Variety (April 1964)

; a 24 to have’ far reaching consequences, ; oe, Dick. Dorso. has: resigned .as exec |. “yp. -of United’ Artists Television to} “become a v:p. and. partner ‘in the} . “Ashley-Steiner-Famous.” Artists| ‘shop. Dorso, who. made. a’ ‘network. o ‘program ° splash. for. 'WA:TV, -be|}. | “comes.” “one.” of -gix’partner-stock _ holders. ‘in the organization headed: : up by: Ted Ashley. and. ‘Ira Steinér. |. ' The: switchover: willbe effective int. oe week: or.10 days... -*. ay was: responsible for ‘such. -eurrent: Duke,” “hie “Fugitive,” ‘and next] i peut allegiance froin. NBC ‘to oe stogie maker last week widenéd ‘its: commitment to include minutes on __.-“The Hollywood:Palace and “The -..:, Sbawrénce Welk Show.” It previous| “Jy had spoken for | “Broadside” and. " o.“Wendy -and:Me;” latter. .opus: te-storing . George “Burns: to. Regular “peyton: Place, the. nighttime two-a-week “(tuesday ' ana Thitrs. aa 9:30-I0 p.m.) .soaper -on. ABC-TV-.‘next season, should ;make’ SRO ‘status well before the: September. gong at the.rate: sponsors -. are signing up. “As of ‘Tast week, in fact, sonly two: minutes were © awaiting: commitment. Re client. ardor, a Televant ‘tactor ig the feeling. (hope, : atleast) : ‘= “~~. that. “Peyton’ s” novelty. could duplicate here. the. wham audience’ thrall in. England for “Coronation: Street,” likewise a twice-weekly. “primetime: entry, the: click of which: inspired the: “Peyton” concept .. " as a Yank innovation. Advertisers .already” set include ‘Brown &. ‘Willianison: for: ‘alter= us 7 nate ‘Thursdays; ’: Clairol; for. alternating ‘Tuesday: and “Thursday. .-.:” minutes; Contac, : alternating . Thursdays; Dodge, riding with the~.. Tuesday. outing. straight through;’ and Speidel, . with ° alternating -half-minutes in the Thursday. segs. ©." 8012 O'Clock High,” another freshman ABC éhtty, ‘and: also from” _ the 20th-Fox lot, has sponsor -allegiance. to date: from. Brown & and,” makes A-S: a. Féeal conténder an 7 sweepstakes. ~~* s producers like:Herb Brodkin, ‘Nor-|: "man. Felton, ‘the _David. Susskind: | Dan Melnick: Talent. Associates, | © , and: of’ course Desilu,. the agency’ gs has resources. in’ depth that: transa tized..to “see. how: “A-S follows “UP . its. manpower, coup. Sot. Colgate’s sA -eulated . that something: like '75% _ ef the advertiser's nighttime. net--} work coin has been placed in Tom |. ~. Moore's. lineup. It translates ‘into’ “al neatly’ $8,000,000: vote’ of confi“dence for the. new-new ABC...” "maker will. be hiding: with “Ozzie &. Harriet’’’ (alternate half-hour), plus minutes in “Combat,” ”. “Burke’s. day Night. . week). a _\' ” ‘Williamson (alternate half-hours),. . °: Bristol-Myers -and All-State. ‘Insurance.’ | iat 30 to. 10:30. p.m. Friday. slot.) | By ‘SYD’ ‘SILVERMAN Ta. a. ‘development: that is woud “The ‘acquisition . of . ‘Dorso, who geason’s CBS entiy” “Gilligan’s Is-|; the:rietwork® ‘programming: ‘Nia its. independent cend . a mere ° : sales. ‘Tole. In. fact, there are: ‘some. ‘in’ thes} Sioa industry ‘who’ ‘liken ‘the new’ :A-S|: ool. “status to! that “of: the’.old . Revue. +... operation prior’to the “spinoff . of _: =. the MCA:talent agency.. wl. 2S tend that A-S will be able: to: proCoa -. vide many of the creative services, |: °°) again via: the indie. producers, that: "marked the former: Revue “pack-. “age” ‘concept.. It’s:.this ‘ability to “deliver the complete ‘and all -it entails that has. ‘many a They con “package”. network ‘programming exec sensi Confidence Vote Ir ‘ABC-TV. -next: season; ‘it’s now. cal-. As it now. ‘shapes, the dentifrice: Law” (alternate week), “12 O'Clock : High” (alternate. week): ‘and-. “Sun-: “Movie” ' (alternate: | Rivailing the ° Colgate: “On. ‘top. of: previous °puiys, ‘the coaxial: exposure. i ner at at bbe. Steiner tioneers,. ‘they were . bumped ' /from “one. flight’ to : another, |: broadcasters are united under: the | manners of: National. Assn.. of | | Broadcasters: towage | ‘war with. my 164-68 | : splurge’. on the net will be Con ‘solidated Cigar, , whieh likewise is. yin: ‘for nearly. $8,000,000 “ hexpeetedss" no Peas ‘and. half-minutes. from~ Contac,. ~ Son of “Great. Debate” The Miké: Dann-Joe ' “Levine | “debate at the. National Assn. ee -* Broadcasters convention didn’t -. vend “in ‘Chicago, The tv. and’. motion “-picture .. impresarios:.: | happened: to. be-booked: on the... same ‘plane from ‘Chicago, “Weather ‘being what. it was ~ ‘parted ways in-N.Y., still: argu-~: ing. the: merits of: their. respec ‘tive . ‘Bositions. on. entertain- ment... Like © other -: conven spent | ‘hours ‘in. ‘the’ ‘air, hover-.'. . landed Jin” ‘Philadelphia, and wound up. taking 2 car. to fog-bound N.Y. Ld | hea To | 9 ” Hollywood, “ApH: 14: : “Unianimous approval’ for “coun‘cil recommendations of demands} ‘against agents’in upcoming nego- tiations was voted. Thursday’ (9) ‘night by about. 200. members: of ‘Writers ‘Guild of America: ‘West. ; ..Key proposals: in‘ the -demands are.a WGA plan to ‘eliminate the | agents’.current practice of getting 10%. off ‘the top : of: a. television package, writers -feeling: this:. big ‘bite. acts..as a. deterrent to sales. is. Writers’. other . “key -demands. against agents’ receiving: 10% of ~ residuals or royalties,: the seripters.|: "| arguing. that since it. was: the. guild. .<-[ which: on two occasions went .on |: ' +1 strike to:achieve these gains’ ‘and oT agents had nothing to -do: with] -| them, ‘they. are. not entitled to. the: ‘Another proposal’ ‘is: that: agents’. pacts: ‘be. trimmed to.one year for | services, and:six. months for: materi-| + al: Present. maximum term: of. pact} is four years, but.a writer by giv-|. ing: notice ‘after two-and-one-half} years ‘ can: get: out of. his” pact in|. three. years. ‘Interestingly, ‘the’ first member. ‘of the. guild to. go on..record: in‘|-behalf of the agent demands :' was’ J also an agent-—Dick Irving Hyland: | Hyland said he wanted. it known he was the: first’ to. vote for the demands : ‘against | the percenters. | Cornel: Wilde,.:.actor-writer,; spoke “against. the agents’. practice: ‘of raking in 10%. off the. top of a tv|.: package, arguing: that if: ‘an-.agent: packages a. picture, he ‘is. -entitled {to 10%.of the: person. he'reps, not | 10%. of. the entire film,. and: he did-: n’t see why thesame shouldn't prevail ‘in ‘tv.: WGA’s pact ‘with the agents ex ‘| pires June 15..Negotiations | -will he conducted with. Artists Managers Guild here and Society of Authors Representatives; agent group. in. the : | east. -“Morgan‘Cox reported ’ ‘on prog: ress of ‘the. guild’s ‘royalty. plan in -yidpix,: ‘and said“more coin was coming’ in: ‘from: thist Ahan Bad. been : Hthe: ‘counifry. : ‘ast ‘week; they spent nearly 18. 