Variety (April 1964)

LT TER 38 AM stations: are. . considered unless. it can pe proved » to the. _ buyers’ ; satisfaction. that. a group . of. FM ‘stations can ‘deliver a. larger audience (at a good CPM) than’ some of. the AMs.” This, he asserts, is. the only way FM can offer a “mass” to. mass advertisers at present. He adds that media: departments fre quently don't bother with FM in| making mass buys because. it: in volves too much work for the little} money involved:: whereas the single | clicked. ‘off | ‘on. billing, ‘single order -and | single -CP4M‘calculations for the ..group buy makes for the same: ease and efficiency: as..a single AM station). affords, To. date FMGS. has sécuted more. than $300,000 worth of :group business from such sponsors:as Allstate, ‘DeCaf, Corn Products, : Lorillard, Carleton cigs, ‘American’ Express, | Texaco, Phillip. Morris: and :United,. Pan-Am and _Nationai Airlines, many of. which had. never used FM} before. The Chicago group is made She brews a great pot of. coffee. and”: swings ‘a mean typewriter.. But don't ask. : “her what:a roll-top is.’ She'll tell you it's a new:kind of hair-do. For she lives in oneworld~—today’ S world. We at WABC know” _ her world. So... We give her news (every halt F how, . Allan Jefferys’ yeviews (all: the latest. Broadway shows)-/ ‘And the music modern FM Group Sales Solve ‘Continued. from page. 34 : KNOB, ‘Sales : organization. hopes. initially: to-set up’similar. groups in the}. ‘top 10. and. eventually. ‘the. top 25 markets. . cos TER IS NTT ee ee OE Ee AE __ Basoommevmier _ up of five Stations. (WCLM; WDHF, ° “‘WFMF, WFMQ‘.and “WKFM) ‘and. ‘the Los Angeles of ‘eight (KBIG,. KBMS, KFMU,. :KGLA, KMLA, “KRHM and. KUTE). The “Eight ‘new . -gales 123 | markets... : New: ‘deals’ tabulated by distribu. tor: ‘United Artists Television in-. clude:. .WALB,. ‘Albany, Ga.: WJHG, Panama .. City, Flia.; : Macon, . Gas . Fla; WRCB, Chattanooga,Tenn.; WKOW, Madison, Wis:; XETV, . San. Diego, Calif. and’ ‘WNOK: Columbia, S.C. rae ve we WMAZ-TV |: ‘WFTY, . Orlando, : a “America digs. Herb Oscar Anderson gots her day off to-a bright start...tells her. .. how.to” dress for. the weather, ‘how ate. her train: will be. When she’s home for: an evening, Scott Muni: ‘keeps. her purring With: ‘music and masculine charm. ‘The: ‘Bruce Morrow Show tucks, heri in at night. oo ON... "But if. ste doesn’t feel: like sleeping, ~ ABC-TV Daytime Bizz. Arnav Shoe’. Corp.. inked. fora ‘regional . buy: of: minutes ‘through-. :} out. ‘ABC-TV’s. daytime ‘sked -start| _ -} ing -inAugust -to.. bow its “A-OK |* Children’s Shoes,.new ‘line. of plas|i tic ‘bootery : for ‘youngsters: ‘Leber, Katz. &: Paccione is.:the agency. ‘The campaign is for. the northern : states.” 2 * The: tietwork. also’ renewed daytime “blue-chippers Bristol-Myers, | Whitehall, General-Foods,. General | Mills. and: Lever for the Second and: re = Bo ! third cuarters... : “Bat Masterson’ Sales «| _have.. been’ “Bat ‘Masterson. ae putting: the. Gene. Barry starrer” in Wm: Morris Taps Kolmer “For: Brillstein’s: Spot “Loyd: Kolmer. has been named ‘head of the William Morris Agency: sports dept. Chore will be assumed | along: with ‘his. current assignment which -is: inthe’ commercials. field and the: ‘servicing of: various shows: ‘Kolmer. succeeds Bernie Brill _|stein who resigned to. go with the .Martin: Kunimer~ Agenicy. -Arnold: ‘Sank ‘and ‘Bert Kammerman’ have’ Brillstein’s other duties: split. be “tween: them. ; | ; lite. WABC stays with our. gal..and she -’stays'with WABC. . . One more thing about this girl wonder:: she shops ‘on her Junch. hour till the cash registers ting tit! = : , “Got the -picture?. Give her: the: word WABC . een AN ABC. OWNED RADIO STATION 00. ; a = Represented by Blalr Radio moment. is. Roger: Colman, who doubles as an FM rep (28 stations), | and. -who-: hatched the ‘pending ‘|! “Paris..This Week” half-hour. for‘| mat for a-potential Air France ride: ‘|. (In LaBrie’s ‘truism, “If you want | {to buy time. you. don’t need me:”. This.. is: by way. of accenting’ his function’ as ‘factotum,'a role. that |: ‘includes. a followup .assist on merchandising the show. Virtually ‘all. that. remains for. Foote, Cone & billboards, : “The. show has mid evening ‘bookings on. two ‘stations: (for -alternating. nights) in’ New York, San. Francisco,’ Boston.. and: