Variety (April 1933)

Page scan 00021 from Variety

Record Details:

Title:
Variety
Date:
April 1933
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (April 1933)
Leaf #:
00021
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",Vaudeville,Theatr
Collection:
Theatre and Vaudeville, Hollywood Studio System, and Early Cinema
Format:
Books
Contributor:
Media History Digital Library, Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 29, 2022
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22 VARIETY Tuesday, April 4, I9«nl AND NOW PI EST ING SONG this industry has ever heard! Electrifying news for every man and woman in this entire industry! A new note of joy in the movie sky! Pictures are the life-blood of this business and Leo comes through) just as he always does with HITS! HITS! HITS! in smashing succession* Join the merry M-G-M springtime chorus! GABRIEL OVER THE WHITE HOUSE" Simultaneous nationwide openings tremendous. Never such critical enthusiasm. Never such word-of-^ mouth praise. Never such cheers inside a theatre. BARRYMORES in "RASPUTIN" **Rasputin and the Empress" at popular prices is a clean-up! Another big M^G-M road-show that becomes a popular price sensation. GABLE-HAYES in "WHITE SISTER" First engagements in Boston and Chicago top""Strange Interlude's" grand grosses. Advertise it in your, town **playing simultaneously with its $2 Broadway S. R. O. engagement at the Astor, N. Y." Joan CRAWFORD-«.ryCOOPER in'TODAY WE LIVE" Youll see these TWO GREAT STAR names in headlines from Coast-to^Coast! You'll see "Today We Live" leading the industry's box-office reports! Watch! LIONEL BARRYMOREin LOOKING forwaro lust previewed in New York! Confirms every rave notice from Hollywood papers. The most powerful^ heart-interest picture of years. The ride is frgm President Roosevelt's own book and the filin carries 9 signed foreword from the book. Lionel Barrymore is magnificent. Clarence Brown's direction is superb/ Ailcl here^tlie way the M-G-M line-up follows in the Spring Parade of Hits! JOHN BARRYMORE in "Reunion in Vienna" with diana wynyarc? "HELL BELOW" RAMON NOVARRO in "The Barbarian" MARION DAVIES in "Peg O' My Heart" METRO-GOLDWYN-MAYER