducer Robert: Costello: andwriter. ‘Harold: Gast. “Action: ‘involves .the. March’ 27, .1963, episode’. of. “Arnistrong. Circle Theatre, " titled | “+The. Health Fraud.’ “ . “CBS, : “On. the. other: hand; figures . '.. [tobe swinging on a live tape basis; |} as witness the scheduled return. 1 of. ‘Darniny: Kaye,. Jackie Gleason, Ed ‘Sullivan: and “Garry -Moore. Plus, On Brit ¢ om] Net jof course, ‘such: _live-taped items. My: ‘Line,’ “Candid. ‘Camera, *" “To: ‘| Tell. the Truth”.“and “Password.” | Dimunition: ‘of. live’ ‘showcasings ‘on’ NBC. ‘Poses the: very expensive” ‘question:.:. What. happens: to the |: ‘Thedoctors ‘are. seeking: $8,000,000 ‘in libel and $8,000,00 in punitive .damages. . They charge that the defendant described: a form of ‘therapy .on’ the show. known. as: “ultraviolet blood: irradiation” and represented: itas’ “fraudulent.” It ‘is: also :charged that the : program ‘represented medicos ‘who. employ the: treatment. “as. “quacks and. crooks.” a Plaintiffs. lain: ‘that tha © ‘treat meiitis -“‘valid.-therapy” and: that it, has. been ‘successfully used” in. _{Continued on. page 42) os : Washington, Dee. 10. AS wavering. -FCClistened Mon-’ ° day. (9).‘to a: string of. arguments for .and against ‘its. Praphsed com" | and | erally. quiet. | broughtouf, was the solid network} | resistance : tor -any Commission ac “mercial | time limits, Also™ “wavering, the: testimony tion ‘On commercials. “The ; ‘slightly. ‘by the. proposal -of “ABC's ‘Washington © attorney:.:James . Mc ‘determination: ‘of whether’ a station control and change the. codes under a -station: didn’t stay within “code ~. {| mercial: ‘policies. McKenna pointed | ‘to. the. ‘code’s. flexibility. ‘and ‘said | his. proposal would avoid: any scent. _which: are in. FCC's blurb ~ “carb ” concept and said He: hasn’t seen a -restrains inherent -Suggéstions..-: Rosenman: ‘opened. his 4estimony by saying’ he. disagreed . with the:| ‘ABC ‘proposal..: -NBC’s ‘Monderer. “averted. he’ did ‘not. oppose the proposal butsaid ‘sveb’ unit. was: wentea Kenna who ‘suggested ‘FCC. rely. on: “NAB’s . ‘code -for .a..renewal-time. ‘| for Better ‘Radio and TV:: . . . Backed: up. by. 29pages “of 7 “Curb That Blurb’: ‘might. do: with ‘it. “AS the. ‘Webs: tet] ‘loose. their. volley | of criticisms to the proposed commercial curbs, FCC Chairman.. E. “William ‘Henry. other advocates . were gen Leading. “the. | "questioning for | FCC. was Commissioner: Frederick } Ford -who. used:. his questions to | buttress ‘his’. arguments. against. the commercial limits. FCC did hear. some ‘voices favor ing ‘the. curbs. Leading the: pre| curb. group was Mrs.. Clara. Logan of, ‘the. Los : Angeles: based: ‘Assn. statistics, ‘Mrs: Logan: said four Yadio and six: television ‘stations in “Los: Angeles ran 1,331° commercial | spots in’ 87. hours ‘from ‘Nov. 26 Dec: 4: “She. ‘also pointed. to Other. Los : “‘Angéles. stations . which ‘she. ‘elaimed | ‘excess of. code ‘limits. time. limits, FCC would” request | © further information about -its com _ aired commercials: . in Also: speaking: ‘against: excess | ‘commercials were ‘Steven Finz: of | the League Against’ Obnoxious TV: Commercials. and Richard Nico-| emus ‘of! ‘the: National. Recreation | Assn.” ‘Finz * advocated ‘the. _ magazine Station he. could ommend for: its commercial: policy: * Nicodemus: ‘continually referred .towhat: he: called the .