Variety (April 1964)

a 40% of his business placed’ to ‘date. “ oe placed ‘by .tv’s: most affluent advertising. agency.. And. Y&R’s: -Bud ‘Barry. has once -again’-underscored* his: opinion. of . ABC by : Wednesday, April 1, 1968 ~ has’ been set by the “Big. Three” of Dan (Seymour. ofJWT), Dick | -( (Pinkham of. Ted: Bates) and (Y&R’s Bud). Barry. 7 -All: told, | the. -: powerful trio -have ‘placed, thus. far, 106 weekly: prime time’ min. ‘utes for next season (three-fourths. of a network), el oye But: their network. stripes femain. “unchanged . i aw: : oi Stroniage of. one of the networks: : » .Thus ‘NBC is: ‘low. network ‘on. Pinkham’s “Vist,” “with “less ‘than’ CBS. gets: ‘the: wrong end of : Seymour’s stick;it has been: awarded: but 14% of the: billings :: aoe -placing | 346%. of his’ lush billings. ‘with: -that.. network:.:On the other hand | Barry. is the No.1 spender. on. CRS, ‘where ‘he: Places. : —— ‘over two-thirds: of his business. : * |. Seymour maintains his. NBC ‘proclivities. by. placing ‘60% of: his” Vee “evening. business on the: ‘RCA-owned. web, with. two-thirds. ofthe’ “ Jham as. ABC’s:No:. 1 customer.’ While Pinkham places. over. half.” “Of the Bates. billings on: CBS,. he’ still. qualifies’ as.one of: ABC's* biggest: ‘spenders . (second largest: ‘on: CBS). of. “Dr: Kildare”. and. .an alternate. minute on ‘both: the ‘Wednesday. . and‘ Saturday night niovies. ’ ; . Here: are the varied ways: in. which ‘the “Big Three” are placing © _ their, 64-65 ‘chips: BO WEEKLY EVENING. ‘MINUTES BOUGHT * DS . “otal” AS in ‘the past: few: seasons; “next. year’ s tv network 5 buying pace a ~ Perhaps. the most’ striking: feature: of. their. » buying patterns 1 lies: ae ~ ‘dominated center stage in ‘the past ‘| few, annual ‘sales. semesters, : ‘| agency... tv: factotums—who. control | | the “advertiser. purse™ ‘strings—are | :| believed to be using their: inherent: or Wi IS: i “overflow going ‘to. ABC..° Seymour, it appears, will replace Pink-. : ‘life. and: death” “power to contro ‘Pinkham’s NBC busi-. * “ness is confined to the-Colgate placement. of: an alternate’ ‘half-hour | waiter: ‘Thompson), the Dick Pink. hams .(Ted. Bates) and the. Bud “break” each of the three webs. in|; «(Dinah Shore's 7 <: strip, ot Touch"), and NBC. has. been in ‘the |. act: for. some ‘time’ by. spotlighting _ [2 its. UN . Pauline a a Frederick, On. five “minute : ‘Fadio} mee “a. CBS © NBC ABC: . Seymour GwD. “< -6.0 224.5": 12. 0: = -»:42.5-: Barry © (Y&R aoeetevaa tants 26.0 9.0.0 oo 3.0 ee 38. : Pinkham . (Bates). seevevesecce’ 13.0" 25° “ 210.5: 2 26.00 ar Total: wo Ba B60 5B 1088. al ies ch Distal Ge lis For ‘the distaff: journalist. chori-+ zons ‘in “broadcasting: appear to he broadening. .The ladies‘: are.. in.ereasingly visible and: audible front-| ing -the hard news wraps in radio|:’ ..and tv that used. to: be reserved ex-clusively. for the male staffers... . Femmes. are so. employed. regu: . “larly: at most .of the’ Group. W tv]. . _ stations, and. the Westinghouse Over at the nets, ABC-TV has:Lisa: Howard, doing. a’ mid-afternoon (‘News With.’ a. Woman's .correspondent, .« WEAS. ts "“Not only Group’ W, but ABC: also '-. Shas the. ‘help. wanted” shingle ‘out ee for. another gal,. and the stress is on -.background”—a. : ‘femme “able to do’ what: any. man? _ ‘a: good: . news . on this staff. ¢an do,” ‘per a news| | exec’ at. theweb.This. Means’ a: .