Variety (December 1907)

Record Details:

Title:
Variety
Date:
December 1907
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (December 1907)
Leaf #:
000177
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",Vaudeville,Theatr
Collection:
Theatre and Vaudeville, Hollywood Studio System, and Early Cinema
Format:
Books
Contributor:
Media History Digital Library
Sponsor:
University of Wisconsin-Madison Department of Communication Arts
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 29, 2022
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14 VARIETY • i flits SECOND ANNIVERSARY NUMBER carried more theatrical advertising than the Christmas Editions of either "The Telegraph," "Billboard" or "Mirror." . Here are the figures: VARIETY 3^365 inches it Telegraph "Billboard" "Mirror" ** 3,310 2,900 1,208 (t 46 it t][ Included in the above total for "The Telegraph** are 1,992 INCHES of "LEGITIMATE" theatrical ad- vertisements. VARIETY DID NOT CARRY ONE INCH of "LEGITIMATE" theatrical advertising. "THE TELEGRAPH" ALSO CARRIED 617 INCHES OF COMMERCIAL, AND 173 INCHES OF RACING BUSINESS, NOT INCLUDED. THE GROSS THEATRICAL ADVERTISING OF VARIETY AND "THE TELEGRAPH" IS EXCLUSIVE OF CUTS, NOT IN CONNECTION WITH WORDED ADVERTISEMENTS. ^ ALL the advertising contained in the issues of the "Billboard" and "Mirror" are in the figures quoted. fl VARIETY'S Second Anniversary Number contained 4*94 separate and distinct advertisements, advertising 795 acts.