Variety (Apr 1931)

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36 this deparfmept is almdst .entlreiy .ni'aae up of matter frqni "Varietjfs . *wn cbPrtspondents/.' SeWbm are any of the^^ the home pu'b1}eity. offieea bf^^t^^^^^^ her*. - . .. . , , : !"Variety'6" eorrespoKdentrs have 'been requeued to. report; on, aW. local press or. .eX|ilbit^tibn stu nts. that fa i r pr prove' too ex ^ensiv« ,for resM Its ■vgbhieVeiif as well■.•«;.those which^iBet^pverK' ,-; v '.W. ; ' -v V ./; Ordiriary oi? expecVd exploitation/'hot 'included in tJiis ocpartnwnt fiVpbtition aby'bral eitles^ a^ ''ihflle';i«-liter/difveloped.: / ' f '-'^'ry^- ^v^'v". --■"■r'»' '^ V\: ''-By'Lobby-Measuref • ■ ■ :r- , ■'..■■.^iJAiias.;.. ' : ■ "■ p'iiV'^'itt'nnffei-s May KiBsv thc'.X'al-V ■' Sohie attontlbn. wUli: »/''<2- ^ eeinDlani'e sUirit, altDoUulv llmltoil., ..\01i'l.^Avlih brb'\yn; lialr.ana"tUio eyi's;. ■ ' wcrfr ai«kod to; take.'niiciisurcment.s. •'•In. tliti Inbby.: . Giife ebriilnb' rierti-'ost ■ .to . Xorriiiv Kliearer received, a six • ■jiioiUlis" ;(liioat. . . ' , i-,- . ^ iJoVibtYwl wliPtliCr' ;t)ic erof<s 'rtoiir- • .ofju'cij aliliough 'tt cbuplo. of puiro.s; "■'•■;ft)i:;fbi;,;it.' , ^ "V-.'v^;- ''■■'."■'^■y''-': , '"Skippy" Contest ; .■ ■ ; / /■ , ■ ^ ■ ■ '. -MUwairUPC; • ,Eox JllilvVcsco. AVlscbnsiri theatr^^^^ • /got hinV.-iP.lt talUcd-aibput fov pullHis, ' ■•a •■•Skipio^"' ,contest w ttli tli<5 ."^■Is- 'fibns'fii New's", liefe. .LAniliirt \vitU .a- ■: : 'biinfr all byeiv the paper, Includlirs a. • pafeo on sti^otncr.-: ■ ■ . . ' . ' • , <Vag' \va*: "What Milwaukee: 13by ■ " I^Optts Most-Like Sttip ■ Pianb Chanipionshlp. ■ . ; . '■.-/■■ ■:'': • ,.Dallas;, • vVoi- iiiiusfc.-veck/^lay;- 3-9; ^^;urt: > Beck, " Hiixnager of; lUvO .Majcfstic, ■ was' tied lit with: the local fcderaltbti : ' .be .inifslc cltibs ■/aiid^ thfe; Dallas ■ viieVs"' 'for a Riarib contest lor BchoOV: 'kida.;Bftglnnhie:- Ai>ill' 25. ..con'cstarits :are::ln at: tlio 3P'mat • ■• each ."day,; the. oUdlcnce plcklhg^^^^ ' wfnner. Four planOs used aiid flhtils • May 7. 'Alf thq- iflds play :th<!, sanic '• .'..tune. .■■ .-: ■';.:-':';'.o.'■:■:■■■'■■•':■■- • contest la-.,blisbd on schoola,: not ihdlvidualSi / which draws plenty pi . :;'.■ space' itrohi the papers, ' Be.ck 'and . ■ iho . "News'.' f urnlslv the, trophlfts. ' femirie. cftibs tlje Svork., : Idea: Is se- ■ Icctlbn of: champ:'.piano :poundlng ■ BcHobl.vlh town,, arid, ahylhlhtf '-n-itli ■ ; ."a- champlohsMip attached, htis,:!). "?.' !','t ■:val.ue..-here.'.^' :• :/\-- •■ ■ .■'•- ,:■ ' ■PlugBino Vaude Miniis Names. - ■"' ; ,' '. Portlahdf..Ore;: • ■ ■■::Yfl:u'de can hc sold without ntiinca. . PUiejjliip, th'e.inew 'tlght'iict. vauiVe .. lioUcy af tlie RKO...0rpheunl,.,Man- : ager :T,ed" G'airtbl? personally sold s),d V :'i5pacc 'to'; merchants' tni, etelit4)age ■ tabloid i>rlnted by a local Idally, This .defrayed 80% of :thc:c6st (arounij .■.»2,ooo>.". ■:;; , :h liouse' dlstrl'butcd.: EO,Q00' .papers abova -,the.;. dolly's res circulation.- : fSheet'plugged the word :''Bight" all through, as; rbt-'inatahce, tlS-up with :, £lfeht-(;y lijidor'; .:cai-a; ■' :$S hat a;/: etc;' •'notree also jirlnted paper napkins ' tot. 'so'veml restaurants. .iari-ying ';-e1((ht.