Variety (Aug 1932)

S4 VARJETT Tue8d49'» August 30, 1932 HOLLYWOOD and Los Angeles "Variety's" Offico, 6282 Hollywood Blvd./at Vino St. (Taft BIda.) Phono Hollywood 6141 Bernard _Shubert, writer, won a $1,000 judgrment by defatilt from his erstwhile partner, Ruben G. Welch, on an unpaid note. Pair formerly operated a yaude presentation In which talkers were made on the stase. Judgment of $6,000 awarded J. S. Thurmond, assiernee for Sam Beh^ rendt, against Lou Anger on a liote given In connection with the Lew Cody Film company* which Anger financed in 1926. Commission suit brought by Leo Morrison to recover $1,300 from Spencer Tracy, continued until Sept. 12. . James Cruze Productions being siied in Superior court, for $2,671 by Marie Hdhneck, assignee of Max Schlesslnger &• Co., New. York, Sum claimed due for auditing dis- tributing company hooka Lon. Murray, dance staker, is try- ing to collect $360 for a week's serv- ices on the prolog to the synchron- ized version of 'Birth of a Nation,' which showed at the Blltmore two years ago. Mae. Murray, sumlnohed to apt>6ar In Superior court for examination of assets as a judgment debtor on . complaint of J. M. Berger,- income tax advisor, who obtained a $725 Jiidgment against the actress, and Is uifable to. collect. Frank aind Alma Lloyd obtained Judgment fQr $7,723 from Charles and Fay Hugenlos oh a note, and have been awarded foreclosure of property on which they held & mortgage. : Robert C. O'Brien brought Mu- nicipal, court action against Salva- tor^ lie Santaella; Cartha Circle plamst. for $660 damages, arising out of an auto accident. : . . Huntley Gordon suing In Superior court to foreclose property of A, J. Machado in Artesla, Calif., to satlSr fy a mortgage. Brown and Blgelow, advertising novelty company, suing Richard Talmadge in Municipal court for a bill of $173. Noah Beery target df a $300 Mu- niclpal court suit brought by Pacific system" Homes, Inc., on a $100 bill and a $200 note. Herbert Moulton, studio p.a., sued on $100 note given La Salle Extension' University for a corre- spondence course in 1927. M. A, Kerstln, operating,-Whlt- tler Boulevard theatre, target of $144 Municipal Court suit brought by Advance Trailer service for rental. Harry: Sherman,; screen writer and producer, sued for. $601 rental by Castle Argyle apartments. Harry . D. Lawler, publicity nian, filed wage claim against Montrose, Calif., American Legion .post for balance of $176 for services on a show. Maddux, Inc:, auto Drm, got a $133 Judgment by default against Marie. Prevost for .repair bill. "Walter M. Murphy Motors Co. suing Gloria Swanson in Municipal Court for $75 bill, Because hie did not make a state- meht on property owned, as re-- quired by law, Pavld M'MIvanl sued by County of Lbs Angeles for $173 taxes. , W> Rosenberg filed Municipal Court suit for $170 he says he loaned Gregory Ratoff,. portant to remember that sustaining programs such as these, costing the station • nothing, bring a potential listening audience with them. All aclentlfic bodies when presenting a radio speaker canvass their own mcmtiership' and notify numerous other organizations interested in the subject. It's a clhch WJJD couldn't hold anybody above' the' mental stamina of a rabbit With the type of program that preceded Dr. McRoberts and followed him. Land, RED and RAMONA Songs and Piano 16 Mins. , Sustaining WJZ, Now York 'Red' McKenzie of the old Mound City Blue Blowers and Ramona, planlste find of Paul Whiteman's, both with the Whiteman entertain- ing organization, have a 16-mlnute frolic all their own on WJZ. They do vocals, singly ..and as doubles, with Ramdna accompany- ing throughrut,,,"Red' is the sing- ing'malnstayr.pX.the twain. Their stiifC Is smooth iand palat- able If not particularly distin- guished, although they could fit into a light spot on a commercial with most of their air nabors. Ahel. FRANKIE BASCH 'Razzing tho News' 15 Mins. Sustaining W MCA, New York Sundays at 7.46 p. m. for 16 min- utes Miss Basch does her comedy stuff with the week's news, high- lighting the events of the preceding seven days with pithy and humor- ous comment. It's editorial com- mentary on what has transpired but in a distinctly light vein which bur- lesques the week's events, hence the billing, 'Razzing the News.' Miss Bdsch microphdnicaily