Variety (Jan 1934)

uesday, January 23, 1934 PICT E S VARIETY 29 CALENDAR OF CURRENT RELEASES (Continued from page 27) Na Marrlade Tle«. From an unproduced play. S^Ure o.i advertising agencies. Blchard,Plx. Ellzaljeth AHen. Dir. J. Walter Ruben. 7B mins. Kel. Aug 11. Rev. Aug. 8. One Man'i journey. Country doctor achieves (arhe. Lionel Barrytnote, May Robson,. Joel-McGrea. Dir. John Robertson. 72 mlns.- Rel. Sept. 8. Rev. Sept. 5. Rafter Romance. A story ot Greenwich Village. Ginger Rogers, Norman Foster. Gea pidney, Laura Hope Crews. Rqbt. Benchley. Dir.. Wm Selter. 76 mins. Rel. Sept. 1. Rev. Jan. 16. laht to Romance, The. A famous woman beauty specialist decides to go on a spree ahd becomes, involved in. a: series of exciting adventures. Ann Hkrdlng, .Ntls Asther, Sari .Marltza. Irving Plchel. Dir. Alfred Safttell. 67 mins. Rel. Nov,'. 17. .Rev.. Dec. 19. Tomorrow/ at Seven. Novel,murder mystery; Chester Morris, borne, Franlt McHugK Dir. Ray Enrlght. 62 mins. Rel. July i Son of Kono- Further adventures of Carl benliam, the director who brought King Kong to civilization, this tim©^ with the Son of Kong; Robert Arm- strong, Helen Made, Frank Reicher, John Marsfon. Directed by Ernest I B. Schoedsack. 09 mins. Rel. Dec. 22. Rev. Jan..?. Wild Birds. An orphan.glrl and-.a ydung boy who escaped from a reformatory, fair in love and try to escape the inhuman farmer who keeps thieni enslaved on his farm. . Jean Piarker, Zasu Pittsi Tom Brown, Arthur Byron; Nydia> Westman, Beulah. Bohdii' WlUiard ■ Robertson,. Emerson Treacy. Dir. Elliott . Nugjfnt. Rei;; Jan. 5, .1934. Vn><Ca /\IT18CS New York, N, V Advice to the Lovelorn. Romance and adventures of reporter who edits the agony <:61umn &nd eventually: exposes the drug racket. Dir. Alfred Werker. Rel. Deo. 1. Kev; Dec. 19. Itter Sweet. (British made). Noel Go-Ward's bp6reitta. Romance of wealthy English beauty who e)opea to Vienna with her music teacher. Anpa . Neagle, Ferrtand; Graavey; Dir. Het-bert Wilcox. 93 mine. Rel.. Sept. 22. Rev. Aug 29, Blood Money. The ball bond racket with a love anjgle. Geo. Bancroft, Frances Dee. Dir. Rowland Brown. 66 mins. R^l. Nov. 17. Rev.. Nov. 21.. Bowery, The. Stoi^ .ot the rivalry between Chuck Connors aiid Steve Brodle, famous Brooklyn Bridge Jumper. Wallace Beery, George Raft^ Jackie Cooper; Fay Wray; Dir. Raoul Walsh. Rel. Sept 29. Rev, Oct. IQ.. roadway Through a Keyhole. Walter Winchell'B story of Broadway. Con- stance Cummlngs, Russ Columbo. Paul .Kelly. Dir.-Lowell Sherman. 90 .mlhe. Relr Oct. 13. Rev.; NOv. 7. Emperor johes. Eugene O'Neill's famous. <li*ama of a Pullman porter who becomes ruler of a West Indian Island. Paiiil Robeson, Dudley Digges. Dir. Dudley. Murphy. 80 mins. Rel. Sept us. Rev. Sept. 26; Gallant Lady. An unWed mother who pays the price of silence in order to be ' near her child. Dir. Gregory La Cava. Ann Harding. CUve Brook, Otto Kruget, Tulllo Carminati.' 82 mins. Rel. Jan. 6. VIII (British niade). Henry and his $1X wives. Chas. LaughtOii. ir Alex,.Korda. 93 mins.; Rel. OcL 16. Rev. C)ct. 17. MaiBcjuerader, The. Based on John Hunter . Booth's aidaptatlOn ot Katherlne. Cecil Thjrston's novel. Cousins of Idehtlcal appearance change piaceSv with intriguing: political and romantic results. Ronald Colman. Elissl :Landi; Dir. Richard Wallace. 