Variety (April 1964)

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oo agp Twas ome 8 Television’ ints better méments, shows ~ “every. ‘week. ‘More young ‘married ad ults sa “people faces from all over'the world. People Look; Life or-Post. Active people: ‘Today’ Ss ¢ want: to. be. entertained. : informatively, and: big buyers. They’ re: ahead of the readers. an “television. is. capable. ‘ofdrawing from. : : Look, Life and Posti in purchases of Ehouges, © | ywhere to. “provide: entertainment and. < appuiances,. insurance and food: 2 information. os — fo “Ar AV Guide’ magazine, your national. a IV ‘Guide magazine. isa commentary on’. : _ advertising will. ‘be seen and” tead. ‘Starch ‘everything ‘people see. On. telévision: and”: _proves, ‘our ‘readers read from. cover to: cover. Se ‘want to know more’ ‘about. Our viewpoi int is . We' ve gathered possibly: the finest mass: ‘a magazine.viewpoint. Not a fan. magazine: “magazine audierice. there. is. You-can Teach “ Not-a house Organ. We are a-cocked eye: * 4t-for half the: ‘Cost. per. thousand: of Look, «brow to television and: the television industry...” _Aife of r Posts: ’ ae We have nearly 20 million primary readers ‘Why don't you 2 i : | aa ar See * vt 4 : ~ me . SOE FACTS. AND. FIGURES: ‘ABOUT OUR _ MAGAZINE: TY GUIDE. magazine guarantees -. a-ciroulation of 84 mitlion families: it cu rently ~ detivers: 9, , 300,000 weekly. : TY GUIDE maga“zine teaches well over five. ‘mitlion young " shaivied: ‘seaders—gnore than any other magazine published. ‘Compated swith Look, Life and Post, Vv GUIDE reaches more. families with -‘ehildren, more families with automobiles, and “ more families who Spend $200 ‘or ‘more. on "household furnishings per year. The median . income ‘of TV. GUIDE: households is: $7503. TY: GUIDE offers two. to. three. times. more “primary: ‘feaders. per. advertising ‘dollar than any other. ‘mass weekly ‘OF biweekly. Na et Magazine Report, 1963 ~ ate: PIN rined os