Variety (Aug 1932)

<10 VAmrr L IT C R Tfiesdaj, Augost 23, 1932 Retailers' Own-Daily Major XeWi Tpric ;! department, stores are . 'reportd^;,...','44scu8sUi^ amonff themselves est8i,biishinent of a 'Merchants' Journal' In which to do/most of their adverti^lneTf- Such iun_u^derlaklnB. would Im a -drastic blow at thiei dally riewsiapers' advfer- tlslner columns, but'this is said to be the way the stores feel about It at the present time. . ' Means of circularizing their owh' dally, and. ina^tlnp .it : Interesting enough for , the women, outside the; display "recounting of the sales of the day, is being thrashed out. . ' " - tntent supposedly date's back to one department store's annual furn- iture sale, a.long; established eVeht,, which some of th^" otbier companies copied this summer; Whereuppri the priglhating stbre blasted , with ads telling the public to, look around but not'to buy until Its qwn anntiai sale. . Accepta.nce of thls ad is \rbat: I9 said to haye. Infuriated the othet:* s.tores tP the. extent . that . the. pro.- ppsed 'Merchants' jpurnal' crops up as a ppssibility. , - ; cliides Miss Dougherty, R. M. Kaat- man, Fredorlcb:' Secprd and Hi C. CrawfolrjJyV^'-■ . . After 62 Years . 'The Qraphlc;' English plctprlal weekly, notice of whose- Buspension recently was received by s(ibscrlbei;s in the tr.' 9i', had- several claims to distinction. - ; During the- 62 yeairs of ' its' exist- ence, the: paper feaitured;. photo- graphs of news'events done, oiffliie oolpr plateitf. ahd stipetblj^ 'ptlnted. 'The Qraphlb* -^was' - the inedium through' which Dr. ErlcB' Salonioia, 'Oerman photo^pher, whose 1^(0- tures of - statesmen: in imcoiiventloti- al ppses have attracted'wide at- tentton,. first; drew .notice In the^ Bnglish-spealdiMr.rpress,' The K. T.' v'il^es; .,xu)w tiiandle9;..a credit deal of Dr. .^iomen's atui(t...... ,; I. Sor.years .'The Qrapblc'. feature^i .en a° world-wide sipale* what. H. ,1^ Mencken's 'AmermerU' now 1 plays up . In ita 'Awerlpana- pages, Le., Ijtoms clipped from papers, large and .small, exposing national Gobbles; ■ etc,'.. ■ ... ■. . Early part of - this year, Illustrated , ;Kewj9papers, Zttd., ipt.ut>llsber :oC 'The .Gra.phlol and .seven, other English papers, cfianged Its name to 'The MatlOhal Graphic' and 'appointed iWlUiam C. Beaumont,; editor-of an- : .other publication in ■. Oip. string 'rebtor. ,.' .'■-.' .. Reporter Jailed Despite.the. strength of the Loijif don 'Daily Mall,' Frederick Budgln, one. of its reporters, .and .social secr retary of the .Press Club, la-in the hoosegow. Budgin was convicted oic obtaining advance information o^ documents filed at Somerset House, depository fpi; alii legal 'papers. '. . I'liiaj clerk. , at vSbnierst House re- ceived'a sientence'pt six weeks an<^ Freddy gp.t.tw'P months,-APP®fl-^,^f-s taken . and . despite character' Witt- nesses' stiqh aS Lofd' Bldde^l, preslf dent oir the'^ress" Club, and mil- lionaire owner of the 'News of thfe 'V^or^d," t&<§. ap'pfeal bourt- declined to. aUei|/ tl^e sehtPnc.e/ - Femme Impersonator's 'Hookers'! Bae Boiurbon, femme impersona- toif' at'' the l^ck.' Tard; 'Cafe in Hollywotid, has'had his first'nOvel, "Hppkeirs,' published by Smith- & Co., oic' PhUaidelphla; His secdnd foopk, 'Perspiial Male,' has iudt 'beeji cpmpleted, aind a third, 'Meat Mar^- ket— A. Fairy Tale,' Is at present la the typewriter. , Bpurbpn formerly was half of vaude team pt Scotch Und Bour- bon. ' :>■■ n'arzaln*- Bio Busl ;7;TSucjceBB' of Metro's .I7arzan plo- >tnre,; togetheitrWith other plcturlza- ■ Qo^ plans for bls^ Tarzatt cliaraotef, has led Edgar (Rice Burroughs^ the Tansan creator, to believe that he can. considerably -'bopst'the sales of his. fOrthoomtng Tatzan ' books. Ao cordingly,' -BurrOughB, - who pub Ilshes the Tarzan books himself i has' appointed Michael 3. Mill, New- York, his Eastern distributor and fiJeneral representative to thorough ly work that ^art of the couhtxy . fqt the Tarzan '.