dis- closes a fresh and breezy style, en- hanced by a broad sense of humor, which Is further substalhtiated by an engaging delivery^ It's popularly colloquial^ in Noo Tawklsh lingo and not particularly academic or elocu-; tlonary In its Intent or Import. Hence, for a pop station such as WMCA, Miss Basch Is a'pleasant in- terlude for almost any audience. After. Radio Reports (Continued from page 50) speaker addicts a load of the pic- ture's story. As part of the build- up prizes totaling $6,000 are being offered for ah original solution to the screen thriller. Initial etherized episode showed a flock of pains In script adaptation, 'with the-credit here, going to Finis -Farr for i voice casting, musical cueing and general production. Speeches were shaved down to the minimum, with the cllpjped dialog telling much and Inferring a lot more. By their first few lines each character could^ easily be visualized and ticketed. Thing moved along with smoothness and dispatch, weaving a clear picture of the plot's beginning and an air of tense mys- tery; In other words, a commend- able Job all along the line and something that should bring them tuning in on the successive five broadcasts.- That is, if the subse- quent scripts and enactments main- tain the standard established by the first episode. Even at that there is little doubt of the program's big draw possibili- ties. The coin giveaway angle will take care of that. Obviously every contestant means a customer for the box ofn.ce, with each going to see how close hie or her solution came to the one on the screen. To handlo the Introductory honors and retailing of the terms df the contest the network brought In Its ace announcer, Graham McNamee, who sold It to them with comihend- able effectiveness. Copy placed In his hands was deftly and. parsi- moniously worded. Oiec, diately following Amos and Andy, which probably assured heavy lis- tenlng-ln. if future programs main- tain similar standard station should fiiid this musical group a valuable asset. • Outstanding Instrumental num- bers were 'Paradise 'and 'When Day Is Done.' Syncranet girl trio; har- mony, singers, interjected two pbpu- < lan. numbers, and John Walsh with xylophone; was featuried for novelty. Closing brought 'Lullaby of '■ the Leaves.' with vocal" refrain that showed careful' preparation, and presented with , showmanship. Weber Is only aUtstrlng unit on the air' on the Coast, and should have illttle trouble holding its own. HERNANDEZ BROTHERS (3) Serenaders Sustaining WLS, Chicago Spanish songs In that language are twanged, yodeled and zlthered by this trio from the Republic of Colombia, South America. It's mel-^ odlc, pleasant, intermixed with tangoes and the spirited cadences typical of the Latin temperamen^. It should be easy enough to accom- modate talent Which strengthens ability with novelty. Language- may be a. detriment. Occasional arias In French or Ital- ian or a snatch of Wagner in Ger- man Is about the only foreign lingo heard over the bigger stations Strictly foreign programs are on the lesser stations Invariably. Land. SAMMY BOYER Songs Sustaining WEEV, Reading, Pa. Boyer is a singer of pop tunes, 16 minutes of an afternoon. Boyer has a pleasant voice, though without any novelty In warbling or arrange- ment. He's a crooner. It's straight stuff, but gets. In through the loud speaker to satis- faction . for the- afternoon trade. Boyer is another one who doesn't believe in small portions. When be sings songs, he sings plenty. Ban through the entire 16 minutes with hardly a 'pause. Not even to take time out for an announcement. If the listener wanted to know the name of any. song. It's got to be guessed from the warbling Itself. Boyer Is accompanied by a pian- ist, and competently. Rather than so much, the pro- gram would be Improved by a more subtle pace. •' Behind the Keys (Continued from, page 19) rectton of .