Variety (Feb 1931)

82 MRIETY la 11 BURR MclNTbSH "Cheerful- Philoappher'' KFWB, Hollywood •.. . Tliis Wrihieir stagern^^ Ivrta' ul- .nipfit ■dosertcd the; bpai'(l!i ln\ Uwdr. ; of riiillo, -IJls non : jmmereliii S'uii- ■"day ■ liour ■ isus .acvoloped'"' into a. m,on^y-n^al<cc for. hitti.:. ^ConnnliiB ■ :hls -tullis'■ to,: sunshine brbadcistfij' .' Mj-Ihtbsh- '■ Una. boppmc ■ a: favoi'lte. with' the, oideri especially the con- ; fined,■■:lJstcnevs.- Wclhtosh was In Mie; hospital Xor two jihonths' la^t • year-.ajKl Ills lirbartcdstii. from - thii : hospital ■cot'liiade his foilowWb' al' vtKe,.stranger, . • . ■•He:ha%:a- trlc^ -O^-biinplnff'Iri fhlVf- . DOi\sonal ■ ^experiences -\vlth - James :.?Wbltcomb Rliej^ .EdBar . Guest, Bill . Nye.and: bther-\STlterB"pf-. that type -, dnd ■ doea '.it lit a . Joshing vina'nner; ^.'IVIost of his talk Is.co'nflhcd toTeod- ■ IhB' pbenis; at 'which he is-rio slouch.' ' -While the broadcast is.non-comiji; ■ It. has brought'McIhtOilx .In. contact ■•c;\vith Berylce ^club^l and sJtnllar :.or- : eanizallohs whp' get. blm \foc, pec- •'^onai appearances at sp niuch t>cr,' .- McIntPsh's.'jhPbr -Is.-the best .ot its . type'onvthe Coaiti;/ ••■ ■ / CM ' ■ TQM BRENNEMAN, ■ - ■.-<'Tom-and-Wii8h>^"^---':^;:: ;. KFWB, Hollywood Tom Bcchncman's -"Tom' .land ■ ,\Va^b;";; Is.; ai ..lecal: Amps ''n' ■A.n<\y, -.■.with B'rennemairi dpubllng .(n.. bo.thi ,- -parts.'/. He's been ■ on about' every . • Iocar^tatlon;and annountS' to a local; ■. .favorite.: '■ Hls; KFWB programs are' ; npn;-c'Ortinierclal. ■;■. ' Brenheman >Vrltes'%ll blsoWn conr- '-;■ tlnulty- and Ttiandges^to keep it- on; A level-, with his fans. Several others ■ ■have , tried the one-ipan dub:, idea ■■■■ but they - went hay\yIre 6i\ the voice- /■'interc'han'Efe.: -Sp . far,.' Brehiieman. '•ihiish't.'tripped. ,: ■, ■' OutsIde;^f' hfs', "Tom. arid . Wash" • -broadciast he's' an .allv round is'tudlo ■inan: Call. :' CLiCXttV-CLACK ■ .Juvenile .Serial- ■* ■": ■..■:'.,■ ■:^KFI,:-Lo* An^elek.' •'-■.;;; • ■; Starfted , several, year's ago .- this, :fa:ntastlc, e.\teriiporariebus serial' Has! -built to. a::;t'renle'ridous'.(eld/appeal. Going bfi: the 'tiir every; day ■ for. a. [ halt .hour at flVe p. m;' the, l>6ter Pannlsn . story, as told by. Baron Keyes .(Alger. Saulals) is as pop- .ulttr with, mothers It is ,with ■ this .yoQn&sters, for it's'.used-Iri thbu- ; ;pai)<ls ■..of' hpmi^ here . to. guarantee: gcpd ;cOndiict . frem ..^he;' otisprlngi . If ■ Jimmy 'is naughty he wOn't • be ;,p,ermitted to listen'in. V-' . ■ ; ■ / •■ . ;It'8:,an ..Amos 'n' Andy.^ co'tiflnuity ;. broijg.ht ~ down - to. kid; undcrstand.- '; if g.'. ...Saulals tells ',the adventures .■ et :Gllckety -Olack', a - wooderi man, r the- happy duck; and -several bther "fairyland characters' which 'he: is -■.^uppo^ed to. .have Svlth. him as- he .■^spins. t.ho; yarp. ,: Realism is . pimped ;, in .wltli sundry sound'effects.' . :.'!: ..Recently -the half' hpiir- lias been sponsored by the . Union oil .Cp.'.-.bjit . :'!6eeirig ■no.' oil sold- t'p: the .children, ■; Company drppped: out. ; Feeling' the :,',r.ovi!lty ..is -ai heavy pull,,' the .slallbn '. is keeping it-on, non-cpmmeirclally. ■ ; AlQre .letters :ah , this program'-than ,: n y .;other. by. ,the sta. t ion, ■ bind it! s i.rot' uricbrr\mOn for-'.kids.'to send presents 'to " the various ch'aractcrs'; : ' AdiVid appeal /is- recognlzl.iigj ;t.lv6: . birthilays^bf kid llstepers by, haying ' • Gliclcety; ClacK rlng bells in honoi-; of\ birthdays. ■ - •, ; ■ ■• - ;,,-,-Suulals makes-rib pteparatlen ;tp.r /ttis' iixirh,: .