Variety (April 1964)
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RIETY’S: “week tabulation. based. on . ‘ratings’ furnished ‘by American: “Research . T Auteon highlights | ty top 10 ‘network. shows. on a. tocal .leveland: offers” a. rating: in the’ total area ‘homes: barometer. "study. Of. the top. 10 ‘syndicated shows in: the same ‘particular. markets... ‘This’: ‘week .
| siz. different warkets are covered. te syndicators will find. ‘the charts valuable.
a:
: Both: the network arid. syndication ‘study: features. the total. area’ homes: reache
. and the metro’ area ‘ratings on ‘each show. The total area homes. reached. réflects. J the. audiences’. on the basis ‘of. the total. ‘market ‘area. examined. The metro. area A
| ratings are based’ bn: the metropolitan. markets: ‘within. ‘the total « area } examined. cn are * designed to. reflect’ the rating | tastes of virtually, every. ‘market in. ‘the. U. S..
| “Tot. Area es 2 ‘Homes : Met. |. Reached ‘Rtg. 7
“Homes. “Area || ana ae Reached. Rtg. RK... ‘Top ‘Sgndicated ‘Shows ‘Day & Time! “Sta. — Dist.
218 0 oe sl. . hav. In ‘Paradise Sat. 3: Boo wea J -WDSU,, 20 Fox Tv. Re Bovanza:: PU Saale WDSU > . 205,900. 48 3. Candid. Camera, sebieeee: “WW 174; 400 :: 48} 4, Dick Van. Drliewssrere) WWL . 166; 400 ; (77 433) ‘5. Virginian --WDSU14, 100... : 31 I 6. What's: My. Line. : WW. 142,500 =|
RK. “Top Network Shows “Sta. Top Competition.“ . Sta,~
63, 000:
Twilight:. Zone; ‘Spis., SW a ) 61,600.
= 92,300.23
° r Hi Ste WWE 3 WL 1. Be verly i bi ies. es, | Weekend: News: “Spts.. WL
Naked ‘City: (Fri. 10: 00). “Cee WWh.. a ~ Screen’ Géms.. _ 75,400 “£24. < Yogi: Bear (Mon: -5:00): . we Me ~.WDSU.-. -. ¢¢Sereen’ Gems |’: 75,300 18 . Highway ‘Patrol. (Mon.-Fri. “6: 00)... .WWL.. UA-TV ©@ 73,700 20 . Huckleberry’ Hound’: (Thurs. 5: 00)... -WDSU:. :, Sereen | Gems -72, 900°. 18: . Woody. ‘Woodpecker. (Tues. 5: 00) .-:..-WDSU.. -. MGA-FV | 67, 600° }38616 . Magilla. Gorilla; Star. (Wed; oe 00)... :WDSU,... Sereen Gems. : 66,400 15 . Popeye. ‘Theatre (Sun, ‘8: 20).: vie WWE UAA, KING 65, 500 At
'Official;"Borax "65,200. 15 + Rogers ‘Synd. « 64, 400 2 AL
‘Esso. Reporter;. News... -WDSU'
Early Show; ‘Edit; Spts.-WWL
‘Huntley-Brinkley’.. vadaat . -WDSU : ‘Early Show;. Edit;. “Spts. WW... Early .Show;Edit; : Spts: -WWL Early. Show: ‘Edit; Spts..WWL’ |: | Brok.. Arrow: "Wizard Oz. 2 WDSU : Fnny; ‘Stgs; “JFK: . : ‘Red. Skelton.-.. 2... ee WWE «
| | “2 40/000. 1. Bob Hope ...° 2 +..s., ~-WDSU 141,000. 33 13,500 8..Mon. Night Movies. fers = WDSU: : 133, 100. a 39 5. 9. Ed Sullivan... .. “WWE 132,500 "361 9. Peter Gunn; “valley: Days: (Tu. 7: 30). -WDSU?.
10. Dr. Kildare aoe LL WSU, 132,300" BE o., Ror Rogers’ (Sat. 7: ae es -WDSU..
*s SURVEY PERIOD: JANUARY 43 ; ‘
= TATIONS: ad wo vo
° Jack: Paar deeasereebees PRC | Flintstones -...%; sheees -KTRK™ wp eteowes “KTRK |.
126, 900 . 137,800
* 448,800.2% "33500 Te
KHOU... lic:.cr1-KPRC..-, 0 ATV
258,500. 491-1. Jo Stafford; “Hitchcock (Fri. 9: 00).