7 --hours together before ‘they. -: cas News’ Unique a ws By MURRAY: HOROWITZ: “The o Aly: ‘two. ‘developments | |: ‘which. may .rock the tv establish-| | ment, ‘entrenched as never. before, |: | are pay-tv and the growtl: of UHF.. :-Those . looking ‘for new. _prograni: “ming horizons. onthe tv -screen |. ‘ fean’t -see. anything: less: than “an | : fconomie qovolution. ‘to change the | vestablishe programming patterns: eo | —an ~ economic: revolution. of’ :size |: civil rights..: | J and -seope’ that. altered Hollywood , This’ one, ‘Boes cin: the production patterns. ing, . it ‘ain’t. “It was television’s. economic: » dine, : | pact. that made. Hollywood. ‘change’ a | its. ‘ways; .killed the. market. for the’ “B's,” and‘altered the. ‘production i goals. of: severy major Studio. [=== inicepted: a.: revolution, echoed | throughout the world, .reverbera tions ‘of. which. are: still shaking | VV the ‘film ‘capitals from. Hollywood. a “to: ‘London to. Paris. a The upstart. medium. which shook ae \ the: fashions -of. ‘entertainment, |. °“.": : “|News: and advertising, . deep. ‘into"| ... | its. second. decade, rich and ‘afflu-Poly Lent, Now looks with deep. suspicion _ :on “a possible. alternative “service. | ' .| With. the:exception of a few mav|** ericks, .. notably ‘RKO. -General,:| ‘over-the-air. ‘pay-tv,. as well”. as cwired.” “pay-tv systems... A: long,'t "| fight. is-in ‘the making, .and. the ‘pay-tv. entrepreneurs. had better be ’|-well heeled financially . for the | strugele.. re -UHF, 5-Years. Away “pees for another: five years; when t’ ‘criculation to make’ programming |: looks -like.“the lesa .affluent: will |’ have ‘to. do -the pioneering,. .this'} _|.time, though, aided by the all-pur| ‘pose: tv ‘sets; legislated into exist-: ence. by. Congress, a. piece of. leg-: islation. ‘which ‘won: ‘the support ‘of ‘the webs: Only when and if, UHF. | stations: grow in number: will they become™a really competitive force ! to. the. current tv establishment, | The: more immediate battle re-| volves around | Pay-tv, with: NAB: . (Continued on‘Page 46).: Election Returns” ‘Sale to NY. Times | New. York “Times, whereby ‘the newspaper has ‘the yights.-to: use CBS. News Vote Profile-Analysis (VPA).: ; =: Milestone’. deal: ‘which marks ‘the f purchase of a broadcast news serv=| ice by a newspaper, ‘is said-to. rep-‘resent. a. substantial sum of. -money, dramatizes ; the clear edge. ‘broad: casters. have ‘assumed ..in. rendering | ” election ‘returns and -: predicting.|. ° ‘wianers..’ CBS. ‘News’. ; ‘scribes the ‘body of-voting informa--|:. ‘tion: and analysis that gives exten|. sive ‘information: ‘on. voting ° per|: VPA. de | formance ‘among ethnic, :religious, and -other..socialgroups. VPA also “permits ‘early and accurate’ deter-. mination’ of. the ‘outcome: of Traces -Onastate-wide basis. ‘throughout: 0 ‘tet = a By BILL GREELEY | “One thing is for certain in the aftermath. of Aer VARIETY report , that General . Motors recently : ple wilt unde of Colored F 20. {sought ‘to’ shelve an NBC-TV “Bo. wide '. elosed-circuit telecast”. . trese” Bae Hatton! Negro ac“May'14 to raise: $1,000,000 for. -] oe aan— communica: | tions between ‘the car company and the: National Assn. for ‘the. Ad-. “NAACP’s ‘Closed-Cireuit The National Assn.’ for ‘the -Show: will: originate in “New 7 | consists. ofa . pilot,.. -which: he: made in partnership: with ‘UA-TV and CBS-TV. .Show is ‘not on the. web sked for next season, | | but CBS. «has. ‘until -June1 to ; “UHR, as a consequential. force ti’ _| broadcasting in the: U.S., isn’t. ex-. Top ‘for : UHE economically: feasible. "1.Neworks;, ‘which ‘have ‘been: burned trying. :to operate ‘UHF. stations. in |: the past, have adopted. a: wait. and. iz ‘See. attitude .on UHF.:. Again it |: estimated that there will | “be |. ‘sufficient ‘all-purpose’ -tv. sets. in| “recognizing | the. unique election’ Feturns: service: rendered. by.CBS News, has ‘made. adeal for .'the. ‘Nov.. 3°-election, tooms would York ‘at Madison Square Gar |.-den and Los Angeles -at. the. : Educational. ty--to’ “date: instead ™ of offering a. true: alternative serv-[ Lice, is beaming “what. many: believe |. -.:| to be. a: subsidiary’ service. Educa-.| 1 tional ‘tv:in’ the U.S, is likened’ to |. ‘a ‘Harpers versus: a: Life; a BBC, |. with ‘ample. monies: ‘and. a tradi-. ‘tion for winning | a. Popular: follow Sports. Arena and.-be :piped to halls: in’ from. 45: to 50 cities. The “Freedom Spectacular,” ‘a. two-hour: show, will. observe the 10th anniversary of. the Su “dawing > _ segregated . | schools: . ‘NAACP prexy Roy. Wilkins said ‘|. funds. raised from: the show: ‘would help. meet..the ‘rising -— *eosts of bail bonds: for: civil — in the: South. ‘preme:’ Court's. decision -out| " rights demonstrators . arrested. | ==s!manFrederic Donner, _ ‘}been Janswered. The. same day, . | however, a GM spokesman reportJed ‘that. a ‘wire from GM to ‘NAACP had. ‘been sent: Thursday ; vancement -of Colored People’ are in sorry shape. As reported. in this paper last . | week, : NAACP head Roy Wilkins .‘Fsent off. a scorching wire to GM, . demanding to know if the facts set {forth in the Vartety story were true, and what steps GM was tak-.~ | ing. to “eliminate racial discrimina-. tion ‘in its. sponsored programs, advertising, employment . -and dealer. contracts. mo AS late. as last Friday, a NAACP : spokesman | was saying that the "| wire, addressed to GM board chair had not. -|(2), the. day the: Wilkins. wire had “Hollywood, April ov J ackie Cooper has checked’ into Screen : Gems, ‘even though’ it. isn’t. yet official that he’s to ‘be the tele filmery’ 3° hew. ‘Coast chief. change. its. mind. ” ETV Group Says. FOC ‘Papers -the: ‘Columbus, O., April 14.. The. Federal: -commercial ': assignments, paper. -of which: stand. little majority chance of being activated,” charged. the. Midwest Program ‘of. ‘Airborne’ } Television. Inc., which telecasts -to: schools’ in. six ‘Midwest states. : ice, FCC in October released \as-. signments and. included ‘none for. | MPATI. ‘The: educational ‘net; in a» | “| report to FCC, said that ‘its: studies.| }:show only 35 of. 235 UHF channels | : “Lset aside for ‘commercial ‘use: in. its } six-state region’are on the air and | only 12 of 59 channels reserved for’ ‘educational’. tv.:have ‘been: put’ into. Setting aside. channels: for.