Variety (Feb 1931)

VARBETT This aVpartmeni U almbit •hllp«iy miid« up of maUer frbtn •'Viirl^^^ «Wh eorr«spbndenta. Saldom aria^any of the •)cpl6itatio;n aent out by r'.the honia pubUcKy «ffieaa.of.:thi ehiaiina ua«d hart. ■ "Vatiety't'^ tbrroipomlonta hava been ^^w^^ ptesB. or oxpioitatleh atunto^ »*peniivf for rtaiilla, '''P.ichl«v«d,;as''wellv«a'~thbM w .Ordinbr/ or •xpaetad axplottatlon not' inctudad in thia .4ap"'^n'«n*> ' R«»petit}6n In aayeral eltiet alao aKciudad; aftar firat mention uhleia/naw Vl^ngle''iii'''later developed.-;;. 'r"^' : .^v: '. . Cook -for 'R-K-O:-';:/-^'-. fr^: "^~^"No\v T6^k-C,^fy^7^ ' ,. ■ AKoh . Cook, fbrjiriqrly.. draina.tlc, • eaUor and mm critic of , the St Paul ' vivJews," Is ,rio\v exploltaltlon-public-. Ity ihah tov R-KrO. He lis In -CJiargo : of ♦ :tliei>tiji;s- in' Albanyr SchUnoc- taUy and Troy, N. Y.. r Publiciti Dry' ' '•■ ^--^r-r^r": Kansas-City. -; ' At. present Gxpibrtat16n hei-« seems ■. .to '-consist- clilefly . in haylne free - ■ parties for --liew'sboy's aiid 'tor ; or- plmns.at "th<s thcatrCB.'; The theory ■ Is 'tliati th(i newsboys- parents -will ,;quit work'at 10 .Saturday riiornlnB ; and ■ iiliy'■'tickets • for themselves r,tp 'sef their ktas in. a theatre; ...They know the. kids, sett Ins free tickets,; -Will'be there.. - . ■ - . As the- parents of orphans, aris ;«uuposed- to: be .in -another Tvoria, tills tto csh't . seem'to ') ? rlnc- lii extra- "New6"-For Pcalth and .Die* .plub irth o fl rat tuiTiout-ofrm-pminy;^ iieariy" plump And' skinny femmes; Is any-criterion. Gathered oh the roof; of the- Wisconsin theatre biilldlhB -on the ■dahca floor Of tho -WlsconBln Roof' .Garden the'- -assembled-, fair ohejt weiit through. their papeei -urir dcr the dlrettlort of William liach-: enmaler, the town'a leading jhyal caldlteictorv:-^:,. 'i,.-.. , Ifi :b, great gag , and ought: to work: well most, everywhere. - No Charge Is liialde. '\ Evieiry . person la' weighted and charted.-' Plftcer^ classes are oftered^overy , morning; exeopt. Saturdays - and ' Sundays at - .30. ■ ; Sixteen prizes are' 'offered yrprtb aUblit ,$600. td .thbse.-whormako: the hvbst nbticeiible - IraproVenieht. durr, ing'-the.run bt the-'Courae, . ATinihflp H tiint iii connection wit h decorated witii, banirtorai hired an oiC-d'uty i;bj)iie(r t(^ rlirg U.s «o.ng and, drive arid pnraded'lt thrpugU loop. . ilade money fbr'ljia-liouse; : - ■ ,VigdeWil«n'e;;8turit ' '■ . v,:-^ ■: St,.Paul, Joseph . nogaii puilod. abnio o.xtrft nickels .into the, >. KIvQ; Ori>lvo»,") with hie '*d IRCOvery rilglit/' Proni ^ ised all kids from 16 to 3Q .-.wlio thought thby Jcbuld -Bliig a cliaiiee before the footlights.; Got them.und thelr frlendsi'.' .:■.„•■.' •' Wlnher promised at least a week Of vaude time, -... , ' ^Crashed dalllcB with atory alJout jjow he tliouglVt-up coritest as result, of hlni 'getting his start tiirpugh , ^ . liclplng hand given him; by. li. L. ■-■reirfdr-;Fai:''-v: ; ■V '.--:...'- ■ Seattle- ■. Gag of ■ admitting fait womch wlib tipped the beamV of above i8o free dt Uie sKOwIngv of '"BcducinB'V 'gott over good publicity brbaks. Wlthbut costing A dlnw.: From 1,200 to 1,400 i'-7vrh)hat--uni3^w^th6-BKQw.frce. -^Ti^ was with 'Tost;Iritolligcnceri" ■ ■'JNewa-in;-tobby ■ ■ Cleveland. For- *^&andal Sheet,- .' - LOcw's: In- stalled in' Alley's-lobby arnewspaper printer that tllcked. Olf /.in type-- wrltbr form the hews- ibf; the- dayi ■coming ih-bver lit leas(!4;ffirie; .