^bpoks,; w|ille - .Bur- roughs himself'works the Weiit. . . Burroughs publishes his Tarzan bopks at Tarzahs;^ Calif., named after" tlie Tarzan characteii 6f cpurse. His nefWest. bppk Is "Tarzan' Triumphant,' sbbn to' hit the bppk stores; ■- • •',' ' '■ .- ' : • Complete sales of the T&rzan books have .been well Into the mll- • lions since the first 'Tarzan.' Even Burroughs Is unaware how many copies have actually ibeeri sold, he 'having disposed of his early Tarzan works, outright. Hoffman. Reviewing. Again • ., Irving Hoffman, is bacjc dolng.filtn reviews for ' the 'N. T. Journal pf Commerce.'; Hpftman - is. also caricaturist. "While. conducting the ,'Beau Brpadway' column,. for the -fMorning. .Telegraph' (N.T.), he. 11 lustrated his .own ^v^ltings. Among, Hpffman's plaints was the fact that the 'Telegrraph' was using his dally-cplunvi Jtei^^ as a Week- ly spread In several . tabs owned by the 'Telegraph; or syndicated by the latter in other towns. Pyle'a Libel Suit C; C. Pyle. has a $lo6,a.00 libel Siuit. agalh'st the;-tfPS, -Artg^ies 'Bec- ord' which'is about to cpnie to trial. Based on a story in the daily that, the promoter had been freed oh- ball ph Intoxication- and evading taxi fare charges in San Diego, bee. 24, 1930. Paper published a retraction after ■ the ' -first edltlpii, since the-arrested man was an im- ppster. In 'Record's' answer to the -suit.; 10 - prior acts alleging non-payme4t' of bills and Intoxication on the part of,Pyle were mentioned. Pyle'is at- torney tried to have these struck out, biit Superior Court Judge D.< L. Edmonds denied the motion. Over-Radioing News From th^ Dailies Heacfs 'Photoplay' Katherlne Dougherty, for the past 12 years secretary-treasurer ahd business manager of 'Photoplay,' has > been selected to succeed the late James B. Quirk as president land publisher. She will retain her duties as tresadiirer.'' ' - ■' Miss Dougherty joined the maga- zine 17 years ago, two w^eks after Quirk Iduhched the publication. She win be assisted In her new duties by a board pf six consisting of ■William T. Walsh, I^onard Hall, Frances Klgh, Ruth Blery, Sara .Hamilton and. Margaret E. Sang- steri 'Walsh will act as managing •. .editor.. . .John S. Tuomey, circulation man- . ;ager. will succeed the late publisher on the bpard Pf dlrectprs. This in- Morehouse AWay—^Anderson Qfack; Ward Morehouse Is out bf town again,'this time on a vacation motor trip Uirpiigh the sputh. Last tlntiB it was. because he w^ Ii>>' Hpliyw6od making pictures. ^ Sjtephen B^thbun Is handling "iSifprehpuse's cpliimn ,oh thei N, t: 'Sun* whili he's away. Johi^ . Aiideraon,' 'Joiiriial.' di^ matib cri^c,' returned from' a .^uro- p^n .'^^abatlpn';ye.sterdi^^ :. . . Sues Her, Agents ; Claiming that she :haB informa-' tlon that-Dayld and Bon Hampton, her literary agents, have sold 'Speed £tall,' a short''story she turn'ed over to fhem,. T^'Ihlfred KSiy 'Knudtspii, author, has ifiiled sMt In Lbs Angeles Municipal'court.' Authoi^iiss''asks the. New "iTork igentS' for $£00. ' Newspaper Club Benefit Kewspape^' 'club : par^ at Ben Rlley'd Arrowhead Inn, New "Toirk, Sept ft tor -benefit' of unemplbyihent 'fund wltlb lots'of celebs prbiidsedl VChsitter Lionel "Whl^ the handsomest of the town's mag editors.. . . Robert. Carse .being pointed to. lis possibly another Joseph Cbni|ad, Bay Long may do a book on that South Seas trip of his. Nb ibng'er 'hews that RIan ^anies Will have, another book puhUshed. This' one is 'Lbudmoutb,' about columnist,! of course. ' 'LIverlght has dually' gotten that volume of BCoUywpod g&gs from Tay Garneft. ' Lord Oorell will xome over In the fall to lecture. . S&im' Rpijen works' his typewriter in ia bathing suit.. F'blir the author of- 'Llttld> Caesar,' W. H. Burnett composes pretty giofod music. Leroy MacLeod, was once a news paperman himself. E. 