Variety (January 1964)

"Demanded ; f A PNABY $ ere "Florida ¥ Washington, ‘J. an.-.28. . Ratification. andreflection are: on the Sarasota agenda:of the NAB Television and Radio Boards this} ~ week. . Toa: be ratified: by the. tv Board. of Directors are restrictions. “suggested. last “week. ‘at. Miami Beach by the TV Code: Review |... ‘Board on cigaret advertising and 7 piggy ‘back commercials, recommendations: *issued. gie subcommittee and for ‘bolster ing code. aceeptance among sta-. = tions. on Friday, ratings; research | _and |‘LeRoy Collins. will be topics for discussion... At Miami: Beach, the PV. Code ; Board went part way to meeting | Collins’ demand. for banning the butt. Pending final Federal] Trade Commission action, the nine-mem-:|. ber board. voted ‘unanimously ‘to, crack down on. ciggie ads. appeal|. ing to children or claiming bene-'|. fits to good health. The TV Code. Board: “also. moved | ‘to define | Piggyback © commercials : and -require. that. all ads. compris-. ing a piggyback seg be counted as ‘separate ‘commercials. under. ‘code time standards. . The Board. recommended. 4° pro-. hibition “against scheduling ‘more. than. three. consecutive | ammounce-. —ments of any nature during prime. time. | The. ‘ plegyback ‘action. was “also unanimously approved. by the: Code Board. The TV code ‘folk. prefaced. their provisions saying: “It is apparent. that there ‘must bea reappraisal ; of cigaret smoking and -cigaret ad-' vertising. in the overall. fabric .of television." “ The Board expressed. “particular eoncern” with | ‘the . effect of tv. advertising on: juve smoking. ever, that the ciggie manufacturers. -alsohaye ‘some: responsibilities. ‘In--} vited: to appear at the Miami Beach t. _session,. the .Fobacco « Institute: and “reps from. the:.six largest. cigaret advertisers all: declined. They averred | they shouldi’t be! come: involved of the. broadcast industry... The Code Board advised amena: ing the code to read:. : “Care should be. “exercised. so} that eigaret, smoking ‘will not’ he: ‘depicted ain: a@&. manner : ‘to. impress, the youth of our ‘country. as a de: sirable. habit worthy: of. imitation,” and, “The advertising of ‘eigarets. should: not. be. presented. in-a man -ciearct. smoking -. promotes © health | or its. important .to personal ‘de-! ve lopment of the ‘youth: OF. our, country,” proposed: amendment. prohibiting | cigaret endorsements ° ‘by big. names. The Code. Board appointed: three |: of its members to serve. as a ciggie |. subcommittee: andcooperate with | their radio counterparts. . Selected. were Douglas ‘Manship, WBRZ-TV, Baton: Rouge, La. Roger, . Clipp, (Continued. on page 49) a9, owe a tara: : Metremedia Junketing Newsmen to Europe On . Operation: Sckoenbran _ In line’ with recent signing: of. David Schaenbrun as world affairs. “correspondent, “WNEW Radio, ‘N.Y. and other Metromedia. ‘radio out-. lets are transporting 20 U.S. news parerman~to attend French Presi|: dent Charles DeGaulle’s. press con|’. -The U.S. group will -be ‘the. largest: sin-| ference. in Paris Friday .