-. tlbvel machine, installed by Ohio Bell Telephbno Co., . attracted heavy crowd's arid mddb; Clever tlcrup. with BiincroCf 3 newspaper fllm "MaiSgeinerit also iecUrfed V- typl-'. cal ripwsptfpiet 'truck, '.plastered ,lt with;- bailyhob B}>eetS,; and-. drove -it arbuitd.-;towri.'>"'.^- ■ " . v JStervch/Bomber ; N ; ■'■ , ; ■';'; ;■/;, I Akiyni - Alertness and nose o£-.Allfo T/i'r dick, -casiuer of toow'a Akvon thba^- lie,' J.GOO-scater, /tiiwartcd an .al- Icgbd ste'rieh;. boBib <altq.fkaipbu tliat house "during-; ciiiiaclty r attendance Sunday arid resulted in .t.ho ninest of Hilrry Diamorid, -of Akron, on uspicibn. ,-• ■'■;.';.■ v;;;";, - . Total -result of-what ;prdvod art. nimbitlous ■week-end oii tho pai-t of tlib boriibpr s thr ew art^jmtliely new npte 'oi'mystory bri'T.'Ke*j-onL>oia'^Va.'i':' in Akfon by dra'gBlijg -tlio uiiloii- riionncd-downtown iioiises' Into the battlo and a :rewdr.d.:«f $500 by the managers -, of ' Loe-jv's, tlib . Colonial (Fisher-Shca), R-KrO palace, and Strand OVarriors);,-;; . . • ; Miss l/ydick led to, tlib ti-apping of Diamond ; ■when"-she:. detected, traces' tof " t-he' ■chuiri'Icdl "stench; -pil' the dollar, blli he tcnd.er.cd at the bbx .ofllcb,. 'She telephoiiied. the riJdri.- dger and ushfcrs-mavitcd' the. seat Ivo , \vai» glVon. ;When i called Into the.'niariagcr.'sbiUce, detectives'who were -wdtcliing ciiught^ him ;,sl!i>plne ; Hbt-water bottle -niled . with the hcmicals'' that- .dirtuso the" stench beneath -.the spat.'?IIo did iibt havfr an-opportunity to. open It ^ioux .City.' Organ now:. accoiTipanlcs every llim at the Cdpltbl. L .Thomas Gbin- 'stock is the: organist.. : AI.abdiha,r'.trdriBforired to- OlyhifO^^^^^^ Minuxl, iisst. : ;■.-.'.■■■;'.;;;.•:::: ,-. \ .-. ' - • :Dca Molnn"?, .-. Rny^l,' Charter Oak; • la.;" mild lyy - lu A.: ilrdrtiSbri lb J^. e.- McBri.lii'of Xjiuahd; :;■■;. .'■:; /'-^ ■: . :Mason City, la, - ' J. ir. ITclTneiv. mgr., rala<;0, nov/ dt Stvandi-here. ':. : ■ V.; .:■:■'.-:<. ■ . - Denver. Estate of J. ;B-' Ml'.'h<>ietti,.-;'f6rm(>r, Gomet: pwMor, aues. bakery c'o. for $5,000;:-' Claim, they, wbi-b rbsponnlble;' for ills dcdtli; Which' 'resulted: £vbm auto accident. :../' ^ ■ - v .' :'.; :':-^ -i5l(>cheistcrr^N;, -Y;,- ■. pert - Kelly la oiit -ds -niariagi>r .'6f .: the' Appllo, do-w"u'to'wn":grii1i J... -.ar^ 'H;: . -'■ ■ ;. :'.■';■.■■:■■'.'•■ DiMVV'or, ■ ; Tlib city council of: Forty Mor gan^ noi^lT^rirer~ervdtvd"'T0\Tfc'eit5ir dtres' arid repeal, the blue law; but; • hllril.ste'rs raised , 'such -d ' howl ontin- ■ 't-il.dgi'eed to ■l>ut nidtter ui> ;to straw. vote.',- , -.:■:: - .. ''■■■■■■.;■: -V':- Suit's'agalrist fbrnjcr Tabor n-wnw ngement -by.; 'Uriiv.orgaX, ■ for, :$.i.i;dO0-: and TirCany- for.$.930 have 1)ccm sot-,' tieU"-om-x<f"cbiTrtr-^; :■.',.:: MGM, lias iiilt pending,: .A .' ; ■ patrons, to ' orphans' .matinees.. . ^- New York: execqtives who cbntrol' "v the^publivHy appropriations for-local. , tifeatr.es secm:;ta haVe allowed the :; .flrbvfelit to '<dry •.Up. .th«bf- «¥P«wd:i- ■'tiire.'i.here.-. . '■-' '--'■.■ ;■".