Variety (Jan 1933)

Toesday* January 1933 VARIETY 43 NEXT WEEK (January 14) THIS WEEK (January 7) Nvm«r«ta In oonneotion with bills balow Ind.cata oponing o*y ahow, whathar full or apHt weak wnr tobk city ''l^ lUU <U) Ray DoJger Tushegce Choir Gome* * ■Winona ]g Vodnoy Aliaa Vane ArnoM Wndl M Batmlrolf Pdlaee <14) fltartetfs MonliB cookie Bow«r8 Will Mohonoy a Swifts Ki%lfBAS OITV MalmtrMt^ (14) Kins King & Ktos Wills «e Davis Pola Neerl Oreat Wnllcndas (7) Whoopee M1K.WAVKBB Wisconsin <14) Boe .ft Ra« Qoman Millard & Marlln ANNETTE AMES MONROE BROS, raramomit, Blilya BOBBY BIXLER PafOinoiint, New Torb Olty NOW Placad by LEDDY & SMITH <T)iree to fill) (7) C & 3 Prelsser VundcrbUt Boys Hal Sberman KIrkwhIte ft A Ken Mnrray Carnival' -ot Fun Aca^eoar of Music lat halt <1«-17) Billy aiason B Grlce ft Co-eOS (Three to All) Zd half (lS-20) i French Hisses Benny Ross Senator Murphy (Two to All) 2d half (11-18) Hnrry Heretafleld McNamara ft S (Three to flII) nROOKI<TN Albeo (14) t Swifts BIng Crosby (Two to nil) (7) Audrey Wyckoft Co WllUe, West ft U Billy House Co tnim Timblln Benny Davis Rev ALBANY Palace 1st half (14-lT) Rio Rita 2a half (ll-aO) Nell Kelly ■Walter Pow«n O (Three to fill) 2d half (11-lS) Campo ft Partner Honan ft Arden Lester Col* ft Bns Bob IlAlI Ifae 'Wynn Co 1IOSTON Krlth's (14) Case Brns * m Berry Bros Billy House Oo Rath Roye Lester Cole ft. Bns "> Barry Delmar** Co CHICAflO Palace (14) Xlkuta Japs Ltlllan Shade Harry J Conley Oeorgle Price Lee Qall Ens Lee ft Sherr Boys Olenn A Jenkins Sylvia Froos Marry Bums Co Bnildy Rogers O CLEVKLAMD nipi>odi«me (14) 4 Frankenbergs Boyce ft Marsh Leon Drrol Co Qlenn ft Jenkins Joe Fanton Co (7) Joe Marks Co MItxi (]reen Oracle Schonk Co (7) James Bvans Co Forsythe 8 ft F Esther Ralston Jordan ft ■Woods O Carpentler Co MINNEAPOLIS Orpheom (14) 4 Casting Pearls Port ft Dotty Art Jarretf Co Harry Burns Co O Carpentler Co (7) Dlax ft Powers MillarA •& Marlln Joe Marks Co Mltsi Green Grade Schenk Oo NEWARK Kelth'a (II) Al Mamaux Irene Rich Co Vio Oliver The ChrlBtensena (One to All) («) Wallace 2 Co Clarence Moore ft L Devito ft Denny Nick Lucas Carl Freed' Co NEW ORLEANS State (14) Alexander Sis B ft J Browne Charlie King Ross ft Edwards Felovis (7) 3 Relllys ■Verdi ft Thelma Wolet ft Stanton PIfl D'Otsay Wing Wah Tr OMAHA K^th'a (14) Whoopee (7) 4 Casting Pearls Port ft Dotty Art Jarrett Co Rosa ft Eldwards B ft R Ooman Rev PROVIDENCE Keltli'a (14) Mae Wynn Co Kaber ft Ford Murray Lane Co Bob Hall Princess Wahletha (7) Dance Oddities Grace Doro A ft M Havel Billy Olason Scarlett's Monks TORONTO HIppodrMne (14) Olsen & Johnson <7) Homer Romalne Ada Brown Fltz ft Murphy Bros OFFICIAL DENTIST TO THE N. V. A DR. JULIAN SIEGEL 1560 Broadway TkteWtdi: KesdaU Cvm. MitiMI A LmiIm 8 Acc9 Lainont 4 Annio Judy & Zekc Fred LIghtner Emerson Gin O CINCINNATI Albee W4) LibonatI 3 Clyde Haeer vaneasl Co Gene & Glenn Nlacahua (7) Colby ft Murray R Boyce ft Marsh Leon Brrol Co Ruth Roye The Detoregoes Will Mahoncy TROY Keith's Ist half (14-17) Nell Kelly Oray Family n'hree to fill) 2a half (18-20) Rome ft Gaut (Others to All) 2d half (11-13) Great Johnson Brent ft Kaye George NIblo Co Joe Wong D Baker's Flashes Loew >1EW YORK CITY ^ fnpitol (18) S'nny Meroft Orch Molly Picon Ritz Bros (Two to All) , Roulevard -.iNt half (13-16) Qleason ft Allen Joe Holms Co EdKar Bergen Co Jobcy & Gould onuron-DeVrles Co 2d half <17-M) Bryont Rains ft T gene Sheldon Co •fuck A Bubbles (One to All) Orphonm iHt half (18-16) Bros Co Billy Parrell Co g-ene Beaatey ■•rry Howard (One to nil) 2d halt (17-19) Campo Co Gardner 4 A & M Havel BcBser A Balfour .(One to All) Poradlso (13) Honey Tr Bert Frohman Carol & Kluart Radio Rubes D & B Barstow 8tate (IS) St John Bros Chilton & Thomas Reles & Dunn Nicola (Two to nil) BROOKLYN Ontes Ave. Ifit halt (13-lG) 6 Leiands Besser ft Balfour Buck ft Bubbles Phil Emmerton's Co 2d baU (11-lD) Anderson ft Allen Fields ft Georgle Irene Beasley J & J McKenna Shuron-DeVrles Co Metropelltaa (IS) Rosette ft Luttman Frances Arms Lewis ft Ames Yacht Club Boys ValeneU (IS) Sammy KrevoK Co Gosa ft Barrows LIta Grey Chaplin St-uart ft Lash (One to All) nALTIMORB Century (IS) Janet May Drltt Wood A ft F LAke 3 Sailors Boswell Sis CIJBVELAND State (18) Carr Bros ft B Radcllffe & Rogers Lewis & Moore Johnny Perkins- Buddy Rogers JEBSBY CITY JjMm'n (IS) Kam Tai 3 Jimmy Brierly Frank LI Buee Nan Halperin LIna Basquette Or MONTREAL Loew's (13) Paul Nolan Co Hope Vernon Medley ft Dupre Zelaya Starnes Kover Co NEWARK State (13) Max Co Sid Marion Co Alex Hyde Orch WASHINGTON Fox (13) Mady Co Jerome Mann Britton Orch Bob Hope Betty Jane Cooper Lathrop Bros BUZABBTH Blta 1st half (13-1«^ (Four to All) 2d half (17-19) Morton Downey (Four to All) 1st halt («-•) Murand ft Girton Russell, Army ft B F Langford Co Sid Page Co Eugenie's Bns 2d half (10-12) Sensational Cahllls Lew C^vmeron Co Singin' Sam 'Cookie! Bowers Marty Titus Rev HARTEOBD State Ist half (lS-18) 4 Nelsons Smith ft Hart Donovan 81s & B Garner, Wolfe ft H Cunningham ft C 2d iialf (19-21) Harmon ft Claxton (Four to All) NEW I4>NI>ON Garde (12) Brown ft Hart Glenn ft Jenkins Mary Titus Co (6) Tyler Mason Gould' ft Robey PHILADELPHIA Earie (IS) Stone ft Gibbons Gray ft Claire Garner, Wolf ft H Thomas 6 <«) Grace Bdler Co Sid Gary YorUe ft King MIchon Bros Lopes. Co WASHINGTON Earie (IS) Sylvia ft Clement Lea Gellls Joe Laurie Grace Hayes (.6) Stone ft Gibbons R Walter Dare Wah I Jack Pepper Al Gray ft Claire WATBRBVRT Straod (7-8) Jack ft Jerry Bobby Bernard & K 6 Honey Boys Harmon- & ClaMon Briant, Rains ft Y 'Cookie* Bowers 5 Lclands Fanckofl & Marco BOSTON MetropoUtan <18) 'Follow Thru* Joe Penner Olive Olsen Mao Harris Bddle Tamblyn Helen Wright Franklyn Farnum Madeline Bheffleld Bill UalllKan Jerry Rosa Allta Duncan Dee Loretta Earl Maestro BRIDGEPOBT PoU (IS) 'Bombay' I Flo Lewis O'Connor Fam Gaylenne Bta Paaquall Bros Sunklst Ens BUFFALO Uiiffalo (IS) 'Shanghai' I Long Tack Sam MAN Ix>ng BcUet ft Lamb Sam Lohk Pan ft Chans Manchu 3 DETR<UT Fox (IS) 'Georgia Minstrels* .1 Gobs 3 Georgia Browns 'Big 6' Comedians Thomas Harris Cliick Beemaa Ijasses Brown Nay Bros Billy Mitchell Billy Miller Norvclle Reese HARTFORD Capitol (IS) 'Sweet and