Variety (Sep 1933)

Record Details:

Title:
Variety
Date:
Sep 1933
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (September 1933)
Leaf #:
00042
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",Vaudeville,Theatr
Collection:
Hollywood Studio System, Early Cinema, and Theatre and Vaudeville
Format:
Books
Contributor:
Media History Digital Library, Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 29, 2022
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Tucflflay, Scptemlber 5, 1933 VARIETY 43 International Greetings from WALTER WANGER ERNEST B. SCHOEDSACK DIRECTOR RKO-RADIO COMPLETED ''BLIND ADVENTURE" ''THE SON OF KONG" PREPARING ^^STINCAREE" 'FUGITIVE FROM GLORY A PLEASURE! TO DIRECT THOSE PETE SMITH SHORTS MGM 'Handlebars' Very Unusual Short "HANDLEBARS" MGM Here's another of thoso Pete Smith clickers that has been grinding out for Metro-Goldwyn- Mayer. It's timely, it's entertaining and is certain to carry the burden of any flop feature attraction that may be billed with it in theatres. Taking advantage of the bicycle craze that, starting here In Holly- wood and is now nationwide, Smith and his director, Jules White, have concocted a short that will send theatre patrons home talking. It gives you the whole history of the bicycle during the past 100 years, the different styles and models and what the public did and is do- ing with them. It clicks because of its education, clever ■ dialogue and the excellent direction. Exhibitors should grab "Handle, bars" and cash in on the present bi* cycle craze. There are a hundred tie-ups for advertising and exploit- ing this short. This plus good enter- tainment is the answer to successful picture business. <'noUyv)ood Reporter," JULES WHITE Thanks to HARRY RAPF and JACK CUMMINGS f