-/hlch is purely extem- ■, p.nrhncpus, :, 'He refuses tp.' wb'rk it :'anyojl,o but tl'.e .moriltbr s'ees,lilm;' ■ ami,kicked, pleijty whe'ri tile mohl- • -'ii^r n)et ■ his, Stiift AVith: a. dead pa!nv : To koep • him abotUed the. mbnitpr ■ i ow-lias to !'take it' big." ■ ■ LUC KV St RI KE ;0RC H ESTB A ^ A, Rolfe Commercial ' VVEAF* New York . :.,:.':.:';> ;. ■ .K A,;,: JJ'*if^^^ , railia, ,iVr'oKn luv:vc'bfinleiirc;''ii the oiiji'vl- a)" nnii.-h ais'ous-sion .uloiis ,the . UWiV :I<epi)r! R c.iji'r'ent itre. (hat; the , advt'rlisor.s '!ii'<»'' interfprlnk With , l{()lfd: .iiiid wiin't' Itif h}it\ i)luy':>Vh!it Jift, Wants. I-'rorii"tlrn nvmiier; In which, ItoKc 1.1: in t el y ti r i-a'n i; io'K, t lie - cpi-.op'rmns, lt,^ aiip.Mirs 'ii'3'.,'tli0iif,'h soniet lilng i« ra'd Irii 1 l.v' iitJ'oiiK-^r.that; ,lhere; i.s: Iri- tin;fci\'iico. RumeAVTiere^ ^ . .' .' - - •■ Roi£o ; hnno', i-iinngo,. Pt .'tehi'po.; irts4 i)'i't)grani7iB. praetiviillyrhH -na.tcd: 'along "rie line, that ot hurrli-ilnoss, .swlttnofi^,' , giving ■ an . unfavorable ill)pr(;s!slbn,>; :; \- '' '": . ',;, V i^,■'>■,•'; ■ It is''litis sariioriosK. of: pace' arid cOn.<<taiit.s<vitt,'n.fcS8 wltli all rium.bcr.<!, eveVi .those, Avhlch:' 'arc .' n.-ilur.iUy, adapted .to a-:.slo'wer.-^tln)iJv>that, Is aroiislng'so iriueh ■'comnioni. ; A' check On the, riumhers -played disclosed tlSat out-.pf the 21 Thurs- day' (.29) :.Hil, were of the wme" hur- i;led,,teTnpo, ),nit throe. ^Of tho'vltCtter two' were tf.i'ngp'fes; Otlver' was "Birth Of i'assionl'aihd Svas a welcome re- lief:'..:■';• r--:::.:::-!.,'^ Those programs are in no. ppsl^^ tlon to hold: any.dlal twhier to the vvicA.K,,freiuency, for • a,hy length, b'. time/', Aftet; 16 or ~20 minutes, bt tills type, bt niu'sic It lag's. '-\ ,'' "<■ , ,It is ■ sald';th,e :ctg" .cbnipahy does:, not .care, lo -have the fans catch the tult'houl'. ; What, they,.want is ; to, get thom;:on.,the 'fly.'liucky gets ,its pliig'iji afiy'Svay' by announeirig the orchestra, as the ,Lucky' Strike' or>; che'strai;- Crediting- Rplte for: leader-' ship,briljr at the, beginniniB; arid in-; 'iermittcntiy.thereafter.,' ' '■ ,.■ -'; - ' ARTHUR plULSBUfly, i Tr^avel. LeetuJ-er;' Executi,ves' .Club' .:•': ■WON, Chieaao"^ V-' ^' . Arthur wy plllsbury bf ■Beriteieyi^^ :rallforniia,--playing a repeat; at, ,the Chlcagp B^eCutiv'es'.eiubi ja busliiveHS. man's': luncheon ,' Brbup, , brbUght- along a flpck Of fllriis'^which ■ wore exbiblted: whllo the..: radip, broadcas.r his ebmmerit.-, It's' tiie sort .of thing on- first ;anh6uri]ceri\eht ;mbst' radios! would, tline out;' 'Yet interes,fing. Plll.sbUry i^ rip.rtorei?etter7ph-a'-; bpat.:, .He-doesh't -isimjily.gp plaOes.'' When jie: pets there he does: things,, as, for. instance, -iri the: South Seas :taktng several' marine, cameras u,ri-, dersca:s "\yhilo dressed in :a. dlver'B ■putflt.:, .filisbury's fariiiliarity with the. riiecliaillcs' bf:-phPtography ;is highly- technidaT. and. intimate'. , :■ ;■; .