Variety (Jan 1933)

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«• VARIETY „ ITMfd^* iMiwurf 31, l9St walks - head down - - ^^^^^ shoes IS a rubber ^^^.^ which creates »vao.umand^^^ to the board-supporting man fly's" weight. It'is fun to be fooled ^..it's more fun to We all like magicians* tricks. But tricks in cigarette advertising are quite another matter. Here's one you may have won- dered ahout. The illusion that only one cigarette is "pure." THE EXPLANATION: All popular cigarettes are made under the most sanitary conditions. All use a good cigarette paper. All are made with practically identical modem ma- chinery. All are pure. But the quality of the tobacco is Ooomcbl, 193*. B. i. Bwnoldf TDbacoo Coavtnr JVO TRICKS .. JUST COSTLIER TOBACCOS IN A MATCHLESS BIEND another story. The pleasure ybii find in a cigarette is determined by the quality of the tobaccos used. Mildness and fine flavor ccrnie frcHn the costlier tobaccos. It is a fact, well known by leaf tobacco experts, that Camels are made from finer, MORE EXPENSIVE tobaccos than any other popular brand. It*s the tobacco that counts... plus a matchless blending of leaf with leaf to bring out thei delicate flavor of choice tobaccos. That's why Camels have given more people more pleas- ure than any other cigarette. Camels are always f resh» always cool, always in prime condition... in the air-tight, welded Humidor Pack.