| commercial stations that. cannot use.: reasonably be expected. to come into being, while :preventing. expan 600,000 : students . ‘in :10,600:' classbe ‘a waste of the UHFE spectrum,” MPATI charges. SMPATL ‘represents ‘a ‘$20, 000, 000 investment: and: is owned by mem ber schodls.. Since its. beginning. in: 1959 it has envisioned a six-channel | operation: to. meet the: demands of: variety, sources: for. Sducation. ‘Desi to A'S. Hollywood, ‘April 14: its exclusive agent: for: television. . Switch -. obviously does not. believe ‘| plications in:the wire were. without “Commiunications foundation: An: NAACP Tr egional . Commaission has. been “saturating ‘the. country with: ‘large ‘numbers of. +:-MPATI claims this policy of the }P | FCC has.prevented. the. educational | ’net:from expanding. The nef .cur| | rently. operates ‘two. UHF. channels’ ‘| and-wants six to ‘expand. its ‘serv ABC May Set Up. ” Desiti Productions: -has.. ‘signed _Ashley-Steiner-Famous * Artists. .as. away ‘from?-.GAC.: ‘was. made: by -Osear~. Katz, ..newly-ap-. pointed: exec v.p.:in charge: of Brox a duction: ‘for: Desilu. ", | been’ received. A copy of ‘the wire reportedly 7 ‘sent. by GM, bearing as signature ' | the initials LGs, was. forwarded to... . W | Varrety. It. states. the company ty — ‘policy. of avoiding “anything of a -}eontroversial nature concerning. national or regional issues” in its. tv shows, and contends. that. the company asked NBC to review the. show — for possible controversial . ‘material (which ‘is in essence the ‘fstatement -handed. to daily. newsActually, . ‘Cooper’ s. taking © ‘over: y. -ean’t. be .official until. he is free-of {legal commitments. with UA-TV -and.. CBS-TV. ‘The commitment : :“Calhoun,” | papers. following. up the VAnRteryY.. story, Which: pointed out that GM ‘tv. and agency. officials were mak‘ing every effort to. get NBC brass’ to replace the stanza. . TheGM_ telegram also took ‘sharp. issue with “the implieation in your telegram. that General Motors practices . ... racial. discrimi I nation in ‘its ‘sponsored. programs, ~ oe advertising, employment and dealFer contracts,” declaring the charge _ “without foundation.” . Whether or not the NAACP did _| or:.did ‘not receive: the wire (or it. ‘T got. lost in. administrative chan With: Timed, Chamels nels), the -civil-rights organization. the im meeting was slated for last week-: end at Indianapolis to specifically study and discuss the General Afotors’: deficlencies in hiring. prac: tices (in the broader aspects be yond’ show biz angles). ‘A spokesman told Varrery that GM “is the worst of the Big Three” car companies. (while making it: plain that “ (Continued on vontinued on page 4 42): — Havana Bureau Correspondent. Lisa Howard’ 3 . ‘apparent rapport with Fidel Castro may pave the way: for ABC News to establish a ‘bureau in. Havana, where none of the three nets has” ~ permanent | ‘repesentation as of At any rate; ABC has been: in-. vited to set-up shop in Castroland,. and the web has replied it would } now. Sion of -its program: which reaches. ‘be: willing, but——.Meaning free ‘of. restrictive’ conditions, including the. right.to ship out film sans. looksee: by ‘Cuban -bureaucrats. As yet there’s: been ‘no word either a way: from. Havana... ‘Yank news media tepresentation Vin. Cuba is. minimal, but may be : | encouraged by. ‘the. recent. return _ | there ‘of. the N.Y.,Times: in the. J person of Juande Onis. Except for sometime. limited visits for. spe ‘cials, -etc.);-. the: webs“ have been absent from. the scené, which is ‘only. partially explained by censor ship, since other lands where network newsmen regularly roam alse. impose news-gathering: fimitations . int varying degrees,