Variety (May 1933)

Record Details:

Title:
Variety
Date:
May 1933
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (May 1933)
Leaf #:
000151
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",Vaudeville,Theatr
Collection:
Early Cinema, Hollywood Studio System, and Theatre and Vaudeville
Format:
Books
Contributor:
Media History Digital Library, Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 29, 2022
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32 VARIETY Tueddayi May 16, 1933 >jW:-x->\x-:-x $5S 1« .•.w.v.r ^^^^ p^^^g?.... MM JACK WHITING, popular dancing star who puts the pretty chorus through the innumerable clever paces of this Schwab 6b De Sylva hit, says, "The girls' costumes are as ne^ looking now as they were on opening night. Reason must be—Lux Flakes! Dainty little MITZI MAYFAip, who dances so divinely, says, "I use L\tx for my own stockings—it just about doubles their wear.'* Beautiful JUNE KNIGHT takes no chances with her charming frocksl She says, "Lux keei:fs all my nice things—washable silk and cotton dresses, blouses, lingerie- new looking ^n^ice as long.'*