Variety (Sep 1933)

Tuesday, September 5, 1933 RADIO VARIETY 55 CANADA'S CFCA FOLDS lilho Picks Programs in the Parlor? Horn or Pop? Web Aims to Find Oull |H|[)[p[CJ[|l [ NBC 'wants to know which memr ber of the family picks the pro- „amfl during the evening gathering ta the parlor. Web has a theory that the situation is the same as fleemed for pictures, i.e.. the woman ^nSs But the network's probing £ea«'»"*^"'^^ ^'^'^ ""'^ ^ 'Ts'to films the network statistical hnnch claim to have learned that man generally leaves it to the life ofglrl friend to decide which «r;tuJe they'll see. This may be S« "result of the male's desire to *^!aL ineriia or Indifference, but gtS^vent Sie woman is adjudged S Sminate in the matter. And the SbC wperts have a hunch that the SSuence on the family loudspeaker runs about the samo. The Children's Hours About a year ago an indie statls- ti^? bureai checked the kid listen- in?angle and found that as far as the eatly evening hours were con- ceJneS the youngsters pick the pro- CTams pretty much their own way. Stuation prevailed particularly dur- fng the stretch of 5 to 7 p.m. But ftfl far as known no organizat on has ever before undertaken an in- fluirv Into this angle as to adults. NBC intends to pick' for the quiz widely scattered spots ranging from Ihe city to the hamlet. Responses Ul be sought from both paters and maters but the main idea is to get an inside line o n papa. SINGLE SCALE FOR RADIO Proposal of one natibnal union ficale for network broadcasts, no matter where the program origi- nates, is up for consideration before the international executive board or the American Federation of Musi- clans. Argument for adoption is that the webs are able to effect sav- ings on their musician payrolls by picking up sustaining programs from affiliated outlets whose local scales are less than that prevailing in such cities as New York, Chicago, Los Angeles and Frisco. Also under discussion by the in- ternational's board is a proposition to charge extra for programs which are recorded while being broadcast. This rule would affect commercials which have platters printed through a wire from the studio for the pur- pose of using these discs on later spot broadcasts. In this case sugges- tion before the union is to collect an additional $5 for each musician in the band. SLEEPER-JUMP SPOTS Bird Seed Sending Talent on Road For Week Stands Chicago, Sept. 4 Just Rite Bird Seed is continuing on the ether with its spot stuff, sending its 'Golden Bird' (Naitiian Provol) to Individual stations for weekly rides. Also adding 26 weeks of spot announcements over a string of 10 transmitters. Gets under way on Sept. 15. Besides the spot announcements each station will get one week of Provol's 'Golden Bird,' which will go on" three , times that week for 15 minutes per crack. Placed by the Gustav Marks agency, Milwaukee, this array of spotting is an attempt on the part of the company to crash the chain stores. Provol's tour last year was deemed t6 have sot the company with the indie dealers. Toronto's *Daily Star' Sta- tion—Pioneer in Canada —Driven to Suspend by Canada Radio Commis- sion's Formation MUCH REGRET Chain Income from Time Sales January February March April May June July .... August Total , 1933 $1,839,885 1,742,784 1,997,463 1,690,177 1,669,194 1,512,129 1,364,059 1,407,843 NBC 1932 $2,635,447 2,571,609 2.864,783 2.649.892 2,306,448 2,081,466 1,825.433 1.745.338 1931 $1,989,497 1,924,778 2.164,434 2,195,800 2,101,625 1,931,155 2,027,975 1.892,427 1930 $1,418,979 1,347,874 1,652,629 1,574,623 1,731.409 1.509.224 1.692,680 1,612,284 .$13,223,544 $18,759,511 $16,363,139 $12,619,998 CBS Agency Submits Trio of Shows for Camel OK Autos on Platters Pontiac and the Hudson-Essex brands are supplementing their net- work shows with spot broadcasting. Auto makers are furnishing the stencilled progi-amg and leaving it to the local car distribs to pay for the time on the local stations. Series made for Pontiac liave boon placed on 45 stations. Campaign here takes in 26 programs with hand numbers interpolated between the ad copy. B. A. Rolfc did the Hudson-lOssox eroup of 13 platters. 