Variety (Aug 1932)

Page scan 00082 from Variety

Record Details:

Title:
Variety
Date:
Aug 1932
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (August 1932)
Leaf #:
00082
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",Vaudeville,Theatr
Collection:
Hollywood Studio System, Early Cinema, and Theatre and Vaudeville
Format:
Books
Contributor:
Media History Digital Library, Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 29, 2022
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Tuesday, August 9, 193t VAJRIETT "SPECTACULAR" 'Timely and decidedly interesting en* tertainment • •« Admirably handled • • • Spectacular." —^ose Pekwick, N. Y, Evening Joum J ''GRIPPING" ^'American Madness' runs riot on the Mayfair screen • •, It grip6 the imagina^ tion and holds one's interest to the end.'' —fCaCe Csmeron, N. Y, DsHy News ''TUGS AT HEART" ** 'American Madness' stirs the blood and tugs at the heart • * • It miakes you feel like a shout or a cry • • • Certainly worth seeing." — *L F,, N.Y. Morning Telegr^h ''SURE CURE FOR BOX OFFICE BLUES" It is the sort of a picture that will cause word of mouth advertising and is a sure cure for what is known along Brbadway as the 'box office blues'* H6re is a picture that will pack 'em in •. • 'Anierican Madness*^ is something not to be passed up. By fa^ the best talkie that has come fiut of Hollywood in some time. Take the word of one who is fed'Up oh the •6o»called motion picture epics and don't jDoiss seeing 'American Madness'." —f. P., Bfooklyn (N. Y.) Citizen //„/■