-* woman’ ‘who -can both cover the + “beats ..and “perform on-camera: eh Several. aspirants. have ‘already had. . "interviews, but-the ‘search. goes on. | ‘As it stands, only CBS among the 7 networks is all-male, ‘Nancy Dicker~ . gom having” some. time: ‘back : made ' the-switchover to NBC. She's. with-| ; », Out a° newscasting. berth, ‘albeit |. active with ‘cut-ins, and integrated “ ‘with’ the net's. ‘election ‘coverage |. team. mewshen ‘in. radio and tv is, ‘of ‘course, a-far cry from ‘the. longtime and far. more extensive’ -usage. of : @istaffers by newspapers: and maga “gines; harking. back to such star by_liners'as Anne O’Hare McCormick, *: Dorothy-‘Thompson, ‘Helen’ ‘Kirkpatve “second . Coca-Cola, via ‘McCann-Erickson, “ine earlier. for: ‘al -weekly‘minute.. rick, ete. Granting. these were: the “heavyweights ( figuratively)., there. "(Continued on ontinued on page § 58)... NBC Recipient Of. ‘Adult Coin! Splurge | "Expanding. recognition: of © the [rv ‘Finest Hour’—Maybe ‘That’ old stalwart gang. from” “the “socalled: “golden. age” of tv “drama ‘may. be. doing..a come-. : “back. next.year. =" “ ao ‘The projected. ‘reprise, ‘v via a . 39-week anthology of hourlong. ; “..3 @hain is ‘beating. the bushes ‘to. fill | By. g 7 : the need for its Baltimore’ outlet. |. “Hour,” would itivolve producer... ‘drama’. billed. -“The “Finest: .. .ditectors Worthington : Miner, “Fred ‘Coe, Max Liebman, Rob dek, ‘Ensembleis heing repped = by’: Directions-: in. Marketing, “Manhattan: .ad:promotion : agency.: .; Jack Godler. : By Baby Food Co. Gerber foods, via: ‘DrArey: ‘agency, has made: its first buy’. of. prime|: time.network tv. with ‘a. bankroll of’ ‘more: than: $2,000,000 for. an. alter|‘nate-week ‘half-hour of. NBC-TV's 90-minute comedy ‘spread for next fall, £90. Bristol Court.’’. « “Bristol”. ~sponsor-. | Network ‘sales. now reports’ that: the : Nal ET Poised For ABC Walkout Fri.| ~.NABET: membership’ is. in. ‘proc: | ‘ess: of. voting..on :the latest ABC |< ara contract proposal, with the tally. “slated to. be disclosed. on .Friday. (3). If it’s nixed: again, the. union. is: authorized to stap~ .a: walkout -*7: of 5: a.m. eastern.time: Saturday— * barring a: mol, FO UN lop ~ talks... _ Latest: package. is ‘understood to be . substantially.-the. same previously: rejected by _NABET, . albeit']. ..;,-this one does ‘contain. some modifi| eations,” Union’ reluctantly: put. the ‘package -to.a vote after some rod_ ding. by: Federal Mediators. : | | Saturday and om feature ‘pix ‘nave been sold out along wit Jack}: “ * to 30 Rock... ‘Paar’ on. Friday” nights... “Mutual. of. =” ‘occasional boner to 3 : ‘Omaha last .week: renewed for. an-| ° -other ‘season “its full ‘sponsorship of “Wild. Kingdom,” | the Marlin ‘Perkins show from the’ the ' network’s: St.. Louis Zoo. oe Abbott: Labs. lias” joinel Benrus and. Standard. Brands” ‘in bankroll: ‘ing the’ network’s: primary, converi‘tion. and ° election . coverage. buy makes: the primary coverage: ‘a ‘sellout, . quarter | hotir.: ‘of ~ the. . . Huntley ‘Brinkley half-hour ‘news. strip. for bes 600, 000, leaving only ‘one . alter-, . (Continued. on. . Page 56) cant -{ ratings, =| scrutiny: ‘of ‘the. identical -program | ‘: -.p offerings make. a “Dan-:Seymour |. "_ x] Péspond * by ‘becoming: NBC’s big-| © | gest customer . when, ‘at. the same _} customer, No. ‘2 at. NBC and ‘ninth “Vat ABC.. And ‘a Dick. Pinkham, | ‘| whose objectivity. is likewise con"| ditioned: bysubjective. “personality | a interrelationship” {up -as. ‘and fails (despite the. size ‘of. Ted | Bates budgets): to qualify: as one’.of. '.