1 Beverly Hillbillies |
Re Dick -Van_ Dyke... Lott. KHOU 224,400 45: ey Stoney: Burke (Thurs. 6:30)
6 shows,” ‘both ‘network and® a: syndicated, are: sted On : the’ baste of thetr showing ; agg : Various branches of ‘the industry, ranging: from. media. buyers to local stations
* Over. the. course of. a ‘year, -ARB will, tabulate a ‘minimim ‘Of . 247 ‘markets. ‘The: results of that. tabulation will ‘be. found. weekly in Vartery Coupled with the rating 1 . performance of the top 10 network. shows, on: the local level, the. VartetTy-ARB. sunt ;
ee
~ STATIONS: “WW “WDSU,. WWE. “SURVEY PERIOD: JANUARY 4 31, i.
Homes
155,200... :. 88,300 50 "138, 500 42,300: >.
=. 37,400.
26,600": : < 90,900" Captain Kangaroo: cra WHE, ay AT 7,000 -,
* 160,500": *.
. Bonanza
: Candid Camera’ ee ;.. KHOU:
5, Fugitive 6. Burke’s Law ... 7. Combat _ 8. McHale’ s: Navy
9. Andy. Griffith. tages ode KHOU: “170,600 169,400:
10. My 3 Sons... 4.0K
‘| "245,300 ~ 208,300 K .--203,900 182,600
180,100
172;500. 170,600 -
38 | 3.
4. 289. 33. ‘5. 35 {| 6
“Dragnet: “Wyatt: ‘Earp (MEF: 330)... KTRK.. . -KPRC, ae
‘Huckleberry: ‘Hound. (Thurs. & $00). _ > KTRK..
Divorce ‘Court (Sat. 5:09) . lywio
Death. Valley ‘Days (Sat. 6:00) -:
<gg tt . Casper (Wed. 5:00): .. 2... .se lees Seek “gal rs Woody. Woodpecker (Tues: 5:00)... ..2. -KTRK..:: 4 9, 34! 10.
Superman;.‘Sugar ‘Bowl (Sat.3:00). . Popeyes Magilla (Erk 5:00) ye
. /seeKHOU:
‘KPRC. “KIRK.
wk “-Sereen’ Genis. 1 US. Borax
wee Flamingo ates .
. Storer ~
ABC...
89,300 4 2" B2,400..< B00. "70,400 >
43ll : "< FDonna Reed. ; + MOA; 7
| HontleyBrinkley’ 16 |'Wide World ‘Sports .: wevese -~KTRK. 7 Olympic Games eases -KTRK :
° seeee iKPRC
5| Rescue 8.2022... ‘ey 63e0 0SKHOU| | News;. Wea: : ‘Sports: evede MERK
Bt | Rescue 8 Ce RBOU 7 3| Larry Kane eplenesite,
12} Rescue: 8 wi ieeeeees fans
ERHOU.
69,700:
72,600." _ °° 95,400 13,900: .
2 112,000 | §9,200
63,100.
58,700
61,200.
Bans wit em
_U. S.. Borax * * 165,800 ) Hoyt. Dixon. Show. ceeds “WLW : Buena Vista. 146,900. 23 Huntley-Brinkley _ Leaves WLWT. _ -Warner | Bros... ; 137 7100 _. “221 True Adventure. © 2.05 -WLWT *
” . Password. dee Cae peste WEPO| 114300
‘21 | Wanted,” Dead-Alive.: éeeg.WKRC.
“5, Ripcord; Everglades (Fri. 7:00). ....:WLWT. 7: UATV: ‘107,800. _|Whiplash 3.2... 65. c WRC °
.6. Woody: Woodpecker (Tues. 6:00).:..WCPO... :MCA-TV_: 101,200 18 | News Reptr;‘Wea; ‘Spts..WLWT
. _ "$9 {| 3 Youi Bear (Mon. 6:00)-".:..... 205, WEPO:....Sereen Gems 96,000 .. 15) News Reptr; Wea; Spis..WLWT
8. Ozzie And: Harriet: ... WKRC *"182,000 37 || & Wanted, Dead-Alive (Wed. 7:00)....WKRC...:CBS' Films 95,600.17 | Wonderful World °.. -:..:WLWT
9..My 3. Sons.....--..--:WKRC™ 177,000: | 37 || 9. Bronco; -LBJ;Reb: (Sat. 6:30)...:.:WLWT....Warner Bros. 93,100 | Midwestern’ Hayride, pty WLW 10. Combat” ‘ «411,200 _ 39 10. ‘True, ‘Adventure (Thurs. & 00): ; teoes. --WLWT. --Teledyname, 8, 500
MEMPHIS,
7h ‘Death “valley Days. (Tues. ": 00): an “WERC.. 2. Mickey Mouse ‘Club (Mon.-Fri. 6:30):WKRC.. | 3. Sugarfoot (Thurs. 7 00)... vents ve wee, :WKRE. ,
ve Wonderfal: World: (Wed: 7 00). sane |. aWEWT.:
1. Bonanza .........2+-.WLWT: -242,500-37 2. Flintstones ....¢......--WKRC-:~ 212,500 >. 334} 3. Patty Duke .....5....:WKRC .,-200,600 “" 3ry. 4. Donna Reed. ; “SSWKRE 199,100. 41 5. Hillbillies: Basketball | <WEPO. ~197,700.": |. 36. 6. .D. Van Dyke;. Bsktball. WCPO 183,500 | “, 735, I. Satv At. Movies . ... . WLWT 182, 400: ,27
109, 400 92,500
Trans: Lux
160,800
"TENN.