76 mips. Rel. Sept. 1. Rev, Sept 6. Rouge.. A talented wife, tirbves her ability by a clever impersonation Dir. Sidney Lanfleld. Constance. Bennett; Franchot Tone, Tullio Inati. 70 mins. Rel.; Jan. 19. . The son of a prizefighter follows in his father's footsteps. Ir. Ben- in Stdloff. Jlmmle Durante, Stuart ErWIn, Lupe Velez. Rel. Jan. 26. Roman Scandals. A town simpleton transported In a dream back to the grandeur that was Rome. Dir. Frank Tuttle. Eddie Cantor, Ruth Ettlng, Gloria Stuart. 91 mins. Rel; Dec. 29. Sarrfarang. Love amid the pearl divers In MaiaysliL Native cast. Dir. Ward Wing. 60 mins. Rel. June 23. Rev. July 4. V. Rel. Rev. Universal Beloved. Musical. John Boles, Gloria Jan. 29.. Bombay Mail. Edhiund Lowe Production. . Marin. Jan. 9. By Candlelight. Sophisticated comedy-draina. Paul Lukas, Elissa Laridl, Nils Asther, Esther Ralston. Dir. James Whale. 70 mins. Rcl. Dec. 18. Rev. Jan. 9. Counseiior at Law. Drama. John Bafrymore, Wm; Wyler. Rel. Dec. 26. Rev. Dec. 12." Cross County Cruise. Comedy-drama. L«ew Ayres,. June Knight, Alice White, Dir. .Eddie Buzzell. Rel. Jan, 16. Don't Bet on Love.. Comedy-drama. Lew Ayres, Ginger Rogers. Dir. Mur- ray Roth. 62 mina Rel. July 13. Rev. Aug. l. FIddlln' Buckaroo. Western. Ken Maynard. Dir. Ken Maynard. Rel. July 20. Qun Justice. Western. Ken Maynard; Rel. Dec! 18. Her.First Mate. Comedy. Summierville-Pltts. Dir.. Wm. Wyler. Rel. Aug. 3. Rev, Sept. 6. . Horse Play. Comedy. SummerviUe-bevine. Dir. Ed Sedgwick. Rel. Nov. 27. I.tike It That Way. Musical. Rodger Pryor^ Gloria Stuart. Dir. Harry Lach- man. Rel. Feb. 12. ibie Man. Mystery-drama. Claude Rains, Gloria Stuart, Henry Travers, Una O'Connor. Dir. James Whale. 70 mins. Rel. Nov. 13. Rev. Nov. 21. tng for a Night. Comedy-drama. Chester Morris; Alice White, Helen Twelvetrees. Dir. Kurt Neumann. 78 mlriSi Rel, Oct. 30. Rfev. Dec. 12. King of Jazz, The. Reissu'^er with Paul Whlteman, John Boles, Dir. John Murray Anderson. 9 reels. Rel. June \\ Ladles Must Love.. Musical. Broadway story. June Knight, Niel Hamilton, Sally O'Neill. Dir. E. A. du Pont. 60 mins. Rei. Sept. 26. Rev. Dec. 6, Love, Honor and Oh, Baby. Comedy.. Slim SummeiSrille, Zasu Pitts, Lucille GleasOh, Veree Teasdale, Donald Meek. Dir. Eddie Buzzell. 63 mins. Rel. Oct 16. Rev. Oct 31. ' Madame Spy. Drama. Fay Wray; Karl Preund. Rel. Jan. 8. Idnight. Drama. Heriry Hull, Chester oonlibht and Pretzels. Musjoal. ' Mai-y "Bfittli, Roger PryOr. Leo Carrillo. Dir. Karl Freund. Rel; July 27. Rev. Aug. 29. Myrt and Marge. Musical.. Myrtle Vail, Donna bomeril, .;. Ted Healy, Grace Hayes, J. Farrell MacDonaid. Dir. Rel. Dec. 11. Pnly Yesterday. Margaret Siillavan, Reg- inald Denny, 105 rhlns. Rel. Nov. 6. Rev. Nov. 14. . . , ' Saturday's .Millions Football story. .. Robt. Foung; .Leila Hyams, Johnny Mack Brown. T>\t, Edw. Sedgwick. 76 mins. Rel. Oct 9: Rev. Oct. 17. Secret of. the Blue Room. Mystery drama. Lionel At Will, Paul Lukas, Gloria .Stuart; Dir. Kurt Neumann. 61 nains. Rel. July 20. Rev. Sept 19: 8.p;s. Iceberg. An Arctic expedition, is stranded in Greenland. Rod LaRocque, Gilbert Gowland, Leni Rcifenstahl Dir. Tay Garnett 117 mins. (road- show). Rev. Sept, 26. Strawberry Roan, The. Story of a wild'liorae and his conquest. Ken May- hard, Ruth Hall, pir- Alan Jaihes. ReL Oct.: 26. Rev. Pec. 12. Trail Drive. Ken Maynard western story of a cattle Dir. Alan James. 