■ Ariiong h^s t-eels is ; One' dealing With: the ;fire'-Walkers ■ of the; South,- Seas,' • At,. the - :present '/time . Bill' Jacobs, the -Chlcage .agent,- is - nbw in the., Society,'Islands hobnobbing "with Zan'e. dray while .trying tb>get these: flrerAvalkers' asi 'tf theatrical attraction for, the United :StateSi' ; ■ ; '.■ Any'ifpiWer -wJib can- 'descrlbo ah' irivlslble series of::piotures. to: an un- seen 'aiudlence .via .r'adle and make' it graphic ahd'absbrbiriK is .certainly charmed with the: gitt'Pf gab.- Pills-; bury iS ilke- th'at; '■ ' ■ '■■ . Land. '. ENNA JETTICK SONGBIRD .','Songs ■■- ■,■■■.,■■ ■■■■■■,■■;■■.'■■;■" ■■Commercial^.■■:':■■:.■:'.■■ WEAF, New York ,,: Ariiiounccd - by . Aiwj'Ji. Bach, tills ^lu-^riiliiute weekly shoe progi-am ■ivas c'vldently designed .for nice bid la- .diosv lulling tire'm to sleep ivlth. bid ;,iJnio ,'ballads., suri'g.: in , a late 'OOs ■style ,{LCCompanlcd by d harp , a rid ■ 'fiuto;;'.'';:'/<■.';'■ V-"'': ,,.'■;'■ :;'■■■,■". 'v.'- :<)ii)y onel'pop latteriipted, and that with , wiilSkorsi "Pack 'Up .Tour ,-'Tr(>ul)Ie.s.iii your-Old KIt Bng..:' .;■, : A ; fUrisFeal. progri.irii ail thro'iigly /Vi'lth brevity Its'-rcdceriiing fqa.t,urO, EONA WALLACE HORPER' <■ "Peauty.Spiel:: ■',■,■,: ;.,u'.; Comriierciat : :,- ■ V.':-;■■.';■: --::■:-'''' - ,' W.GN,,Chicago '■■y^'-'-: , vPacklrig , more'„ words irito ;h€r. ■ quarter:'of an hour thah; pibSt Speak- ers getinfo twice or thrice the tlmei Edri.-t' Wa11ace:iIo'r(pe'r is ft ■v-eritable' female Floyd Gibbons. ' She,' goes- .rlitlit.'tp the poirit, gcts-thci-e by the shortest- i'bute, 'diive3:lt hdriie Ayl.th; a::fe\i(r'-, well' clipscri sled.cehamrti'er' blows ;and then passesiairily .Onto the next; She is a -siileswom.in who ;appr6prl.a tes: to lie.rsel t all ■ the tricks ■ot .hlfeh:,tires!)brei ■ahd aflda.' some Of licr,oWh;- : -•, ■; - ■ : ' '. : ■ She dbcs 'not waste time , belng- fiinriy but gets in a :.few,'nifties as she'/races by. She has,' IntelUgerit reasbn$ and :/plausllile cxplafiatibns for', the : fancy, juities ; and: flo'ssy salves, she-Is baliyliooing and 'she ' throws-, in, so'nie' Iioiii lletici' on wom- an's duty In life, Vvhichis, piimariiy', ■tp: J<pep tlia't schQoleir'r coiriplexjon arid 'figure without ;wjilch the'boy friend's: ardor;lnevltably/ eoolij. ,' ' ,'Spieis bripinatc Iri the Amstei;rtarii theatre siudip Pf, N RC in New-Vprk, but are/ iironiulg.ated : to / American femlnlnlt'y pyer. an'' aftprnoon^iictr /work whose Chlcrigo outlet ia.WCfN. '■■':■" Jjfina, : BERT LOWN'S ORCHESTRA / , Dance Musio ' . ■■' .•, '-.- ■,;-/." WABC. New York ■, : Anyone lounging/. ■around: :'th0; 1)6ii.se' as ■ Saturday, became /Siifliluy C'oiiid. hiive toubbod -a biittori and ,nall«V"Bert Ijowi^ at midnight. Thbsp, Who ' did ,h'eard : .so'ntc'thirig. ■l,(iwri./ broadca,s'l.in8r: from the, Bilt- iiior^: hotel Vi^uppcr ■ room; 'spent a: liaif - hbiiir digging lip a retinue /of "bUics" and: giving, thoitl his own lrite,rpretailbn.: , '■ It there's -been- a; belt'er- dance music program thaii Ihls one arpund: Mew York 'lately; HOMie :siritibri; his,: sucbossfuiiy kept il^Ja.:'li.uiiiig,^- .