■:;,:• . : ' A^ cut down ■■;. dtid fi-ele' no.tlces- for. the-.newspaper. ■ have been expanded. .on • a ; liberal . basis. Orie:p. A.' froni Ne.w :Ybrk ■ .Had d bale -bf : special; alo'rlos, .each ' - 'eoo- to- »dO -words. In lengthi to be ; ^sed :"lri addition tb. the regular no-. . -tices.'' ' At .'the same! tlnie,;. he-;ex-; .plained;"adv.'ertisbriients for hls::atr.. : > ti?abtldri,.d road shpVv,-wpUld appear - "nbw .ahd' lhon.''.':.THusfar not brie .of the, ddv's., has. niiet'orio.Thalf of' the : Bpacip that would have been rcaulred '-• fop'ibne of hl'8;Bpeciai8.. Tli.fe.specials ,iidn!t^appear'or: aripeaU..j^:^.. '■■['y':- Fqr'Stbre yilhtkiri',-;' . .' '':-.-.".: ■'■ ■' ■., '-.■■.■Sehencctad'y,.;ir..y.-:".,' Gbri'ey Hoimcs, ?nanaBln.g dIir;ec;ior .;. :of "Proctor's, hfere; arid .Edward Gort'- ' .i ridliy, .house- manager, haveLWt on ^a-.Sch^me for store, workersi.- -MatU, - lice- reduced .prices haVe . been ' lii -' efrbct-up-tb six p. m. fbv years,. Ke-. :; 'cent. ■• comi))alrit :was . made. •-that, , :<emi)lby«ca tit- . city's',' ."department ^. itbres,- - wh'pSe - day etids:-, ::at.. six .o'blbcit, we're: never able 'to take iid- : vanfag'e of this sm.aU'pride. Holmes - ana Connelly have arranKed- with all .'■ ^Ibcal' stores for employees .to liavo - iin til 6:30 p." m. to take advantage; ■ ; of the.lo^wi pricjjs^ ; .-v . .Tickets, signed by .the riiariaBrcr-»j. ' -hav*i: - been, -disM-lbntc'd-- ;t'b ■■ stprcs,' Where thoy arc'cbuntcrslgned.;:; .:. /::- . ' , ' Ooitble- Headed Passes ' . . .: .': ■ - ■.::'::.;^ J'rovldcnce. -R.-K-O . Victory J,ls ~getting .plenty or • Ctee piibHcity .tlirpngii a'. tle,v\ip: : • :wilh the -local .street. c.aK,:coirii^a^ny,. - itownily-..the. trolley, 'people Issued. . Vpassij.s - go0d f or "u n11 ni lied tides on; • tlic :tiH>lieya at. reduced prices;: • Vlc^; -: toi-y Is Offering treb :seat8 .dalls:. tb. ; ' /thc. iirst 6.0. persoiis. wlio coriib to: llie :' th'^nirc vPlth thfe trolley pajsHes.: - . ■ -l-:vcry :Blre'ct' car In ..the 'city r Is : ; :car)-3.-inK*slgris ib thc.elTcet tb.-it pn.S3 - • )«il<l()^rs -cat>:Bet In free at the .It-lC-p, .' Victory" If; they are. among- tjie tlrst I ;■ -^SOv:--'-- '■;;'^-:;^ ^^^:y "; v;-":.'';-^;-V.::- ':,.',; ''• ■■:':'-v,'- ■:ki»'B:in'.a Ba(B:i;;:^-.'.' '.• . '■■ • :■ : Gantbn;.D. ' : Gcorgo Relster, Palace manager, for. "Man Who - Came.:. Back"^ had pnpcr bags on whicli'.werb printed ' -VA Ki.ss from Janet; Gaynor.'-^ They ■ were- dlstributp-i t^ patrons se'v'cr'al d.-iys in advance of the opening; in the bag \vas a'single Wrapped confection made iip by a local randy -'■ ■■ firm; : Stunt new hero and well re - ■ celyed. .' -..v ;,'.- .'-."'^•'.v'V ■■^■ '■'■^' \ - • .'••' - Serials arid. Dogs. - .1-.;;:— ;-T.. , . '^..piirsvlllc. ": 'iwdlter:MclDowcll,:ot the State,, ef- .' fectod tie-ups Iri ridvancc of current - . V "Devil to ray." Stoi-y \v«« run -in : e(-i-i:ir';fOrm in/ 'IHerald-iPosit,"- and ' '"I'liries" ran an essay contest on- .. ."Wliy I tyoujd tlko >t'o Owri; lioDrge'.s .Brbtlicr.'' "George" iij the dug• In , -... tho.i'dcture,' Children of eKclit to U •n-ori} .eligible to eiitel'i cssay.'j llnir: 'Itcd,to 250 words.. -I'ictiit^eS'j.pf Col- lii'i'n and -"George".were ruri.ali .week . —:-w-it h- -fpoci:!-!