-'act ads,;Alsb; had::j>araac :b£ :•.:' eight-lri-l.Ino. auto.s, • : : ' : .. ■ :',: - .After: '-'ci'ghtlng" himself. Into , a ;. .Irichzy, - Gamble went:but - arid .iilc. ■r CampttJgri .got. blg results..: ■ ' ;' '■■ ' Incidcrvtally, for.- "Crncfced;; Nuts" ' madib) this, house :iiUed unem- :' plo'ved; ■ men to' sit' ;ot) : downtown " .'"'i-uVbs" with bags' of peanuts, cra;ck- lnB a:nd fating thsni. ■.SeycraV. pas- Bctsby: stalrlcd- .to- Jobsen. Jip with rtlnitis: iintii;.scc(rig;thb signs '.bri .the »i>n*i5 back.'s-forv tho theatre... . . " : ^A dozen; of thcsfe giiys, cracking s -' .aiidrojitlng bn sidewalks;, got Jaeau- ;: coui) dttentiort. . -: ,v; ; ;■I,: ; .■.:: ipid;'Sidbvvalk.Gag'-" 'c;:!;- .;. RbchesiHv N.'Ti . :; In. conhcctloni "with r'".tlie; li-lngct Points'' '(FX), manager Al : Ka.ut-' ■; -man, pf~ tlie Gapltol,- 'liad plctifrcs- ^ lakch /of. ■ sldcwaUc passcrsby and .Jingei^s, drawii In pbin^lngv.it Inill-. ' ■ vijnals. 'flioso at ;whom. finfter iiolniod' could chfjh ■In ; for 42.50 iby- ■ '- 'tdehtifyinB'.-. . '." '■ '■' 'V/^ - ''". Artists Oisplay Kelps ; :- ;, V. ,v ■ :'• rt..'Wa>'nc, Intl.-./ . Eduo.atlbrial- and cultural feature staged at the Enriboyd.:(ItIvO) ■ hero ;'vla an art dl^jplay ai'rangcd ^on tlio .piczV.anlrie"floor.' , ': • For in (Eh'tlro: :wbek prints, etch-: ■ Ings, .Oil paintings'and block 'prints- wei-ei on 4^xlilbtt, attendants.cxplain- . Ihg sotnb of' the /iicw trends' In' art; -A series, of. signed, articles by .art BRhool supervisors. \vas run In ::the Moiu-nal-Gazbtte.'' A'rijprcsentatlvc: ' grbup Of- Indiana, artists: had,;thtoir ~wbrks on display,'as also some.from, ,tho. nnoslbi" Salon, Chicago, B.. .p. . CocUrill, manager, and.iU.G-.-.Shcdd,: .adv<>rfi«itig director,; ■; staged the.' ©xt i-a .icriturc .which'Avon Avldo cbm- '•;«»tut.;.'- .;■'■;:-./ yy'^'-'-' :..;.:':-''"': -:-' '■ rcss.bh rp.utP; ; Driver will tcrmlnato run at tlicatr'o, tlVpn-sloop'oh cot; in .luiwiu' vlew ior • throe.days.after-(ir-: rlViil.,,::.;-:.^ ■■;:■;;■ '.' ' y.^ ijsiiig W. C. ."as Mbdet ,> . - ' ..,: ,'<■• : . . . • jiilwuuljeb.' Don ■Wll'klnS,' rh.'.. o, /at. ihe - Eobr W'i.stbnslhi wos. usod by: the . pub- licity; de.partniciit: aha .Glriibel Brbs; to feature ii s.'ilb of new spririff suits, ■ 'A- cut :of ■.;\Vliklns,; r.uhnlnig the Jenstlv of t-iic pa^o.an.a tpUlng :ivhb. he:.was, 'eoriiprlsed, the ads.,,,: '■'■' ^ ■ ; \: ■•''*Pi-ont PagerVCoritest.'': "'' ^; ;;-':■: :•,■■-;■■■■■:;.':;■■. ' '.n;^;,-- -TOitido,:- Mariagist ;\Waiiy Galdivell, of the X-alenllhe theatre, lied up. with, the VBladb^'' In explblflhi^; ''Krbnt:.Eixge.'!':: ::CasJi- arid.; theatre- WIzes;. for . con- test: to-niakti a -legible scntenco of not jnorc than'D.O \y:br<ls biit of lieiid-; I'liVes:' bh~ ijagp ono- of' thei; VBlade/' iStuiit got,oyer;bkay.-1 ' . ;: Quessing ,ahd,OpeijinB' '; :■;: ' ;■. ,'-:;' '•^■;;-' /---.Ne-w /rorU.: -- ■' With the Crlteilon darlt awaitlhe /'A Smiling r,,le,uVoriant,''- ;Cheyaller:8 :hcw;' fllhii;-Pardmbuht ijeelded;" to wake- up, prereiease'.lntqrest ,thr'bu(;li a;:cohteflt.-:''.''.:'i:''-A'- ' ;;'--', ' '' "'■ ■ "".Marauce lljfhts :ahnoUnefe the film; plus Asklng pebpie'to -guess- tlVb -date ,a.n,d hbiir 'tl>b' Aim;; w;lll -flrsti:; be. £hOwh;-: '■,'';'■■;/■■■-; '''■'f.:'y ■• ■':■'•■;',-■' ■- Prizes, to those who, giicss cor- recfIj'i $23,0^ Hrist and -ilyo .lives.; .