| NBC's: ml d ert -Herridge and ‘Robert: Sau= ra spen ers. Las -he does’ on: ABC,. -where he’s the. -| agéney network |. preference box) but ’ ‘on the “chemistry”? ‘of the |} top’ execs. who personify «and im-. a ": plement. the relationships, : 1: "And. :thus a “no ‘man’s land,” it}. : not” ‘an: incipient: ‘or’ even... semi. Taetive. ‘hostility, : ‘to explain’ the’ telling fact. that. J, .| Walter Thompson, as the largest | tv. spender, ‘has—ip‘relation -to its. ‘size. -—~ but. “token”. .| CBS. And: ‘why 4. rapport, which ‘Barry’s.. clients such:.as -Geneéral ‘The: baby. food: maker becomes the with half. ‘Of. it:to: 485 Madison, ‘but. only |}. ‘they.. may. seem—are, " ‘in ‘the. view: ‘|into ‘broadcast. -history: ‘and the. swho was‘.one of: Pat Weaver's. top. lieutenants at :the: “old”: ‘NBGC,. can. -searcely forget his progressive loss.|. with » the ’-pre-convention |: shows 15%: Sold : -and. ‘the | election, 180%. Sold. 2°. | . General Cigar, “with: its: greatly | in increased ‘budget : ‘In. the” light of ‘the post" cig-cancer. ‘report. cigar boom, ' “has-“bought. an: alternate | | tended ; ‘Weaver's. ouster and. which. “was initensified¢ with the: changing Of ‘the. 30. Racke’e: Yer: Buard.. as The ‘echelon. ‘exec: when’. “Weaver ‘left: “close” ¢o-workers at the. time, . has. “By GEORGE. ‘ROSEN | nl “ff eas “the 1964-65. selling: season, now | — gore |, well past its peak with the bulk. of | ~ ‘es ‘bluechip‘.. budgets:: already © :com-|.’ | mitted, ‘has: shifted -attention from |: .. ‘| the’: sellers.{the network execs) to | 7 | the buyers (the tv. agency chiefs). |’. the. “network .” heads | Whereas” ing ‘effect. fin, “Thus “the “Dan: “Seymouis rs | Barrys. (Young.& Rubicam) — |-tors’. which. will. help. “make-. or. the coming television. ‘season. A comparative. ‘examination . of ‘the. same ‘statistical data—Nielsen | clearances,’ costs—and. .a| time, “he fails. to: qualify ‘as one. of | |-CBS*. top .10 customers,. (Seymour | lis: ABC’s fourth’ largest nighttime |° | customer). A. :Bud Barry, : looking |_at the ‘same-information. ‘butreact-| : fferent “relationship” }. . fing to: a _ditfere Pp ‘vision and” star in, seven Purex7 Sponsored’ specs.on’.ABC-TVnext | ‘season, if current negotiations to | 2 obtain a Telease” ‘from NBC: TV to. the: ‘eX€CS of the: webs. involved,. proves to be ‘CBS” biggest -evening factors, . “winds: -ABC’s.. largest: customer, second . most.. important on. CBS “10 +b i gge 8 t. nighttime spends over twice.as much on CBS biggest ..spender), the listing sheds’ telling light not. only on’ individual | see between : ‘an |. Aubrey:.and’ a’ Seymour is. thought. ‘business. on: has. replaced. | past. rifts,:. between Foods, Proctor & Gamble,: Drack-. ett, ete. —* ‘accounts for. “Y..& R sending tons: of money. each: month |’. from: 285. ‘to 485. Madison while al {mere . trickle ‘finds’ its ‘.ways-' to -ABC’s 7 W... 66th St:. precincts.. Or why... Pinkham. “sends a. ‘sizable’ | chunk ‘of ‘his tv largesse from his :. sixth floor: executive: suite at 666] .. 5th “Ave: to "7. W. 66th’ St., ‘over. 2 Remember: When—’ . Such. ‘instances -—. ‘irrational. as. ofinsiders, rooted in: fundamental causes. that. typically. extend ‘back lives’ ‘of: the ™ agency. protoganists involved. Thus a -Dick -Pinkham, of ‘status.