Variety (Jan 1934)

Page scan 00066 from Variety

Record Details:

Title:
Variety
Date:
Jan 1934
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (January 1934)
Leaf #:
00066
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",Vaudeville,Theatr
Collection:
Hollywood Studio System, Early Cinema, and Theatre and Vaudeville
Format:
Books
Contributor:
Media History Digital Library, Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 29, 2022
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Tuesday, January 2, 1934 VARIETY 67 THE BYRD SOUTH POLE EXPEDITION The greatest adventure of the modem world becomes the greatest adventure in radio. The actual experiences of the Bjrrd expedition broadcast from the South Pole by the men down there. For Grape-Nuts. A Young^ Risbicam Radio Show THE WIZARD OF OZ—The first children's fantasy—haHed by press and public because it is high aidventure without beiog "Blood aiiid Thunder." Oets a bow from the grown- ups who like it, tool For Jell-O. A Young 6f Rubicam Radio Show Falrchild Aerial Stirvcys, Inc. Commg Soqth^S MINUTES IN HOLLYWOOD. StEirSs movie news, interviews,: pre-views, mu^ic—all the fascinating glamour of the world's moving picture capi- tal, in a sparkling three-quarters Qf an hour, once a week^ For The Bord°n Company. A Young & Rubicam Radio Show What Broke up this Happy Romance? Coming Soon —^The greatest of all the "lovelorn" columnists^ presenting grip- ping dramas, romances and tragedies from the hearts Of America's millions. Product and name of program cannot be announced until later. A Young & Rubicam Radio Show ALBERT SPALDING—The first great instrumen- talist ever featured in a weekly series of commercial programs. A superb genuis, plieiying, the music that the man in the street can understand. For Fletcher's Castoria. A YoungjBLRjubicatiLRcidioJShoM_. LEO REISMAN AND THE YACHT CLUB BOYS—Radio's smoothest dance music •nd Broadway's sauciest soiigs blended in one of the gayest, taost popular Saturday evening half- hours. For None Such Mince Meat. ^ Young & Rubuam Radw Show