{31). gie delegation at the ‘De Gaulle question-: nd-answ er: session. Schoenbrun has also arranged: al: special briefing. of the U.S; . group by Charlies: Rohlen, U.S: Ambaégsa-. dor. to France; John Tuthill, the us "ambassador to: the Common Market. and Jean‘Monnet, © -re garded as the. “Father of the ComThe. group of. U.S. men Market. * newsmen. will also. fly. to: Vienna as. guests of the Austrian. Republic } with heopla ‘set. at the: Schoenbrun: (get it?) Palace. : | Sehoenbrun’ Ss. Feports.. are. ‘aired’ daily on WNEW Radio and the five’ other Metromedia. ‘radio. outlets. RADIO-TELEVISION _ ‘ment ‘that .also: ‘named. Drug Re‘search Corp. ‘and its. prexy John |) /Saul Miklean and the. New” Drug |. Institute and. its: “Prez, Arthur D. |: | Herick.: : “through: its” Handling 0 Of: a$10,|: -‘Tablets,.calls: worthless: diet: product. The} ‘Brooklyn grand. jury. that” handed ; media. .Thagazines, ’ . The Board \.added, ‘ how-: fraud. Cited. a“: carriers ‘of ‘the. ad | “along with Look | and Life: mags, 5 \t se "Mirror. ‘and: several | other in: self-regulation ; ‘stringent diets.: The. ‘drug: firms “medical” doctor. | change the ‘conclusion of a clinical. Jets‘? to. indicate . A, favorable Te-. ner*to convey the impression. that) sult. | Agency cand ‘company’. indivieu McGanrion: Man. of Year: . Sarasota,. Fla., Jan. 28... . Don McGannon, ‘prexy ~ of if “the. Westinghouse ™ -Broadecast.:: | ing. group,was named’ ‘by -° NAB’s board here’ as recipient Ao of this.. year’s: Distinguished. ) convention Chicago": April. in’ ‘Previously. there had ‘peén os be given posthumously ‘ta. late’ ' Fraud Indictment wey Ror. the first. time. in: ‘Madison on ‘an. .ad the . fraud ‘in ‘a 58-count™ ‘indict Andreadis and ‘its “chief | -chemist.| ‘The’ ad’. agency ~ nanied 000,000: campaign for © ‘Regimen:|" -which -. the * indictment: down. the”: charges : said: that .the involved —— newspapers, ‘radio. .and. :tv-——were innocent «victims. of ‘the . alléged | were -the. CBS. web show, “Keep NBC's '“Today, ”. > and. “American. Bandstand,” ae the New. York . Daily“ ‘News ; -and | ‘newSpapers. The grand. jury. said. that. tv ' blurbs showing Regimen. : “users jslimming: -down ‘from . week -to Laveék “were -phony,.. that actually: the. . Persons .: on view . were On. were . charged © ‘with . inducing. at to test. he ‘had. performed ‘on the tab | als involved ‘eould. receive’ .sen tences ‘totaling 266 years each, ‘and ‘BURKE'S LAW AS | ROT BRITISH. ENTRY | earae’s: Law,”the. Four Star-. ABC-TV. gumshoe series, ‘has-been’ renewed by. the . three.’ ‘commercial | webs ‘im. England, ‘Granada, Associ a ‘ated -Rediffusion and -ATY, which {last . August . ‘bought: the first 13}. ‘episodes. . show, © Since . the: ‘show, starring. | Gene. Barry : ‘as. millionaire .detective,.. hit -the ‘ British: -airwaves it. ‘has consistently. ranked high in. the ‘ratings. “Sale’. was. made: through | Manny. Reiner, veepee and. general |. manager. .of.. Four. Star. ‘Television’ International. Canadian Tapped Is” Steve -Allen Producer | been ~ signed-”.-by : of the. nishly: 90-minute’ “Steve: Allen: Show,” wood. He'll. start Feb. 1, working ‘under. : [Chet | Collier, ‘the show’s exec. ‘producer: and. ‘general | -‘man{| "Par -Dewspaper : ager “of WBC Productions ‘Inc. |.past 11. i “Quest” | Allen series. . “| ‘Service Award. ‘The award will yf. Up for Radio Board action are |. “be made at the NAB. national. » . earlier || this month by the Radio :Code Re-' ; view. Board ‘for. establishing ‘a cig-. |... : “reports. that the. award ‘might “alter ‘and the drug ; firms: could be: fined Rejected .by the: board was. up to $175, 000. oe a ‘originating... ‘jn~ ‘Holly Duke: has: been with CBC. for the. years, . working:. on the} program. among: -others. . 