“repetition | | syndrome.” hee Tight abject to what. FCC a . Pointing to com~(Continued on. page 40) _ | Editor, Vaninry: 2 ‘1: No‘one can detract from the very: Tcommendable job radio.and tele-~ on-. ‘that..” fateful networks, the stations, ‘individuals involved. It was, totally * | commendable -— except ‘in one in| stance. It is that instance to which | I-address myself and, I hope, the |don’t ‘think Lee « lwould have. ‘been not. where he was and -as he was—. ‘company allocated: -, I ~ Philadelphia. vision performed during the period. following the assassination of Pres. ident Kennedy. It was a tremendous task, performed in the public. in-. terest, and it required a lot of self. less expenditure on the part of:the ‘and.. the. entire industry. _ _ Despite the brilliant: ‘mystery the ~ | four-day . “coverage manifested. in | jthe areas of engineering and pro-. duction, the ‘ultimate question al| Ways remains the content—the mat| ter: to be: communicated. For if { television and radio were invalved © jin. communicating: ‘the details of the President’s assassination’ and | burial, they. were also involved in -| the murder of Lee Harvey. Oswald. ‘90-minute. -con-° They. were, I'm afraid, more than just a little: involved. 1 personally farvey Oswald led—at: least |-without the’ role played by the | Felevision and radio industries. “The: primary. responsibility for | Oswald’ s-movements lay, of course, 4 with the: Dallas police; and most | specifically. with the Chief of Police 1 of Dallas. But there is.a responsi-. bility .ip broadcasting, too, other-" wise we'd: report the “winning number” in our: daily. newscasts and provide other public : Services not ‘-now generally provided. A $16, 000;600° libel-damage sult a © think that the. television and yadio. industries were. and are ‘ac-: -complices: in the murder of’ Lee ‘Harvey Oswald. If that seems a startling statement, look back: over. the facts. Public notice was.given -by. all. ‘media~newspapers. as. well as radio.and tv—of the assassina‘tion; ‘but no other media can function so quickly as radio and tv.. None: except television . combines the sight and sound of the mement. ‘of history as it happens. After: ‘public. notice ‘of the event was giv ‘en, public attention was drawn, without interruption—without commercial interruption, without program. interruption—to. the events | involved in the: arrest and accusa-’ tion.of the alleged assassin of the America. His face and being were. ‘shown—again and again and again. Everyone was careful to keep. the ‘key word ‘alleged. No one opened ._ | himself to libel. But no one. men| tioned anybody. else, either. Both ‘radio and television are | powerful. media: Iwork for a television. station because I think tele. “| Yision is the single most: potent. {force for: communication. As I re-. j-call, a minute in the “Tonight” (Continued on ontinued on page 4 42) ert Video Budget for Mattel Mattel. Toy Coz is-Jaunching another heavy network tv campaign next year with a three-network buy totalling: around $4,400,000:.The toy -$1,300,000 apiece. for CBS-TV’ and NBC-TV | ‘and $1,800,000 for ABC-TV. Unusual part of this three-net-work buy is that all of the coin is ‘concentrating on each of the web’s Saturday.-morning block ‘of kid ‘Shows, giving the toy company. full coverage of the market. It’s 2 52 week ‘buy’ _ Starting» -early next. ‘spring, Louvan’s s SC Pact “Norman. ‘Louvau has been -given.. a, new: longterm pact as ‘general ‘manager. of station operations for. | Screen Gems. . Louvau, : who. supervises SG’s. stations © “WAPA-TV, San Juan, Puerto Rico, ‘and KCPX, Salt Lake City, has held this spot sirice 1959: As part: of his. assignment, Louvau ‘recommends: the. acquisition of ‘tv. ‘stations ‘to. SG’s board of direcVtors, -President: His name was flashed to .-¢.. ot