-T-^;- -^" ^;v^-,'^-/--'-■--/'■■ .' -And tjoWiV's./in~ a tough -spot.. ,\pri his,/own.station-he's, got tb- follpw :l''.reddib' Itich.; playiTip; for bbniriier-i' loial iioiir, ■jack ' Denny ■ (remotlhg from Atontroal).,'.ahd ,Guy Lpmbardp in that prder,. :Lpwn'S: riiust i hpW somctliing lri , trailing that-ilrieup, I'l'hlcii; - at least,: .was the/rurinlilg bi-der .Saturday rilglit. (31').. ,U is no liarrtslilp.; to listen to this, Jnistrui, nieiital/cpmblbatipn.; /,' ■ / '•; , Lbwfl stands- out on his btchostra -. tlo'ns orid a piano 'player\who;,ipb3f sessc3 ,/ip 'heated digits" with', which he; .scorches a, keyboard,,: No nanie nieiitlori,' fbr the" pianist; wbb in- variably is tossed ,a ' chbrus': upon 'vvbich!: to specialize. ;'Afaklrig: tho.ise arrangements' stand in: relief seeriis tp bcKd brass sectiOri,' led by :a troni- borii^t/whp'/also :knbws; what'/ it's- all: abput'.',' Dbnati'ng their ,3tt , niiri- utes,tp/"blues,",the: bpya went after It iri-no uricertatn irianrier,' As/iohiE as the: prbgrani. 'tailed- for' torrid cOnceiitlbns /the: band . did : about-, eveirythihg. btit '.inakel 'smbkjet come Put; of .the Ibudl .peakeri ■;,,■;.' / ■- .FrOfn/"St, iouis": to,novelty Wuies riuriibei's iri/ th©: llneu'p with ■ Lbwii. at his best with the better melodies of ■ the / typb/ because . :of; being; able- to take .advantage, of tiie /har- irioriy .there; " The' novelty- , iteriis,' calling'fp'r,. high: speed, intricate'aiid expert .tcjchriique, invariably: seem"ta please the execu'tlorie^s more,- than' tt^e /au'dlence. , That genei'ally ,,gpc8 fpr ail bands.'■; It's .evidently .jproof of, /musicianship-to ,-those actively liiyolvedi /and perbipa. Included / in' case.; a; rival, ,band'< happens' tb ,be' listening ^ in. /■ But. to .the lay ; ear It's /pretty 'wild;: iriusic, ' neither meaning or./ •, gettinff:, anywhere. Uands -iike,;'this, •; brie, 'which ■ ,are capable ; of ./prbblri^' ' forth ,fu,i'ther v.al'ue^ , )trpm -^bW tunes,' don't/ need the; pp-yeity Intetrludes :to cbrivlnce .listener^' or: dancers" aa : tb - -their ^kiu...:.';:.:'; /.::-.::,/'■//V;■■ -./'■■■■/^■■■-■ . , / L,pwn: isn't new. arbiirid M^vr- York, And 'there's.: that Chicago,' flair: to his; riitisic;. / And tha,t/tbwn ' ls' still Ari>erlca'3 ',:,g.r'e a t e at' '■ 'cip'awriirig ground for dancb:bands.'! Mbst ihr ^truriieiita.l'.. britflts retain, .or - eopy-: that; Chicago penc:hant :tar heating up - a., tune/ -because' .moat;,.of.' the. V/Jndy/, .City .;; dancing''/population does'-ltS'hOofing In daijcehalla, and that's the: >sheet.' arid, disc buying public,'-when they've got any , coin. Which/Weahs tho;i; 8Q% of Ul dan-l, ;eers still like thbtr m ', ; Hitose';Witt: feet'whibh: won't' be-: baVe: should getjafi! earful of :iU>\(rn wJien'/he wanta, to- make ' the theif-, memetergo'up;,'; :.8ld,-' R K-O HOUR ■',■;■,: / ' -Commercial ', ,'■:■.•■■,■''.:'■-■: , WEAF, New;York / /'H-lvva tossed :a dud ifr::tlils,'Ono as two of vita "featured (fuest s.t!i,rs do not regl.stor in ;urt -air, Way./aiid ;tlie :rest of.t|ib idea- ■w'allbwed, , ■, ;■/' Kvidcrit iritent,wa'a:t'b igiVe tlie;alr. folks, ari idea ;of:-tlie',de'volbpmcnt of yaudb fiom: 1S83: to IffSl, arid show how tt-k-Q had dug Its way iipiVar'd., '', The angle niiu'st havo' been corifu'filng'to .the, listcriora /aa nVenr; tlori ~ was , made itiulckly - of B. F. Keith and followed wUh the-second anilivprsary ■/reiiiliirter -ot R,-K-0, J'lie aftttir- developed Intd a series of: spn'ga' :nlu,ybiri)y" -the:: ItiK-O-Jlaris under Milton Schwartzwald. ■Which wore:i-eprescritativo .of the : varlbus pcr.lbds, ■,■/;■: .' ';//' •■'■: . ■ ;■' ■'■■; '• ■. I'hey played a selection