— i^ori cK- ■ ^o mCj.:-i:io at. pusfe.: .K.vccllent stunt. •':• v-;: ■ :■ ■'::--.;■'-■.:": Using Lawyers ',-'-' ■' - '. .'::■ ■ ■-■ ^:: ; '■:■'. ■■" -: ; Huffnlo. ' -.-<'Ci;iri'iiuai, C'idc",'!it r.ariis-iil.ti'v .did . •twoJ.sliints,;' iChiilii: l'Mti-;r lo: .'litor- - n'rj-.s. felvi;n -'Willi.': c.lri'iil.uli.'li;: V'.V'"- ' . .plcto-•ciiiiva.s.'i of. llvfi' -l.liil' yViis' lOiuli; ■ by mull In. tho iiairic gC '•I'Mtzui-raUl i. O'Brlen'r ■ attorneys, : Js'<-w, YiH-R ' ' Cltv;-asking;- that »\Iai-y;:Un<,(l^'i foi;- • riici-ly .fcmployed in", the 'District --.a t- - .■ 'torncy's bilice dTid ddughlci* ot;;\V;i.i;- , .; dim -Brady, be located ivt ohVe; '. C'bbd ifbr-rti lettor:-vvlth the- "t'l lnii . ' iial. Code" played up. as ,s.uipi-i.sc,A>n . the iniilde. .■ -— - • ;• " :-■. ,' ■',^;.' •■'.' Fina'^'^Raducino^bag'^: - -■ ■;. Jiiiwaukoe, ' 5'hc Wfime;! bf thc tbxVn-'ljuviv fiilr - len coiiijlderably fbi'. the; Wisconsin tho same plc'tuiee, "Reducing," which bomes to the Strand next IVlday, is Xfyi givirigiaway to .those :at.tending the present .dttractlbn dt the' latter, theatre-of 10,000-ibave's'^ of; Health, breddi' Inside-the w'rapp.er Is: a-card, aririburidhg the coming dttraction. "Land Rueht Got Over:'-■;:';;;. ■'•■ ; ' '•, Portland, Ore. . Manager Ted, -Gamble's "Cimar- ron" Land Rush clicked here ape high arid has been .ordered as a aland t . ard exploltalon feature for this p|c.-; lure iri all RKO houses. Circular letter. carried explanation, of how tie-ups should be made; (Stunt pre- viously reported In'.detail Itt- ""ya?' riety.") ■•-''-■ ';'':..:- ■:.-'-:-' Stunt drew. crowd .of. over *,000 'to .B&rilrife: jpbBt;here. . .*Ehey'^^ walk, ride horses or drWe about two inllea . to subdivision, where land could be staked oft. •' ' ■ Theatre covered Itself with'blan- ket Irisurance policy' aa, protection against damage suits; Sturit held general Interest Well also. Registered "Cimarron" Idea Ip a big way, : ;':-; •- Topaka Left in Dark v;..'r .' .; '■ , Topcka,.Kan ■ "'RKO . tailed to get advertising: riia- (eiial te Tbpeka drt '''Clriiarr.on'', and lobal. dallies cbuld only. :u8e ;type In. the. advance - campaign. Np stills mats and only onfe "re.sS book. . Preview ot the. picture .b.ctere the -State -Edltbrlals' .-Association was a\jrbnt all that could be'done. • - i'appi s co-operated as much as ubKSlble. but.lf thc-plclure gets.over at the .(Start In this town It will be almost sble'ly ;en'Hdnd Ferber's rep; -. 2-Way - Local Plug ' ' :.; -.-: Manchester, N; H. At the Palace an- effprt ■;i8 ori-t.q bnueiif the picture", house, and ;the blggest loca'l Industry, textile, plant. Eacl'i Tuesddy nlglVt every'Womatn- at the theatre-IS giyen .sombthirig pr-Or duced at the local factory. Including towels;- boudpir sets, dresser covers etc. Bach article la wrapped In cel- uphanc. Every week something dif- ferent given aw;ay, A large display of pr.bdUcls bf the;local Industry is keptiiri the theatre lobby.' ;■ ' ■ ebmliany's 'Idea. Is to; Increase homo cjty salc^ bt. their products.; O k With Wrong Otyte : .'