Variety (Aug 1932)

Record Details:

Title:
Variety
Date:
Aug 1932
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (August 1932)
Leaf #:
000227
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",Vaudeville,Theatr
Collection:
Hollywood Studio System, Early Cinema, and Theatre and Vaudeville
Format:
Books
Contributor:
Media History Digital Library, Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 29, 2022
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24 Tuesday, August 30, 1932 9 Thi IS usiness of Trailers! To supply trailers regularly to theatres requires forethought, planning, ORGANIZATION, This is not a hit-or-miss matter, not a side line inci- dental to some other business, THIS IS A BUSI- NESS IN ITSELF - a highly improved cog in the machinery of purveying amusements to the public. Our trailer business did not spring into being full-grown. Its inception is rooted in the begin- nings of the motion picture, and its development has kept pace — through alternating periods of hardship and success — with the growth of thg industry. Today our trailers are supplied to Exhibitors through a highly organized service which is the result .of years of experience in meeting the needs of theatres of all classes in all parts of the country. The requirements of these theatres have built that great SERVICE INSTITU- TION in the motion picture business which is known as A Message from the Makers of the World's Finest Trailers National Screen Service Ad-Vance Trailers Every showman knows the value of selling FROM THE SCREEN. Trail* era build business.They speak to ^ an audience sitting ready for their message,' an audience 100% willing to be sold.