• ■^-:'- Bad"Weniory'Cral>s,^atu,nt ■,'■: '■' ; . -: ■': Pittsburgh. - A seer's'ihablUty io riemeiiiber. hisi. llh<!S 'cbst a.local nelghh iOilm hbusb a stipbrig publicity break last- yCefc. The thfedlrc; located In a'cbnimunlty known tor ita poUtical icprruptlpn,; had aV«nystlc,bn the stage, and:tjie house Jnanagev cooked up a; sthenic with-a friend, a, tepbrteT on bhei .of 'the local daiiles. ' - ,' - . ; ' - - .' 'A plant In the :a:udicnce 'w-as.to propound a qxiestlori on the jiolltlcal :8itua-tlo~rt in the communitir^: and'i.thfe. Seer. iyas to give put ii-; spiel on 'graft and corruption'ieadlrig ; lip; to ^hlS men'tlonihg thb -nanjb ot-the recog- tilzed leader'.bf the 'votlhg machine: At the moment this name wrii-to- be mehtlohed; the manager >vaa to dash ovit of thff Vinisi and stop;-the seer. Othci'/ph-vntA In: the audlenjee were then to:cryi ''lict hlin tiUk," "Let him go;bn/;jeto.;,.;•;■-:,,:;■-., ;,--■;:;:''-;- : :ii;ver-yihihg:: was:-; ./progressing, snioPtiily' when the first.-plant . shot the question.; I The: seer .ppnderbd, but too long.." He 'stumbled:through- ^omothlnij,'abo^t 'graft and cprrup^ tloh; The. niime of the: .community s political:/ leader, - the., mfrirtlbn,: of wiilch-:wtis to causa ::thc -flrewbrks, ho hoa Xorgbttchv - :, i '• . ; :- "/Stunt flopiJcd,--but it ,W03 j. good td^a,- ;^;"-^ ,:y ?'/■ '-V-;-;;' : TryJhg EverytKihB^SpUth , :.;..- , - •„ -Birmingham; • '^At this'Alabam.a -paVoiis-sop t\\Mi features,-, get ;a' chance' on- a -Fbrd, eloctrib rci'rlseralor '.ahd :ia(Jio. : A11 for; 50 eeni,< 'ei'cnlngs, 5ind,:t,wo, blt^ niatin'ecs;'; , ' ,' ■ * : " „ At tlie Rltz it's ih'Attrc'sses. ManU- fatturing company donated/ three; and bodKprlngs- in cohjunctlbn WLth National BetteV Bedding; wcckv; A-Set ,of golf clubs, in .cbnnectlbn ■with :tht Johniiy ,]^a:i:rell sh:pvts ,alsp Is being, gtven awtiy hy ihls hpuse, cPbpeiratlne with a spbrtlng gbbdip ■flrht.:-, , ■':': ■ y.i-y-'.' ■ ..The Ibhhips-iook: more: like eoun- try stores- tlian- theatres', and .gen- eral fiilvlce tb-' thoati-e' goers is' to hririp; pencils tp HU but the chance biahics;:■,'%•■ ;;■-■:;;:',■; ' '■;•';;'; ' -'Vaude ;Explb,itation' ' '■;-\- :'-;;.-::' ■ ■ New Vorif City. 'ORka,exploitation department un- der th e :d I rectlOri of 13.- -M, Qrowitss. had afteotbil-aomc uhilaup lleiJps for act§ ab'out to cmbitrk^pn '.tho Intact cb.lst-to-co'r>st,routt.:, Tiio H'cr'ihan Tlhib'crig act"has: bcch: tleil up Aia-.n girl in :;)ils- compahy ,to -the Bost looih ita.«to -people/ : ' ,: ', ■ ; : '' :•: IliUTy D'elmo-r's revue is set for a bwiu.t.-.winiibi-, lh :tll, 'afstrl(>l8, to, bc- piit uinidt'r contraict' by Dbhnar for^tt' hew act next season. ■ Larry Rich- is starting, a fat Men's; club fbr^ :3ii0-- i>bumit;i'Si"-,/-"-: ' ■ y^ -:::: :■: '' '-//- "SkipTy" Stuniks ,: ::-•>,-■--:' ' .:,, ' Minneapolis; .- .: The Minnpsbtd tlied'tVo. hiiis .slaVit*^' it'^; "Skipi)y'; ,cdihpalg.h, * month ,ln advance; becdusb,',cdr!ibori. strips dp' not .run iti ,'local papers and. chnrT itctciv ls' Uhknowri; here; -' A-8))C"clal: in\;|tatipn showing had 'leading edu^? ontors,; <;i-v^IC . and :BOcial workers;, luncheon " club. 'Ofnclals,.''.hCads ,,:Of: women-. brBah'tzdtlons ,and IWrent and: Teachers' asSoOiafio.hs and ,Iib'y Scbiit.'exdciltiVe.