'CLINIC' JUMPS TO KFWB luOs AngclPS, Sept. 4. ISconomy Gas' 'Laff Clinic,' a KllJ weekly feature, jumps to KFWB Sept. 28. Expected Johnnie Murray, who *n-c.'s the Franco Hi-J inks, will handle. Agency on the Camel account. William Esty & Co.. is now recom mending a splurge on both NBC and Columbia. All programs sug gested for the air campaign have been recorded and submitted to the firm's home office in Winston Salem. Tagged by the. agency for NBC is a series of news story dramatiza- tions written by Earl Sparling of the N. Y. •World-Telegram.' Sten- cilled samples of this program has Sparling also doing the narrative. It is the agency's idea to schedule this show for 15 minutes each night of the week but Sundays. CBS end is framed around Mort Downey. Stoopnagle and Budd and the Mills Bros. Casa Loma band is replacing the unit under Lou Raderman which had originally been recorded for this same series Agency is also suggesting that Lit- tle Jack Little do a morning stanza on Columbia as an attention in- veigler for the. hausfrau element If the latter idea goes through it will be the first clg account with an a. m. representation. ACES GO JAD SALTS; START SEPT. 26, CBS Chicago, Sept. 4. Easy Aces have been set by the New York office of the Blackett- Samnle-Hummert agency for Jad Sitting sept. 26 on C^^^^^^^ a coast-to-coast web. Will hit tne ah on Tuesday, Wednesday. Thurs- day nights and Friday afternoon. fZ^lL will he out of New Yor.^ This disposes of the taiKea oi nossibllity of Easy Aces returning for ano her year with Lavoris. Jad salts were on the air last year with ^"c^o^rarAce and frau were in Chi last week. Radio Depresh Move Is Shelved by FRC •Washington, Sept. 4. Siri^g radio 3tat.o^^^^^ SlwVSrS "hou" Author...!, hocn ^vilh^ra--n^ ^^^^ .^^ Kusponsion was " ^och effect imUl No-granted stations which applied to certain stations rcfiuirfd operate tho..o aulhori- Dy tho rule, h"'^J^'', ^ Zillion ; 1 s nrc up Nov. 1. Toronto, Sept. 4. With startling abruptness, pre ceded only by a 12-hour period of unsubstantiated rumors in radio circles by the grape-vine route, CFCA, 'Daily Star' radio station, discontinued its service^at midnight, Aug. 31, with a brief announcement of withdrawal. That created the most astounding news in the history of radio in this country. Established in 1922, and the pio- neer station not only of 'Toronto but in the whole eastern area of the continent, reputedly the United States as well as Canada, CFCA folds up as a sequel to the forma- tion of the Canadian Radio Commis sion. Advocates of nationalized radio broadcasting and the elimina tion of privately operated stations Canada's largest daily newspaper and the proponent of the Liberal party, found itself in the strange po- sition of upholding the pet enter- prise of the Opposition political group. To add to the irony, the speech of R. B. Bennett, prime min- ister of Canada and leader of the Conservative party, was the feature of the valedictorian program. With the revenues available to the Canadian Radio Commission through government grants and radio owners' licenses, the 'Daily Star' felt that the CRC would be able to produce programs with which private stations could not compete. Already the 'Dally Star' manage- ment admits, the CRC has estab- lished program predominance No Future When the Canadian Radio Com mission announced its policy of per mitting privately owned stations of not more power than 100 watts, Canada's leading newspaper, with a circulation of approximately 225.000, reviewed the possible future of such a station in Toronto. Attempts were made to secure a license but the re- duced power so seriously restricted the area that could be covered, as well as imposing other disadvan tages, that the forced conclusion was that there was no worthwhile tuture for such a station in Toronto, with the Federal government's local station having a power of 5.000 watts in addition to the treasury of the Dominion behind it. When the 'Daily Star' signed off for that last time it closed a career that has made radio history, on this con- tinent for, it should be remembered. CFCA was established in 1922, a re mote date in broadcasting develop ment. For over two years this sta tion alone supplied the Canadian public with programs from Toronto. A sensation then was the rcccivinK of CFCA programs on. amateur set.s 190 miles from here. Two years later, reception reports were re- ceived from New Zealand, 9,000 miles from here, and in South America, Sweden and Scotland, this on a long-wave, not a fihort-wave transmission! . First danjc band to broadcast on CFCA in 1922 was Luif,'i Komanolli. The thon pops included 'The Sheik,' •V'abafh Blues,' 'Sweet Hortenso' and 'Oh Mo, Oh My." To Bobby Cornfold and his band went the dis tinction of presenting the fin<'U dance music on CFCA. Rival station managers radio art- i.st.s, men in public life and radio listfrnors have begun to send In a (Conlinuod on pnf-'o 56) January February March April 'May June July August . 