We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
NBC Television i is not the only: network that designs : a program schedule fora wide} range of interests. It b. is not the only network that unhesitatingly inter:
| rupts the regulz “quent programs of special significance. —
For the NBC Radio network does these thingy too. : .
In more than 33. hours of weekly service to nearly 200 stations, NBC Radio reflects the responsibility
and creative excellence of its T V. counterpart.
Its news coverage, for example, is furnished by. the Bo, a
same, award-winning. NBC News team. Chet “ Huntley, Frank MéGee, Edwin Newman: and Martin, | i oo Agronsky : are among those who: contribute to more ea than 150: regularly scheduled news and information _ ‘programs. each week (more. than any other: radio a network) . In addition, more. than 200 hours of speae
cial programming have been devoted to coverage of
leading world and: national news developments s so : oo
far this: year.
NBCRadio suniqueMor onitor wrentertainsandinforms S: the nation’s weekend listeners with its diverse. parade of music,. comedy vignettes,. sports. events, interviews and around-the-globe special. features. .
Wide. acclaim’ has greeted. such imaginative programs as Experiment. In Drama (Se «splendid. ex. amples of the.skillful use: of‘xadio "N. Y. Herald
Tribune) ° and Toscanin—The Me an: Behind The
Legend: Ce 48 program indeed worth: listing as. a
radio special’ —N. ‘YY: J ournal. American).
Broadcast. annually by N BC: Radio are then nation’ : oe ; leading sports. events, including the World Series, : the Rose Bowl, the NFL Playoff, and the National...
Singles tennis tournament from Forest Hills.
Rewarding as all of thisr may beto listeners, itis just ns as. pleasing. for sponsors. ‘That’s “why—year after. year—they: spend. more advertising dollars on NBC than any other radio network. Orders already placed for 1964 are running ¥ well ahead L of 1963's record
breaking sales. pace.
Obviously, the achievements of. this “ ‘other net : . 7
work” are quite sat is ing to us. But, to be per candid, it would be more than just. J
a bit: embarrassing if NBC couldn't | operate a radio. network. suc cessi ly. .
Thins where the wile er tard.
a’ broadcast schedule to presetit fr fre| |
Ne . o . cog
PARTE ey ere tes
“ a . : ro
ae feet ’ .
. “oy oo eit oa . toe ker Ar ymcnct ser reonteeniee: Tce ember a Cae
a oe eae oo? oo ol tae . . a oa 2 . . eterna ST Ce eet
ve tet te, 5 a soe s oo ys oo re _ fot a wed sort . 4 . tote soe . , . te fe . . et 7 _ . : _ . . . toe . a . s . “ : . . . . . ote . : .Looe . teh ' tee . . : ‘ . et ee te tlt nc, fone aw" Toe eam ace La ty etn ae area neg ang aa =” o> ee tgs raf ©. rrenen eres bet on,