Variety (April 1964)

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on ir : ‘ Paes 6 HABIO-TELEVISION oo WARIETY See ‘tion with « broadcasting. via “the | : 7 [ Be ny ipod to a hasn’t |: | Dar: cu arly: e be to. : assuage’ : NAB’s Own Vast Waste and particularly z of IB, as: many eontend,. ‘the ‘broadly a ‘Continued: from, page L — casters: ‘themsélves ‘are. in large| = = | , lace for. camaraderie | ‘sues, whether it’s the new. era “of measure to blame for their lower-| : and ore eae or to witness. at| CATV. 1 the. chafenge of ma or. cf commun in (fhe. begad ‘spectrum superior “ te oles that every broaeating i ae os atest: fashions. in!:the: aforementioned Whiskey and of..com cations, i 1 eeshety “anc syndicated ‘film, or} cigaret “advertising, the conven-| in ‘part to‘their owninertia: and Iwould have. to agrée that they, vertise.a legal business, I personally: . ‘an. opportunity for the network} tion provided little | if any: fresh selfish .. Jack ~ of involvement © as, officialdom to greet their respec‘enlightenment. Mostly | Laat ae mung te aneipt an ready. and) potent.” oo ‘is modified.-: It’s just. not ‘for tv.” iliate body, the question is; for e er-sanctum -‘deliber|: a | tive ain joes this. in Stele justify | -ations: ‘and considerations of “the|cause. that . -would © conceivably: rpChick, Klin eryEM, Group |S ales wiarstall Carpenter, | pres y aot ‘the time, effort and expense in-| directorate. '. All: in good: time (but: translate’ itself ‘into. an additional. tillers get ne Bost advertising in|advertising can be handled tote: volved . for the ‘individual NAB; certainly: . not: at the = over-popu| source’. ‘of: evenue. They like the }. g ing’ membership? lated .. sprawling: NAB ‘colivention).| way things. are. going, -with billings ‘Ona more meaningful level, they} the broadcasters’. will. know. where at new ‘peak levels; and: their. com~ already. know most: of the answers,. ‘the: ‘stands * and what’ ‘will be. ex-: -placencyShrieks. “Otherwise,: it’ 8: the byplay and. the maneuverings, | pected | of him, =o argued, :they -couldn’t .care ‘Tess even before check-in time, to. such} “The ‘refusal: of President -Johnwho's. doing what to whom _ vexing: and disturbing problems! son to “extend: greetings to~ the Ste indi ae a tac mt 7 al that beset’ the: industry, such ~ as; convertion (even. as_a gesture: on. the joan 1b th as ‘1 are ae overcommercialization, ‘ piggybacktape), despite’ official NAB per-| F e 10Cal boa as, assume appa : ing, the cigaret-cancer “contro: ; suasions and: the known: fact. that}. ng MG oportions, tlins ; th versy, the booze: blurb, . the ‘dog-! lie’s already.committed himself ta |.,, ait in” ite. bec ns. remains ae house status of their leader, ‘Leroy; address. . the annual publishers’ | i. mae US vera f 0 5 rt Collins, the “better. deal”” ‘persua: conclave,’ has hardly’ the’ effect of. the ee a new: ht 0 bly eh sions of FCC: chairman E.. William: | bolstering the egoor’ the stature}. hoe angus ry". might cath ye en Henry: and; in-the: case of. the af-!of. the.. convention delegates.; P10n or ome bi st a man Operfiliate, the kind ‘of shake they: re: They’ ve long. been. -conditioned: to ators’ in Sitar nh ucra a ingetting from the network... Butt this “second-class citizenship sta-| pe is Wat ay rs. tee an they also know that, ‘in ‘terms of.'.tus; partly. of their: own: making— |: oday:.is Walter Rogers, chairm : {of the. communications’: “subcom-: resolving: has of. the: ‘important: isI but. the fact that thet LBJ assorla: mittee whose: needling of Henry ‘|.and his FCC™ brethren. and pro° industry. ‘stances: have. endeared: « | him as. ‘the: sweetheart of the kiloTet. cycles. 2 2-1 They. “played it’. gate: ‘(and with ~ |-eomplete. justification): in ‘the..de., }signation:.: of: : Group | .