1He Feplaces’ Milt. Hoffman on. tthe i ae of the, creator, Howard Garis. a | | Fe Now Wants to Know: “Ave, history; :a: Federal: indictment | ; last week was slapped” agency: for fraudulent campaigi|. ‘ing. ‘Kastor, Hilton,’ Chesley,. Clif-| ; | ford. & . Atherton -was accused . of ot hee 7 What ‘Are You:Doing To Meet Community Needs? | "Washington, Jan.28. : he heard April 23. |: The “application -formchanges ‘| resemble’ those ‘recently: -Pproposed for-. television applicants. On the -pnew: forms, applicants would have“+ to tell: “what. they are. doing “to “ascertain the. audience ‘needs. and} interests: of their communities, and -|the ‘manner | in whieh. they: are "| meeting. them.” _ On Diet: Product | renewals, transfers of control -and |: ~House correspondent, effective Feb. 15.: Pierpoint. will ‘cover. Congress’ : : Paul: ‘Henning,. creator of “Beverly 7 These regulations asked:'on-forms for. new Stations, Deadline. for: requesting ‘time. at tbs: oral. argument is: April’ 1, Pre-Testing Of Brit. Tvs sii AM la Schwerin | London,. Jan. 28.. would British. television ‘program. |. companies: ‘be prepared to:‘raise the ante. and pay.more than: the nor-, {mat going. rate..for_.an imported series if there was-a ‘built-in’ guar“antee of: high.: ratings? That. ques-. tion, ‘so far: ‘unanswered, is behind. ‘the ‘thinking: of the. Schwerin -Organization in Britain:in: contemplat-: :ing the introduction: of a: new 7 sam=_) pling: ‘service. * Currently, Schwerin is eonduet-| ing anextensive: reséareh. survey : On. behalf. ‘of Associated: Television. |’ in*:a. bid__todetermine -the | ‘ingre-:|_-dients. that:. contribute . to. -program I success: That survey, using. ‘a-Sam‘ple. of. about. 1,300 heads, ‘is. ‘being, ‘carried out at: private. theatres: ‘in. London..and Birmingham,; .and_ is. also analyzing. audience: réaction to. Indeed; . preliminary. -eommercials. results’ indicate’ ‘that. the: .commer Cials form..an integral part of ‘indé pendent: television, and are among the contributoryfactors-‘to the success ‘in the. ratings: ‘battle “versus the BBC. “Extending the experience already gained, “Schwerin :analysts. ‘believe: |. ’ [they-can offer a. valuable: service te | .{ American programmers. who haye | +-series: available. for the British. net|. works... As the ‘continuance ‘of’ the :14%6 ‘quota. for imported program-: ‘ming’. Keeps: ‘Britain-. aS .:a: buyer’s market it is felt that there: are ob|. vious advantages: to. ‘the peddler“whose .. program ‘goes’ through. the. is. given: .a thumbs-up .’ verdict,:: which would | Songs’? is aw GN-TV’s installments :in‘ the series that the ‘station produced. itself: Josh. White, . Ron Eliran, Theodore Bikel,-the Village Stompers. and Quintet. Olympia _ are featured... ‘as. pianist, for the old. soapers. and latterly. as head of. the music library, “Irv Kupcinet ‘is working. on a pair of WBKB ..-. “Home Again” specials, one on Ben Hecht; the‘other:on-Carl Foreman.. ~~ sampling mill.