^, as -feuostfl, ■ ;• v,'; '-' ,r:lri coTppPrntiOn' wlth ft local, dally: n ''Skii)iiy'" camera: contOsV is bclhg held, - ivlth :th6 ' tlioatre •, furhislilng^ prizes' for snapshots ' of :the::,nibst, characteristic, children pp.ses. ,' Nn'-: 'nicroiiis,:tlc-iupa'; :wlth - mnsip stores oh' the song '■,Sitl'pjiy,'! and tho pitr,-: rent, week ,oi;gdh.: libvelty -is: called-. "Skippir", andj of'course, - plugs the pilot-ure. ■ : ' : ' ■,■.:;';,,;':; ' ■-',.:■■ P,ublli?-Sftcitger Theatres' pf North Cai'bllnh, IncV, hds chaiig'cd -tlio.namo' Of the cbrpoiradort to Piibllx Kiiicby. Thoatresi IriC 'Changfl liolloWa the exit of Sa»jiiBbr-'J(!heatres,:lric.,.frPnv the outfit.: Publix and ll. Kincejr: and Ills a.ssoclatcs, libw bontrbr tlie firm;>.--v '/ '-^ ;- ■.■ ,■ ,':;'- ::;,■: ,■■ - Firm .operates;-' thcdtres :. In 14: North .Carolina;cities-and-has-'iicad-, (Iiiarters -at Greensboro. KJnqcy: rc- inains.as/head.';,:. :■'j ,-' --:.-;\' ' ■:.:.'::---'■':■.■;:'■ ---t-, :■■ • ■■■^■:-,--io3tbn.;';': Interstala Theafro' Corp: hH's taken pvci-. tiio Scenic.:ahd:GoIonidIi iloch- estpiv Ni H,t.from.I'\;'A Cbu'ture,;ahd tho: Strand, .Blanchd'rd,: dhd Piieli)s at^iSbulhbrldgei-ild'ss,,!;from Blanch- dm Brbtiicrs.:;"-- .- :':: '■- ;.' 1-,,' "-^ -;■ ,-',Portlnml,,Me. ':- tetby WtfrrdwitlJ,-' asst. .' at local RKO Ivbitiii's,, resigned, :^olhg.-witl» -AufeustdVTrust Co'nTpany at 'Bbiith-: bay HarhOr.,; Uoyd H. MillsvsUc- :<:peds.. --■: ••'., ',. J ■'•:'■;-■';-'".;; :-:^;^-■;';-■, \--5r;Way - Benefits'': ' -'/-:; ,■ ■ :''■-'':.;■■:,■■:;, ' . jPallOS:. : Frank Starz tied up ' RKO - Majesr tic ■\vlfli;:B\jsh & •!Gerts'; local music dealers,-',, for; :iO(>-plece - boys' .band; Trtlca"RKO MdJestic-Biish & Gerts Beginners' Band.'* Dealers -gel thi^lrs by.selling the kids instruments, kids get theirs by' fi^pe lessons); and; llQ^sp the: plug minii.s cost. :vMercly gpod.'■win. -Stunt,-'gPPd. for sSvciTil years, ^^-Ith : probable stdgc Ereaentatloh.-: Jicrp : and, : tlip're,- ::'tb bpst;,.:, :-:-''•-'■',',;'■ ^■'-" ;" -■•':'''- - ,':-■■;, ..-40\Paget «f;■ Exploit',■- ■ New York City. ; •Special .i0-pago exj5lpltatibn: cain.-, pdlgn . on , '"Subwdy " Exprc.sa" ;cCbi); 'h'as.liepn wprkfed biit by RKO fpi: its theatres.. In, contains :speoiat, ra'dlb pohtinulty^ nbwspnper-conte^ts.spc- cldi horalds/ jiiCludlng a.;map.Of'the: I. :R. , -T, ' siib.wdy -linos - bbtdinc^^ through-permlSBioii: of that subway carrier.-,'■••';-'■ ■ ■ '-' -'. ,, . '-i^':- '', -' ,it -Was' dbnis' -lor. -RKO- by, ;.IS,-: M, ^Pfowitz.;:^:-..'v ■ ■'y-y.'i ^ ';,-': - :x--:.-''-':iNext 'Show's ?Ti»na-' v'-. ■ ',:•"'■:■.; ■.■ . :-'Pro,vi.dcn'cc. - ' Bea'tltig other:thedtrcs; in "town-:to ife ja<:k ^lohby. Victory, RKO,;-man,-, ager,, has set a; prop block in lobby Of, tl»e'at>-pi ;ieaslly--secri- frohV; street, which:;gives time oty ncxt ■ pho,w Clock, is d-bbut --,elght'fcet:-hlgh, and has apprbprlate. cut-outs for. stills plugging tiurrent shbwsi' :, :; " and t/Oiils Jafter :o£ We.st iinrtfoid' have brought- a .cIvlL aelibn ;iKuih«f ' -Jfispph-: Dzicck ot: NeSv i.!ritairana ' ■ Marshall;, .DcVcrisoh' of . ll;u-i£o,.Jj .