69 minis. Rel." Sept. 4. Rev. Jan. 9, : 321 W. 44th St , New York, N, Y Warner Brothers BurbanK. Calif. Capturedl Behind the scenes in a German prison. Leslie Howard, Douglas Fairbanks, Jr., Paul Lukas,' Margaret Lindsay. Dir. Roy del Ruth. 72 mine. Rel. Aug. 19. Rcvv Ams. 22. CoUege Coach. A football story with a new twiist. Dick Powell, Ann Dvorak. Pat O'Brien arid Lyle Talbot Dir. William A. Wellman. 77 mine. Rel. Nov. 4. Rev. Nov. .14. , israelir^^^^PolItlcal^drama o^-.Entfiand.=aeQrge -ArllS3._Joan Ben nett. Dir. trod Green.: 88 mins. Re-rel. Diec. 16. - Easy to Love. A froihy farce. Adolphe Mcnjou, Genevieve Tobln, Mary Astor, Guy Kibbee. ISdward ICvei'ett llorton. Dir. William Kelgliley. 61 mins. Rel. Jan. 20. Rev, Jan. 16. ver In My Heart. War theme story, but without , conflict angle, German- Amorlcan husband and an American wife. Barbara Stanwyck, Otto ;frA:gftr, Ralph Bellamy. Dir. Archie Mayo. 70 mine. ReL Oct. 28. Hcv. Oct 17. .Finger Man-, A petty gangster Anally breaks away from his gang. James <-a«ney. Mae Clark and Leslie Fcnton. Dir. Roy Del Ruth. Rcl. Dec. S). Footllght Parade. Gala musical with backstage locale. James Cagney. Joan Jilondell, Kuby Kceler, Dick .Powfll. Dir. Lloyd Bacon, 129 mins. Dunces b}^ Busby Berkeley. Rel, Oct. 2, Rev. Oct, 10. From Headquartera.. A crln>e drama with a murder committed right in head- quarters, George Brent, Margaret Lindsay and Eugene Pallette, Dir. William Dleterle, 63 mins, Rel. Dec, 2. ReV, N.»v, 21. Havana Widows.- Comedy of two burlesque queens on the make m Havana. Joan Blondell, Glenda-Farrell. Dir. Ray Bnright. 62 mins. Rel. Nov. 18. HI, Nellie. Gpmedy-drania of a newspaper 'love* columnist. Paul Muni,. Glenda Farrell, Kathryn Sergava. Dir. ervyn Le Roy, Rel. Jan, 20. House On 56th Street. Drama ol a gambling lady. Kay Fra:hcl8, RlcardO Cortez. Gene Rt^ymond, Margaret Lindsay and sFrank McHugh. Dir Robert Plorey, 68 mins; Rel. Dec. 23. Rev, Dec 5. Kerinel Murder Case. A drama depicting the unusual solution oi an unusual, murder. William Powell, Mary Aptor, Helen" Vinson, Ralph Morgan and Eugene Pallette. Dir. Michael Curtiz 75 mins. Rel. Oct 28. Rev Oct. 31. Lady Killer. . Jimmy CJagney bats 'em around . Jas. Cngney, Mae Clark. Leslie Fehton. Dir. floy Del Ruth, 67 mi Rel, Dec. 6, Rev*. Jan. 2. Mary Stevens, ' M.D.. Story of a! Wonlari doctor. Kay D i-ancls, ijyle Tal- bot,.. Glenda Farrell, Dir. Lloyd. Baicon. 71 iiis. Rel: July 22.. Rev Aug. 8. ■ f— •■ ■ Narrovy.-CoMer, The. Fr.oni the story .by W; Somerset'MSugham, South Sea locale.: Doug Fairbanks, Jr;. tatrlcia. Ellis, Ralph Bellamy. Dudley Dig- ges. Dir. Alfred E. Green. 67 mins; "el July 8. Rev. July 18,, Son of .a Sailor. Comedy of a frivolous sailor. • Joe E. rown; Dir! loyd Bacbii. Rel. Dec. 23. The Man from Monterey. Western drama. John Wayne. .Mack V. Wright 57 mins. Rel, July 22. Rev> Aug. Voltaire. ife of Frahce'a Celebrated wit and philosopiier. George. Arliss; Doris Kenyon, Margaret Lindsay; Dir Johh Adolfl. 72 mins;. Rel iAug, 15. Rev. AuR, 22, Miscellaneous Releases Before Morning. (Greenblatt) . From .a stage play. Police oflicial. cleverly . traps a murderess, Leo Carillo, Lora Baxter. Dir. Arthur Hoerl,- 56 mins. Rev. Nov, 21, ' Big Chance, ThOi (Eagle,) Prizeflghter-soclalite story. John DarrOw. Merha Kenniedy. Dir, Al. Herman. .63 mins. Rev.. Sept. 6, Big Drive, The. Autiieniicwar pictures from records of eight governments. 