“as:-an “NBC. middle and. ‘Bob: Kintner | ‘arrived at. NBC in ’56, Pinkham, “together with ‘his never .forgotten. hig abrupt.. fall. from. prestige: and. grace: which at-. : (Continued On. Page 64) ane “The Non-Violent,” : ‘the. tele: -| never. before. “It’s the Bomb,” says New Title for Sob’ As “Film Producers Squawk | “UNCLE,” $|-sleuth or? that-Solo works. for, but --}serapped: Ait. as too > cryptic, Cree ‘An Exception . fenders”.’. episode, the: ‘Hona violent: “civil Tights | struggle -. will Serve. as: a. theme. play: was | scripted: ‘by: Ernest Kinoy,: ‘and. is slated. for airing As” described, the’ ‘Kinoy for. Negroes ‘in. the ‘construc... ®| | tion industry... One of the two. fname. the. biggest. nighttime. buy. ers:.of NBC,:ABC and CBS: respec‘tively—loom_ as ‘the decisive. fac7 . principal: characters is .a pas :. tor’: and © the -other | a young |: man searching. for an Jdentity. ABCPurex Spec ; I NBC Gives OK *Hollywood, “March: 31. ‘Dinah, ‘Shore ‘will ‘emerge from. : her one-year. retirement from ‘tele are su¢cessful. Under | deal: now in. negotiation, ‘Miss. ‘Shore: will star ‘in. four hour{long nighttime. “hostess on a-trio. of daytimé specs -Specs; ‘geared: forthe femmes, such as Purex: sponsored. Several years ago. ‘Nighttime. shows would be a Variety: format. re IN COLLIN’ CORNER. : DELTA SIGMA RHO). Washington,’ “March. 31. At the Indianapolis. award ‘cere mony, Collins..was cited: as. “forthcright “and courageous” | “provocative Jeadership." "7. and for NBC-TV and’ ‘MGM Television have ‘been. trying. to come. up with ‘a’ new. title for. their new. adven. |>ture-suspense. hour:: “Solo,” 7 sched-. | uled ‘at Tuesday 8:30. p.m; -in the} ’ fall lineup. ‘Napoleon. ‘Solo, lead. character in the ‘series, ‘is..a: créa-. tion of Tan Fleming; British: -whodunit. author, and: film. producers Cubby ‘Brorcoli and Harry. Saltz|. “man... have: .compiained | to ‘MGM. [: -about“use Of. the” -handle ‘in. the series title. Mee : The ‘film iedincaits, takers’ of the . recent ““Dr. No” and while wasconsidering the title, letters of the world “For the first. time in.a “Des ‘Titled: © : Foote, Cone. &:. Belding’ West. : Coast: ty. ‘veepee Jack. McQieen is |: currently negotiating. with NBC-} -TV ‘anent a: deal, since the thrush |.” is. under ‘contract to that network. . which | has first’ refusal on: her. ap-pearanices.. A please fs for ‘the Seven | While: ‘such. a ranking: of. ‘agency SP ecg is soug tL | ‘|. patronage : ‘by _networks.‘is ‘subject -in sponsor and. network. dickers«* to an .awareness ©-of ' the actual -| gums involved (as for. example’ the. | fact: that Dick Pinkhani, as. Jim |: ; | Aubrey’s . second: best ~ ‘custonier, . Failing. a. 1 -nétwork: tide for -’ the. 1965-66. season, -the skein. -. would go ‘into syndication, ac-. | cording to: DM creative director ae -and be: Society gave |. . ‘pension fund. loot. | Desilu. today. (Wed.). “From | Rtissia With “Love” pix based ‘on: adventures of Fleming's’ .fictional ‘investigator: James Bond, are. :ob7. jécting . to the use. of: the. Fleming. ‘namé: in. the: title, -but not :within ‘the’ show itself. : Network for a. By ‘MURRAY HOROWITZ . ‘Nighttime network | television ‘next season goes the way of “Bey-. erly Hilibillies,’” in. the. three-net-— work. rating scramble for. success | via..light entertainment. With