-'■• which ihvojv.e3 -foreclosure: oii'^ tha ' - Kiiibassy- thcdtrb prbijci-iy . hei-c ° :■ Accordlnij to,: p. wrlt,'.,Siiuliin.sj(^ Owns' T-lO'tlis arid Jnt£(T .3-i0ti)S in ' ■ iho ,,$J15i250 notes-on .the .property ■ ,Tho :mbnoy; ,it is,:charg.edV was bqri - ' rp^vcd, by thb ,^dcfcriOants-tb cbnN ^ pleto .rbrib,vdt|oh On the ■Ihoatre id' 1929; . After ; tho defendaiits-had " opci'dtcil ,;tho'' theatre;: for" d' ; fihoi-t tihie -.'they; ledscd ft: to,, :^varne^:' 3Jrptho;rs.''; : i.:^-. : y ,, - ^■ •;',- , ': :■--::'; ; ; ",.--:-v- ,'.-: Cdritorii;;0.;'';;' Russell , ■-A., : :Bo-t'in, , mdndgcr; of 1,,0PW'»,' ribW: - inandger,, bit -'■ liPew's Ohio ; dt .vjGoIumbusi' issiiriies, new- pb5[l.:'^Irimcdldtclyy^,; v ■>■/'.■:■ ■:■ ■■ '■: V - ,- :'Yoiingst6,W'h', ;b;' \\'a.rnors', riew'.S.iiOO-seator,- a.'riib- ■ nioritii to thei brothers,:'w-lib f ormerly lived, herb, opens- Ridy' 14^,- ' D.: if; Robblris: will, .be riiaringing •flifcctor.; :■■■:'"■';. '■■■..'",;,-' ; --'','eo;sht)c'tbh,-:o. ' ,Tf'arnei'a-hits -purphasted the :Pa9'-, time theatre: h'criB; <fr,bm ' Ghaeos Br6th.pj's,,';'.\VB. now pWna twQ Jopal tli,Qati'es,:,the'other bclhg the Sixth Street. .;,Tlie: cbmp'any ;wlli rebuild .th;c ,newly .-acquire^ house.-.' ; :-:-;:'; Frt!mont,''.d; :i;a,st -Qbstdplps;'to .th'e': erection of -thd proposed-: new: p'ubllx: theatre herp. -haa: been , removed by. th^ -city Council' vacating three-foot,: strip pf,,property, 'ad joining :ftei;^ 'y ':\':y''ry'rf-.:: '>'iolirii-'la;'- - Oliri.'theatrc.'-wds damaged to the extent of :$.4,00&,; Are. - ,r,; - ;. Thrv.Halnbow;1>as cliisca for rei ■ moiltllpg, : flobp^hs . as the Ontilka. Jldviy'i'vWo'de thp new;- mgr., aYid- Hpatlng edpdbity Increased :to 600. ■ ,Notice has- been':pbstoji at- the ; 'frlariori. RICO'S gririd,^: ^-closes'May ' X.i,-; pvaybp;; ipi'good ■: , : ::■ , : ; : ,'. ;■; ,■.";:'. , •:■ ,-,,;' - ■' Kansas,,Qity.,,-,- - Ray Mdrslibdnkla- noSv Irerts'uref;' arid asslatnt)t mahdger at the Moiri-': ; sf i'eet,. and' Tbn>: Ciavlri.- prVsH, agent fpr the tWo/RiCO houses; Mulristrcot and;Orpli'outti, -, -.;! ; ;; ;' ;; . • ■' v. : !;::' , V . Coliimbusi < :• j -KdOle ; Melnlkor, -riianagcr ot;'tho'' Ohio, promoted to ,rininaKcrslilp of : St!itp,-C|c\'cldrid." llUsStll A. Bovim - replaces hjtri- hpre, . - f • , ; ■ ; - : ;:.:- ''.'Slbux -City^. lai;-,-, • Stanlpy .KruegcV; arid Kly ii»' Seff ;^a.vp, - leased tho;. Itlalto 'theatre, buirdlrig';;: ■ Rcmoc|eIlri''g:: fOr \ picturai • house;. put^poscs. ', Opening sched-,:: ulcd. for ,- May'; I.:-.. House -formprly;- : Pldypd; stock burlesque but hojj biieb plpsed- '^ver'ai :jribnths,; ': ,' . Endu.ranee, Run; Wug- ■ ' - i ■;.,"'," -■■:;■- ■:;■ : .", •.;.': ■ ,'"Ne\v-,Haveri. ;■..' :" JIiviTy. C. 5;ri)llh;'stuht fti-tlsl, ^o.^v-i Jng tills vi't,yv;toinor'rpw .(.29J on eii- OurnliiV,: a.titbiiiiil'llf': ; run;, tij . iSari I'r.'inrlsinb;;-: rtinUli: will iio .Oliaijipd-to .sfor'rihK^ whpPl. ',I'Opar:pV)llriv-,(.li|,-.t |:qy,n,.jjf,.,.j\|.]ij;j : ■\v1ll-.'.-i\!.i.)).T>ivk-.;a-tuV: nh-m^^^ chi< f-iiti^au; l"r;iilv1..'^(-a :; W. C. Adopts Fighter" ' -;,.■:•,, . ~ - ' Minneapolis; ■'Hale - Cavariagh): ;pf' the,: M'"her (iPta'a-.C ad' department,: had. ^Iiou Breese, m, c:,.' adopt' as . his- protege bnb of the hcadlihc'OKh'tcrs on'd re> i^ent local' hbxlrig ea^d;- ; A large cut in .the',' .sporting ;sections .bf; :the 'nbwsp'apers :Bli,6Wed 'Brecsp and his; adopted • bbxW, in. trainlrig: The Brebso' hame also -was linked '^^'Ith thdt' ef the figiitct- lri tlie various stories published before and after the boxit; •-. .