Lovely* Blanche Sweet Stroud 2 Chamberlin ft H Loc Lorraine Al ninker Catchalots Sunklst Ens HOLI.YWOOD Pantages (5) 'Birthday Party' Bill Tclaak Bill Brown Sally Payne Sylvia Sharp Rogers & Wynne Arthur Ward Wallln & Barnes LOS ANGELES lAMsw's State (5) 'Buehouse' Charllo Foy Maxine Lewis Olea and Miahka Balalaika 6 Flanchotte Tiidy Vlrplnla Peck La 'Verne JAMAICA Valencia (13) •Jubilee Show' Ted Lewis Dixie 4 Snowball' Whittler High Hat Ens Elsther Pressman Doris Dcane Mildred Oaye MILWAUKEE WlHronsin (13) Varieties of 1933' SImms & Bailey Renott Renova ft B Barney Grant Ted Claire Peg Leg Bates NEW HAVEN Paramount (13) 'Desert Song' Perry Askam Tanzi Earl Askam Nonnette Valloa Jolin Merkyl Charles Boyle Sylvia Shore John Wagner NEW ORLEANS State (IS) 'Hearts of Bway* Vera Gordon Sidney Page 4 Normans Topsy McUann Peggy Earl Max Lemer Nadje Gordon Myrtle Lyman Tomey Ens OAKLAND Oakland (5) 'Joy Belle' Nadlne Goe Tommy Atkins Co King Bros ft C ' Stetson Ann Roberts pinL4nBij>HiA Fox (13) 'Movie Circus' Monte Blue Monroe Bros Annette Ames Kirk ft Lawrence Freethy Ens PORTLAND Broadway (5) 'Big Top' Jack Sidney Adele Nelson Flo Mayo Harrison's Co Beo Hee ft R Dolly Kramer SAN ANTONIO Empire (13) 'Ubangl' I Roy Cunimings Grace Du Faye Keith Clarke Armando ft Uta Crosby Bros Sunklst Ena SAN FRANCISCO Worfleld (S) •Talent A La Carte' Arthur 'Pat' West Del Chain T ft B Wonder Pansy Diane 3 Zaros Trojnns Stovp Savage VartJity Co SPRINGFIELD Poll (13) Tia Juana' I Bert Gordon F X Bushman Jr Enrica ft Novel lo Mob Shafor Florence Hedges T.oona Saiimlers 'VlrRinia Crawford Sunliint Bns ST. Lonis Fox (13) •Sally* Mary Eaton Jack Waldron T Roy Barnes Hal Young MIfls Harriett George Guhl Harry Stafford I.ela Bliss Jack Duffy Jack Bgan TOBONVO Imperial 09) 'Irene*^ Kathryn Crawford Bobby Watson George Dobbs Walter Regan George Ball Buddy Karsen George Fox Sydney Reynolds Anolyn Arden Ruth Fay Betty Farrington Dorothy La Marr Wanda Allen Karsen ft Gretel VANCOUVBB Orpbenm (B) 'School Days' Milton Donglaa Mary Price Billy Moroaco Edna Sedgwlok Charley Myers Nelly ThomiMon Bobby Bernard IfOuis Pope Muriel Moran Arlette Young T & J O'Connor Buster Kelm Dorothy Kelm Sne Bt John Elstelle Haleska WORCERTEB FOU (13) 'Star Gazing' I Zelda Santley Marcy Bros ft B Athenas Muriel Gardner Collonette Co NEW YORK CITY Faramoont (•) Eddie Cantor George Jesael Rubinoft •Billion Dollar 8' RKO Boxy (3d week) Dave Apollon Boreo Maria GambarelU Eugene Von Groona Wee Willie Robyn Boxy (•) Catherine LittleAeld Red Donahue Co Tamara Ayres & Rene Billy Rolls •Frisco Jenny* BROOKLYN Faramoont (6) Rubs Colum'bo Monte Blue ■If I Had Million' BALTIMOBB Andltorlam (6) Marcus Show 'The Crusader* HIppodroBDM (<) Jay C Fllppen Dave Schooler Frank De Voe Hollywood Revels 'Penguin Murder C BOSTON Metropolitan («) 'Nights 6q Table' Runaway 4 Myrlo ft Scriane Marty May Jean Carroll Barre Hill 'No Man Her Own' PHILADELPinA Keith's (6) Al Wholman Mills ft Shea Masters ft Qauthler Pastlne ft St Clair Russell Marconi ft J 'Savage Girt* NEW TOBK CITY DUtmore Hotel Paul Whltemaa Or Jane Vance Red McKenzIe Peggy Healy Irene