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n VAJUETY VARIETV Tncgaay, Septemlier 5, 1933 THOSE WHO NEARLY BROKE THE INDUSTRY ARE AT IT AGAIN! Independent Exchangemenf Exhibitors and BANKERS HERE ARE FACTS/ Exchangemen and exhibitors know what has happened to show business these past years. Logical minds connect these happenings with the attempted inclu- sion of the single feature clause in the N.R.A, code. This proposed clause 33 is another insidious effort of producer circuits to eliminate all or many inde- pendent exhibitors, distributors and producers. iThe greediness of major producing companies made them buy theatres from coast to coast. Rentals were raised sky-high, putting independent exhibitors in financial trouble . . theatres were bought cheaply. Their operation was a dismal failure, and now producer circuits are disposing of them with indecent haste to the first independent at hand. They gorged unwisely; had financial dyspepsia, some going into receivership. And now what ? • . . Independent pictures, vastly improved, are competing for playing time in increasing numbers of independent theatres. Therefore, an attempt is being made to use the patriotic necessity of the N.R.A. to eliminate this competition. tThat thousands of employees in production, distribution and exhibition will be jobless through decreased output apparently doesn't matter. Although the first object of the code is to put people back to work, proposed Article 33 flouts the indention of the entire N.R.A. by creating unemployment. The good fortune of certain major executives is their ability to pay themselves huge salaries from borrowed money. Those selling entertainment are really selling TIME. Five or eight acts of vaudeville, a picture and shorts give the public approximately thirty-five min- utes more entertainment than two features. Independent exhibitors plasdng double features protest against this type of competition. Admission price is irrelevant owing to the different seating capacities of theatres. The actual policy is determined by what the public wants. 5BXHIBITORSJ CONTACT YOUR INDEPENDENT EKCHANQESt EXCHANQEMENJ ORQANIZE IN ACCORDANCE WITH COM^ MUNICATIONS FROM THIS ASSOCIATION. PETITION FORMS FOR EXCHANQE EMPL0YE;ES> THEATRE EMPLOYEES AND^ THE PUBLIC ARE READY IN SIXTY INDEPENDENT EX^ CHANQES .... EXHIBITORS SHOULD JOIN THE "PLAYDATE PROTEST DRIVE'' IMMEDIATELY, INDEPENDENT MOTION PICTURE PRODUCERS' 6001 S^nta Monica Boulevard^ Hollywood, CaL