„:■;',;'„:-;-,- • Pribir tO'thic flglit,;; Brcbse was In trodiiccd from the r.lhg^.," :■-", I ; A taugW in Newark ,--;: •. . ■•-,-•;,-''. ' ,• Newark, N. J. ': Mario'get BUi'lceSj of the' Terminal, got 'a ■ laiigli la.Ht Saturday. ,,Tho Bralvford liad pbiiib out-With a dolly ad; hpadO<l,\;v.T'lii^5 -is the,'m08t'i ini-; poriaiit: dd brf tliis page," -b'opstlns ,, , tii>o,Kgo. .Ai-ilS'^. -: l?iiri!Ps,\hpnrt«^d.:hls V'V:! m'xi iiiK- VTlils ;njay nbt^l)Ci';kh('; njpst '-'i.iiiiiiDn.aiit. !id:.i)n" tiiirf pamv, ina tin? ': .-.•=<mlih-rtans on n.iakiiig i'lih ■tn-.<!4 ^ MiM.st llhijVovuint- iii<'tiir<> iri -Xr/w.ark- Ji'An-.^,: Sli'iiit will iiliigvP'ar'a'iil .ai:-^ ibilay l,s-Will -KOiji-r-s.v ,pti:jv , > :"' </ps.«o:i;l<>,s.-rind .jiiililiv,ltjs-. tl<>IIP l,,s ;ir-, -; In pPim-.-otIjjil wKh' . llariSy.• Kol^ " •■ '•' *'--■-•n'linv' • ' ' ' , Actor* Shopping ,-„;",',■■■ ;-'v , ■ -: :-., , .; ■ ; "Winnipeg. ■ Deniilft' D'Brlbn of Marigold 'cpriiT pany, legit rood show,,worked -out arii idea for-tile ladles, ot the cbm- pany :Which led to free advertising and business.. He; had the players on a shopping tour, visiting all he could tie up with. Shops adverllscd the'tpur largely,.; ';;:',;■" -:?V'- :;,. Nut Stuff for "Nuts" '-' " ',:':;, -, -/,Mip)ieaiyolis; • .lames' Keefo used freak cxploi-' iatlon to attract to-"Cracked Niit's" dt the, HKO :Orp)i'c'iim.' Through a Iopp:food establishment, small pack, ages of nuts were given dway in the store and tlie tiieatre lobby, urging people to crack the niits and then see the picture. -V: '• ' , ,, Two -men:,'with- :tlieir clothes bh backward were employed for a loop ballyhoo.: They pushed- a baby .car- riage cpntaining a doll and a'phono- grdph .with a crying record' cori- ccaled..' Slijns'.on tlipir backs.read! "W.e'ro just d. couple of cracked nuts. See': 'Cracked' Nuts' ' at -: the RKb Orpheum.'- ;. ' .: '- ::■ Saturday;' two; ybjiiri^aters .'atdgexl a -peanut pushing contest on one of the 'inaln thoroughfares: They: car- ried "Cracked Nuts" signs on their bdcks.', A . truck covered with 24- shects also -n'as driven around tiie tbwnldurlng the weeic-. Popular High School St.udent'; ' ,-,;■-,.'-' . Ft. Wayne, Ind; Paramount staged' a successitul Goni'ost here In : conjunction . with .'J.buriial-Gazette,' among li^h school ."Students, offering a trip to' Wash- ington, D. C. Cariipaign anvprig thrpc, local high .efchools- for most popular ,students, lasted over six woclfs,.With La Dpnna, 'iSel^art -, of; Sou.th'' Side higli .<!Cliopr\vinnliig'::fl,r.st':place., ;' So keen was the rac'a managfi nicnt arranged Special, socOnd: award for Hoy McCouhell of Centi-al High spbbpj.v nfxt- it^'lirip, , giving;'hliri a: wi'lst. wati'h and n -six ino)iilis!::PUSS- tV)'tijp- tlioa,ti:p. tiHtty. tiiUfiiiitinn nf t hri; ■ Pbrilpsiaiit.'i. -W^rrfe ; ppslod on' ,'a' lioh'i'jl linVfr'oht 6t:tl.ie, tliMilri^; . ;: .,. '!0'i>ti',«! Wot-p cft.st .a'iiil P( <-i'!:a1. sp.p- (^i.Tl.a'ds' w.prp--an-aii,|?pd in, tlip^^ ,ii'^i:i>'r. for thp .pvpnt-. •'' ■'; ■: , , ;Oklahbmd 'City-: ; . 