Taylor Jack Fulton Jr Kamona Central P'k Caslaa Morton Downey Eddy Duchin Orch Club Haytair Millard ft Anita Oscar Davis Margie Landy Madlyn Moore Beth Cannon Lee AI Crawford Orch S Mayfalr Beauties C<nale'a Ibb Cora Green Bobby Bvans Jazzllps Richardson I' & B Meeres Emma Smith Bessie Dudley Lillian Cowan Red ft Straggle SImms ft Bowie Louise Cook Willie Jackson Lucky Seven 8 Ck>ttOB dob Aida Ward Henri Wessel Swan ft Lee' Anise Boyer Roy Atkins Peaches ft Duke Brown ft McOraw Nicholas Bros l.cliha Hill Cab Calloway Orch Club Blcfamaa Harry Richman Benny MerofC Orch June Knight C ft C Herbert Francis F&ye la Ohieo'a Duran & Moreno Loi'cnzo Herrera El Flamengo Al Valencia Orch Bl Flamenclto Nina & Moreno Mar<iulta Flores Ignacio Rufflno Xarta de la Torre Accordion Luis EI Patio Beatrice Lillie Fontana ft Coles End or & Farrelt Henry King Or .Oypisr TraQ Baroness Brzsl Louis Hegednsb Ethel Pastor Kokosch Gypsr Or il'lyw'd B'staarant Fowler ft Tamara Collette Sis Frank Hazsard Blanche Bow 4 Climas Marquerlte * Leroy Theo Phane Barbara Blaae Jean Muna Ahl Vercell ft Slnaott Gladys LesMe Iris Adrian Marian Martin Isham Jones Orch Hotel Lexinirton Don Bestor Orch Hotel MoBtclnIr Charley Eckels Or Hotel Feansylvanla Ted Weems Orch Nnt dub Jack 'Wblte Jerry Bergen Lulu Bates Brooke Adams Bill Spencer Blanche Iiatell Dorothy Maxme Al Parker Jimmy Murphy 3 Blake Sis Lew Dolgoff Joe Haymes Oreh Pamdbe N T O Rev Cantor's Beattts Abe Lyman Orch Paramoaat Grin Bddle Jackson Harriett EiUlard Ozzie Nslaoa 0;-ch Pack Central Betel Russ Golumbo Orch Hannah Williams Place Plgalle Peggy do Albrew Veioz & Yolanda B Madreguera Orch D Alberto Tangolsts BoOMvel* Hetcl Guy Lombardo Or Acta Joe Morants Oreh Renee ft Laura Nickolas Hadarlck Barra Birs Misha 'UsanoS Bt. Begla Hotel Anson Weeks Orch Small's Paradise ■Black Rhythm* B Nyra Johnson Meers ft Norton 8 Speed Demons Geo Walker Wm Spellman 3 Palmer Bros May Alex Mabel Scott Roy White Dorothy Turner Chas Johnson Orch Tafi Grin Geo Hall Orch The Csarda Karoly Bencae Zslga Bela Mme IlonadeThnry Karoly Nyway VUlace Ban Gus Van SaUy Mayo Marlon Klngatoa Janice Walker Nina Langhlln Val Vestofr Joe Furst Orch Waldott-Astoila Jack Denny Orch CEICAeO Blacfcbawk Rose ft Ray Lrte Deane Janis Hal Kemp Oreh Clies Paree Sophie Tucker 'i'f-d Shapiro Ross McLean Stanley Twins Bi-n Omar 3 nod Ions Mildred Tolle Edilh Griffith n"n Pollack Orch FlroUc's Ti'X Gulnan Co Austin Nack Orch ParamooBt Anita LaPlerre nilly (2arr i'' K(;y Moore Mary Neville Playgraoad Masked Coaatess Eddie CHflord Vaughn Sts Carl Lorraine Orcb Vanity Mr Cliff Winchlll Phylls Ray Edna Mae Morris Patsy ft Mickey Chas Starlght Orch Via Lago Jackie Hamlin Todd Sla Paula Tymes Wlkl Bird Al Handler Bd Wlntergarden Helen Morgan Aber Twins Gloria Grafton Cherie ft Tomaslta Fawn ft Jordon M Peterson Girls Frankle Masters 100 Clab LaMignoB Johanna Navie Jimmy Neoae Orch hcoriNNratieiis (Continued from page 2*) Kings Riviera, Ino., Manhattan; the- atrical; 30.shares no par. De-Pre«slon Bits Clob. Inc., Manhat- tan; theatrical; 100 shares no par. Tango Palace. Inc., Manhattan; the- atrical