Variety (Aug 1932)

HOLLYWOOD SCREEN-STAGE-RADIO iBROADWAY 50 Soreiire B.O. Picture Sectors; AD Are r ' I'he suniiy. spot's In show bual- i^esa' .whlcli'Iiave. yet to know the color, of r^d, .&rfi film theatres In -vy-eeilthy suburbia. There are around EPO of what theatre executives clas- Bi^y. after close study,' as 'depres- aioh-prdof bpx'otllce sectors' lit this, country. • .. . In contrast there. are those the- atres in factory towns. ' More houses in. this .classification, are losing: j^bhey, or are dark, than lii any other, , ; , ■• . ■'. ■ 'It Is pointed out that o'f the to.tAl IpO" wealthy coiximunltles there are theatres, in less |han iialU of them. Beason- for this is that' theatre men ilpure that when mllUonair'es want Id see pictures "they're willing to pay to have'the. Alms brouebt to their estates,' , so where there's, extreme money the theatre. Isn't so happy. \Jt is in the pemi-wealthy -suburbs that the . exhibitor sets his best break, House .averagres . for these spots are atound 76(> BeatU 'with an adnilssioja of .dO.to Bi) cents..' An ad- Vantagre for these theatre. Qw.hers. is that their have no competition, 'vThlcH mieaiia that they can vlrtu- fitly dictate prices and always; be (Continued on page 43) Golf Interference '6ne of the downtown brok- ers, with Ills family at Fisher's Island,. wired the wife last Saturday:/ 'Can't make the weekend, too busy, and a pleasui:e.' NO PAID TALENT FOR DEM. RAMO CAMPAIGN Broadway Revue Is Cnt-Rate Modiste's Hanch on Real Ad 'S. Kleliii the cut-rate 14th street ■women's outfitter, plans to hit Broadway with a moderate-priced revue. A scene, - showing the de- pressloned grande dames patroniz- ing his establishment, - will be .all Klein wants as compensation. He Is counting on it as another form of adyertlsirig. iciein has been talking to Broad- \vay sho-wmen and points to the grand, plug for the Horn & Hardart automats In 'Face the'. Music' as evidence that he could be. given a fiV^'elt ad before a $3 audience and at the same tim© be entertaining. He likens It to another form of ra- dio advertising, using the stage'-In- Bteafl of the ether .for thA ballyhoo. He had even suggested .'Depression F&llies' is a title. ' • Klein's dress shop got a dialog plug In 'Child of Manhattan' last Beason, -which' may be the source of his present idea. Winchell Off'Mirrbr' Walter Wlhchell is oft the N. T, •Mirror' again, but whether for his health, or trouble, or both, is not known. He's taking a motor trip; In his absence Paul Yawitz will conduct 'Wlncheirs column in the tab, but without a by-line. Yawitz etarted on this yesterday (Monday). Mrs. Winchell is accompanying her liusband. A not too expansive campaign bankroll Is . reported behind - the Democratic National Committee's change of mind in deciding to spend nothing' on talent, for .the radio broadcasts In loehalf of Franklin 'Tf. Roosevelt's presidential campaign. Final decision Is to limit the air ex- p'enditure to time costs thrpu^h the use of non-salarled political speak- ers only. Kntertalnmeht, if any, -will come from show people volunteers. Until the no-talent decision was made, several types of radio t>ro- grams were considered, Including the reading-of a number of'scripts sub- mitted by ether authors. Musical and'musical comedy programs such as are currently used by commer- cial raidlo advertisers^ -were also weighed, as possibilities. l^pon learning that the Democrats contemplated, gping Into the show business during, the- campaign, a Hock of promoters tried to declare then^selves in with propositions on their own behdlf. Most of them sug- gested the creation^ 'of a" special post to handle the theatrical end of the campaign' &nd arrange the en- tertainment; Ail ,niet a cold turn- down. Drug Chain's Act as Business Stimulator Minneapolis, Aug. 8. ' Aa . a business stimulator, the nia.tional Walgreen's drug chain has engaged a vaudeville act to make the rounds of Its local drug stores. The act puts on a 20 minutes' per- formance at each store three times a .day. . It comprises , three ^irl Roofers, and a man banjolst. ' Performers do their act 30 times a day, working in all a total of five hours out of every 24, probably a record. CEEDIT TICKETS Bridgeport, Conn., Augl 8, Under the slogan 'Credit Brings Good .Cheer* Arthur Theatres, op- erators of the Globe (Alms), are Is- suing credit checks to those unem- ployed customers who may want to see the show but are temporary short of. cash. Tickets are num- bered and issued, to 'unemployed adults' only. Latter make a pledge in signing the; ticket to pay the Globe 25c when securing employment. Tieketa Are good on Mondays only^ BIZ III 10. my Montpiumasse Vs. 'Mont- niartre—With Other Sec- tors Trying to Cash In . and All Fliwing->-Ghanff- ing Names, Fashions and Styles of Little Help— ISfor Also the Now Behav- ing Russe t«yp Joints 4 MOS. AVERAGE RUN Paris, Aug; 8. The past aeatoh will go down In the nocturnal Haunts of thia city as the biflgest headache of all. Even the surefire bets .of .pravroui years have had to dig for their business. When the final-coanUng up is done, it will be found that almost every night club owner, big or small, has nothing but red ink to look at. There's still' the old battle of Montmartre versus - Montpiarnasse going on, with the Champs Elysees section standing a good chance to come up again and take most of the gravy for next year. This battle of the right vs. left, banks is the game of quality and money against quan- (Continued; on page 31) Reappearance of iHofltaak