from "The Mlkadb" because as, the aiinouricbr,- Wllliam Ha:nleyi said, back In 1883 B. Ij". kfelth started' Ills.first theatre, u'p iri Boston NWllial'tab'! verslbiV. of- tile \-Gllbcrt' tind- • SUlllVah /opus.; -Tli>y: went; dbwri the'llrie of years,, as'/vaiide; dfevelppcd, arid gave or-: che;3trar Ininresslpns of. BayCs' and: Nbr'wbrthi/.'George Colian^ Sophie' Tucker and others. :■; /Bill Robiri.so'n '. tapped fot' , tlie George ■.Prlriirose meritiori. All lost. ■If 'you .can't'isee' BiH It'^s rib; ceritest; lilkewlse with ,-Miss ;ileleri Mergan; Svhrf was saved -fpr' tlie .flnalo; rep-. reseritlrig ntp.dern '193l vaiidc. -; ' ■: Alice •, <Jentle, ,'announced: as the greatest '-'CrtrmehV: since Calve, did the-."Hu.banera"/trbni tliat opera;.as weil' As :/the ;Lilllaii.; Russell, r>etlbd song; / "Cortie-' IJoWri, , Aly' Evenirig: Star.";':- :., -/■■,■':;;.,■■;';., >'v/ ;■ -. ■'... .\ :■ ,A long verbal .plug for^ the' Radio picture "Ciiriatron"/'Closed ..tills'un- interesting .weekly half libiir broad- :cast of a/corpbration, tlvat? iias ;the talent of; tiie; world at 'its flrigcr; tlps.- BLACKSfONE Stririgii,. :Spngsr 'Talk .■Cbmmereiar-: ' ■.-'■'' WJZ, Novy York : ,;,;'';//,/;■■,: This- prpgrarii. Inaugurated, a new :'seVies.: of : .Thursday' night b'rpa'di casts fpr ISlackstpne, cigar manu- facturers. It/will place tliat.ccni- mercial Oh the air; twice weekly. Using tile 8ari\e artists fpr b'Pth, prp- grams, Frank' Cruriiit • aiid . Julla Sanderspn. • ,'> '■■ "^v' '■ ' ■ / •;'■':://- , .What promotos;thls program and ,p'u't» It over- so,'nicely'Is'the smooth •coritlriully;. something ■the; nialorlty lack. Hero there are no sudden jumps and swerves from one mood to" another, but everything builds'' upi; a smbpth entrance fcr' the riurribers whibh fPllbw. /Others riilght note how the plug Is deftly handled, riot, forced er;abrupt. .: Besides Crumit arid Miss/Sander-; son thbre^'are two characters balled Captain Blackstone arid; Don nbd'-i grlgb. They . are the program, ex- cept for-the String ensemble'./ Tliey chat Iri a natural. fashion, .gag. ai bit and cue, the- song bits which, ,Crurnlt -arid' ^liss: S.aridcrson' handle In such pleasant .fashion. Both have a ' large repertolro of character numbers./ . ,, String- .ensemble ,accompanies- the, vocal bits and . doubles; as atmos- phere for the patter. , , '.;. :;', : Smart ad' pi'ogram.. ; • : / y BLACKSTONE QOINT.ET String Mualb ■; ■, ■'-■;' ■' ' : Hotel Blaekatbnt ■ WON, Chicago 'Iri the knowledge' that .■\V(f.\': -111,1 ; thp''.BIackst.Onb . hotcr wore, oil - liio'' / air SatuHay. afternoon'a rft'l.-siiiK.-jif the: eyebrows '.was quite inWiijirr'j,>jit ' ■ OS" indicative of the iiiritty.pim'nt uc ' such "diSc'bislant .and: soiir.,Ki'rai)liig ; of violins. /;':;/■■:;:'■ It was not bad; It 'Was unbcllcv-' able.': They; sounded/as if ihoy had' ' rie.ver played together' befbro„:as if' ' each, musician was Iridlffjireiii lo the /' others or possibly that all had, lost' : the .place; dIdiVt read very, well, or - jiASt-didn't play:verJ'.ACcli;r. :''.^ ■' .; [ Whatever the- explonalionr-if wasn't doing t:lib ,Blaekstpne any ' / good. And it wasn't' Just one nUm- ■' ber. A wriole succession of niimbora- - was endured to see. if it didn't get:.; Land. ■ MURPHY'S MINSTRELS ,„■, Farmers'_Featureh. 