1933 $941,465 884,977 1,016,102 776,487 624,256 553,056 445,414 499,638 1932 $1,348,842 1.319,414 1,436,050 1,354,592 1,326,994 915,830 591,183 640,342 1931 $692,114 750.621 1,110,526 1.076,103 1,065,352 1,057,230 877,366 774.518 1930 $644,685 592,943 726,093 705,442 642.782 592,248 431,428 392,673 Total $5,740,395 $8,833,297 $7,403,830 $4,728,294 For First Time Both Webs Lead in August This Year Over My Month; Sept. Expected to Ako Stand Up $240,000 Suit Slapped On Columbo by Agency Los Angeles, Sept. 4. Suit for $240,000 for asserted agency charges and contract viola- tions, has been slapped against Russ Columbo in behalf of the J'ack Gordean Agency through L. Ryan, an assignee, in L. A. Superior Court. Amour-t sought is specified in two items, $60,000 alleged due for managerial services and related ex penses, and $180,000 under a pur ported clause in the contract which was to give the plaintiff two-thirds of all money received if the enter- tainer gave his services elsewhere without written consent of the agency. , Columbo is charged with having breached his contract with action filed by Attorney Ben C. Cohen, DURANTE-RVTH ETTING FILL IN FOR CANTOR Jimmy Durante and Ruth Etting start for Chase & Sanborn coffee next Sunday dp) from Hollywood, overcoming a long battle with Metro to finally permit the Schnozzle to accept ether work. They're filler- inn«rs for ICddie Cantor who is still lied up on hin 'Roman Scandals' pictuie. Tho J. Walter Thompson agency didn't think Canto,.' cculd do both his radio show imd hi,'" film justice and decided to posttione Cantor's radiocasting until- his picture was flniished. Meantime, David Rubinoff went to the Coast to resume with Cantor but instead will work with Durante and Miss Etting, August saw broadcasting on the up. Not only did NBC and Co- lumbia take in more from time sales in August than it had In July, but it was the first time for either web that an August tally had an edge over a July. In previous years th6 summer slump reached its rock- bottom with August, NBC last month got $1,407,843, as against $1,364,059 for July, or a mar- gin of over 3%. On the CBS books the August time sales came to $499,- 638, as compared to the July total of $445,414 with the up here making 12%. It was the first monthly in- crease shown by either of the net- works since March. Prior to March the slide had been uninterrupted since June, 1932. In both camps last month's grosses were under those of August, 1932. With NBC the same month for last year toted a margin of 19%, while at Columbia the difference favoring August, '32, was 7%. In August of last year NBC gathered $1,746,338, and CBS $540,342. Indications are that both NBC and Columbia will equal If not exceed their time revenue for last Septem- ber. Business that month for NBC was $1,807,795 and for Columbia, $085,156. WFIW, Ky. Moving to NBC Wa.shington, Sept. 4. A.s .soon as it can obtain the re- quired prcmi.ssion from the Fcdonil Radio Commi.ssion WFIW, Ilopkins- villo, Ky., will move its transmitter to T^ouisvillo and hcrumc affiliated with NBC. For the past y>'ar NiJC lias been ^without rcpresf-ntiilion in tho Ken- tucky area. Trior to that it had a.s its ally, WIIAS. owned and operated by the Louisville 'f^ourier-Journal.' WIIAS is now on the CB,S li.st. Along with a transfer permit W'FIW is asking the commi.sK for a license to step up it;- power from the prof-ent 1,000 waftf. AIR SHOW GIFT TO NYC STATION WOR, Newark, Is now feeding its sustaining programs to WNYC, the outlet operated by tho City of New York through the department of Plants and Structures, With the municipal budget allowing it no runds for talent, WNYC has pre- vailed upon WOR to let it hook, in on the latter's broadcasts, Arnangcmont, which is strictly on a gratis basi.s, makes same proKrarn available to New York city listeners on two difforcnt stations. WNYC cmrontly carrie." Z^A hours o£ WOli oriKmaled entertainment a week. Cody for fay Lew Cody w;is rushed east by liif; AIniri.s olficc for Frank l-"ay"s BPot on the Fleisehinan Yeast hour when F.'iy beeanio 'indispo.sed.' fJody filled in a few days of per- sonals around New York and then back to Hollywood the end of this week.