Variety (December 1907)

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14 VARIETY • i flits SECOND ANNIVERSARY NUMBER carried more theatrical advertising than the Christmas Editions of either "The Telegraph," "Billboard" or "Mirror." . Here are the figures: VARIETY 3^365 inches it Telegraph "Billboard" "Mirror" ** 3,310 2,900 1,208 (t 46 it t][ Included in the above total for "The Telegraph** are 1,992 INCHES of "LEGITIMATE" theatrical ad- vertisements. VARIETY DID NOT CARRY ONE INCH of "LEGITIMATE" theatrical advertising. "THE TELEGRAPH" ALSO CARRIED 617 INCHES OF COMMERCIAL, AND 173 INCHES OF RACING BUSINESS, NOT INCLUDED. THE GROSS THEATRICAL ADVERTISING OF VARIETY AND "THE TELEGRAPH" IS EXCLUSIVE OF CUTS, NOT IN CONNECTION WITH WORDED ADVERTISEMENTS. ^ ALL the advertising contained in the issues of the "Billboard" and "Mirror" are in the figures quoted. fl VARIETY'S Second Anniversary Number contained 4*94 separate and distinct advertisements, advertising 795 acts.