£}. C. Rhoden, division manager. GUSWEBER All String Orchestra 30 Mins. Sustaining KFi, Los Angeles Initial program by Weber's all string orchestra, virlth piano and vocal accompaniment, hit air Imme RKO STATE LAKE CIIICACiO 7—RKO VACDEVIIj1.E ACTS—7 GENE AUSTIN, SIDNEY MARION, JACK & KAY SPAN- GLER, PABER & FORD^ Oths. On the Screen - 'HOLLYWOOD SPEAKS' EARL S. McROBERTS Address Sustaining WJJD, Chicago Dr. McRoberts proved to be 10 minutes of wheat extracted from two hours of phonographic chalT. WJJI) drones wearily along through the day with a flicker of brightness nowhere to be discovered. Finally, having exhausted all the niercantlle possibilities and to keep the phono- graph machine from burning out Its bearing WJJD gave up 15 mlh utes to the Illinois Medical Associa tlon. Appropriate to the season, Dr. Mc- Roberts discussed hay fever. This ..allment.J[3 Interesting only to Its vlctlms.^lNIcely professional in tone but translating everything into pithy syllables. Dr. McRoberts having got, could keep his llstenersi He was a worthy representative of the pill guild. From a radio standpoint It Is Im Spencer, la., Aug. 29. Spencer and Fraser theatres new being managed by J. T. Stround, Comes here from Mlnot, S. D., for Finklesteln, Inc.,. and succeeds F. C. Crosson. Duluth. George D. Irwin, former Publlx city manager at. Fargo, N. D., re- places P. F. Schwle at the Lyceum (Publlx). here. ri N.3 T I T U -r I.O N .Q^ .INTBRNATIO'N'ALf; ^hoes for the S^^g^ ^ireetj ■M SttO yrFOLK• 3_ §H0.ESH0P-r-4S52 B R6 AD VA.Y Milwaukee. L. K. Brln's Majestic and Garden have gone nori-unidn. Garden has reopened after several weeks of darkness. • —^—- Denver. C. W. Dickenson,, former Colum- bia, salesman at Pittsburgh, joins Educational here. Gerald Whitney resigns as man* ager of Grph -um, succeeded by Joe Gundy, assistant to Harry Huffman. John Lindhart moved from Blue- bird to the Aladdin and Ross Seath goes to the Bluebird. R. J. Garland, formerly manager, now selling for Columbia, replacing F. A. Wagner, who left for 'Frisco. Changes ■ in Fox houses: Rov Churchill resigns as manager Egyp- tian, Delta, succeeded by L. M. Har- ris of Denver Egyptian. Latter Job to J, A. Mclnaney.. Permanently closed: Eads at Eads, Col:; Rltz. Hobbs, N. M.; Opera House, MuU^r, Neb., and Avalon, Venango,. Neb. R. E. Pie'cht sells Grand, Flagrel, Col., to Wright & Frukling. W. F. Widdow sells Pallsaide theatre at Pallsaide, Col., to R. W. Oberly. Blanchard & T^omlinson take oyer Tyo theatre, Wray, Col., from Blanch Tyo. Inside Stuff-Radio (Continued from page 51) declined to. accept radio 'classified' advertising, but other stations wer^ willing to accept. Meanwhile the pad and pencil pioneers were figuring out what the man who wanted to sell hiia house could do on the radio. One possibility was a full hour's program as follows: ° Class A time, $40iO; 'name' orchestra, $200; prominent tenor, $75; piano vlrtiiso, $60; soprano, $26;, announcer, free; total, $760. As a deluxe sponisor the man \ylth > house to sell would undoubtedly become famous as the first classified advertiser on the air. , Idea stimulated the local imagination. The propery-owner was reported most Interested in one station's offer of four 76'-word anhotincementa for $11Q. ■ ■ . . . ■ : ^ . Columbia system's new season's rate card has for Its unofflclal slogan, 'More Power for Less Money.' "That more power refers to the increase of wattage Of the CBS affiliates at Minneapolis (to 60,000 watts) Savannah (26,000), Philadelphia (60,000), Washington, D. cl (10 000)' Charlotte (26,0.00) and Salt La,ke City "(60,000). ' In a letter to the CBS afllllates, Kenneth Boice, CBS v.p.. In charge oC sales, states that specifically the reduction refers to the .'elimination of the circuit charge on all westward broadcasts to the Pacific coast reduced rates on Denver, Salt Lake City, Columbus, Norfolk and In the quarter-hout rate on thd South Atlantic.group and Savannah.' Here's an idea of the new rate: (hlght rate only) basic network (22 stations), $6,37?; basic supplementary (13 stations), $1,690; south Cen« tral (9 stations), $1,676;' northwestern (8), $1,435; Pacific (6), $1,350. For tlie entire system the charge Is $15,600. . Present radio season^ according to the sales 'charts of the individual stations, Is starting a month later than usual. Majority of the . booking now bein^ done Is for ah October start, rather than September. So that the sales sheets will show the big bulge In October rather than the month previous, as has been the case In the past. Thus, while September generally Is showing a decrease from former years, the October total Is accepted as likely to be the. biggest ever for that month. No explanation for the switch. Other than the