1 /■:, '■,■ , Commercial ' • ■,■■':■ , ,■'■ ■' - : WLS, Chicago '/..■.:-:■, z,;, ■;•■„■,: , ■{ '■ ■Ji'm;;iti"i)liy. 18 the lie'ad mjiri/bf ' ; MiirpIi.Y'.s 'Minstrels,- but liOt a sliow,. ./-"mail. His ariibtilbn: Is to scII'.Mu.r- '.V pliy's Sllrieral .:Mfx.er Feed' to/the '/; livestock arid poultry nur.sprs. ' He ■; -' lias ■ ii'ls Saturday,' nIfjht/. riilnstr^ls over WfjS, "the prairie farmer sta- ': ' tlon-."/for the pur'poso-bf/musically reriilndlng;the'tllIorH-of'th,6:'soii;and . ;':.do,li'y; farriici'9 of the ".miraculous mineral nijxer. ./ , '(, ,/ >:,/ Jyjiirpliy's ;0Mihstirel3-. bQllow;: ' An- ' noun tnimefrta-Rre-Shmitcd-a's- If-rthc- -.radio sets on farm a-are a Utile, weak, orivbatterlea and vltirii} power in; the; ".■,ip.'ei- ls a heeded abettor,;; , :</ ' Eiich/ number ;ia flr.it roarlngly announced and similarly ' rendered. ■ Selectlbris-are of the Vintage :bf t\v 'docadea- ago 61) the possibly'lvalld,: . theory that popular tunes fake quite ,, ■ aivhile tb percolate ,Into the kero- sene lamp dietiicts and it's better ■'^Tb Ira-ve numbers tliero'S' nb doubt . about ■ •, / Land; . CRIME PREVENTION PROGRAM Dramatic Sketch : ■'■ Sustaining WEAF, New York Capped with a iO.:riilnuf<» talk by Reoi'ije/.Wol'ilirhktpri,. ccjUiisirr for the XoW VorU;('^);Il^nllftc•e;'ot ii,: 'an:^^^ p.'inii;ition';fpr wime ;Siun>ri^ssion-at -US'-.spurcei -anii a' Slipi't: slAteniorit by. A i:i litir ■Kecvos,' Croat pr Pf "CrUlg Keiitiody." ■ tlVo super detective of licHoh,: this lialf-l'iour: iriten.sb- dra- lua.tic sketoii held interest thrbiigh^ out. ■ //;/::■'■,-,/'.■; '■■'/ • ;-:•^. ■ .-^i:/. Plaj ed by Willlon) -Shelle.v, ' T. ./DaHlti Frawley. and a- smali com- -piiiiyf—-and——iivt-er«pei*e<l----Willi ■ ".stioaky" riuisic b't:;:tiie typo ::that /used■ to 'dot tliQ old; time, 'Smo.ners,':- the playlet,' having the tliemp,:bf t\yp nilriors ' iryirig-- 'to ' blamc' theji* Ki'l'ai'ullan:^ tor' wltlilipVillrig 'nilllibns 1 uTt 1 ln';iiv bi-'nUoU- la16: faIJior,,, dc-: velojis' rai'iliiiy with a .siiriiriso/ilitiKh f<itli<.'ii.i,ed'by "^'riiiirhi.w W.'ide," ;)v,ho: rc-present-'i ;bti ihe.'fe/'ivi.'ek.ly'hvimd- casts' to ,air llf*iciier9.';\\ii'at'Sheri ioek-'-lTblJ"<^>!'doo.<!-ln'lU'liori,' ■, A worlliwnile -iL-ilC 'ltour,: / ;.-; ■: RUDY VALLEE ■'"■;:'■■.■.■'/ ,Ortshestrai'Sohj|s Commercial ;. , WEAF. New York 'Vailee Is doirig'rlgKt.'well .by itis ether fans. Giving them plenty of divertissement la orchestral, arid vocal/numbers. • • , ;,/ . , He seems anxious to use anything Whifah ' he' believes:'will help. For ln3taince, ;Thut'8day' (29): Vailee used the Italian "O .gole^^Mla," and though he' didn't sbtind exactly wop- plsh, It was pleasantly/delivered;, / Rest of the numbers' were nicely spotted for an oke mixture.: As usual, Valice. Included :soriie •songs which., he announced were brand hewi s.iying he has &■ personal in- terest in thcrii. ■ One corking bit Jn- cludo'd was.an/imitash pf Chevalier. . 'Marion /Harris was the guest artist; : A smart warbler with a de- iivery,. " xr.<!ed: mostly pop numbers with a comedy tune' or two in- clu'dod. and a: hot rendition of ••Wulkhi' My Bdby Back- Home.'*'/;; - ■ Vallco's broadcast, was: from' the Times -Square: Roof, atop the New AmSterdari'i, before /dn Invited audi- ence. ■ '■ ' r';/';,;:' •■,//.."--^ ' ■ WILL WING "Movie Forum" - :KFI>.Lo8:-Ahjpeles'// ''■■■.'