Variety (April 1964)

“os award, :* tion after being: No. : xs ‘for: ‘two. f+. weeks’ in a row.. -~ dng sixth. . tts ‘Biz Turns Uneven: ‘Jones? Back 3 in: 1 Birst,: ‘Doctor’ 2a, » World” ‘3d, “N ewman’ Ath, ‘Empire’ Sth « “Trade i in ‘most key cities covered ro py: VarIeTy this: stanza is down sharply ‘from last: (Easter).:week’s +: bbiz. Plenty. of rainy. weather proved. -a ‘downbeat. factor : while.-fine. out-. “door.--weather... over .weekend |. was’ “also: blamed. for offish trade. Likély .a dearth: of: enough: strong’ ‘product “:4° to: go around was more..to. -blame_ ’ than: either: of. these: factors. _As. if -getting ‘geared’ in: antici-|.,; _pation. ‘of the best picture Academy Tom. Jones” : (UA). “(20th Wk) is : climbing . ‘back: into. ‘first. place. “It’s, a Mad. World”:.. (WA) : “(21st wk) is slipping.‘to third posi Second. place: ‘is. _ going. “to. “Dr. eS ‘Strangelove’ (Col): (9th. wk), ‘high @§t. rating it. has’. won. although “. near -the top’ .for weeks. “Newman” (U) . (5th : wk). again : ‘is’ ~ “winding -up fourth. _ apallof ‘Roman Empire”: (Par): yd wk) -is: capturing, fifth’ money although. out’.in only. five key <0) -veities: currently. .It? looks to -:be. heard’: from ‘additionally. Panther”. (a) {4th wh); is finish“7. Days. in: May” (Par) (8th: wk) wont is. 'winding™ up’ in-"seventh‘spot. | vil)" «Paris When It: Sizzlés” (Par): (3d | wk) | will. ‘take™. eighth... ‘position, 2 ‘“Cleqpatra””. ‘(20th) (42d wk): is finishing ninth. ‘Night Must. Fall”: le (MGM) (3d ye) will be 10th. “America,. ‘Limpet”’ (WB). .and “Seven. Faces of ‘Dr.. Lao”. (MGM) are the: Tun‘Rerupfilms.’ “Capt: |. its: openings in’ N-Y.. ..p(AA)-looks torrid on. first? week: in: Boston: “Yesterday, Today: and Tomorrow” (Embassy) still is. socko. in’ “LA... andWashington | and” ‘smiasn “Pi ink {2 ‘two. N.Y.. cinemas. {pages .89-10, ) “éSitence? ; ; (I ands). ‘doth wh: ‘ts1. pushing. up: ‘to 1ith. position: “How |: West: ‘Was. “Won (MGM) 61st wk), helped “by” ‘boosts from” Academy. nominations, | -rounds ‘° out. “Top 12. ‘America’ . (WB). ’ Several. new’ ‘pix, “just : ‘Vainehied: this: ‘week, hint high potential. “The: Carpetbaggers”. (Par). is heading for ‘a: new. ‘record: ‘in. Denver. on “its |: preem ‘week, after a new high open‘ing day. “From Russia With Love’. (UAY looks’ to be a:real blockbuster . judging from. -its showing’ in N.Y., -where. it is “smash at the: Astor ‘and equally. great. ‘in: a batch “of Show: case: theatres, *:.. “Best: Mani”: (WA) is rated big: ‘on “Strangler” : “Tiger. Walks”. (BV); Chi, looks: okay. in -L:A. ‘Note: in: release. for bigger. and Iongrun . pix’ are designated in.such cases. ( Complete’ Boxofies: ‘Reporte’ ‘on Big Promo Blow tc tofi As ‘Mutiny on Bouiy’ i : ‘Standard Width But Uncut Time | _ “cyrutiny’ ‘on. the Bounty," ” Metro’ s+— -"/ $19,000 000. Marlon. Brando-starring |. "| (opus which travelled some troubled} '.: fiseal seas its. first time-.out as. aj. ‘)’ "roadshow presentation; will ‘be. re * issuied ‘this’ summer. in 35m. general" ‘Felease. So TO. date,.* “Mutiny” has’ “played| oo orily. a ‘limited. number of: hard-|-" ticket: dates.. The pattern: for. the. -giimmer’s re-release. will be.a: -wide “Spread. encompassing .a. “concentra: ‘tion’ on drive-ins ‘and other prime ". warm.:weather outlets in.a ‘national | : ful: conclusion : action: ‘initiated: by: Michigan: . Allied ‘eight years ago. saturation. campaign. -Metro prez Robert «© H.: O’Brien: -. has: been .