'Seyfery, Severy, Kans., closed for several moiitli's, reopened, '■: ' ■ H. W. tittle has purchased Strand, .UValdCi Tex.,, from B. ItunT ter. :-,;',-^-:-'': '-'-': " ' - -' ' .^ Grlfflth BrbSi closed' Palace^ Mid- laiid 'r«x. ' <'':'-;--, ■■■ }'■■/■ '■y^'"/-''- : ;-,"'-■ ; •■:-:''' Denver. ' ■; Kt. Cbnine, college; town north of here, voted 1,883 tp. l-,547. to allow pictures between 1 and 11:30 p.' hi. Sundays.. ■. -.':'- :/: ,_:.:';/ ;;:■: ; ■.:,•;,; • ' ; •: , : ;' ' 'Minneapolis. ' -. Bbh ,--Bro\yn,,.' poster clerk with Paruhiourit's -.e.xciian.go hero for the past: several years, promoted to ad-; vertising:; sales man.-iger :o£ the SiPux Falls. Si D.;" Par bifarich;. . D. :;ir. Rulirrson, Minneaiioila dis trict sales mana.fer for . Electrical RP^eareh, ..^Ibvated ' tb'- assistdnt; to (iaics manager fot entire central di- vision; in eiiicdgoJ.'; ' ;; ;;■ ■' :, -;: Minne.sota film'Industry brcntliing easier.- Statb legislature adjourned without enacting ahy adver.se,tdx'or c(>)isor'.shIp leglslatloh: • : Sunday films: won out In- "Worth- ington, and . Nprth'field,' Minn.,-hc'^r licrP. )■■ ■■■-. ,-: .;. . ,, Morrt!? Abraham.'?, -Metro ; explol teer.rcouper.atiiii;, from, dppeh'iicitls- operaiion ' at St. .iidry's;. hospital Duluth. ': ;:;: ,',,: '-':: ■ '-■','- ,- ,; • Newark, N. J. Cdrltbn reopened with. VWrerir'du Stadt dor- ,I<lpdcr.'V ,FPrniprly: Play house'. ; Meyer .Solomon manager. ^■'■'.:' -'y:'-.' ■" Nashua, N,H.. "Two theatres were, destroyed last week .by fires of suspected Incen ' diary -origin.. Na.shua tiieatre owned by Arthur II. Davis,, was rdze'd, -With less- of $30,000'.-, Played legit: shows for more than a, half century. -. ■ ,'■-, ,;. -■.-■,-' ",-' .,;:Xcssi.tlian'. 24 hour's prior to. this flro tho I'Yankiln opera house was destroyed; ' :; -,,' :- ;; " : •■ . , .Sound "View, Conn .;- Theatrc;,and, dop(;6 pavilion ani'bng properly, here > destroyed by : flre I>b'ss';:J50,00bv Owned by Arthur O'Corinor of Hartford. Watertown, Mass - Daniage pf .58,000; wa.<5 caused liy flrp in tho,"Strand, managed by i-'riirik- Sdv-a.sta. :- " '-; '. :'•:' ■;v: '. :;';.';: Xpw Britain. Conn; . ■ Sdmnp,! .A, ..Shulansky^pf ;Ha:rt,fo'r}l nVptli'lit ; Td'nlipp," lids'distribut*;'i1 lllo'usamls;; bf,'l>wk.riidr.ker.«i, iri:;;.th'f puUlp'iii>ra.'i-!<!.s i^Uj^KiVting tl^c'r^ iii-.; -of j-: b.nivu.si tliiif :trpat- oh--Kiini 1,980 tontraets • iia)j(Ci,^ii-;wfi!' llii .itrps,:('n; rV)'it" .\viiii n';in'',''t)-:iiii1,i.v ,iiopiiraul!y (loiiiy-sti, tllp | ;-^' f"ilin;ix ;at;:Mj.ssion;'.SiriVt ,t.ii,caiV(1.11.:' r -'lii'iK-iir-' W:i;?i:'\ir,'liKi;;'d '~tb -WitKili-iov tJiilden Gate cirpuit ltt, S.'l'\: ^ : , : t)ib. <'<>iiiinns :;iii: the, puppr: as .tli,i;'j' - Tl^pntr(; ^^■i^:pr,^!ct billboard repi-p-'l p.'iucpd Map pjipcra to',lvp:}itplPii .fro;Tii'. :,Bciicini; 'cjocii .shOttiiig Siiillh'/i iU-i.''b'-:i do*.'*, -vi .isv ^'o-^v'tlie, p.ou- Ariliur, Rlerliii, -Tristrani,- Rmiiiil , , ^ ,'rMij;i.^:oiiuhinionf!,. pt; (vi,, noouhj.ti'U. ,, I.Iarvey; i'o'olis, ;ni.'iri'a;^f-i-;, (lfr>^i loil ;.:i1so':'iii"j;ps wiine'.ssliii; of the iihn;a't : .;'r|if.:-AH'ii-il rpr.i ',,-\V:I^K:ii.