■':: A coriibinatlon of the picture fan cljib gag arid an air newspaper chatter'column. Wing has-been a staff' attractipn:' fPr•• thls~ s.tatlbri lor six months.. Cliatter running 15 minutes. / He's-supposed :tb; give.'the lowdown ori the :sta:x's but it's/iiat erifly. oiilled from; the studio, pubr llcity bfflces..;.I<'i';is eat it.up,/Judg- :ng .frbni the letters; One letter enrolls the writer in the/ forurii. V- Autographed pictiires.'Ot film iieor pie go tb. those picking uij the .pro ;iri'am from the furthest distance and bccaslbnaily / Wirig - announces a '•free/trip'' through■pne of' tlie'stu- dios to foruni nicmber's'.' / Universal let Wing and^ his iisteners';into/ the Studio , twice during the last throe months. ■/,■..,;.;■•■.;' "',-:'^; ;,.': >':/. Judged : by'./ the' /riiall response WiriB se.ssioris.are good lor tiie sla lion. '■ ; ■ : : ■ ,' ' ', . /'-:■'•.: '.• .'■ ■-;/ better.: Into Other Fields .. . . . :,.. l-b.'i,. Apg'ele.'«,, Fel)./.'!'. ,.; .Los, Angeles is stijl one oc, the to'ugii'est spots: fpr : radlp ■ talent, ' Pickings here lire se slim that iiio'st of the recogriljcd air talent Js drop-.: ping out ' and' getting' Into other: lories, /,-•:"''■ / "':'V:"'/.":/", '■ On/spot bPPklng-KNX and KFWB pay top dough,; which in 120 for an ,' ,'entertairicr.'. KFt and KlijCA.v hoth NBC outlets; :';'haye iVaitlng; list of, -/ gratis talent which' works/ plenty when. tlie riatlojial programs aren't;' ori. ■'-'■■;.■ .■■ ■':'"^ , :; /■-;:".',/'-■''.;.•■;; KHJ^' with ,a, :CB.S itbbkup^, carJ lOs; , a stock, company of some '6u artists, ■ 32 pf them musiciana. Station lias a minimum charpe ot'tioo i>cr,houi^ arid $250 per half , hpuc for talent, and it cpllccts whe.ther the. stock a:rtists are used or ■ riot , , .■• / ■ ; : -. //^ : KTM, KJITR, KMPC each have a -. small /orchestra, o'r singing organr izatlbW ;such aa ; tiib /;".Hi!r . / •at K;MPC,;.bi}t .there; the ta with the exception, of d/couplo of. . announcers that; double Is enter- -:, talnlng. ■"' : //:;/■■ ''';/ ://-VC.' . Most of the smaller sl.atlon.s .de- pend ' pri records ...to fill in' /the / bulk of the programs. Where the adver- tiser demands lite at the m|ike, sing- ers, gaggers and. banjo players can be had by,'the ,do'i!eri for %i pet. half- ;■, hour. ■ ^ ■ /.';;' .;;,, :/■'' ;■'. Local mercantile/ establl.shnichts i: arid other, large conperns rcgulurly. ;broadcastlng^' advertising/;pr,opranis>/ are ■ ■getting/: away fi-oni,,. the pay. talent by organizing orciiestras arid choruses within the company. Solo- , lists and/quartettes are a cinch to And in a large, est'abllshirient. ; } 'These, programs, mi^y not "be good '/ but they're, cheap.'; :";: /. • .: - NBC BUYS WENR May Combine.With WLS, Merging . ■ Wave Length. . V-'- .;; ', • : . Chicago, Feb. 3. . '.Station. ■Vvi3JJ«,.,ppen!Lted; by the';/ Great States Broad'castlhg- 'Com--;/; pariy, a Samuel- Insull subsidiary, / has been'taken over by NBC,- in- (ireasirie'that system's Chi'ca lets to four. . /'' -"■,:, :*,-'■,■-;;., '' ; -v ; NegbtiatlOns; are under way: -to acquire.' TVLS,' the ■ ''Pi-airie 'i5'i.vnrie|r'.': -/ broadcast, -xvith a view of incrgiiig' its wave' lorigth with that of WJ).N'.R 'and thus/Retfing ;f'uil (:hl.c.-igp, tim ,T,ho-current operated >?tJC sUttloris - locally are WG^'. KWY and W1I30. ; MAXWELL HOUSE COFFEE Orchestra, Songs -, ■; . ■■ /:; Commercial ' WJZ, New Vork ^y. One of the outst'ftndlnp .;muslrai: pr.