-and... ease. the task ‘of negotiating. a-netWork dea]. On the other hand, it is a [believed that not too much would. The UK. “webs have « now put|'be: lést ifthe sample test showed: = chased 32 episodes. in’ all,..covering | |the entire year’s production | ‘of. the’ ‘only. Jukewarm: approval, ‘aS. prices could. hardly . be expected’ to. fal) below..the. -presentlevel, ‘and there is always the. program: buyer around ‘} huneh. who is peparee to play: his. ‘own. “FEC: “plang: to. revise its. Tadio, | “Little. Moon ' ‘of Alban’’:. ‘new. ‘stress: on what. ‘broadcasters. _|-are: doing’. to learn. their commun-. : ity’s. Aistening needs, : | Oral ‘arguments. of. “the. “revised. at li tion or i} Tee Q Pres. John F.. ‘Kennedy. on AM: and PM applica 5 nf ms" Ww. i When ‘both boards meet “Jointly: ——— \Ad Agency Faces. week: of Feb: 3: ““Today’’. ‘Monday: (3): : |. Blair is from Yemassee, S. C. ADL. . would... “be hanges in existing station. major ane + | and: political election: campaigns. . | Hillbillies”: and. “Petticoat Junction”, gets into town Saturday.(1). . | Freelance director Nick Webster. helmed upcoming “Twentieth Century” a “Liweweeks at. the Sportsmen: Show. -at-: ‘the. Coliseum. TV. “FV. pilot, “New: Faces’ . loaders. ; . gO. with. “WJJD. as head. of: “sales” development. «. ‘retires on Feb. 1 .. _ . leaders to raise funds for the restoration of Hull Housé :: _Wesinento, January 29, 1964. "Fae at) ‘lin ‘NEW YORK .. ns 7 _ “WNBC-TV: ‘station manager " peter ‘Affe ‘back at t hig desk: after. a Week: fleet [of managerial skull. sessions. with other network execs'in Absecon; N; J.2°.0-" “Vet. New York: flack Tim Marks (Burke & Corbin Assoc.’s) ankles for Alfred”... | L, Plant, Block. Drug exec, named ‘chairman: of the National. Academy. a Of... ‘Felevision. Arts’ &.Sciencés membership’ committee. ‘and ‘board of | “governors, New. York. Chapter: . Gene -Aceas;. Leo Burnett: agency, ‘cOn-... . | tinues as membership co-chairman . Ft. Lauderdale, Fia:; where. -he’ll continue as.a press agent: . named chairman of the N.Y: chapter's speakers bureau: Redmond returns from ‘Europe.Feb.:12 for roll in. Hallmark’s. telecast, . Gary Lockwood winging back. to. Coast: after : ay. promo. ‘Visit: here®. .. Jack Lescoulie vacationing in. California. _ Eileen’ Bréinan. of. “Hello Dolly” sings on NBC’s. . two-d “That. Was . The. Week “That Was” Barbados Radio : ; -..NBC has: assigned Merrill Mueller. to. cover Gov. f Rockefeller. in: his. ‘ quest. ‘for. the GOP. nomination. ° mat ‘David Susskind on. Sunday :(2) wins a special citation ‘by. the “Antis me Defamation League: of..B’Nai Brith: for :“East: Side; WestSide.” “ADL ~ honor cites. the: Georgé C.. Scott ‘series -for. “bringing the méssage-of . democracy . ‘to the :American. people,. Dore Schary acts as the donor‘for Carol Channing’ visits. Helen Hall on. WCBS ‘Radio’s: ‘!One Womans’ New. York” this week... ..: Eli Wallach: compares. British and: American actors. on. WCBS: Radio’ Ss. “Norton. Mockridge showtomorrow:. (Thurs:)... . Dan Rather replaces Robert. Pierpoint: as:'CBS News White: 1 program ‘titled “Man With a Mission:. Dr: Howard A: Rusk:™... .:Mel. | Torme of the. “Judy..Garland. Show” to. ‘Toronto Saturday. (1): for ‘pa: S00 Y. Feb. “10 for -. i Morey © “Amsterdam. of “Dick: Van Dyke. Show”. to: entertain: at Harrisburg, ‘Pa., ‘Chamber :of-Commerce affair Feb: 19: | Radio: _affil relations, off ona: ‘two-week sduthern. swing. . Lassie and his owner, Rudd. Weaterwax, arrive in N. Y ‘Martin Brandt. into N. Y.