■.. ; - ■ ;. Syracuse,. N. T. . just like pigs is pigs to some folks, shorthand is shorthand - to Leo Rosen,, of :Warricrs' Strand. And that's why one of his bright Ideas to exploit "Illicit," current, failed to hit 100%. ' " Rosen' got- :tho - ided\ of aendlng postals Iriscrlbed in Shorthand copy to a sclect-riialUng Il8t-of-2i200 Syrai cd.sc " stcriogrflphcrs, .Messfigc,; iri '.Ui:cBB;:cl>iirac'ters,'Tead,: ' .':' "." ,,-: ■ J.OYC is a mystery. This girl said ■S'iy to ^marrlnge" arid 'Yes' to loyo.. .Sivo tHouglit marriage .tonds.-d libpr soc-ui-hy ioT- love, that love, d.id: not bpfcrig wlCh hbribr and obey.'*:: ' 'IWsl'scxipt, :ln . English, .'.read: "Tlioy ^ call' IL .'Illicit' with Barbara St-.aiiwyck, at ; Warriors': Strand." : The .<;ai,-ds went to the 'glrla'. .hptri'e i!lU^^^'S^iosJ^ Tlie'ri ft iiaTg)e;^>j^d.■^■." . 'i: . no-sw''lf''iTr.iic(V,VasTli"fe p^^^ alnioiit- (.•oriniiiiiilly, Ihi'vt tlvero Is-an-' "ViliV-r slibi'tliMrirt system; known ,as. I'linian.. and that .thc Gregg.'system ;iv;is..niilv.nbwri;tb tllc.l'ltjnariic.xp.crts 'Wljo 'wiin.lrd-tlVn, c.'irds lrit'erpi'<.'t.«;d or. tr.-in.«I:tl',-il; for tlioni by tlto^^irand liilot.; ■, ■ ■ ■■■''' ■■': ■,■■'■.:[■■ ■:.', ■ :'Live Squealer ■',-: ■■'- .V ::"•->"' •":,: . :;-.-- .st. p.-i'iii. ■ 'in>ls (iuc-dWiv't-(akc riiiujirtlibugjvt, iMit-.it c.->iiprht' llie .dy'c? of'iUe,'fbik.s ■\viJli -Vosnltrint piibll'i'lly,: for ".T)ie S'ii'u':flor".'.:tt 'tlic R.!Kr.O President, ',: It' w;is a pis,,straight farm In'tiri.d and li.nl aro'und toW'n by a boy In overalls. Sipns on bbth Hides bf'tlie ijorkcr.b.allyhoocd the' ;flim-^arid, of cinir.so. plenty Hrtu'eals. ' '.'' —'.': Gcoipe Katz, blamed for tlin above, also; •cbppcd.'ari;'~o|d : pu-Viol, : Double-Haaded Co.nteat . ?, - : ::- ,- Falrrnorit; W. Va. ; Two : obntes.ts ' he're for VGlmar- rohi", one' jit - each 'of. the 'Warner Bros, theatres; other In morning arid evening newspapers. ..' -' . . ;; ' Called;;;iMlssing Wbrdi'r . speeches from':thb Edrid Fcrber novel 'reprb- duced' with-;two ■w-ord8:;left 'O.it.edc'h day. ■:;■'■' ■■ h'-:,- -.-■'.-' '' y'-:":.^:: ' Emphasis was'placed on GUESS-; INQ' :tl>e- .worda, as though no ,«.ne bad access to the book or to the Serial story ' runnings In'- newspapers of this section.' Passea <Blnglcs) given 0'u.t each day.forthe:lO guesSr Inis tlie correct -wOrda, -. Not a:"best'.' word contest aa the word In .the book was the one sought. . • :-'' "; . Other ■ contest wa'd; for; the' mean Iriff. of the .word "Cimarron,"- not found In most dictlondrles and en- cyclopedias. In this,' 20 /.tickets "(slnglesll' to the '20;.correct answers after several days.' ■ ' ■^'. H. B. Meredith, p.a. for Wanera at this .point,'.-PUt.ovCr both^cori^s'ts. .;Local.'News' Reele > ' .- -;.-:.:.; Newark,'N.'-J. ■ ■; Bra'nfbrd tled;:up with the .KSi' P stores, giving the chain, a -brief trailer; A '.'& P .printed 60,000; hcr- aldW tb put in bundles. Herald had advertisement of Branford show and- also numbcro. - Correct numbers gave tickets. ■:-.';- ■ ■- So'- successful Is Slriicori Marks'. ;(Fox Terminal) "Reriiember Wiicn" lU'm :tie-up with Star-Eagle he has increased the reels of old-time New- ark to two and Will run the second reel- next week. . ' . , . . , Oklahoma City. Palace dt'^ Angoji'j Karis., boiightby Hodge .'circuit' fronvSimpsoH &-.Nel-- sbn; Georgo Troth has leased Elec- trlc/ .Valley .iFalls.;::Kdns;, :frpm Geerge F. Hattan. . Arthur T. Blurii purchased the Kezy, KahokaiiMb., froni'James-.Mc Laughllri. ;:■-.