few. _ 7 lone -dissenters, those examining | next. season’s. prime time ‘schedules . find television fleeing reality like ‘David Susskind, citing one reason: ‘| Producer ‘Herb Brod . Tater. ‘this. season -on ‘CBS-TV. oe er rodkin finds it’s :a-network’s program: in more. tell s | fi 1. f or “foe. ng effe ness with more oo script deals with two: principal : ” characters. ‘engaged. in the.non-: ; U.S. citizen; It’s: pop time en all violent. struggle. to.win ‘jobs ”: {| movie. slot: has a realistic theme ‘ -|which touches the nerves of its ‘| audiences, . _|:-On Monday nights, CBS-TV feels’ ‘that. “Slattery’s People,” dealing the: fashion. Sundays.in ’64-’65.oneither of the. three networks won't find one_ ‘program themed to agitating any three networks, unless NBC-TY’s ;| with a legislator, handling. human ‘} problems. such..as slum: clearance. |and narcotic. addiction, falls in the -| realistic drama niche. There’s also ABCTV’s “Ben Casey” topping: -| that web's schedule | for . Monday _ | nights. In “the. contemporary realistic ‘| eategory, Tuesdays. will have. Mr. Novak,” and actualities alternating. “Bell Telephone. with NBC-TV'’s ‘Hour that night. CBS-TV will have the “Nurses,”: which ° occasionally has more: reality than suds, ABCT's “Peyton Place” is hardly cut te the’same-cloth as “East Side, West (Continued on page 60) SIV ocd from: the research.. dept. to become yeepee in charge of ¢vpro gramming’ for a couple of. years, ‘Oscar Katz. has resigned from the network: -He : shifts. to the. Coast: -where he joins..Desilu in charge of | ‘production with: title OF . exee veepee, Katz, who. in recent years ‘had ca . || touched base in practically OK?s . FH to BH ‘Around: CBS they're alluding: to Oscar. Katz as. the: Forest ‘Hillbilly: who's gone ‘Beverly a Hillbilly. at ‘his: broadcast brethren aten’t.|. all. that excited about ‘the: speeches of NAB prez -Le. Roy Collins,. a] ‘national. | “Speech : honor ..society. is. v ‘The honorary... Delta Sigma: ‘Rho-|. ‘Fau -Kappa Alpha. Collins: their. , Speaker: of the Year| “ ‘Award” for 1963. 2 y ‘Aubrey and © Barry——or -at least. ; in shifting to Desilu | and: ~ the. Coast, Katz. is selling his Forest ‘Hlills ‘home. to become .a Beverly Hills resident. (Dur‘ing. his -tenure as program. chief. at CBS he was instruthentalin. the web’s acquisition of Beverly Hillbillies”). areas. ‘of. ‘programming for. CBS, ” took over.the program. depé.: when Hubbell: Robinson left: a-few years *... | back to -. produce .vidfilms for .. | Revue: When Robinson returned “l'to the network for a shor! period to.resume his program ‘Tole. Katz. ‘was -miore. or less. put into limbo -: talthough retaining his -veepeeship) and ‘even’ though Robinson again checked out -of. ‘the ne‘work Mike ‘Dann: “was: ‘moved. into the program post: Katz takes: ‘with ‘him a bundle pt . Keesely’ s Cig Gig. with Lennen 8: Newell ty topper Nick Keesely repeating. as pro‘ducer. . _ Cast ‘forthe: gig includes Joey Bishop, Dick Van Dyke, Mary TyMorey Amsterdam, ler : Moore,. Rosemarie, ‘Corbett Monica, Bob Wright: (Kent. pitchman). ‘and. the Guy Lombardo orth. © . Parley opens April 5 at. the Fon: tainebleu Hotel... “After 26 years with CBS, ‘during’ which. time he worked his way up He. checks. into. “Traditional windup. show at the. -MiamiBeach conventon: of. the Na{ tional. Assn.of Tobacco Distribue fors. will, be. hosted by P. Lorillard,