'V. Lucas bais written his remi- niscences. , . Gordon Kahn trying to place his 'A Gentleman's Guide to l«Iew York Bars and'Speakeasies.' Jp Swerllng understood to have peinted out some of the places. Frahcls Sttiart nominated for the Irish A6ad^my of Lettei^s. Random House will issue a book of George "Gershwin's songs at $20 a copy. McBride has Paul Green's first novel. -. Sherwood Anderson going to Bus sia. . John Herrmann's first novel was barred here. P.. G. Wren has another Frenoh Foreign, Legion tale coming. —-Rudplph Fisher la currently Har- lem's foremost literateur, . ' ' (Cpn'tlnuW frpm page 1)- the helping hand for ambitious sta*; 'lion operators.'"■' ' Only dlffe.ren«:e. between .the fac tors in the analoeryj say observers in the broadcasting'business, Is the; fprcsightedness bf the netwprk3:.,By: urging, the stations to build Sfl.OO-Ori wait trahsmltteris, and ofCerlng to Jielp. finance the equipment, the het- wbrkis have everything' to gain, while the outlets leave themselves open to tfie eventual .control by or; complete loss o.f their. facilities to the creditor chains. Wattage Ballyhoo Networks figure that the mpre: high-powered : stations ticketed pn ttieir affiliate list ithe easier will It be tp sell against the ppppsltlpn. ;ThlB • 'rivalry'. for ^ big wattage Is brought home through frequent: publicity releases on the topic. Be- , cently 'Columbia, for instance, sent 'out a squib bpastlng Of the fact that' In October its 'prograilas will pierce- the air with ah inbreased energy of 213,600 wattsl" - Very next day NBC 'broke loose with a counter blast an^ noucing that Its schedtuied Increased; power would amount to 297,0;06 watts^' •" , , Biit beyond-this, .scramble for big ;wattage. transmitters.. th^ire.Js. aup other angle.im<;iire .^litportant than that of show .purposes for prospecf- tlve clients.. ;It's, the . attempt to counteract tho headache spots with Uigh-powe^d transmitters ;in neari- by points. Clase. ih point Is NBC and Its nxanpuverlng around WLW, Cincinnati, .afi,.;ffB.Ilate thait l3.1h|- slstlng,.upoQ ,th4. ftiii .locisil card, rate tor network commercials and pickl- ing these programs as It sees -fit. NBC at the present time.,is trying, 'tp. Induce a statipn npt very distant from Cincy to build a 60;000-watt transmitter fbr Its' clear channel, with the network offering to Anaiice the project. Suggested high- powered transmitter . would cover much. of the TffliTT. area and dp much toward disminishing the net^ work's worry in. that locality. * (Continued from page 34) ^ tidlka title to land. They woiid lose all but kitchen of their $50,001) home unless lower covrt order Is re- scinded, they said In appeal Judgment for $3B0' back rent slapped on Rowland Brown In Los Angeles Muny court on eve of df- rector's depairture'fo'r Europe.; Margin of-23^ votes given Long Beach, Calif., Sunday dancing. Barbara Bedford drops , .wage clabu of $200 against Robert E. Tahsey of Conkr^ss Pictures In Lps Angeles.' - Ann Alvarado, in' Holly wood, re- ceived final decree, of divorce itom Don Alvarado, actor. Desertion charge offered In Los Angeles Superior Court by Mary Elizabeth Clolden Iii divorce' stilt against Louis J.,' theatre manager. LOs Angeles iSuperlor. Court ap- proves Bosoo, Ates' adoption-pf hl? stepchild, daughter of fprmer Dor- othy Adrian. :. 'Lyslstrata' cast wllis tilt In L. Ak Superior Court, judge ruling mem-^ bers of vice squad who raided show must stand trial on false arrest and| malicious prosecution charge. '- ■ .: oictlvltles of Its indefatigable hom« town producer; Robert JVf cLaughlin. And^therer- wa's to h«; also, Donald Brian In 'The Merry Widow.' Omaha reported a gambler murn dered.. . Graver H..'Whitey' Petty* who traveled widely through the midwest and gambliffd extensively,, iwas shot dead by an unknown killer in. his hbme. . Over $14,000 worth of art was dis- posed - of at- a sidewalk open-air market In Chicago's Grant Parli. it 'greatly reduced the dizzy spells of local painters. . Murphysboro, 111^. lost Its only source - of film entertainment wheA lessee and lesser made -faces at each Pther and kept the hpuse closed. On the heels of this calamity the entire police force - turned in their badges When, given a sailary cut, leaving the town bored.and'helpless. ' Margary Latirtier, prairle novelist, died In childbirth in