■.;..;-". --/,:-:' .; ■ : ■ ;.-' ':■ "-■-:;.- .;, Ashland,, Kan. A,. W. Steen, ow'ner an^ manager ot the - Pastime, here^'-'rWOS- tpund dead at his home In Protection with a bullet wound.. Iri .his head. Brobdirig over flnariclal reverses said to have beeri the ^cuuao....'. :.."" :',■;' '.: .':.'.. ■ ;Mllwaukefe. Under the guidance of. Bernard Nepkin. Jr.i Warners in adyertlsing nine locar houses .igradual'ly leading up to the opening ot tho new War- ner on Wisconsin a-venue, . -■ :" : .General mariager Depkin has for Jiis' general booker Gerie Arnsteln ■with, V,lotbrTresSlder. -.as sourid- technlclan and Ben. Katz ;lh. charge of publicity. Kat^ Is a Milwaukee boy.- • ; -;■ --v---.'■'.'^ -.-";::;:'■' ' It Is expected the new house .will be ready;'by April 1st. - - ,. ■ • ":--V, '' Birmingham. Billy; - Coury, asst. .mgr.. l^ubllx Kuhn, owner. In cniu-go teinpi))-:ii;tly;; -; Kelly at- thcdtio sinco Tlianksglv.. Ing. ' . . . .' ;. >_^_;":-;., ■■:-:'- '~-;';'' "jS./--{. ■-■ ;. -:' :.1 "^-c-' Elmlra, 'N..T. '■ Majestic,: one of the,,four local. : Warner houses, goes'doublo. 'f oatui-d f . for the last three days of each, week. , ; Mt. "V.erriori; N. Y, - V-- ; John C. ilcarns, accent manager ' of R-k-0 Enibassy .' at 'Doiiiis ■ Ferry, haa been-' shitte.a; tb^ R^lC-.y ; '. Proctor's here. Baker Shelton -sue- - .ceedB Hearns at Dobbs Ferry. ■-•.■ ■;-;-.'-J •;.';'■;:: Pittsllbid, 111, i; ;■■ Clark and Russell Armenlrout of - ■this' city, owners: of ' tho K.- :<it l>. thoatrei have closed their option on - a- property In Louisiana, Mo.,- aifd , will/start tiiUding, a-theatre,, lioping . to have. It ready; By April 15.' ; ' . .■ ; Former show houso-at Loulsl-iria, was destroyed by ;fli-o about ihv«e months ago, and since that' tlnic. the ;'; place has been:wlthbut. shows.. "V':' ■ ;'.-■ V': .Quick Work : ■^:''-:r:''.^ ..:....:.•'.■ \Q,ulncy,: 111. 'i- ; -Cbal atorcd In 'tfio basemen t' of theWashington; :tlicatro ,;c.iitsed. snohtaricbiis. cori'ibiiwtlb^ii. .It jiot. lor .. the quick' Work of Tiipma.s Jtoi'i'y, ■:■ manager;: In i^vveririB th.'C . asbV^ios.- curtain, :eritlre 'thciilre would h.-ivo, .been-smbke. bia;c'ki!>i)pd. ■ Ohly ai'ti.H'- uuuri matinee ;a)>untlbncd. . ?, .'' "^^ New 'Curtain Ad.vartising'. ^: ;■;>,..:' :' ::-Mintieap01i3. In lieu of fllm ' advertising,' the RKO-Orpheum now carries- ads,for national organizations .on some of its curtains, reminiscent ot the scheme.employed f9r. many' ycars'hy burlesque theatres and small-town rep organizations.' -, In; this instance, however, the'Idea IS. utilized; iri .a' mbre lartistlc^'man' ner. In.stead bf:the"ads;bcing spi'e.i out ;all; over - thq curtain or droits, ' the curtain represents a billboard, arid the small ads adorn Its toli in offensively In the same way os tho would the real thing outdoors. -/ Now York concern Is.nariicd on the drop~ds the, ddvertislrig ag'bncy Ih.-it places the ads. ~' Audience reaction -to the dd scheme was not unfavorable, '•"'■'■•.'.:'■■'PaBa.-A'd.SG'os't'lH'ouso;' '."' l:-::..