Variety (May 1933)

Record Details:

Title:
Variety
Date:
May 1933
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (May 1933)
Leaf #:
000155
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",Vaudeville,Theatr
Collection:
Early Cinema, Hollywood Studio System, and Theatre and Vaudeville
Format:
Books
Contributor:
Media History Digital Library, Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 29, 2022
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36 VARfETY AND THEN-THE HORSE DIED This is a bad time story. YouVe heard part of it before, but not the!new ending. It's about a Guy who owned a horse, which he used in his business. When things got tough the Guy got an idea. He de- cided to cut down on the horse's upkeep, so each day he cheated oh the niag's grub. He started by chiseling a handful of oats each day. Pretty soon.he was,holding out two handfuls, then three. After a while he had the horse down to no oats at all. And then, just when the horse got used to the gag, he died. So the Guy got a job with his brother, who ran a theatre. Theatre business went blooey, too. So the Guy went to his brother and said: "We ought to cut down." The first diing they did was to chisel on their stage show, which was the big draw of their theatre. It -used- tor-keep^heit- bu siness-up" when-a^bad pictu re let it down. They booked cheaper talent. Then they cut down oh the length of the show. Pi:etty soon they had their audience accustomed to almost no show of any kind. But the audience was like the horse. It began to dwindle. Of course, it didn't show its ribs like the nag, but it did begin to show empty seats. But the Guy saw expenses going down, and let it go at that. And then, just when the audience got used to no stage show at all, it quit coming to the theatre alto- gether.. So the horse went to the glue factory and the theatre went to the receiver. Thihk it over, Mr. Theatre Operator. A- Are you starving your patrons out? It's stupid economy to cut down on what you offer in entertain- ment. It's all right to reduce operating expenses, but it-s-all-wet to reduce the quality-of^hat you selL to the public. F & M STAGESHOWS INC. 1560 Broadway, New York City {A Subsidiary of FANCHON ^ MARCO. Inc.)