\\,r- -ri: ' (Continued from page S) ';'' : • exhibs. to ellminatp any pf thp nine ..,' news clips ,:to be Included, but pro-, hlblts; tjicm from touching the dd« ■" vertlsing matter,^ which' Is tb runt.. ; about 280 feet In. each release. ; - -. \ ',^1-\'': V\f»er-;ii,(iObiOOT Allied - is [ counting upon reaping ' pipse td' 11,000,000 per, year In: lla own ri^lit en the basis of tlils num< - bcr of contracts. "Soriio 6.0.00. the* - ati-cs- are clairiVed'to be Allied mcm« bers. Ncwsreel - backers: feel that half of .the theatres In tlie total are . too small and ar« not counting them In tho romalnlps prospectii'c coii- , trdcteca.- ' ', ■,■ .'•■ , ; .;" '/ ^"^-- ' i;, -Kiriograms is getting o guarantes ;; and' a split :as Its. Interest,In the .'; deal. .Thp; b'xhlbitbr' fiir pildyliig/.thb . ;- reel la' relieved pf ail .flnnnclal re« ;- spbhslbllitica f6 Alljcd rO'gii'rding na*, tlOnal and stdt{!:;dut:Cs.;;/.;: ;: t„: ,;:, :; The . weekly cost of ■getting out the T -pl Is dlreddy reported as set : ' to. ayPrdfie';;?30,006, Alain - sburcp.p Inpbme is on tlip per capita '(npt per'-., Stat), basis pf dttendonce at theatres'.:, using ■ tho,', .reel.: ;mip;:; advfertlser'-: In. :: rpuiid iiUmbc..) pays '$5. .per 1,000: . patrons. AlilPd matliem.aticians liayB ^- dlrcady -figurbd that: thp .tlie'atrcs . should; , w^C(t;k!y': ;pi'pvidft 9,000,000 ;; heads or :t>45;OpO ,W(jelOy, ; This; flgurlhgi .so'far as. attendance .' is c:bnc;erHed; is at ipggerheadsSvlth ;, pther calculatlpns' generally repeg* ,- hizcd as ohlclal. How; the adveriis- . ers arc going to check the number of people which hav-c scpn tlielr clip . Is problematical; Chbckcr3 :aro al- rc^^dy being talked of, but there 19 also the: cpntentloti that it tho ad- yertlsprs can tfust Pnbli.x thpy C*!*. . alsp trust iho Indppcndentii.: : On the cpllpction end the stote ' or(,'aiiilzation -handlos ^the .ropriry. :It; ' is paid off and tho hdtlotial head- quarters gets, tli& rest for a split with the r4iPl riakprs, it Is ropprled. , Allied Is following the protcduro laid ;do'wn by,' Parahibiiiit-Publls with-ithc ddvcrtiiaer. It win talt^ bnly . One subject irpr each relbase; which , means 104 dd clip.* annually R, wl" conilnc Itself to a majpr interest in each field or industry so .as to prpvldc-'-tlip .excliitiiy'cjiess ,npw^^^ Bidorpd necessal'y. ', ■ ; ^ ., ■ Tiid drppping^^Of Capt. iJnyneSr fropv the Hays dlifectorntp. ha;.s'.bccn , aisrusspd, .it is learned olll-'ially.; ho. event tliat'''ftuoh is thp .cas?^.: BdyIle!^;^vil^^;^ o tiVo first mrtuihPV V* . be the subject, of such-ai'tion- , y- ' y "oibH- 'hcwsTPelSj ;i't; ■wvixvl?:-:''''?^ ,pai-iy. tills ,\T,p;pk,;ai:o,,do|p,i-iii:iii'^^^^ ' iKiuire tlip- advcrti';.Jl,ig' Ii'i^'l';'-:''??',}■', • th<jKii''ii*i^;"lV=la'.«ni'l''-ti>!>trMi.',::tB'^v'-w i>)i;}>:-^t i,.j:^liii'i-ltjg llii ir, r<-''l>! ;v:l': W^»;- :1ll(;^A^l:i(MJ VpiilvilV thtiii^ : biioliitig iioth tliP ,;cohlOKt;;, ' Bpokmarkers Take Effect, -' yy \ Kj-': ■Tt'ehtoni-N;,;J/; :).ini<oln (I'vKO), slu.winif. '•('oi)- ,tli'.' l.liH'oln: . - f<i 11:|in!),i iiir 1 y; •, tno;, 11 (p h 1 >t-ari i ■ .- ;rPiiiirt:d.doriiatul rMr.Vi)li,i»j<->;-uii tli< i . . ,-,, . ,. •.,<-;■ r.., siiuip.!t hv, 'rwdin;,T)p<;pin'i,', ^•h^sUln^,. "«■'''-'•:^) f'>'V^V"'':r.^ lipiiinAon, /'I'pniiyspii,: <;-ic;;; :. ; . ■', ': \ iVwyrdiM tfl..P!iiiifiv.^ :, Uing ■i^i/i-hiil rt<:spi-liid<iii :a^ruii)i!:Miy: in-; its- jiPvCs; rind)-will <i^^" -iy'V*! ■■ - . , |..,„1.0(