(V<;iTal;ns :;ori ..thb air. ': 'I'he past Thiii'.^day (29) b^padcast was;* line: exariiple of this. It.was a SIgnvund llqnibcrg program, • coniiipsed; solely :bt ■soriio'Of. the Roriibcrg ; COmpoSl- llons.' Proyed 30 minutes of the imist/enjoyabib air eiiter.talririient,; . ' .Orclicslri is/lcd; by :r)ciri;'Vbrbeea. Until- recDhtly' Wlllard' rtpblspn, : al^iQ:iv,sUiiM,A was/flio;Js!idt!tL..Qri: cliestra is among ■ tlio. best .en r. seriibles,. /giving: worthy - arrarigc- ments to' such Romberg -turics as '.•.'^onR .of-Love,'* "to.oKert SOng'.': and '.'.'SelftlV,'a.«v,in tL: Mbrtiii^; Sunrise."■ ■■ .: The" test 'fnumbefc ,was;.;greatly illdod /by the .vocal en.s'en'ible, Fraifli' Parker,, :'tehbrr, is -;the ,;;only /eoib vooalist, and' can sing. Other solo artist is Lou ' Raderman,. concert violinist,.feattiredin the /'Serenadi- ini.ttiber. ■ /, ://;■" :'''■■,■'. "■•'';;•■■/./' MACK and AL , / Commercial; ■ ': : ■...',, ■■/, •:. Transcription, ' : Z^' : ;/: •'■ ■ KWY, Chicago ■ What vaUio a pi'oiipgraph rc'cord of this.calibre and/quality cari liavO for ari advc-Vtlscr is-a question that could start iioiitod argunients.' Mack '.and ^Al a.no .T pair.'of crObners, stick-' Ing a pa.tr or I wo: here and there. ( iijdd, crop,iU'rs; or good: fciibU/ah; And -proli.Tbly thb /eloclric .tran.^orlptlOn,' as Its'advocates ,'cbiitciid,/is aUvAys superior to the small town small station tivcrapc."/ ■ - Mack and AI'represent the Sfackr. aloen/Oil Co. of Uplralt.' Presurri.- ably their fiinclioh. as .tlie objective of .'Ibe; nbtnpaiiy,'-i!<' to 'maltd- the' public'Ma(;i;aleen-cohs«i(ius./;Ori tile -\v^ll-ktiowrr;'Prwt;rb--thd:t': mxnPli "Pf the n'ation'.s aniiu.il ndverttsirig bill is caVelcssiy, csjvcnilcd, Mac:k:and/Al -:6h a plioiiO«l'a'pit;vboord arid moved, as in fills .cn'sp, from-' thnir repular wpeklyr''tiriio. aatb. to ::rt-':i.T-,biiriuip bole; four (lays /later ■ riilght; arp'use doubts'. ',■;■*',■■ ;'/■■;.■.-.. './/.'■ But quite apart froiiv ihe:Si)(irijior.-' .'shlp, : there cjin be no' two wavs of tliinklijK/Pt/ifs/ofl'.eOt f>ri a proinine'nt si.ntloh.nke tIie;"JTo,r4iM-l-jxanilner's" KY.NV.- :',• .-,^>/.. '. :I.a>m. ■ • OIcl Army Game-- /.,-^'.- :'<viil Morrlscy will next bpi) lip/aS : a- jfite/club-operator it present ntr '; Rotiatloria ■ with Waller ;ltcatlo / I'oi'' thw ccliar. bt, the Mayfair, thvalre'' ijullding are 'cojisnrrim.aied./ , / ,''. ; ilOfri^jey l,s\aJ)sociated in lb 'club/Idea: AvitlV Tom/Fowler, suenio' ' artIgt, and plans to call- his iilace / :"The Dug-C).ut." ;'Spot win be rigged: , up like a front line trench, whlcll' will make l.t ric'cc!!Sarjr ■;fpr the' c'lU,-, . lorixors lb st(vrid, lip ..and gaze, bvci:: tlie' tpp/tiir a'.iquil of the 'flobr showv / "■■■'■ :,;■ ilCHt'S AIE JOB ,;,v ■■;-' ' 'Rlchy ,Crai^,: Jr,, will do his mono- ^ Tog'on'.^ib', Bi\ie ,;R^ tract''.Coriiparty's, prOgra'fii ,Pver, :tlie 'CflSrcirolit'Tjntrti-'witrcldy,-'^^^^^^^ ■ Ptiogra'iii is a rtcw:;'cori-imercial./ PIANTADOSI FOLLOWS WHITE ■■'A'fcthbr PJanbidOsl; h.as been ele-' / vated to- the ppsiiti geiiei'al :;riia>i-; ager for ■ Rol)blns ./Miisic, •, vii oa,l.cd, last weelt, when • ISIrtore White - switchedip peSyiva,^'firo'iyli i& .licKv ;: dovRon. ■■ /■;,'/: ■ '/';■/.'■'.' -!/. //■ ^^'■''■: v.':':