Express' Cheers Roadhooses ■The boniface's of the class speaks and roadhouses believe things ar6 looking up £is evidenced by the sud- den spurt of business in the 76c and - $l-per-degustatlon emporiums. These spots claim they're the first to feel, a slump and the last to benefit by economic recovery. • .One class Long Island innkeeper cites that the resumption 6t the 'Montauk express,', from the ultra shore resort. Is the final cohvlncer. (Continued on page 43) NEWSREEL NOW IN ON FILM-RADH) ALUANCE Chicago, Aug, 8. Another link In the new alliance of radio and films, as enunciated by M. H. Aylesworth, will be the judicious employment of Pathe News to help NBC clients. First Instance was ■ Pathia's covering of the new Buick car. General Motors is an NBC advertiser. Meanwhile, an RKO-Bixdlo Talent Quest between NBC and RKO the- atres further binds the cousins to^ gothcr, while* the Radio studio in Hollywood and the network, are al- ready- well launched In their- ex- ploitation through spiecial -wireless programs. Agents Now Si^^^ M^ Yalentiiie (m Raidio IH^^ 10% Telegrams RKO will riecelve 10% com- mission on all Western Union telegrams sent to or -from its 200-odd, theatres under a deal by. which the theatre circuit is classified as a B-i agent of the telegraph company. Circuit's spilt applies to -wire^ from agents, to acts,' etc., be-• sides messages:from the^thea- tres themselves and from or t0| anyone, connected i.wlth, the. theatres, in any capacity.. ; The B-1 W. U, franchise Is obtainable by an organization through an agreement'to en- courage the sending of mics- siages via We.steni Union ex- clusively.' ' Besides its own df-' rect employees, RKO will , ask the vaudeville agents to use the U. system, also Its acts, by posting a notice backstage. SHARK nOfTER WANTS TANK AND AN. Y.SPOT Mobile, Aug. 8. Capt "Wallace Caswell. is nego- tiating with showmen to. battle devil fish and. sharks in a big glass tank. Venture may break-In - at Madison Square Garden, New Tork. The Captain has built himself quite a rep in these parts. Eight years ago he carried a knife In his mouth and dove In near Pan- ama City, Fla., fora gag. He came up with a huge fish and asked how long had this been going on. Since then he . has put several devilfish away and sharks are almost. warm-up sessions. -. He takes 'em on one at a time. No ganging up on him. In between. Cap straddles giant turtles, and goes for a ride.. Caswell .explains the trick Is to spot his fish and make sure it's sufficiently far. away froni otheirs o£ the species. He wields a nine inch knife with an iron handle. Cap thinks folkd would be inter- ested if they could see how its done, and would pay to find out. Instead of the old routine of male-' Ing the rounds nightly of the vaudeville and club spots In quest of new and salable material, book- ing agents from vaude precincts are now making It a habit 6£ staying 'home nights with their ears glu6d to the loudppeafcer and 4:h6Ir finders doing a frequent Jimmy Valentine on'the dlal-knpb; - - Ijads have' furnished themselves with hlgh-poWered receiving .sets and spend the evenings dialing for the distant spots; Hope is to dis- cover new. meal' tickets. Some -of them have 'already become as' ex- pert. : .' station representatives and others- Intimately connected with the ' broadcasting ■ Industry in rat- tling dS the '.call letters, of outlets ', and their .location. Aiid -wh^t Is more than * knost of ' tbe station reps can boast, r bout, thede agents and bookers can describe the elass-; of programs the distdnce outlets turn loose and the local talent featured. After listening a few' nlg;ht0 to' ah act that has .attracted some spe- cial attention, th^ agents write to the turn Inqxilring whether it has (Continued oii page' 44) ' . . This Here Depresh Is Tough on the Girls^ Too Minneapolis, Aug. 8. New big business hereabouts Is teaching people how not to be lonely during the current depression. The classified personal sections of local newspapers are filled with ads by out-of-town companies and Individ- uals offering the natives advide On ^ 'how to escipe loneliness.' ynlvcrslty of Minnesota psycholo- gists say there is a demand for this sort of advice because the falc sex is suffering from lack of masculine companionship on account of the boy.g not being able to afford to talcc them out in the prc-dcpresh ^iashion. HiU Billies^^ ^ Own Co. to Oppos^ Ex-Radio Sponsors Los Angeles, Aug. 8. Drinking water concern that'has. been paying for the Beverljr Hflt Billies' program for two years dropping the account, so now the cowboy warblers ar^ going Into the bottled tvater business as a sideline, and will continue to plug their own aqua pura. Glen Rice, 'Mr, Tallfellow'.ln the Billies' program', will be president of the new concern'and will take over the services 6t the sales man- ager of the original water company to fill a similar position In .the new: venture. -Hill billies have at various tlines< been regular features on KMPC and KTM, but win likely go KNX for the new gag. Fflm Mait'$ Slogan /Republican Voting for lloose-, velt." It's the brainchild slogan d£ R..; W. Budd •which .the Democrata have aecepted for auto plate. display, Budd la head of personnel for War- ner Brothers, and Is Ifl that com-~ parly's New "Tork office. ' Design Is worked out so that the ' 'R' serves both the 'Republican'^nd^ 'Roosevelt.' The Democrats have a first order In for 25,000 oi; the' plates. . And all the press agents In New, York are trying to ring in on th^ political campaign grjivy,