Variety (April 1964)

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7; syne. Wednesday, April 8, 1964 : : ye, ce ee as wiohest RATED. HOURS. FoR on STARING -Here’s the program that offers just about: everyZ | . thing—?77 Sunset Strip. Bristling-action. Breath“ng a. teen-age must. When the up-beat theme _taking -suspense. Bright: romance. Bustling’ ‘humor. Bouncy music.:And best of all... bulging _ Millions: of television. viewers—and even non ‘network: ratings: Over the. first four of ‘six sea-. ‘Viewers, sons 77 Sunset Strip ran.on the network, Warner.” Bros. produced 149 hour-long. episodes, ‘These, the highest rated: episodes i in the series, are now ~~ “available for the first time onan 1 individual ae oo» market, basis.” . Averages 40% Share. of Audience . | During the first four seasons: onthe. ‘network, a 8 Sunset Strip. averaged:a. ‘whopping: 24.6: rat: Ing, good for a 40%. share of.audience.*. ‘These . 2 ene sia a ace ce ele investigator Series. When. “Kookie,” the jive “talking parking lot attendant made hair-combmusie of 77 Sunset. Strip caught the fancy of Stars Zimbalist,. Smith and Byrnes ~ | a Starring Efrem Zimbalist,. J ras Stu Bailey, “Byrnes: as. “Kookie,” a7. Sunset Strip also fea-. > tures:Louis Quinn ‘as. Roscoe,’ ‘the horse-racing. .. Specialist: with a-nose ‘for news, and Jacqueline ’ Beer as-Suzanne, ‘the pretty Gal Friday. Big. name: guest. stars, too! Ask about Warner Bros. ‘new. Monday-to-Friday program concept—“The _are the seasons when the dashing team-of Bailey *~ Sunset Strip.” 2 and id Spencer: set t the standards for future private... : Nielsen National; Octave averanee 1958-59, 1958-60, 1960-61, 1961-68 "WARNER BROS. TELEVISION DIVISION. 666. Fifth Avenue, New York 19, N. Y, Circle 6-1008 Also: ROOM FOR. ONE MORE + » THE DAKOTAS “THE GALLANT MEN CHEYENNE * HAWAIIAN EYE LAWMAN