-(after three. years -onCoast): for “Camera . David A..Greacan named station ‘manager Of | Three” ‘appearance , -WNHC Radio, Triangle’: s New. Haven outlet: . Stanley Parnas ‘has — been named: manager of the. special products ’ division of MGM. Telea . ‘studios while: Robert -L.. Fierman ‘has. resigned as ‘the company’s sales. Manager... ...:, Robert Chambers: has ‘een. upped -at’ ABC Radio’s: sales. staff and: Paul Pearson takes. over: the job: of. manager. of. station clear-. | ance... . William N.-Farlie ‘Sr. named director. of management: develop‘ment. at. Group Wee engineer . . : John Michael Lewandowski steps up. from chief. accounting to~ controller. for, ABC Films °..”.. .. Corinthian ‘Broadcasting awarded its: ‘annual: ‘public ‘service programmiig. ‘palm to. WISH-TV, indisnapolts for G-String... Strugglers, banjo septet, tapped by producer George Schlatter-for ABC-. =: .WNEW Radio's ‘William B. Williams | joins ‘its-‘mental health documentary, . “Tomorrow Is' A Journey” the “To. ‘Tell . ‘The: Truth” panel for week’ of..Feb.10.:. . Richard G ann Wozniak managing the new. Detroit. office: for: “ABC Radio. « IN. HOLLYWOOD . Red ‘Skelton’s: director, ‘Seymour Berns, was ; named by the: guy. ‘as te — “ rep on the state's. Art: ‘Commission .. bid for a pay-tv line to his home but his old buddy, Tom Gallery, sports: ~ ‘director: of Subscription TV (Pat Weaver's. outfit), wasn’t: taking. orders ° “yet. Gallery. hopped’ to. Miami to make an. offer for the:home. ‘games: of. the. Frisco: "49" ers and L.. A: Rams, which ‘are blacked. out to: the freeae Hal © Humphrey, : tv. syndicate columnist, flew. to.Sydney, < ike Stokey ‘has ‘a’ ~ : ‘syndicate deal for “Stump. the. Stars”. ‘to’ keep. his: String. alive. ‘His -charade game. has -been airing’ -Gonsistently. ‘since: 1947 | ..-.Geoff: .-Edwards moved -up’ as program director ‘at. KHJ_ Radio . ’-| Welk gets his. old 6-7: p.m. slot back on the. Coast next: monith. ‘Elsewhere \ it’s 8:30. . ‘Bros. Plant in. L. A., which is one way. ‘to influence a ‘Sponsor. Australia, “to. closé'a deal with: TV News. . Lawrence . MGM-TV’s ‘pilot of. “Mr. Solo was shot. around the. Lever IN CHICAGO. --/. WGN ‘bossman: Ward. E: “Quaal: turtis upon: a : WBKB. public service ‘spot. as: spokesman. for the Better Business. Bureau, which he chairs”. ae -here...After the message he*thanks.: WBKB for its gift. of the time. Joe. Sauris, formerly with. CBS. News, has. hooked.on with: Bill, Corley’ i , NBC. News ‘shop: here . WAIT. sales Manager Mike MeNally ‘quit to” “Howard Shepard. resigned as’ business Manager of WBBM: ‘Radio and-is -suceéeded : by Jim Hanlon (not. to: be confused with -WGN’s proino manager) who transferred from CBS Radio in: New. York... “A Few Folks and Their’: “Lively” Arts” entry. this: Sunday. (2): one of a few: ~ . Howard. Neumiiller, who has spent 33 years with: WBBM’. “Incidentally, the station has‘a chapter on Red Grange ready. ‘to roll but, * oddly, :-¢an’t Tocateany footage: of: Grange. carrying the football... .. °. 