91 inlns, Rel. Jan. 19. Rev. Dec. 27,. ' Carnival LadV; (Goldsmith-Hollywood.) Carnival background ifor a triple love story. Boots Mallory, Vincent Allen. Dir. Howard Higgin. 67 riiitns. Rev. Dec. 6. Criminal; at Large. (Helber.) Edgar Wallace mystery story, rltisb made. British cast. 74 mins. Rev. Dec. 27. Pawn to Dawn. (Duworld.) Rural story In a foreign setting. Foreign made. .36 mins. Rev, Jan. 9. Romantic story of ' faithful 22. ' : "' Film Parade, The. (State rights.) Old clips arid new. material assembled by. J. Stuart Blackton. 62 mins,. Rev. Pec. 27^ Glgolettes of Paris. (Equitable.) Gold digger stoiry In Parisian locale. Madge Bellamy, Natalie Moorhead. Dir. Alplionse Martel. 69 mins. Rev. Oct 17. Hell's Holiday. (Superb.) Compilation of war scenea 90 ntlns. Rev. July 18, Her Forgotten Past, (ifayfair.) Society eirl marries her chauffeur then weds a lawyer believing her first husband dead. Monte Blue...Barbata Kent. Dir. Wesley Ford. B5 mins. Kev. Nov. 7> Her Splendid Folly (Progressive). Studio girl impersonates a star In Holly- wood. Lillian Bond, Beryl Mercer, Theo. von Eltz. Dir. Ralph Black. 60 mlnB. Rev. Nov. 14. Important Witness, The. (Toweir.) Story with a gangster touch, but mostly done in a long distance 1}us, Noel Francis, Donald DiUaway. Dir. Sam , Newfeld. 63 mins. Rev, Sept.. 26.. Laughing at Life. (Mascot.) Story of a gun-ninnihg adventurer. Victor Mc- Laglen, Conchita Montenegro, Ruth Hall, Dir. Ford Beebe.. 71 mins. Rev, July 18. Marriage oh Approval. (Monarch.) In which a girl gets married In the first reel and-finds It out In the last Barbara Kent, Donald Dillaway. Dir. Howard Hlgjgin,, Rev. . Jan. 9. Mr. Broadway. (Broadway-Hollywood.) A day in the life of a B'way Coi- lumnlst with Ed, Sullivan taking the camera around. Big cast names in for a moment to oblljge the columnist. Dir, Johnnie Walker. 69 mins ReL Sept Rev. Sept 19. Neighbors Wives. (Syndicate.) Domestic inurder probleni, Dorothy Mac. kaill, Tom Moore. Dir. Francis Natteford. 66 mins. Rev, Oct 17. Police Call. (Showmen,) Ring story with an adventure angle, Nick Stuart Merna Kennedy. Dir. Phil Whiteman, 63 mins, ReL Aug. Rev. Aug. 29. Secret Sinners. (Mayfair,) Choriis girls and a song writer. Sue Caiiproll, Nick .. Stuart, Plr. Wesley Ford. 68 mins. Rel.; Oct. 20. ' Rev. Dec. 27. Ship of Wanted Men. (Showriien.). brew of refugees fight over a girl rescued in mid-ocean. Leon WaycofC, Gertrude Astor. pir. Lew. Collins. 60 mins. Rev.. "i^ov. 21.. Sleepless Nights (Remington). ritish made story on farcical lines. Polly Walker, Stanley Lupiho. ir. Thos. Bentley. 63 mins. ReL July 21. Rev. July 26, White Face. (Helber.) British made crime story from an Edgar Wallace book. All-British, cast 65 mins. Rev. Dec. 5. Fialthful Heart. The. (Helber.) British made: love. British cast 66 mins.. .Rev.,. Aug. Exploitation (Continued from page 17) strip, or it may be that it rangei between the 150th and 200th ticket, but whenever it comes out that ticket and all Included in. that bunch are presented the would-bd purchaser, wliethier it is a solo tick- et or one of a block of a dozen. Lat- ter idea is to promote bulk buys, and it seems to be effective in bringing to'the house largei: parties. Cashier ;herself does not know When the ticket is .due, to kill the ofC- chance she might tip ofE her friends. It