-, promising: stockholders. that | . “Mutiny” was: not ‘a dead.issue and a that there was: still revenue in the ’”* ‘yehicle and the test: of his faith. is now ‘at hand. on > The company. has been. keeping 2 ‘its. plans: for the_ reissue ‘ under}. -: wraps.: Not ‘in. any of. its. conversa-|..... tions. or. printed : matter _ ‘havethe! (tideas | been . ‘advanced. -This «is. a} ‘ “somewhat. Strange © ‘approach . .con-| hv" _ sidering. the fact that the.summer| | buying season::-is. already infull}. #*... Swing. “and: promo pushes: for, sum-| ~. mer Treleases.are already. underway}... ‘ _at-most,compariies, including Metro. |. on (A-big. ‘Splash trumpeting: the Bie "S| a the}: Mutiny” print “won't. ‘be ‘cut!’ or|: ‘return: Js. ‘anticipated. ) “Tt. _understood -. that. . tampered with for general Telease, except ‘for . the. elimination’ of the Oy oar . jntermission. ‘Latter’ -is. standard ‘= policy _when roadshows : ‘go grind: This will mean. a running . time of. ‘slightly ‘over three. hours,” the :. major. drawback .of which is that “Jess ‘shows. can be: unspooled’ per. day. ‘Nonetheless, most -hardticket ’ ~pix moving. to a. saturation: policy have: not been ‘trimmed for ‘the oe sake of. an’ extra. show.. ©: As’ aspécialgimmick, “Metro! S|. N.. Y: ‘World’s Fair .. exhibit, the “= $750,000. ‘replica. of HMS. Bounty -be plugged -via .a special bit’ of ‘footage: tacked on: the. end: of the: _.: pie inviting viewers. to be sure and '-..:..-visit:the ship when. and if they. go -" -to-the Fair. In: her. first-commercial veriture’ (the other showings were}. free to. the public and. staged for’ publicity purposes) the Bounty has. -been doing well at the FairMarina, “with: the. exposition’ not even open “yet. ‘It is hoped that the*ship: will “Jpe lable. fo recoup “its ‘costs, -or..al| Temained . Open. . ‘By “the weekend, . Pall: was. back: «ta ‘normal, however... ‘I “ goodly Portion, ‘by. ‘the: end: of the Wer: run, year,” ” Bains coutect 2006" “Airconditioning. * Detroit, April 14. ‘atea ‘received checks from. .the ‘City of Detroit. totaling. more. than | $200, 000... The payott brought io 4 a: | Suécess against. a ‘discriminatory... tax -.im ‘posed |. ‘YU p on water-cooled’ -. air‘conditio ning equipment. ‘The. litigation-twice went. to: the Michi gan ‘State Supreme | Court . and once to. ‘the US. Supreme: Court, = an Steady Down “Rio. De Janerio; “April: 14 ° While” ‘Brazil’s political’. ‘futtire: still.. is" ‘uncertain, . local reps.. ‘of that ouster ‘of : will be: done. to: curb this nation’s Spiralling : inflation. ° Goulart,: they say,. could -not,. or would: not,. . take the. drastic ‘measures ‘necessary to! --Stablize * ‘the. ‘eruzeiro.. which,.. two: years ‘ago;: was. valued .at : about: 300 to: the. U.S: ‘dollar, .climbed. to 900 last :year and now stands at’ about), Al ,800 ‘tothe ‘dollar: -Yank-“biz? was. For : ca -while;: growing ‘g02. rapidly © here’ that .it ‘could. keep:: up: -with. the: currency ‘devaluation, ‘that is, ‘total .dol ar used: in the filming. of ‘the pic, will remittances. ‘continued. to ‘grow, OF. rat: least;.remain at’ an even level, }:. despite” ‘the: -inflatien. In’ the “Jast. ‘inflation: : ‘out-. however, stripped. any: possible: -biz' increase:. During .the: two. ‘days last “week that the. nation. edged. towards out right-civil war, ‘nearly. . ail. enter‘tainment’ biz. ‘came. to. a standstill here. Firstrun film theatres: were | tlosed both: -Wednésday and: Thurs day © (1-2), though : “some” sebruns j . “Mr, . + ‘| audiences’ can. okay. “in. ie Louisville, ‘looks good. in: ‘Chi, “Po: Bed. or Not To Bed”: (Cont), fine: ‘in: hibit, -which .Cinerama has done. for ‘the U.S. Government, will indicate: that ‘audiences. will ‘actually have}’. to learn. a. new. way -of looking: atj | ‘life-through-movies. It willbe some-} . ‘thing like. walking dowit a. strange| * ; Street... Our. techniques . produces} _ the. real “feel”. or aura’ of an. era.’ . | At-one time 55. ‘viewers will. sit :>\-} int: -anopen. ‘conveyance ‘and ‘be “~. . Lwhisked:. through something. like.a “np big, ‘twisting tunnel, comprised of "| some-.120 “motion . ‘picture screens | of various sizes and ‘shapes. Some ‘1 2°000. viewers: an hour. or 20,000 a | day ‘can be accomodated: at. this}: exhibit ‘which’ is under supervision | * of U.S. Commissioner N. K. ‘Wins-} | ‘ton ‘and--the U:S: Dept.. of: ‘Com-|: ‘merce: ‘There will: be’ 12. -yehicles, |’ ‘| one departing. every. 80 seconds, all’ |.with individual seats outfitted swith :| a@ personal. Speaker system: so. every | : J-viewer. will have .a-clear narration. Wieeally Taxed on: ae ote nel selector speaker. system‘ with’.a} ‘The: number. ‘of ‘weeks ‘out. -| ehoice Of = narration French, | Germany. Spanish, Ttalian| “Some. 43. 8 Michigan ‘Allied: .mem-|:9°_ English: bers in the Metropolitan Detroit: Yank. ‘film. companies: here. feel |: resident “Goulart: at least. spells ‘hope that: something | POINTING Mis A. prediction ‘that motion pictures]: of: the future ‘will make today’s| ‘techniques obsolete: was. made. this| -|week-by Arthur Finston, exec: producer for Cinerama at. ‘the. N.Y: World’s’ Fair. In-two: different..ex-| .-. -: hibits. .at ‘the Fair, according . to '| Finston,° Cinerama:. will’ show: how |‘be. taken.” out “of |... their ‘traditional “three © walls-and-] © screen “setting”: and. ‘made actual participants... . > “At -the‘Federal Pavilion; they, will be carried through. the ‘screens, ‘while .viewers -of.. our: Spacearium ‘film’-at' the Transportation ‘and -Travel Pavilion will. be surrounded by’ the picture,” o | The” new Cinerama. techniques ‘are: ‘described; by. production. -di “l'rector Jeremy. Lepard as “Environmental Movies:”...“We. ate. using projected movie: images: to. put. our. audiences “into a‘situation,” he -added. “This: is: really the future: ‘of motion. pictures; added: : realism ‘through new “theatre “designs ‘and . new.” projection.: processes, . so that}: : people: will actually find themselves | Stalls Vas in the: action.”. : . The Federal Pavilion | “film. “ex One. vehicle’ will ‘have’.a five-chan: in: either Narration, written: “by. self ‘Specialist Ray: Bradbury, is spoken. by John: McIntyre of the “Wagon ‘Train’ tv series. Over. 170 film: and: slide projectors are ‘used during: the ‘13-1/2 minute ride. The. show, .en titled. !The American. Journey’? begins. with ‘the. historical: begin ‘ning : of North. America. and : ends -with some. ‘startling . rocket effects, -courtesy-of NASA.and the US, ‘Air ‘Force.. Material ‘was provided. “Dy. 100 historical : ‘societies, Library of. ~} Congress, National... ‘Archives anid: >», 4 the. Smithsonian. Institute.. ‘There's ’ -feven a’ movie ‘sequence -Witha. oe montage of.-early. screen’ stars.: me Hope Brazil rated:-by Rod. ‘Serling,-it. will. be ‘Shown. .atthe’ ‘Transportation ‘and the: dome-giving. the. Sensation | ‘of ‘completely surrounding its: audi ence.: Viewers: in seats which tilt : ep to ‘35. .degrees,. are made space. _tra‘yelers ‘speeding backward in. time. and out: into space, The show, ‘15: minutes.. Iong;. was filmed | -via: animation: techniques, ‘scale models, | live-action. photography: and a combination of microphotography’ and optical. effects: Graphic. Films,: L:A., Finn Takes Up. in | Denver ot Denver, April 14. John: ‘Finn, “for. the _past:6 years: with. ‘Universal in the Boston ex-'|” change, has: ‘been named: branch manager’ of ‘the . Denver. office. to. replace. exiting Murray Gerson: _ --Ahe.