‘W’s-Don: wee McGannon. for. this’ year's | distin-. "| guished service award,~ for.. few .. | will: argue “his ‘contributions for .a| dealing item: "The ‘code will néed |. _<-|more:-purified industry ‘have. been refinements and. perhaps a little}: <= -| enormous.: The’ applause: for. “man more phistication:”” : . de é£ | of the year” McGannon “was sus-|-, Martin Umansky,. KAKE-AM-TV, po % 4tained and ~ enthusiastic: (But ‘Wichita, Kans.: ‘Liquor is: ‘iMegal |: * #* | that’s about as “sustaining” as any|in our state, ‘so it’s totally out: of | v | of-the broadcasters want :to-go.)'If| the question for me. And yetsI feel | | | they . were attentive tothe -’64 that, for other markets, perhaps the} ef -| agenda “with. its all-too. familiar code ought to‘be.relaxed Svertisine|. a %-land pat :format; -it’s. because noth-: so” that hard. liquor. -advertising | _ ing; -but“nothing | Was . asked. of could be carried in the late. hours. , | them. = If advertised discreetly, it might] a Whatever the’ solution. toa more. | help ores to. , inate cr Woe woah constructive meeting ‘of. the indusre i d ha c reat cree "1 try. minds ‘(and there~ appears to ood advertising creates a certain. bp increasin ‘agitation: for att? amount of knowledge: An alcoholic . ee Pest a sépar ain of the AM boys | 28 going to be an alcoholic whether ”--from ty with their. own. individual. we advertise: whisky or not. 4 RE AL EST ATE t. | conclaves :.to permit a’. ‘proper’ Wally Nelskog, ‘prez an g.m. of KIXI, Seattle: “We haven’t even|. _| probing-in-depth ‘and: thus allow. ‘considered taking: liquor ‘advertis-}"3 | for. a-“‘convention : format”. with a | broader definition of -thé ‘issues ‘at dng. However, if fhe hee si is modi ir SSS eS -| broader. defini ‘fied .we’d take another ‘look, but|] | stake), it’s: generally conceded that| this is by no means to.say that we'd | 10. Decontrolied MODERN. APTS. “2 ‘Tnot° until’ such: deni as: NAB van use’ it even then: As. for cigaret |]. (FOR EXECUTIVES ‘AND OFFICERS} 1, ; °° ":/ spell out ° “needs: angrier ”. broadadvertising, the’ best thing to do is| BLUS:. MAIN FLOOR FOR... .| ;.‘L easters”will the industry organi-|to ‘take all of’ it: off the top 40}] ‘SHOWROOM or, NEW YORK. OFF. -gation. be in ‘a. position | to. don. its: ; mo or stations.” oe ‘proper. ' ‘mantle. as’ ae meaningful ‘Ralph: Beaudin, prexyof “WLS, and’ creative force. me, Breasters On Booze & Butts ; Continued. from page 21: even buying: ‘it..When it comes. to}-tion ‘the: audience is sophisticated. -glamorizing’ drink, how. do you top|:enough to handle it: But. ‘personally -the glamor of a -western hero or aj I don’t.‘care ‘to promote the use of ‘private’ eye slugging one down be-| tobacco and never have, even -be-" fore he. goes after his. man?” |fore the: ‘Surgeon. general’s. report. |. Ward Quaal, exec. ‘v.p.. of WGN: I’ve. had: occasion’ to ‘turn down. Ine. . Chicago, and ‘a ' staunch. extobacco. advertising, “but I intend | ‘ponent of: the. Code, sees. the need | for’ ‘revisions. to cope’ with. _the booze-arid-butts problems. He: ‘Says: . | “Fhe broadeast ‘Code ‘will. have to ‘come up with narrative. material. to| Vertiser who. wants to:serve-them:’ ‘serve: as. guide: posts, asking each]: “Gordon. Brown,. owner of. WSAY station to cope ‘with the. problem| (AM). Rochester, N.Y. and. WNIA.. . ‘according to his own situation. The -No. 1.responsibility of the code now. is: to halt the dramatization to ‘youth: that. there is ‘something at-tractive..or good :~ about’. ‘using ‘tobacco. ‘It is. ridiculous. to deprive ‘cigaret: companies. of ‘our advertis‘ing facilities, but theywill have to use: -more.. discretion.-.-and* with -cognizance of the fact that. we have: an. obligation to:the people: we are| .. .: serving. More people die. of obesity oo ‘than: of. cancer, so that carried. to}. extremes: food’ becomes. .a. death-|.. | sophisticated: people | might. not’ be | allowed. to -be “served by... in ‘ad=: are getting into ‘hard: liquor. ad7 vertising are inviting stricter -Fed-.. rates.‘ Multiple ‘and. corporate. con-:" tendency. for: ‘the fast’ buck: uses: ) —. the | world’s hy (also. ‘rental: units) | Dept v. Stamford, Conn, vos02~ (203) 324. 