business; |20,000. Sidney Harmon ft James B. Ullmon, Inc., Manhattan; theatrical; 100 shares no par. _ ,, lOSA Sixth Avenue. lac, Brooklyn; amusement enterprises; 60 shares no par. Premier Becordinc Studios, Inc., Mew York County; sound recording machine business; 100 shares no par. Woodhaven Tennis Coorta and Ice Skating Rink, Ine., Queens; amusement; 100 shares no par. O. W. Prodactlons, Inc., Manhattan; theatrical.; 200 shares no par. Theatre Supply A Service Co., Inc., Manhattan; picture equipment; $2,000. American Plays ft. Players, Inc., Man- hattan; theatrical; $10,000. Amosements-of-tko-MoDtli-CIub, Inc., Manhattan; general theatrical and amusement business; $20,000. Palmer Amassment Corp; general the- atrical; $26,000. Radio Sales, Inc., Manhattan; general radio broadcasting; 100 shares no par. Fel-Grur Theatres, Inc., Bronx; the- atrical; 200 shares no par. Berkova Theatrical lE^nterprlses, Inc., Manhattan: theatrical; $20,000. Nordale Corp., Manhattan; theatrical; 200 shares no par. •Goodbye Agoln Co.. Inc., Kings; mo- tion picture and produce 'Goodbye Again'; 100 shares no par. Brace Qolsenberry, lac. Manhattan; theatrical; 200 shares no par. Thoatre Advancement, Inc., New York; theatrical; $1,000. National Sound Recording Service, Inc., Manhattan; sound for motion and talking pictures; 100 shares no par. Distinctive Screen Service, Inc., Man- hattan; motion and talking pictures; 100 shares no par. Anatole Frodnclng Corp. Manhattan; New York; general theatrical; $10,000, Canton-Kay Corp, radio business: $1,000 Planetary Recreations, Inc., Kings; public amusement places; 100 shares no par. Helgns, Inc., Kings; theatrical; 160 shares no par. Statement and Designation Faramoont Pictures Distributing Ckirp., 100 W. 10th at,, Wilmington, Del.; motion picture business; New York oflUce, 1601 Broadway, New York City; Adolph Zukor, president; $600,000. Paramount Ihtematlonal Corp., 100 W. 10th street, Wilmington, Del.; motion picture; New York oAlce 1601 Broadway, New York City; Adolph Zukor, president $6,000,000, Shea Theatres Corp. 100 W. 10th street, Wilmington, Del.'; motion pictures; New York office, IBOl Broadway, New York City; Sam Dembow. Jr., president; 100 shares no par. Change of Location Antomatle Ikitertainev Company, Inc., Bronx; new location Route 22, near Banksvllle. road, town of Bedford, N. Y, Colonial Badio Corp., new location, Buffalo, N, Y. Change ot Nome Vtom Norma Amusement Corp., New York County, to Minto Realty Corp. Change et Capital Trie Amusement Co., Inc., New York; $60,000 to $250,000. Dissolutions Olymple Park Amusement Corp., Rochester. New York Bepertovy Co., Inc., New York. ' Big Two Amusement Corp., Kings. Delawara Wilmington, Jan. t. Ctaestant Street Theatre Ce.i 260 .'iliures, no par; J. Vernon Pimm, Albert 6. Bauer, Philadelphia; R. Lw Spurgeon, Wilmington. (Corp. Guarantee ft Trust Co.) Ultra Class Hagazlnee, Inc.; 100 shares, no par; Douglas B. SUmle, John A. Hill. John M. Briley, N. Y. (Corp. Trust Co.) Boosevelt City Centre, Tnc, real estate; $100,000; Franklin I. Mettler, M. B. Met- tier, P. M. Oilkey, Wilmington. Shea Ttacotree Corp.; 100 shares, no par; Frederick R. Gibbs, Preston C. King, Jr.; Rose B. Selby, Washington, D. C. (Prentlce-Hall, Inc., Delaware.) Waner Bros.