Ele.ems to be nriaMng for busi- ness Just as a timed ticket did some, yeajs ago. Then it was not the niarked ticket but a prorset time which determined ' the gift. Xlfckot. was free to the person who bought a ticket at 7:39 or 7:12:3 0 or what- ever decided. Time was in a Sealed envelope, which -was placed in the box ofhce but. not opened until the time had passed. Not Important, but it helped it give .lift to the lobby, which ^vaa what the headacher was; working for.. Foreign Language Films ( eCatise of the slow movement of foreign films, this list covers one year of releases.) (Most ot these available with. English titles.) Bsrlln-Alexanderplatz (Ger) .(Capital). Strong crime drama. H einrleh George, Maria Bard. Dir. Phil Jutzl. 90 mins. Rel. May 1. Rev. May 16. Bettelstiident, Der. (General.) (Ger.) Operetta. Dir. Viktor Janson. 80 jnlns. Rel, Oct 16. Oer Brave Suehder (Ger) (Eiiropean), Fast comedy.. Max Pallenberg, Dir. Fritz Kortner, 90 mlDH, ReL Aprll 1. Rev. April 4. Dos Noches (Hoffberg) (Spanish). MusicaL Conchita Montenegro. Irr Car- los Borcosque. 66 mins. Rel, May 1, Donna d'Una Notte <Portale) (Italian), Court adventure. Francesca BertlnL Plr. Marcel L'Herbler. 86 mins.- Rel, March 1. Rev. March 14. Orel Tage MIttelarrest (German) (Capital), Fast German farce with all-stai cast Dir. Car) Boese. 80 miiis. Rel. May 1, Rev. May 23, eine Llebesnacht (German) (Capital), Farce. Harry Lledke. Dir. Joe May 82 mins. ReL May L ReV. May 23. EIne Nacht In Paradies (Kinematrade), <Ger). usical comedy. Anny Ondra 90 mins, ReL Feb. L Rev. Feb. 28. eine tuer Qeht Aiif. (Protez) (Ger.), Mystery thriller. Dir. Alfred Zeisler. 68 mins. Rel, Feb. 1,. Rev. Feb. 7. En Glad Gutt (Norwegian) (Scandinavian). From BJornsOn's novel., ir, John Brunlus, 80 mins, Rel. Nov. 15. . , . Enemies of Progresaf (Russ). (Amklno). Last of tiie Czarist generalsi ir. Beresnyeff. 86 mins. Rel. Jan. 16. Rev. Jan, 16. Frau Lehman's Tochter (Ger) (General). Melodrama.. Dir. Karl Heinz "Wolff. 82 mins, Rel; Oct. 15, Frau Von Der Man Sprlcht (German) (General)^ Mady Chrlstlansi Melo- drama. Dir. Viktor Jahsen. 76 mins Rel. April 16. ReV May 2 Fraulein—Falsch. Verbunden (Ger) . (Capital). Musical comedy, Trpde Ber- liner.- Pir. E, : W. Emoi 70 mins. Rel, Jan. 15, Frechdachs, Per (Ger) (Ufa). Romantic co'medy, ilia Horn, Dir, Carl Boese, 76 mins. Rel. Jah; 1, Friederike (Kinematrade) (Ger), PramiE^tlc operetta based oh Goethe's life.. Mady Christians: 90 jninsi^ Rel. March 16.: Rev. Feb. 28. Galavorstellung, Die (Ger) (General). Mystery. Comedy with music. Mas Adalbert the Fratelllnis. Dir. Fredflch ZJclnik. 87 mins. Rel, Dec, 1. Gefahren Der i-iebe (German) (Madison), Se>i drama. Tony Van Eyck Dir. Eugen "Thlele. -65 mins. Rel./May' l. • Etev. May 2, Grosse Attraction, Die (Bavaria) (Ger.),. Dratha is show ichard Tauber. Dir. Max. Reichmann. 70 mins. Rel. Aug. 1. Hellseher, Der (Ger) (General). Farce. Max Adalbert Dir. Eugen T.hlele ReL Sept 1.^ Hsrtha'i Erwachen (Protez) (Ger.). Delicate life problem, bir^ - Gerhard Lamprecht .96. mins. Rel. Ma,rch .10. Rev. March 14. Heute Nacht £ventuell (Ger.) (General), Musical comedy. ir. li, W, Emo. 80 mins. Rel. July 1. • ' HochtourlstV Der (licr) (Ufa). Rom.'uVtlc conu: Otto ■V\'allburg. Pir. Alfred Zeisler. 