^,;.: :::.;L.l^^M^n^icI^)0ll'3i'_ . . Gordon. Grocne,;. manager, and Cliff Gill, prcs!5' agent, ot the. Sliiinc- sota theatre, put over a stunt.for 'fLIttle Cac.s.ar:"', Pago 'Iri. "Star' made up as tcpl tea bt: regular, new pdge with:H<!Vori-;c01dmii head-fead'r Ingi ■ '-'dhicago-:;Gang Wdr- Flares.' Interviews by local police chief rap plrig cltlzclis'. i;car, ::cifv>racket irulb; arid - by, Clarence Darrij.w' scbrlng' Idea'tl.iit rjliri.s 'ffHu'fiib'e crime, and aubli ,btli.ei' .storle.'r aa ■that- of ceiisjji's ■iBXlHngr-",'Lii-tfe-: CaPsaV" -fronv •C'lil cage, etc' ■ " :NoW.'j.; ini;r('.l.ran(s.' on '.'principal. Corner ;:t'()i;b iini iiinKS!. and-" boyor front ah.oc't -,'Cif. ."Sljii^'.' .with it,; niakinii; it Ipnk like the regular:ilr.sv;' pavG. of tl)iit';iioW,-;))ai)cr; • ■ ■ Si iirit rV«-iiird Plenty of. talk, hufl 'got.111tich' pii!ilio-lty- for v\f^{ urp,; bid ,cost .' Iheuti:o, aI'rout $J5U, - prl<-i! -;ut ,lliC pajjc ad; '.' '■; .', .:>; ,■ -.:'■■:';■ ''^ .. ' -'< .-'^^bimarron'^^ " ,- ■;/;;'. - .•:.•.,.•.•'■'••':•;-.••' " S'lI'llneapoHs.-;:,, ■;. Oiw lif tho'I'.Ii.'ppyt Mu^ :'ino'st''('f- •CccliVo. lpV>!l (•xi)l(ill(iiirin Va.ii(piiiKn.4 ; wa.s. 'i>irt-,< 6\7-iv ' by :. Jiannij^'r 'OCinll: 'l'''nink,o '^fiir' : 'roimarron''■: dt; the U-K'^'O Oi'pli'^uni theatre, . ■ : A iU)V\i\ 'r»','iinri! .was .."i- tkv-iup wltlj tlio llott-l Jtailli'ison, t'hiiu')' llocim,' .loaUiiig higlit ciuii, rbr tUc i.nidiiiBrn; prerrilcre^ at which all' Seats were i-'eserved at aisllght ddA-ance. Night club adS'ertiS'ed, a ''Ciinarroji" dinner dancb preceding the premiere. Tho $2 cover Charge per person;enlitled (he-guest to a :j;e8erved- seat at the midnight shbwirig;of. tho picture, : ■ ;:;bh - the ' opening ;:'day.' ,i;600 Boy Scouts': paraded "through .the loop carrying banners advertising the picture.: rSpecial riildriight ady'ahco- showing' was .gl\\'ri ,.for hIstory, InT; Sti'iictbi-^,. frbin thb; High ;si.Oiimls,; statb :unlvcrSily ' and sarrouivdliig- coilegos. :-^-:.: -■■-; ■.'. ■ -.■--';■;' - i •Tlubugh,"a ;tioMipsWltli 'the public library, 10,00(! book-niarks wnjr.ij'dls-:: tributcd, - advertising,.- tlib' picture anci; bbokii Ten bf .Udna';Ferber's. nowels were given -away ds prlaes. for the best reviews "of the picture '-wrtttci^; by high school studeiits Iri; a contest anriouncod. through the 'Schools, . A' riowiiparfer- ticrup car-', ricd^ the ri,iiiiounccriiont .;<>'f. free axl- mls.<slon on the bpcnlii',;' d.Ty fttr ;thc iirst 20 r>cf.";ona oti OkUihoina- birlli appearing at the box plllce - With their birth: ccrtiflCates. Tlie biggest 'Indoor b.aiinbr ever utlllzed- for d picture or idriy 4itri\o- tlbn, 68 foei,Ubnij'dnd '12 feet liliih',; .MMth'.;hugpl-jot.tArs._S^^ rian-io .bf tlt0;'pictm-e,,w;hic;h lias hi^<fn' hanging In the Orpht-um lobby, ,-(v;ts spotted-on the-city's in-int'ipiil- busl- rieiis;thoroughfare. . "•• '. . ' : ,„ . Throb, extra - threc'^.qii.^rt.or'-pagc' display ads wci-o run; in all the news'papera' hei'.e.v 275 .' sioriv.s Xv.i-i-o :plantcid. In newspapers' th'rou'glioul. the terrltory;'tberb"wa» a full slmWr ;lhB; of ■Zl'-.slicets. aria: 750^tWo-sUc(-tS :wero' used in a!;1y.'orti^>l.iig.,tlii!. pir;- tiirei .: There :also'.;We'r,e; sp<<clal riidiii uririouocomcnts: • ;■. • :■-- . . •' - ' : I,<>ndoi), pillt,' . . An annoiinceriicnl la.;exp.<"-ti-(l rc-:; garding a ch.iln of tlieatres pliiinii'd .' by. Gordon.-Fllmati, owner of tho ':l'i,itrlfla . thotftrC,' thU city.! "•■if 's . st.'tted'plans' .are, :iin;dcr:w'ay fur in.