Variety (May 1933)

Record Details:

Title:
Variety
Date:
May 1933
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (May 1933)
Leaf #:
000152
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",Vaudeville,Theatr
Collection:
Hollywood Studio System, Early Cinema, and Theatre and Vaudeville
Format:
Books
Contributor:
Media History Digital Library, Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 29, 2022
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Tuesday, May 16, 1933 VARIETY ETHEL MERMANi feixmiine star of "Take a Chance/* says, "I insist on Lux for my* stockings, lingerie—anything washable at all." _ ...SOI'X FRESH a$ a daisy after its long winter's ruiiy "Take a Chance" goes right on bang One ot the jolUest shows in towii. Ethel Merman goes on singing ^'You're an Old Smoothie" and "Eadie Was a Lady" in her gor-* geoiis deep-blues voice ; lovely June Knight and saucy Mitzi Mayfair are as bewitching as they were on opening night. And the chorus goes on dancing, in costumes as delightfully crisp and fresh and hew as wh6n they first stepped out.. • which is thanks to Lux, we'd like you to know! Yes, they take ho chances in ^*Take a Chance" ^ •. never trust to luck .. * always to Lux. ^ For as "Mother" Duncan, the wardrobe misJ tress, says, "Our costumes must have that out-of-the-bandbojc look no matter how long the show runs. Believe me, I would futd it hard to keep them so if it were not for Luxf I've depended on it for years, and never had a failure." That's just the pdnt—you never take chances with Lux. It's so absolutely sa/e. Anything safe in water is safe ih Lux. Ordinary ^oaps too oftea contain harmful alkali that fades colors, and cake-^ soap hibbing is risky! Play safe! Keepyoarlovely frocks and blouses, your lingerie and stockings, looking like new twice as long—with Lux! these sheer, safe flakes double stocking wear^ keep all nice things looking like new