616 7 ‘Chicago: “‘the Code needs our. support.:or it isnothing. This ‘station _} goes’ with the Code. If. whisky | is |] ‘| considered . ‘unacceptable; ‘we _won’t| | allow it on.the station. If the. Code | j-were to: permit it, then. we. probably | would too.” ©: — oe on Bice, & ma, KINT-AM-EM-|= to <a T Tacoma, ash.: “the problem |. ie is § ‘strictly one of: euligren. vs someSMITHTOWN, L L, ESTATE We. . {thing you .can’t _ control .an }: a: wouldn't take liquor advertising | |-. ‘; 20. ‘ACRES : even if the code were modified.” |] In,the, center, of superbly est ‘Elmer Troutman, .. asst. “mgr. attached garage. Price $135,000. 00, . or 6 WIRC-AM-FM, Hickory; 'N, C:: “We " Owner:'GENE SMITH” , have had. beer advertising for some|{ Box. #97 or r S16 JU 45730. time and we took. some ‘wine. ad-| = | vertising {with some. trepidation | 5 a. few months ago, but there ‘was no unfavorable reaction. ‘We're in what| is popularly. called ‘the Bible Belt,’ | | and Code-or no. Code: I: strongly | doubt. that’ we. would ‘take ‘hard liquor advertising. ‘The. community ‘wouldn't: go. for: it.” ‘NATIONAL ORGANIZATION | 39th ST. and’ LEXINGTON AVE. . NEW: YORK | ; 20. YEAR LEASE for WHOLE BLOG: ‘Park South Realty. Co. MU. jaan | Pe Performers ¢ on n Swedish W Get 35%, Pay-Hikes . © d-Month Dispute: Ends I -Stockholm,, April 2. . ster a ‘nearly. four: monthwage’ | dispute -betweén | the. .Swedish7 Broadcasting: Co. . and the Swedish | ‘| Theatrical: “Union, © the ‘groups {| agreed. on an. average .wage raise _ of 45% ‘for .dramatic. ‘performers. -|The increase. means. that perform*Lers ‘will ‘receive’.53% -mofe.. ‘for |. radio: ‘appearances. and .35%% ‘more. | when: ‘they:. take part’ in® television ‘{ programs. = i. The new: ‘agreements: ‘cover all Swedish: ‘andforeign: dramatic per-. | formers. : Although the: Swedish! -Richard. Brown rez KPOJ, ‘PortTransistor Tape Recorder Works on Flashlight i ‘Batteries. of _ | etic Union did “not. get* as land, Ore: “ Aidiough 1: think! 3 “Think of it: A 7-pound, cordless, tape fecbrder that lets you-record: 7 its oh ai age oator Erland decoy | . (and. ptay back) any performance, anywhere; any titie—auditions, read--:. | son. ‘said “We -teégard: this -agree-|. ings, rehearsals, fessors—iniprompty, ar’ scheduied.. ‘emusic: OF. Spoken = iment” as‘ a big step. forward: We |. word—with big machine, professional fidelity... =. “=-[also hope: that. it -will -help. other ___ This new, allttansistor, Continental 204" vevords tand plays. back) cultural worker's who: appear’ on| up to 2 hours an 4 single: x reet. Ks dynamic. roicra phone a3) ae radio and tv.” “TTS ‘sound within, 3 broad radius. with: astonishing delit | Reliable ‘sources. siy. that. now |{f Ba , wittastes tt ; that, ain dramatic eee ‘suc| | = nsures: iOn-tree partorme:: | ceeded in. getting substantial raises |} i stantspeed motor ‘with capstan drive i sul res at eh fr om. the. ‘Swe dish Broadeasting L & PERS ee ae a Co ey . ‘wi soon. sg ar te gotiaat gE see See i ear it ty OS oe “coe {tions for ‘similar raises from. the} Write for brochure WS arth american P : {fim industry. . ee NEW: YORK: RENTAL May i" to November t. Spectacular ‘Centéat”. ; Park -eoeperative -inhistoric Dakota Apartments. Spacious rooms, magnificent antique .§ furnishings. .. ‘Living room, den, Venetian dines 9: ing reem, 2 master ‘bedrooms, 3 baths; huge 9° closets,” fireplaces. New ‘kitchen -all. ‘madera -applianees.. -Linen,-silver “and. china, “Air * “conditioned threugheut. Wel te Aer Phone #63, . 1 West. 72nd | Street WAM AEE 8 8 SU. 7-893! 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But the: ‘plain will not.have hard Jiquor. advertis-" truth: is~ that they're. not: all: that | ing.on my. station even if the Code ~~ the. world on, television. without fully,. and. on. a classical music ‘sta-":... to: get. involved .in’. advertising... liquor. It: seems: a':shame’ that — (AM). Buffalo, ‘and’ bart owner: of . WOKR-TV, Rochester: “Those who: >.“ eral’. control. and we'll eventually-: a | end up with ~ Federal control. ‘of «.. “ trol: of the. stations has ‘invited. dB “revolving stages ee | “Teacing producer of “turntables” Standard .:«. Custom «: Portable i WRITE: . mactan Machinery Co., tne. icitecoa’ St. * _ “EXCELLENT for: INSTITUTION. of. von