-w ,- htuise.S; east of Toronto. Thb JM-I).ii'.i:t, :' Itvis stated,. Iiirlu^C? the .crcctloi.i ii.t.: ;$c-irie'iiew-: buiidi.'ig.s dud. the; tiiiviiis,'; over and Iriiprbvbment of Si-v'ji-il : existing tbeatrcS. - :" :'■;/:,;.;:';: : ^;';; ';: , London. .0:it.; . 'Oi 'j^^Fll.'iii'.'in aria .'I'.''- lIob "t- '. life Patricia here, h;ive taken over the , yaplta> at. U^^ ■-'■;,; ■ : ':.-,^-.' '^ . Topbka. -; .. G. L.-IIoopfB, operator of the J:iy- - hawk Theatre, irtitll' lt'S :ptji^M>h:iso by Fox, haS bought tliroC llicaU'cs ; In Falls City, Neb. : They arc the Itlvoll, 900; JClortiir, ,450,: arid : Sim, i-'iO.; : John a'lMnii). ; . managci'.' ll^oopcr i.s ,blifldlii.u:, :iu ; ,800-scat: .2d-i'un iiif.u,so In fLliiy'lri, .Jscb., lb open a,bOi|t; May i. , Robacd Again :,_':'■ ',;'>/;■ ■'.' -. . ■ ': ; , .. .,'..;; ,, T.>)"H". ,/ ■;:;Whllfl' convict's .'yowled :.;Ul. .^^^ (iho', screen duriiij; : a H,ho\vii,iii; :«>- 'JCrlriilnoJ -CiLdc/"- tvvQi |jii_riiri(-i^ ;i n-;, tei-ed; Ihb Ohio Noiiriiborhoo<l" iikS onice. ' They held up .seven pviM''-' in- the" olflcc arid; lobby -Sunday, cw: c.'iped with $800. .. .'.:- ; , . Ohio, of the' O'Conncll clnn.it wan visited by tbugS 'three linio-' earlier this' riionth. Once the bandits blew .open. the safe and::gpt ;^l,W*''';.' other two times they -wrecked .''IvJ . safe but ^bl.^lned nb;inoricy,;;Sh,'>'*'''>' ('letter the opening bt tlie .hiui-V-' , 'uiuplo-yCo abstonrted'^wll'h -Jl!*-''.' -.. - :i - : .- Announcing'Cbhtcst .-. .J , ■ ■ ;;■'-.; ': ; • :':; /;• Xc\v York.Cil.y, •' ■ •Billy; Q.ualdV rii;ui!ii;j'.i- ;.l '«).-^'s: (.■rn-; tonir,!.Bronx; ptrt: by.ei' ':> ;s.!,iMit .1 Imt I.eljiCd Ife last Wpi'k. li will in- used bY .tlie;.b'(ix:Au"d.iVhbri.~,iiid <l?'ui-lv l'lay,a,->.'cw York. '■' ' :■■ :. v' ■' ;' .iA; glass .br,oa-do,-i>iniig siuiiib, t;f itilniatiiro/ p'roijortiiin.s, ,,pl'ui,-j.i' on . stage ;liri&s.aiid: V'-'i'd^by ;Itf(:!(l :r;«llo ^'tryrt'ut.'^. o; /wJiostV-^*^^^^^^^ woi-'e b'ro^'d<:a.st ijiri^iufih; iliivf)i(;iit.rt> by ariiplllicrS . on Ihr slngy. Til" ,uiidicnce.:si»w 'Vl"^- ••J'ntc--,«iij)f; -rii'dlo' '«ii'l)Tritni>«,' but bi'aid" lliuMn bnly tlirc.ugh the amphs. :: It dt tractcjl willlntf lirnad.'asli->rs, ;wlio. were, ' 'prbinlsod;.; apjie.'ii-.iinireii -frjM.ri" tla.\ iu;lKlvI) si!.il)ol|-\\'Il'N.\,;ii -'• '- L iCbiiliniirtl^oii 'iniSo-Cl-):' '-Vi'; . .'■ .'■; ; , . .Sovith -Bend, lii'l. .; ? .lainoS FuKlieiinHj . Detroit, I'.-ik'f-n': over the lease of the Oh'' v. uncc logit, for Ithns. - . ' ; ■■; ■.;• .-'" ■ ■■ PictcJng Up Trouble.. • :- -.:,-,'-, : . . '■::'-.;;;,; ■ ■ ].>:i;i"- .' \:Tbl; .je<'t<riSv'V<;t; iiib ;:oper^ii''l'.;^'1: .'!but)i'\v,est,'::iia.'i- leas(''d ,Lyrl''.' ''"';" I'i-oni-Urillitii Aiiiiisen>ci\t,'C<V l li'o-;", • wired, : running'-; pivts-tnh .>fbr ■■ ; (wo^)ltters: at ; i)rbnt, -. Tcetov ).'>'.-i It' oYcv as -a-;;l"en)i^in', aiirt-, to. niak:: ivbrs", got. in: ti-ouXilo . -^vt^h ; '<''■}<''. .Ktiiije .Jiiiridf,. . Open ..shbp■.-br.i^n^-':;' ■ Klenelv "bbmbs;' th.-tt-/ rtiado^: tl'lp.-;' ' both -..iboit , dnd. :'siri't!ll ..'glbomy-:-/'.": iiwiiilo. '- ' ■■^'-''-.':": :'■"-; '"':;':'.:.■: ■ . ' ,. .;It,; -T, ;lTodgo. wheel,' w<^sr ;)•. iiitliePi iilsb- r(bpiiviOd ri'i'l.i.ciiii'H i/-': d'7.' at Anson.;/ Wlraig.ht- l'ivtj.:; ' -'.'