-Swediow, Western Division: Manager ‘of. Universal with head-. ‘quarters: in San Francisco has been lin. the city. supervising the ehange~ ‘over. oe . eos Sita iceman Tak ead con a 27 . | he. declares. The. ‘Spacearium Show, -“Fo. the: : Moon ‘and Beyond,” was: produced ‘| by. Cinerama. and’ co-sponsored ‘by,|. ° | KLM Royal. Dutch Airlines. .Nar-| . , Fall of Roman Empire’ | Travel Pavilion on’ the: inner. sur: . face. ofa 70-foot high: dome. for an} ‘audience. of 700. seated= below: and ‘within . it: ‘The -70mprojector‘ ‘sits | on the’ ‘floor. at ‘the center of. the] dome. surrounded. by. viewers. . It}. ” -shoots ‘the™ picture up. and: out into mn at World: § Fair “Wal Bea ef Lata Poni FEDERAL OKAY. FOR. HARDTOP. National ‘General “Will, Erect at Vegas. ‘Shopper. Be day. (10): ‘granted. :permission | ‘by N.Y... Federal: Judge ‘Edmund ; L.| Palmieri to“acquire a new conventional. theatre. to be: constructed. in. | ‘the:: Charleston: :Plaza Shopping: | Center, ‘Las: Vegas,..to ‘be. ‘operated. ; on a first-run. basis.:. — “J udge Palmieri: said “phis’ is ‘the ‘first time in ten. years'a-new the-. ‘atte has. been: built there. The peti| tioner has sufficiently. demonstrated that. the new: ‘acquisition will ‘not | unduly ... restrain opposition, -de-. spite. objections by ‘Huntridge‘The-. ‘amicus | curiae” arid: ‘who operate & theatre atres: ‘who . appeared : as.” in. Las Vegas. is : | lexhibit at the N. Y..World’s Fair; ‘Aside . from _its function as as an. the Hollywood Pavilion is planned by: its designers: as a major plugola™:: centre for. the film biz in.the east.’ this ‘year and: next. Accordingly, --| several. events | are being plotted °National ‘General. Corp. “was. ‘pri. ‘with premieres, . anniversaries. and” ‘Other industry occasions, all: aimed at making: the Pavilion. the hub of: pic glamor in the east. In tonnection with this, Pavilion touters: Lee. Savin. and George -Murphy have lined up two gold Lincoln ‘Continentals.to take. visiting --v.i:p.s,° including film _per-. -sonalities and execs, to the site as | the: guests. of the ‘Pavili6n, picking up the tab for their day at the ‘Fair. Special guides: are being hired ‘to ‘show filmdom’ s. finest around the. exposition. oe Savin and. Murphy’ have been anaking ‘a .strong pitch. ‘to . film ‘companies to try. to get them to use: | thé Fair and Pavilion to spotlight. _| pub activities: This ‘will benefit the. _-| exhibit; of course, ‘but it will also... 1 work well for the companies, Savin | and Murphy feel, because. of the . _| concentrated press activity ‘ex * Hollywood, April: 4 torney “Martin: * ‘Hersh, * pointed. Hollywood. rep: “for.Ideal Pictures,..a..narrow . gauge . 7 ‘distrib’} with offices: in, .25--cities. centers. on, . features. . with -time‘obscured ownership. ‘Hersh. “terms | 16m: potential. of such product, “fa sleeping, giant.” -which ‘are’ suitable’ ‘for. church. and school. screenings. -for . adolescent: audiences... “Films: “should “have | a ‘good | ‘moral: tone: though: primary | goal is entertainment, He says. Fact. {that .they .have.-had™ tv: exposure: does not detract from: their. utility, : Says he. Ideal is. specifically after | pix “which ° have ‘had a theatrical Yelease.inthe: last. ten. years,” ” he} adds. : “Deals toi films : are made’ on n basis | of ‘so-muc. 1-per-showing on five or seven yea: contracts, percentage. of -price Idea. is‘able ‘to ‘get ‘for films. or flat pure 1ases, ‘Films. can be had | ‘for : prices ranging from: $15-$25 a]: “Showing: up toa’ “high of. $50, says |~ -Hersh:. Flat buys ‘range: anyWhere | © from $1,000 to $5,000 to as high as7 $7;500 : for -exceptionable product, be" charged to. Screenings. . As Kaasas City: aa For Showmen’s: ‘Kansas; City, April 14. “Motion Picture’ Assn. here ‘is | sponsoring. ‘premiere. of. Samuel. ‘Bronston’s | | Empire”: Capri ‘Theatre. ‘It'll: be benefit. for: ‘the Crippled: “Childrens. Nursery | | School:. Date is. April-.22. “Associa‘tion’. includes. “persons. . from > “all . branches of the film industry.” ‘Capri. showing is ‘scaled to ‘gross |. $3,800, and MPA seeks to come: up | with more’. than‘ °$2; 900 for.. the). ‘produced. the film under the super-|'N ursery . School. Seale ‘is’. $2 /bal vision of. Lepard and Finston.. “Fall. of: .the “Roman .ViaParamount at’. the -eony, $3. orchestra, -: with: limited | number of “gold seats”’ at:$10 each.. ‘The -1,200-seater of. the: Durwood circuit needs to bea. virtual. sell | out to realize: the’ desired figure | “for: the. charity. “" Richard Durwood, “president: of. circuit, ‘reported at ‘week-end. that ‘the. receipts” already are ‘past the. -half.way mark.:‘Reservations and ticket details: are. being. handled’ through *Fom Gailey, MGM -man-|: ager. Picture opens its regular en‘gagement on. s hard-ticket. Polley ‘| April 23, ° ‘All’ deals include} stipulation that-no admission: may | which. necessitated surgery. -l pected’ during’ the. Fair’s run. Also, 2 +viding a. coincidental . and . advanve -| tageous situation. | “Indie. ‘producers. ‘are .exhorted: to. ‘lift some of -their. old pix out: of the} ‘vault. and make them available..to |.the generally ignored. field of 16m distribution. . ‘Plea -came«:from . at-} ~ just -.ap the Pavilion ‘is. quite close to the ‘press. headquarters, thereby pro-' _ “Among = ‘the* ‘gimmicks ‘the. boys. are . trying to establish is the naming of a “day” at the Fair tied with. ‘the preem of: various pix throughout ‘the: run: of the exposit tion: An -example would be “Un-. sinkable Molly’ Brown Day” and there would ‘be various -activities | carried on. in connection with such. Hersh’s. drive’ to. unearth. product ‘an event. They are.also trying to get.-companies to hold opening. hight celebrations at the. Pavilion and. “Molly,” -which ‘opens this. {Summer.at Radio City Music Halli, Particularly “sought |. “ate: “filing ‘is one being. ‘dickered ‘with. ° ” Other “Special events. ‘being © ‘worked. on is a first anni costume ‘party. at: the exhibit to celebrafe. the sustenance of. “Cleopatra,” an event which -hasn't: been. yet... ‘There are others..as well but the. companies ‘have been’ Slow to react to suggestions. Itis. figured that once the Fair gets rolling and is. ‘an established’ success (hopefully )‘that . ‘more’ cooperation will be: __ (Continued on Page 2D Loss-Unloaded Theatres -Curtail Second Quarter Profit for Loew's: Chain ‘quarter ended Feb. 29 for Loew’s .Theatre “Inc, was: $374,200, almost | double the $192,200 for the same 2 period. last: ‘year and. equivalent to ‘[15¢ per share of common stock: -A net loss .on . disposition “of | fixed. assets’ (including: loss on. sale |of ‘theatres .in depressed areas), 1 however, resulted in a net loss of | $21,800 ‘for the period. Loew’s de | clined to explicate. what theatres or 3 | towns -were shed. : Income of $757, 500. for the six -months ended: Feb. 29 was up from .$592,100 of previous. year but net j loss ‘on’ disposition. of fixed assets. restricted: net: income’ to. $361,500, . down. from: ithe $682, 100 of previ ous year. | MAGDALENE MASKELL’S” BAD AUTO CRACKE? Los’ Angeles,’ April 14. a * Magdate ‘Maskell, cofounder of: .Blowitz-Maskell pub relations firm (now: “Blowitz-Thomas-Cantan). . recuperating ‘satisfactorily in val. ley’ Doctors Hospital following an auto accident: ‘Sunday (12) in which 4 she:. suffered seven ‘broken. ribs, concusions | and™ internal injuries The publicist, now: corporate secretary of. BT-C, was: ‘thrown. into a free-. Away wall. “Partner. Bill Blowits. died in N.Y. ‘March 14 after being struck down. : a hitand Tun. ‘driver. on: ‘March "Gross. income: for the second-*°...