-^irBt National Pictures, Ine. (Singapore); $10,000; Alfred Jervls, C. 8. Peabbles, H. B. Grantland, Wil- mington. (Corp. Trust Co.) Motion Picture Corp. ot America; $500,000 and 60,000 shares, no par; D. B. Hilliard, B. P. Crawford, H. O. Brown, Wilmington. (Corp. Fiscal Corp.) Alrwynn, Inc., general broadcasting; l,liOO shares, no par; C. 8. Peabbles, L. U. Herman, Wilmington. (Corp. Trust Co.) Eastern Institute at Eleotronlea, Ine., correspondence school; $100,000; Franklin U Mettler. M. B. Mettler, P, M. Oilkey. Wilmington. Keystone State Hovlng Flctore Oper- attors' Assn., to advance the welfare and interests of moving picture operators; no capital stock; T. Lea Porot. William C. Wright, Daniel A, Ward, Philadelphia. (U. S. Corp. Co.) Increase In Capital PabUx Netoeo Tlicatres Corp., N, Y.; 30,000 to 32,000 shares, no par. ((^orp. Trust Co.) Change In Name Rhea Operating Corp. to Erie Operating Corp,, N. Y. (Corp. Trust Co.) California Sacramento, Jan. 9. H. B. Edington-F. W. Vincent, Inc.; capital stock $50,000, $300 subscribed; H. B. Edington, F. W. Vincent, P. H. Moore. Ccrtiflcate of dissolution of Harry WurtieU-S. George UUman, Ltd. Certiflcate changing name of California Broadcasting Co., Ltd., to ColUster Hold> lag Co., Ltd. Certiflcate copy changing name of Paramount Dlstrlbatlng Co., Ine., Jersey City, N. J., to Paramount Pictures Dis- tributing Co., Inc. Permits to sell stork Issued to: Cinema Digest Publishing Co., Inc., maKaislne publishing; to Issue 6,400 of 25,000, $1 par, sharoH. Hal Lyons, Inc., motion picture produc- tion; to issue 6,000 of 7,600, no par, shares. Imp«irlal Sound Products, Ltd., to man- ufacture electrical transcriptions; to is- sue all 260, $100 par, shares. Goodrich Leaves MG Hollywood, Jan. 9. John PM.sh GootJrioh has left Iho Metro wrltine staff. Hlfl last •was 'Son-Daughtei'', In collaboration with Leon Gordon. Exploitations (Continued from page 19) pantaloons can be made out of any cheap blue cloth, and a straw hat- can be made by forming a flat cone of pasteboard, sewing straw to this and providing a hatband that will fit the wearer's head. May be too cold to perambulate a girl In the seat, but perhaps a cloth- ing store dummy can be borrowed. Get one with a paper head, as the wax composition Is apt to crack. Kimonas or coolie coats for the b. o. girls are easy to get and will help, and records from the opera can be used for the loudspeaker, if one is employed. A new stunt is making paper but- terflies. Point is that both wings are precisely similar in coloring and design. Bierstadt, the artist, used to make them by painting one wing and folding the other over while the oil paint was still wet. Explain the process and offer tickets for the best. Uommy Talks Mayfalr, N. Y., is bringing them to a dead stop with its lobby on 'The Mummy.' One side box shows a clay modeled mummy in the up- per half realistically colored. Lower half has a card, and back of this a loud speaker repeats