slow awakening from the effects of the depressive summer. Also some talk about the con- tinued heat wave through September, a notion that Is being spread by the almanacs. That radio isn't.a 100% sure-fire 'maker' has been demonstrated twice running from within the very vitals of radio broadcasting. One was tho NBC's subsidiary Radio Musl0 Corp's floppo ih endeavoring to creaite new song material Just through an Intensive ether plug. Result has been that Radio Music Is oiit of existence and the NBC's gigantic mer- ger, Including Feist and Fischer, has resulted .In those companies being turned back along with one or two minor subside. ' The other manifestation of radio's inability to propagate for Its own benefit was the band booking dept. which. NBC disintegrated admitting that it couldn't, by mere expression of will, force certain bands Into pub< lie consciousness Just through the medium of a concerted radio plug. . An old model T Ford may be a nuisance on the road, but It's an ef(ec« tlve performer before a microphone: GE engineers of WGT say the car., that launched a< thousand jokes Is the most natural sound producing machine yet discovered. Its squawks and spufterings cannot be success- fully Imitated. For a recent sciane in a sketch the broadcasting was done In an open field. A mike was rigged up. and a Ford of early vintage was sent across ltd path In high. To stimulate the noise of an airplane ready to take ofC a second machine, with muffler open and engine Idling,, was used. ' CBS executive famiiy-€ont>i ^iu«s lu ' maify ttttirthd lofty sdciieU bracketai Not many weeiks ago it was the network's proxy, William S. Paley, to fa girl frpm. the west-coast's 400 and. Incidentally; the former frau-of John Hearst, the publisher's son. Now it's Paley's first v.p., Lawrence W. Lowman. - Bride Is Mrs. Cathleen Vanderbllt Cushlhg, daughter of the late Regi- nald C. Vanderbllt, with the. marrlag'e taking place ai weiek after she haid obtained a Reno severance from Harry C. Gushing, III, broker. Lowmap, at 28, is the youngest'top exec with either of the major networks. Pennzoil program on Sept. 4 will Include the world premier broadcast of the German Beckstein-Moor double keybcard piano. Only one piano of this type Is now In America,, and has never been generally Introduced, although when first Invented (1926) It was toured through the States as a concert stage novelty.. Nate Caldwell grabbed the piano for Pennzoil when It arrived at BIssel-Welser, Chicago, consigned to a radio organist. Understood NBC has. made a bid to buy the instrument. One player' gives the effect of two pianos. NBC ainiiates in the smaller cities are now plugging. the personal appearance thing through local Artists' Service Bureaus. The General Electric's Schenectady station, WGY, Is alr-advertislng a list of its enter- tainers who are available for In-the-flesh performances. In the main, group consists of artists who recently played local vaudeville dates under the title 'The WGT Revue;' :_Latter was ballyhooed nightly. Up to the time revue was whip^ped together, few of the performers had enjrfyed professional stage experience. McCoy, division manager, and O. J. Meredith halve been In Jackson conferring with E, L. brake, man- ager the Paramount there. The old State theatre was destroyed by fire some time ago. San Francisco, . In an RKO shakeup jack Coudy and Neil Crowley are out of the Gdldfn Gate as house manager- press agent and assistant manager, respectively. Emll Umann takes over the Coudy post and Charles Moran comes In from the O.akland Orpheum to succeed Crowley., Syracuse, N. T. Andy Roy Is back as manager of the Paramount which reopened Aug. 25. Birmingham. Publlx negotiating for a new site for the State, Jackson, Tenn. H. W. New Orleans, . Ed Olmstead, southwestern con- tact od man ,for R. j. QJDonnell, has taken over Saenger duties of Jack Meredith. Latter transfers to the operating division here. DOROTHEA ANTEL mis W.;r2d St^ New. York City The Sunshine Shoppe New ABOortment of - - GREETING CARQS . For All Occasions BOOKLET ON HOW • TO MAKE UP ' J :v S TEIN MAKEUP. s k'rM' CktaloftuM The Leading and . . Laroeet ACCORDION FACTORY In the United Stale! The only Factorr that maliCB an; set ol. Rcedi mnde. tt band. Guerrini & Go^ 277-279 Columbui Ave. " Sai' Frt'nclMo, Cal. >