Chicago when refusing to go to a; hospital. Her husband, Jean Tbomer, is also lit- erary. Child survives and Is doing well. Glendale, Cal., has turned down Thohias Jewell's application tp liuild dpg-rraclhg plant. . Over-'Poworing' By yl^ding to the urglngs of thb networks^ say pbservers, the majpr- Ity of these high-pp^er aspirants are gpihg beyphid their limits. "Very, few. cpnmiunitles, they maintain, can afford to supjpprt'these 50,000-wat^ ters. ^ey're pke fpr the network's purposes, since they provide a good sales' argument for national adver^ tlsrers wliP wa^t'Wlde cpverage and as few stations as possible' to pay fpr. But Ipcatl advertisers cannot stand the rates demanded when a station jumps, its power from either ,000 pr 10,000 witts tP 50.000 watts. The . latter cpverage Is sp much overiapplng' to'them,:golne 'way be- yond their circle of potential sales sources. , Conttructlpn pf a 60,000-watt transmitter entails a cost of around i;200,000.* It ..also , necessitates an elaborate englneerlns, staff to mkln- taln it and the elccti-.'c juice bill Is propcrtlonately hUh. Average de- preciation df a transmitter is 20% a year,- which means that in five years a new set of equipment will be required. All this lifts the oper atlng,cost of thei outlet and the own er eyehtlly.' may find 'out that the IncPnnte; .frpm. the.cpmn^unlty la far out. of, line w-Ith expenses. . TfTa» Increased rates. axe apt to drive off the .old local' (customers and even the natonal.. ppot advertisers are compULlnlng ^that. the time asking price tit pot commensurato with , the saleji pbsslbilitles. In' the commu- nity covered. . Best Illustration pf this situation is a 5d,00a-watter. located In the southwest. Built at- the persuasion and financial help-of a network. In due time the ledger showed heavy losses; So it resorted to changing managers at frequent intervals and when this didn't relieve matters the istatlon turned to the hetyrork and demanded more money for chain commercials. It had discovered, raq the plaint, that there wasn't enough local business to carry the load of a 60,000rwatter and the only way out ■wvA to get more money from the network, • - Ketwork. prevailed uppn the stov tlpii to let it .send a staff of special- ists db'iVn, and shew the putlet how R^finey cpuld be made, Staff stayed a mcuth and the Ipsses were bigger :han ever. Statloc, In desperaVen and In the hope, of fPrcing the do mandcd vnte increase licm the t.i'.t wprk, resorted ta the practice .of re- jecting one chain con;imercial after another. But the chain still refuses to yield an4 Is biding its- time. Metro's new screen Importation', Charlotte Susa, arrlv.es Ii| Holly-r woo4-fromi, Gemiaityj. Be'oatis6 - her" husband said . he would rather be In San .Quentli^ than married to her, brral Benedict, actress, gets divorce In Los Angeles', Damages of $7,660 denianded of CiarlOB M. Hernandez,-, technical dl-^ rector, by Hopkins, and $6,466 .demanded of Hopkins by Hernan- dez, denied In'Los Angeles Superior Court Judge ruled fight between the two was 'spontaneous.' Sheriff William Traeger of Los Angeles county temporarily re- strained by Superlpr Cpurt frpni dismantling Glpria .S.wanspn's home to satisfy judgment obtained- by William Saylor, Ltd.. Firm charges actress still, owes $14,000 on furnir ture bill. . Waldo Wellington, 21, described as a musician, .was taken to Passa- vant hospital, Chicago, in a dazed and; beaten condition with a broken hip. Police in ohecking his con- fused story brought In his host of the evening^. William Willis, who denied responsibility for his guest's condition. William Woddcock, 48, wap^n- man with Bingllng's circus, crushed to .death when- falling from one van under another.