apebaeees. WMCP. ‘2. ‘Beverly. Hiltbillies ae “< -WREC. ‘3, Candid Camera °..:...: ‘--WREC * ‘4. Petticoat Junction ae +f WREC |
| roe nee nici BO.
205, oe 45 11 AL ‘Amos and. Andy. (Mon. Fri. 6: 00)... “WREC.. CBS. Films 494 ‘0 | : nl Dobie Gillis: 2 56:100
187,400" 38} 2. ‘Jungle Jim; Early. Movie (Sat. 12:30); WREC..... Screen. Gems: 106,000. 26
146,500° 39 ||. we | _ 144,600. 30. 3. Grand Ole. Opry: (Sat. 6:00)... _.WMCT. WSM-TV:” -94:400
rt eee "4. Superman; Jungle Jim (Sat.' ‘12: 00). -WREC..:.. Flamingo." s: G: 80, 100 * 135,000 3511/5, Hercules: (Sat: 920005 es ons ebupeee -WHBQ. :..Trans, Lux...” 14,400" "133,300, ©. 32 ||°6. Wrestling (Sat. 3:30).. cpieeetates WHBQ-. 20° Fox ‘TV ' . 62,100.
131,800: 25 |}: : a ee Ps | iy 6 ‘Three: ‘Stooges. (Sat: 8:30)... eb See ee _.WHBQ >... Screen. Gems” 8. Perry Mason ....-. rer REC 128,300 °.29|l"s” Rebel (Sun. 9:30). 2:20. tte. “WHBQ..:.ABC Films: 9. Pve Got: A. Secret. tebe WREC 126,700. 23} ie ‘Phit ‘Silvers: ‘Show (Mon.-Fri. $: 30). -WHBQ...; :CBS : Films
10. Alfred } Hitcheosk, bia amibias 126,400. Qu .20 Fox TV
WICHITA,
I.. Bonanza’ : oe KARD*2 Beverly ‘Hiltbillies. . ‘aes. -KTVH™ 3. Andy Griffith. viewees .KTVH | 4,.Candid. Camera shee KTV" > Dick Van. Dyke.. wees .KTVH. a 6. My 3. Sens... sates KAKE | 1. Sing With Mitch... . »KARD* “8. Petticoat Junction. dese KTVHi 9. Lawrence Welk ore KARE? "10. ‘Jimmy Dean: ::... -KAKE.
"Includes Satellites *
Lk Bonanza “WHRQ. Western: Thea: ‘Pre’ oym: WHBQ:” Sugar Bow); Boys; Quiz:..WMCT. 13 | Fantastic Features ween. -. WHBQ
{| American Bandstand. s..-WHBQ. 5. Andy. Griffith ©. Hector: Heathcaite | Lew eletes a 6. Dick: Van Dyke. |
}. Virginian.
"23,900.
