Variety (April 1964)

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we 1964. will bea a year of opportunity. This fall’ 3 ABC schedule a ‘has réal roots. Our ratio of new shows.i is decreasing while that of Fe -the other networks i is increasing.’ pas rr | We've got momentum. Every single o one of this: year’ 8 girna. tion comedies will be back next Season. So will long-run favorites — oo Tike. Ben Casey, Wagon Train and Lawrence Welk... Boe ~ =We've got a.schedule’ full, of 1 new. ideas: Peyton Place will be: oe the! first serialized: drama: ever to ‘appear: in prime. time: Jonny. ° Quest. will introduce a new kind of animated adventure: ‘The: ; 7 ~ Addams Family: will bring Charles ‘Addams’ famous: cartoon: a : characters to life. Bing Crosby wil appear | in his first continuing, A ©, »..television:series.. Bewitched, one. of the most: ‘sought after prope “. erties of the: new'season, will be treating viewers to contemporary _ ~ Witchcraft on’ ABC. els _ . There will be seven Dinah Shore specials both nighttime a and daytime. “Walter Brennan--will. be: back. with.a new ‘show. .. ll Broadside: and No. Time for Sergeants. are two. sure-fire new a | “¢omedies: There. will, be exciting. adventure i ina unique setting fs : __-on, Voyage. to-the Bottom of the Sea. ‘Suspenseful: drama on-12°° “O'clock High. Mickey Rooney will star inanew family: situation” a comedy. And George. Burns and. his cigar T return to re leion By = in in Wendy and Mev _ — : >, We're not. alone in sensing a an. exciting’ year + for ABC. We've gotan: ‘unprecedented list of new and | returning spon: | sors with us, with names representing the’ entire alphabet of top ‘American advertisers. And the list continues to ‘grow... rn ~ To sum up. ‘We: have stability—based on proven : entertain 7 ment and momentum= prodded on by. exciting new: ideas. ee Wee can Yt wait until you s see Our. encore! re oo a foe wt we