a sales mes- sage on a disc. Not loud enough to prove noisy, so the busy pedes- trian snuggles close ■ and gets an earful, luring others equally busy. Green lights under the marquee help, especially at night, but the mummy is better than a barker. Plugging Beery Seattle, For 'Flesh' (MG) at Paramount (P^WC) management pulled a *How good a ■Wallace Beery fan are you' contest. Entirely via radio. Each nite of showing three Beery pixes described briefly over air. Best an-. ewers as to titles, won theatre tick- ets. Some returns. Back from the Past One of the oldest - stunts In ex- ploitation is the old 'This is no bull' blanket on a cow, but there's a new angle even to that old timer that is going to be revived for 'The Kid from Spain.* Ahimal will be perambulated with the usual line, but It will run into 'but there are real bulls In 'The Kid from Spain.' Come to the Belmar and watch Eddie Cantor struggle in the arena with a real he-bull. You'll laugh yourself sick' Manager has a living skeleton of a cow marked down, ahd he's hop- ing it lasts until he is able to boQk the picture. Good Anywhere Hartford. A good bit of publicity was gained by Manager James F. McCarthy of the Warner Strand theatre when he secured time on a local station with an announcement of the 'Kid from Spain' just previous and following Eddie Cantor's appearance on the Chase & Sanborn hour Sunday night. Hundreds who subsequently came to the theatre commented on the fact, and at the cost it was one of the cheapest and best bits of publicity secured here for some time. Play Up the Comedy After the raft of murder myste- ries it will be a good lead to sell •Penguin Pool' murder from its marked comedy angle as 'The fun« niest murder mystery you ever wit- nessed' or with the title followed by 'It's a scream.' No use trying to sell the thrill stuff these days. That's out, and when a murder story has a sound comedy angle It is more profitable to ease that facet over and offer them a good laugh. It might even pay to dig out the good old laugh record and run that in the lobby. It's old, but it's still Bureflre. Bisected 'Son-Daughter* offers a natural for houses where they respond to trick exploitation. The picture is not so serious that it cannot be kidded a little, so it will be a good gag to copy the half man, half woman stunt and put out a peram- bulator who has one leg in trousers and the other in a skirt, •with half a bodice on one side and half a coat on the other. It means splitting an old dress and an old suit, but the returns will probably be worth the trouble. Not to spoil the effect with a back banner, send a kid along to carry the explanation that It Is the 'Son- Daughter' at your theatre. Girls have been used for this hybrid In some spots on early picture, but a young man la generally better. Great Ouns Government war picture at the Central, N, Y., is being advertised by means of a couple of trucks which circulate around the Square. I'irst has a large painted sign, with the second rarryinp a model of a larf,'e trenrh mortar. Pair keep to- gether and are noticeable even In the busy Broadway traffic.