Variety (Aug 1932)

fueadrnj, Angudt 30. 1932 VARIETr pifaniBiDiDgCaii ^jClose Ikatres; 'Capdve Marked Warnlaff that cmisot boudm la toeveral atates ar* on the Warpath, production overseen «r« hurriedly fbringlns to the attention oC theatre owners the fact that scissor authorr ity does not end wheii a picture Is approved. A theatre Croat deemed salacious may result In the house being closed and the license revolted !by the same authorities who okayed the proeram. Pennsylvania and New Tork are the first to tighten. In the case ot Pennsylvania the state hoard in- tended its . authority to the point where it threatened to withdraw the license of a Wamor houile In Phila- delphia unless IS pulled down ex- plollation matter on 'Blond Captive* ;(CoI). This Is the first time, film 'Executives say, that censors have threatened such action. Although 'Captlv^i* an Australian made film, has beM In release for some time, the bllUne elven It at Xioew's State, New Tork, focused at- tention of officials on it for the first [time. Reading matter here dealt with miscegenation. Adverttolsff matter igotten out by Columbia, the dls- .trlbutor, is held by Hiaysltes not In (Violation of the advertising code hut Btrictly the fault of individual the- pitres. 1-Yr. Labor Agreement Up m Wask. TUs Week Washington, Aug. W. General wage scale reduction and possibility of heavy layoffs are faced by organized theatre em- ployees as the end of the one-year i^greement with owners draws near. . Projectionists have already agreed .to salary cuts Tunnlns on the aver- age from 10 to 18%. This Includes ithe opcraton la all the nelghbor- ^lood and smaller film houses, as ,well as the large flrst-runs. Stage hands have agreed to a 7% cut with regard to those members employed In local legit houses, the National find Belasco. Stage hands, among whose ranks j^re included the electricians, are iasked to agree to a 26% slash and an approximate 60% cut in man power. Union states It Is willing ibo agree to a 16% wage reduction, !but would stubbornly resist efforts for further wage lowering and cur- .tallment of man power. Musicians have been asked to take a 26% drop in the film houses and a one-third slash In the legit theatres. Union ofDclals aald they .would oppose such a demand vig- orously. All groups involved have one-year agreements which expire this Wednesday (31). Jacocks East as F-W€ Boobiiig Situatlim Cleais : Los Angelefl, Aug^.' 29^ After .Bjx weeks* wiOi'sChaiies Skouras. working on booking situa- tions fojr F<>WC, Ddh'JacoGka left Friday (28)' for Nevr York. " * ■ Jacocks was sent; to coast by Spyros Skouras, to apslst-ln F-WC reallgniueht,-'.. • BxploUaHah (Continued from page 19) "V not so miich for the direct result as to.get pedple in this habit of. drop- ping around to look at the. lobby. One recent gag involve^ an old magical Illusion' A-^eet'of clear glass was borrowed'from 4 glazier and set at ah angle of. 46 ;degrees Ih a fllde:oC.a tmx, tlie^glMa being upright and not tilted, as in the case of most of "these lUvutons'. Back of the elass was - placM a plcqii'o ° of the Btar, and oS..to one tdde, jpbrallel to the -glass hut o\it of sight the spectator/jvfis a brightly colored an- nouncdnent card with the title and sales copy^ A sort of walking beam arrange- ment was used to kssure that 'ione light lUuinlnatlne the picture back of the ;gla8is> would be oft .when that lUumlnatlne th^ tltlo- card .was on, and'vlce'veiva. Wheii the card, was lighted it was refiected In. the'gla^s, but seemed, to . be the-samei'distance hack of .the elas^ that the- card really was,|h front -of It. r: Wlttiithe card daric and the oth^r light on .thdi portrait show^ up.. .It bothered.a; lot of people to figure out, so.it'lield' their interest.. , • ■ :PortJDOdge,'ja.-. Kids were in their element when 'Bring 'fim Back'-played./'the. Rlalto. Manager Jess J>ay'stae^\i( a ^tunt redolent. of Easter time and the annual egg^. hunt... Only this time it was toy animals.. Fifty toys,' all. bearing tickets, were spotted outdoors. . Jn addition to tlcketsi; toys becamie iE>r(n>^rty of tite finder. Loop RKO Ballyhoo b \ Concession to Manager Chicago, Aug. 29. Through his personal popularity .iwlth the boys In City Hall Frank Cmith, manager of the. Palace, got a sldewalk-to-sidewalk banner hung pii Randolph street on behalf of JllCO's 'Greater Show Season.' Politicians generally refuse this jprivllege to anyone and such ban- ners are seen only at election time. Spotted at intersection of State- Randolph banner plugs both Palace and State-Liake. BOMBEB GETS YEAB Milwaukee, Aug. 29. Stanley Carey, 18, who manufac- tured his own stench bombs accord- ing to formulas he learned in high school, and planted them in local theatres for the fun of It, was sen- tenced to a year in Green Bay re- formatory. No further bombings since the ap- prehension of Carey. MIDWESCO SESIGNATIONS Milwaukee, Aug. 23, Al Kvool, Fox Mldwesco state dis- trict manager; Edward "Vollendorf, of the booking department, and Joe Kin.ski, city district manager, have resigned. ilow Torlc. Blanche I^vlngston, for years In charge of publicity at the Fox, Brooklyn,, has .taken .over editing of 'Newsette,' RKO theatre magazlno giveaway^ prepared^ for all the Greater met housra.' She suecieieds Isabelto Heath. Flying^ H08teH«8. ;'■■.■•'Berlin. For the opening of. 'Hell iHVers,- at the Capitol, Metro per8.uadied.two women flying aces, BUi ' Belhbbm and Marga von Etzdorf, to welcome the first-night patrcins aad to give short talks from the . stagQ. Opening t66k on a social atmos- phere: and It helped create Hrbtd-bf- mouth. Plane .and a Sir«n •• ■ Denver^ Everyone in Denver knew 'Doctor X' was at the Paramount—Dick Adams, publipity director, saw to that. For three nights a plane flew over the town for an hour, under which was an eight-foot 'X in neon. A siren on the plane was success- ful In routing folks out-into the yard to see what it was all about. XTsmg Puzzles Winnipeg. 811 Gunn, at the liyceum, bought the entire etocK of 6,000 puzelea from a~ local dealer and ; applied them to exploitidg a picture.' Puzzles- were" given 'out '«very morning' as the house opened,' and the first 15 to solve them were ad- mitted' free. Human Billboards Paramount Is making free use of hiunan billboards and the idea is bound to spread around. It- wlIl be only a temporary novelty since the cost of the human figures will pres- ently exceed the extra returns the stunt will bring. But for putting over'a picture In a T)lg way it is a sure clicker, no matter what the size of the town. Not a hew Idea, but it's almost hew on revival and it would be a great stunt with which to open the fall season or to use in putting over a picture that really will make good for the extra effort. One thing to remember, particu- larly In the small towns, is that everyone cian tpid will see It. Unless the entire town is jazz minded. It will be well not to go* too much Into the use of half clad models. Make them attractive but avoid annoying those'who would not come to the sh6w anyway. Double Value , Baltimore. Using a news clip as a trailer'was the Idea for the tab version of 'Rio Rita' at tho T^oew Century, under (Gontinued on page 38). OUT SEPT. 13 dtb ANNUAL NUMBER Air tfie Show Business About Yourself Oo»»<Z5 The Opening of the Season Announcements Advertising 0>py, to Aayj *yarietyf Office - NEW YORK CHICAGO HOLLYWOOD LONDON PARIS