- He was a native of Bridgeport, Cpnn.. Waldo Tupper, directing, rodeb phase of 161st birthday of Los An-- seles, recovering .from Injuries suffered in auto accident. Wilson MIzner, - fai. c. at ground breaking for Santa Anita racing Park, .Arcadia, Calif., Park. Will Include mile tracks steeplechase course, 13,500-seat grandstand, with entire enclosure accomimodating 76,000... Elmer E. TbayOr,- 67, once a mu- sical comedy actor, and brother of another one. O. B. Thayer, died in Freeport, IlL He was the father of Tiffany Thayer, prolific novelist. Princess Marie Kuczkowska, Rusr slan refugee who teaches music at KImbtill Hall, ' Chicago, sued her. husband, 'cellist with the Clncln- hati Symphony orchestra, for di- vorce and custody of their 12-year- old son. A widow lured him away, she alleged. Minneapolis Is engaged . in pro- curing funds to save its symphony orchestra from disappearing. Na- tional pi-estlge as a cultured burg wan at stake mbney-raisers pleaded. Needed is $26,000. Masquers,. Hollywood ,club. of ac tors, staged burlesque on Olympic games at annual revel Aug; 21 at Uplifters' Club. Harold Duncan, brother bf Vivian and Roijetta, freed by Los Angeles court on rubber check charge.- For three years Barbara Pierce, actress, must l>e teetotaler, because pf Superior Court decision In ruling on charge of driving while intbx- icated. Her driver's license also suspended for one year, and ishe must spend the rest of this month in jail. Motion to dismiss breach of prom ise suit. for $60,000' against Ed Swope,. warden of New Mexico state prispn, .filed in District court ih Albuquerque by Lora McKenzle> actress. ttoy Del Ruth suffering:from Inr testliial Influenza follpWing cPllapse at Radio studio; I Hollywood. Hitch develops in legalizing rac'e betting In California, with Superior Judge Malcolm, : at. Sacramento, ordering Secretary pf State Jordoh tP show cause why he should hot be restrained from placing petition on November ballot. Injunction sought , by Marin county taxpayer. Mid-West An ac'tress who managed to re main unidentified was supposed to have frustrated the Efforts 'of Carl Ohison, 36, to commit suicide in the Congress hotel, Chicago. She called cops and had the melancholy gent taken to a sanitarium for a rest cure. A wife was unearthed to make things seem even less attractive for Harvey Spencer, 31, the shoe sales man from' Peoria who was runnin^r a nude model ;.racket, in Chicago Wlfie was surprised. Cleveland''was to see 'Sally' with Helen Ford ^through the promotional Kay DeMIlle, adopted daughter of Cecil DeMille, Will study art at the Chicago Institute; Gloria Swanson once was a student In the same school. Andrew Koslow, Jr., fell between seats at thie' clrcjus and parents have sued Rlnglings for. $10,000 damages to the boJr'B head. Marilyn Miller announced In Chi- cago that an unmentloned manager would star her in an undecided pro-^ ductlon this fall.- ' Elephants ..from Lancaster, Mo., will be boarded at the Lincoln Park zoo . while in Chicago .tb appear as a.tmosphei'e In' 'Alda.' To be per- formed outdoors at Soldiers Field Aug. 28. Artists' Models Union has been chartered by the American Federal tlon of Labor to prptect the Amerl-; pan working girl from her bossetf and their men friends. Dolly Beck is the Chicago presl-: dent, and she says the work is hard, the pay small, aqd the men not de-i voted exclusively to business. Head- quarters have been established in the Morrison hotel. ' Wllmette, HI.; was getting .a weei bit peevish as' prudish clubwomen swelled the local' and volunteer cehsor board to. 30 members. - Village authorities were, petitioned to tell the dames to mind their own bus!-, ness. The legal points will be de- bated before that aiiguist assembly Aug. 30. Joe Cristea, 28, Yellow Cab driver, left Chicago for Italy. In Milan hd will study music and hopes to re- turn to America as a singer. A brother connected with the U. S. legation in Bucharest, Roumania, is helping him. James C. Petrillo, for the first time in years, led a band. It was composed of 300 musicians playing at v'.ie Chlcagoland Musi'c Festival sponsjred by the anti-union 'Tri- bune.' Gesture bespoke a more kindly feeling all around. Teck Publications now Issuing 'Radio News,' 'Amazing . Stories,' •Complete Detective Novel,' 'Wild West Stories' and 'Complete Novel Magazine.'