Eos: Angeles. In Chicago, it’s a one. station carry.. AS a. ‘series, the LaBrie package FM Pushers Vaulting. Cap ‘Continued from: ‘page ‘34. is contracted by PwA through 1964: LaBrie has some..other ideas. + cooking,: and assertedly_ other spon: } ‘sors awaiting. . Apparently the medium’ S ‘only Lland’s’. Golden Age: ° other. packaging. practitioner ‘at the | . Wednesday Ape & 1964 is not “Just music,” but an: explor tion of the realm, from ‘The Chile dren (disciples) ‘of Bach” -to “Eng bethan to Elgar.’” speaks: of FM ‘as “the last source admonishes the. contemplative. ad vertiser to regard the ‘medium “as... | a 52-week . buy”—and, ‘of ‘course, ° |. to. think of it in terms of concept...” ~ Multi-market ‘amortization. of said as concept. is, of course; implicit for -:a national advertiser. given “the : cost-per. economics. of FM, and cér- Belding, the airline’s .agency,. is. to| tainly where: a programming. ‘mid ‘supply the hour’s.two low-key com: mercials plus” ‘the ‘open-and-close | dleman. is involved. . Meanwhile,..as “between: : Colman oa ‘and: LaBrie, there is a ‘cheerfulness. : . -" .of outlook for the medium. Colman, without . clarifying... his . optimism, declares that timebuyer. fidelity. to numbers. is: “cooling;” to..the. ad-. vantage of FM: -He also remarks that. agency _: folk are. nowadays::.. * * about the.’ | medium, while. LaBrie independ«.._ a ently’ suggests the same by .assert-.ing. ‘FM's figures: ‘‘are finally starting to ‘make ‘sense to. people.” | more. “anxious to. learn’ Such. ‘comment ‘adverts | to. (a) a the: mounting FM set sales—from. 11,500,000 -in 1959: to 5,100,000 last: Lyear ‘and. a projected: 6,400:000: for’... ‘this,;. and. (b) the mounting tunein fas .acorollary.’ This last’ is not: ‘uniform on: the: FM band, but cer. tainly” ‘Has.. been invigorating: the —. “Tl elass ‘clientele: stations. Chicago’s -.~ | WEMT, for: instance, is consistently. oufpointing some of its AM. rivals.” <— (and getting richer-in the process); --/ and there's ‘also .the “Philadelphia | Story” — fers that :vaulted:no less than three | FMers (WPBF,.WPEN. and WDVR) . -_J-past the NBC-.: 0&0, | _WRCV ( AM; a that: 4s). the.J anuary-March | Hoop ” British Size director-general and * “curb”. Sir -But probably. the major: factor in this’ particular. squall, which ‘local_ ized -itself over : Parliament, was. :.--:. | certain aspects. of BBC-TVpolitical waa. {video coverage, : ‘principally the ex-. ~ _ | posure .of. politiciaris. to: severe and” ne searching on+sereen scrutinies _ ‘| deemed unfair:in some high’ circles,. i Appointment: ‘of . Lord’ Norman-.. _| brook °.as’ ‘Corporation:-. “4 gives ‘little. clue as to any change. in. BBC-TV -policy. for he ‘is .an ad-~ ‘4 | mitted. fan -of, both. “Z Cars”. and: : : . TW3", ® | occasion been .deeply. involved in -: chairman two. shows: which have.’ ‘on oe . should-it-be-screened? ' controvérsy. | His: reservations on BBC -program ming: are not -yet known, however. -. “|. In. his: role as “buffer” between. ‘| BBC ‘and: the Government, which [has sometimes ‘been sorely ‘pricked. __J by ‘the web, it: could ‘be that. he has plenty... ” Denver— Frank: E. ‘Roberts, torSe : ‘mer Portland, © Ore., radio .news-.. man, “has” joined: KBTR “here ‘as . [news -director. and . head | (of: Pron, , 4 gram operations.: “ ° ae Roberts. will: ‘diréct : both; “news. wl TF . [and other program. activity: at the. 1 station; which schedules six « hours we of ‘news.‘a. day: |jpuoby meee Mgt.: FRANK.FASKE | 50. Broadway, Broskiye, N N. Y EV. 4-6000 from” Eliza: : AS... an apostle “should: LaBrie TELS Cute tran aces treet 2 ce Ra ce a a ee See WINS, "y . _— . ; (Air Tia ater wali obser alana ations aad en YT aN Ae lle EE a “Continued from page 31 — oo ” tion—whieh ‘has ‘been’ ‘developed -_ since | Sir. Hugh Greene took: ‘office.: *. if . Since. | Stuart ‘Hood moved in ‘as program”. ‘| controller—was one of the contri|. | butory, factors ‘in. the: birth of the |: . f recent: clamor. for. a “‘stfong”’. BBC: © | chairman: ‘who : could: | Hugh’s influence.’ . . . Q . . . ote . . . at . . oa ae e ft foe hot ’ . . wos . DUC We ALS Taal) oper too Tey Perey wah T, gomts Uitey Wee Eye aL TT ee EN RG Cr eT CRUE Orel A Rae ment ee Ufone Uk Oren Reo Pewee CREE Seok . ‘s ent 7 : ” Boat, . 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