| Rhods; Golf: Spts.:-Spec:. “WMCT a [5.| Ruff. and. Ready woeettes WMCT ~ 64 What's “My | Ne foo eg WEEE 8| CBS. News. ... achewsegesrs ~WREC . , + j Amos. 3. and. “Andy. _S WREC ©
| "sare : = > cae KAKE, ms
145.500 °° | L Valley. Days:. Basketball Sat, 7: 30). “KARD*.. US. Borax of 68,800 . O71) Lawrénee Welk . wees lieeeKAKE maomed 2. Yogi Bear. (Thurs. 6:00)... 00500: .IKAKE. ;.. Seréen. Gems 61,000 30.) News; Wea; “Sports. waee eK _ 112,800... 42 |! 3. Huckleberry ‘Hound (Mon. 6:00). “VSKAKE...: Screen Gems 53,000.29 |News: Wea: Sports.’.....KARD* ° “98,500: :..30']) 4:: Woody.: Woodpecker. (Wed. 6:00)... «. .KAKE:...MCA-TV' .: 50,300: .. .27 | News:.-Wea; Sports.....:.KARD* | 97,400. :38|{ 5.-M Squad; Olympics’ 0. *: *. “KAKE. «.. MCA-TV a 43, 300: .22|-News;. Wea; : Sports... ..:. KARD* :" 93.700... 35 If _,. (Tues. 6:00; Thurs. “9: BO): reat nhs a 7 “5 {Suspense Thea; PComo. KARD* " "99 900. ed HG. Roaring 20's (Sun. a: 00): _KAKE ‘Warner Bros. 35, 400: 19° Candid. Camera.” Lode ey -KTVA ee opp SO te a _~{ What’s “My Line.. »KTVH.. _ 92,500. 9. < 27) Po ‘Ripeord: (Mon. “Bri 5: 00)... Las 1 OARDE Aan _ "32,200: +. 10|Big Show ~... me Tt * 22600 88,300 “> 29} 7. Law And Mr. Jones'(Sat.:9:30) /:..+. + -KAKE.. -Four Star ... 32,200 © 16|Gunsmoke::-..... eeeaseKTVH |“ 72,000° “ 87;600 :, Be}: Popeye. ‘And Pals. (Sat. 10: 00). : ebaase KAKE:. 7UAA, “KING 02t, 800 12}: Dennis“ The "Menace: -7 KARD* ) Fury ....5...000.5.. “. 1-KARD*.
*-B7.500. + Ofivial 26, 100: |. 9M. Bay Wizard Oz. -+--KTVH
. 81,000 97,400 -87;100
eal % Biography Sun.” 3: 500). aves URARD* 63700
_ STATIONS: KORA, wry, KOVR.
a 103,000. 25. Virginian . eae nee whens KORA. “959,000 20.1 Cheyenne -.: 3°. bavecoe KOVR.>-.” 91,800. . .20: 3. Star: Theatre oadcale’s KCRA a
88,900 . 24) ‘Channel. 3: Reports. :1.KCRA 7
“8 Bold. Journey . SS 7 US: ‘Borax. 79,300. ...19 | Cheyenne:
"i, Stafford; Duke: Ozzie (Wed. 7:30) .. a TROVE. ITO
_ e sorta (Tues: 7:00). 00... .02:. KCRA oo eaemer 3. Beverl Hillbillies a KXTV. ] a a 1s ime Wrestling (Sat. 6: 30). eee . KOVR ies ~CFECN-TV | 4. Virginian vejeelbgees RT ae ee oat If 4. Cheyenne (Mon. “Fri. 6:30)... . KOVR. “Warne Bros. 5. Flintstones ke ; ‘ ae ee . 36 is 5. Death ‘Valley. Days (Wed: q: 00): Diese RCRA, 3: | we oe on wrt rp: 351 6. Superman; Magilla. (Wed. :6: 00). wees KOVR: .... Flamingo; S.-G. 74,900": 21 Huntley-Brinkley 6 Donna Reed KOVR: © 131,600 35° ; 7 Int'l Shwtm; Risties Sea KCRA. 126500 27 |. 7. Huckieberry. Hound (Mon. #: 000: . KOVR: -.... Screen Gems 8) Lawrence Welk... :.KOVR |: 125,600. 29 R Leena ae ie whe ee ton a 00): nts RS MG Films: : roa _ oe .. Leave Oo Béaver { on. | van MEATY : : 9. Dr.. “Kildare mn : ts o* ~ -KCRA.. 14.8 300 . 7 29 10. Yogi Bear. (Thurs. 6; 00)... fee :. . KOVR:.
SOE Bonanza . wepate ; ; TTT 200 _ a” a Disney's. ‘World °, KGRA © 145,300
' 95,900
‘ . ; oon e ° ° KCRA 72,800 20. ‘Huntley-Brinkley ” . = fees -KCRA. . -...: 91,100 15. Cheyenne . ates ease / KOVR a 99, "400 + Screen: Gems = _ 89.009 “19. Huntley-Brinkley | --KCRA Pe 94 (700
SURVEY raion un ‘ : 3 E i |
50,600. i:
ve i : “se : i : ine:
“E1400. Oe 27,500". 22
84,800: |
37.100
“5 ver re: nana a a1; 1964 a
92,200. “2.5
"38300 =~ 44100
: “47,200: .. 48,400:.
36,600 — 34,200:
"SURVEY PERIOD: JANUARY: 4 31, 119 cs
| =
"37, 900. _ 2 ‘93900 5° * 69, 900. "95,200
“103,100 = 112,990: 106,900"
106: 8007-0 orn 95,600 0 “88, 000°. 2
110 400. oR
103,900...”
114,300... 5 >
138,200:
53,400."
46,200. 3: 25.700: .
_ 122.100: -:
"78,200.
© 124;800 _