1 WLS has ‘started: a saturation: spot. campaign using. voicés | of community. _ Art Mercier ~ TGs. recovering from:minor surgery at Passavant. And WNBQ-WMAQ. pr. Deke Heyward Set As | signed” “as. writer ° for the. “Unele Wiggily”. ‘Series going: into produc-. tion ‘under: the. Jayark Films ‘Corp. ‘Dav “Duke; «a: producer for the | banner: withDuke ‘Goldstone : as | Canadian Broadcasting. -Corp., has Westinghouse. . ‘Broadcasting . as the. new ; producer | production: veepee: : ‘column: ‘in: the ™ Newark “45. 000. 000 : copies. the series. ‘from Roger. Garis, ‘son ‘ing “social club’ acts from. all over the country... of “Beverly: Hillbillies” . on TWW, that.the station. is now running. repeats ‘in: the same week « j beck. ATV 1964, out. on Feb. 1, will this year get distribution’ in the ‘BBC-TV vehicle “The .Four. Foot..Nine: Show: ”* “Also featured ‘is: Tsai ~ a ‘Heyward has ‘a ‘string “of: kidvid Oy ‘BBC Radio ‘abandoned all its ‘programs. ‘spetially designed. ~ credits and. was producer-writer On. the Dick* Clark. dance: ‘show and a writer: for . the Garry “Moore. show.“Uncle Wiggily,” ‘which. started as. Ssjadaily: Evening. News in '1910,. Was a popu-: ‘syndicate . featire. and, in? book form,.sold ‘more than. -Chin -. point”... 3 “show: “The | ‘Human Jungle” rolled: at’ Elstree. studio ‘on Monday .(27).. ‘Herbert Lom. stars: ‘Blackpool (top local, holiday ‘résort). from: ‘seripter..Allan. Prior -: a manager Dan: Anderson: is ; taking it slowly: after a bout with pneumonia: ~ ‘Uncle Wiegily’ Scripter | IN LONDON . "Louis (Deke) Heyward has. been “At. a time. when ‘the Weat: End ghews § signs. of: of. reverting 't to music | hall: ‘entertainment, BBC-TV is mounting : ‘a new variety. series ‘exploit. . Such: is the success ‘Independent: Television Authority’s: jand. TW3. ‘talents: ‘Roy Kinnear and-“Lance ‘Percival. set’ for “a new for children: because ‘kiddie. audiences have ‘diminished. to: vanishing: ,. Second series of Julian Wintle’s and ‘Leslie Parkyn’s psycho. . ABC-TV ‘commissioned a. trilogy of plays about Granada-TV, ‘which. is. in the receiver-rental’ business in, the North; ‘is. : to exterid ‘these activities. to the London area with a chain of. 35 stores © Jayark .: prexy |’. Reub. Kaufman’ got: the “rights: to. . Associated-Rediffusion organizing | ‘a stills. exhibition in connection with. ‘its “Freedom. Road”. documentary which deals with. ‘American © Negro : freedom: ‘songs. . vO “(Continued on. page. 350), : John Eckstein: of Wexton -Co., °° . Actor Liam.‘ :. Marshall Jamison. named -producer-director of. ~ .NBC-TV’s. Frank Blair awarded *. South. Carolina’ Broadcasters . Assn. Good. Citizenship ‘Award for “1963... : . Len. Probst, ‘NBC’s: man-on-the-aisle, aoe '| Speaks: before’ a Unitarian group: in: Montclair, N.. J: Tuesday -(2)-.. as “NBC ‘Int'l board’ chairman..George. Graham’ Jr., and. -special projects or ‘manager . Harold. Anderson ‘back from ‘Barbados: and.. inauguration ‘of ~" *: Alfred N.. Greenberg, CBS . ‘Harold: L. Brokaw joins-WINS Radio as chief... -: . Yale: Udoff promoted to. eastern script supervisor for ABC.-. . Fred Parsons, KPIX: newscaster, wo -came..out for a ‘visit, and -will stay. if he can get-the. right. deal . -Perry Botkin, : music. director. of..““Beverly. ‘Hillbillies;”: put“in the. first’ : Associated. Television’: ‘Working: on a series’ we,