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S2 VARIETY Tuesdayt September 5, 1935 ROBERT Z. LEONARD DIRECTOR M-G-M RECENT RELEASES: "STRANGE INTERLUDE" "PEC MY HEART" NOW DIRECTING ''DANCING LADY" with joan crawford BRyant 9-5107 Outsfanding Infernational Films Distri KINEMATRADE, Inc. 723 Seventh Avenue, New York British Lose Hold (Continued from page 13) makingr of the proposed pictures. Funny angle is that not onei of the would-be directors has had any ex- perience whatsoever in the picture game. Judging Films In days of yore, editors in the main generally hinted to. their pic- ture reviewers that they must not be too hard with their criticisms. Now, with fewer papers compet- ing today, the moguls of the pic- ture field must advertise In one pa- per at least controlled by the news- paper combine. The only paper to ever give direct criticisms without a thought to angles Is 'Smith's Weekly,' and RICHARD DIX RKO-RADIO STAR 'I WON A MEDAL FOR M-G-M FOREVER FAITHFUL' perhaps Sydney 'Morning Herald.' 'Smiths' -was the first paper to grade pictures and its method is as follows: 'A.A.A.,' highest award. 'A.A.,' outstanding. 'A.,' good. 'B.,' average. •B.B.,' raspberry. 'B.B.B.,' ^tay away. Latest to come into the field is the 'Sunday Sun/ which carries in the picture section a barometer with the readings: 'Fair,' 'Set Fair' or 'Dull,', meaning good, very good, bad, Yet another publication has come along with playing cards used as a grade index taking in from acQ down to jack. This grading gag has quite a lot of followers among the picture fans, and whenever • a review is an ad- verse one the box office is hurt to some extent. It is the first time in newspaper history, according to our Oldest In- habitant, that the editors have practically given carte blanche to the boys and girls handling the pic- ture stufC. Determined Queensland exhibitors estate that they are in deadly earnest in their desire to have the admission scale reduced, despite the refusal of the Motion Picture Distributors' ■ Asso- ciation, Sir Victor Wilson, on behalf of M.P.D.A. is attempting to settle the matter along common-sense lines. The exhibitors have stated that un- less their request is granted they will appeal to the government for assistance in the fight. ALFRED General Musical Director UNITED ARTISTS Largest Importer b/ Foreign Language Productions General Foreign Sales, Inc. ARTHUR ZEIHM, Gen. Mgr. 729 Seventh Ave., New York Medallion 3-3781 Cable: WOTEX, N. Y. Export of American Productions to All Parts of the World International Greetings from RANDOLPH scon with PARAMOUNT PICTURES ONE OF THB WOBLD'S GBEAXEST rOVE STORIES! Adapted from CI^AUDE ANET*S International Best-Sollert with ELISABETH BERGNER and PERCY MARMONT The Continent's Host SnrpaBalngr His Perforpnanoe In Glamorons Star ' "It Winter Comes" Distributed by BI<UB BtBBON PHOTOPLAYS, Ino. 164 West 6Sth Street, New York City KURT NEUMANN DIRECTOR "Secret of the Blue Room'* "The Big Cage'* UNIVERSAL PICTURES