70 mins. Rel. Jan, 15. Mo.rlz on (Russ) (Amkino). ..Jewish search for home. 62 ~^"^~mTnn~^Rfll—MffyHn=—Rftv-^Mfty-lfr — , Ich Glaub NIe Mehr an Elno Frau <Bavaria) (Ger.) Ofe of a .sailor. Richard' Tauber, Dir. H; Reichmann. 80 min.s -Uel. Oct 1. Rev, (Jet 24. leh Will NIcht Wisaen Wer Du Bist Hnterworld) (Ger), Musicai. Dir. Geza von Bolvary. Haid. Froeblich, 70 mins. Rei; Feb. 16. Rev, Feb, 21. Island of Doom (Russ) (Amkino). Two men and a woman on a desert Isle. Dlr.^lnionshenko. 90 ntins. Rel. July 15. Rev, Juiy 18. ivan.v (Garrison) (Russ.).. Transformation of peasants. Dir. Oovzhenko. 13 min.s. ReL Feb. L Rev, March 7. July 14 (i'lotex) (French). .Sentiment to niu.ilc. ir. Rene Clair 76 mips. Rel; Oct 15, Rev, Oct. 24. (Continued on page 30) Word of Mo^th .i)es JMolnea. Hale CiaVanagh, ihanager RKO Orpheum, gave a preview ojt 'Con- vention City' with all the town's hotel clerks and barbers ias guests, since clerks spend most of their day advising: guests what to do with their spare time. And the barbers, well, you know how those barbers talk. Haiqaee Talance Manager who had a chance to pick up. some reiiinants of heavy cloth has made hlmiself a lobby valance working islniilarly. to the interchangeable ' letter e 1 e c t.r I« signs. Cloth was cyt Into uniform strips, with the lower end pointed into a blunt V. E<ach was mounted on a strip of half Inch dowel hy means of tacks. Dowel-extends a quarter-Inch each side, and a row of small pipe hooks In the Inner side of the marciuee permits, him to work ainy combination desired. Each pennant carries a. single let- ter Ih white, all of the c<>lors beinff such that they background well. Letters are paliited on the p6il« nants only a^ - needed and are racked alphabetically when not ia use, beinis used only for the last half of a split week. Eventually there will be a complete aasortment. of letters, but working by degrees not only makes for an. easier job but ties up none of the niaterial In useless ..lettering. Words are separated by blank banners, with the title centered as nearly as possible and the reinain- ing space filled in with the blanks in as many colors as possible. Gaig makes a nice flash and since the material was picked np as rem* hants, it cost very little. Safety Again Omaha. Effective tie-up with the city's safety campaign was a,rranged by Joe Hosenfleld, Orpheum manager. Involvied only showing. of warnlhtr reels on the screen, but reaped the limit in publicity for the theatre. Town is nearly notorious for its heavy per capita percentage of auto: victims each year, despite the safety measures. This year's traffic cani- palgn is planned to be more far> reaching and intense than ever be- fore« so that theatre tie-up means picture house is to be in on some of the heaviest, publicity-- of the year. Other theatres of Blank organiza- tion will follow, but idea originated and first put into effect at Orpheum. Sugaring Off Down south an expatriate New England exhibitor is preparing to repeiat what last year was the knoclcout pa.rty for his kid club, and alr<iady he is answering questions as to about when it is due, for the kids are taking it as a matter of course that there will be another.. Exhib had ai friend who owned a sugar bush of .exceptionally flno trees and when the . boiling season started this friend sent hlnri a gallon can of maple syrOp to remind him of the old town, Exhib arranged for a shipment of a Ave^gallon can, and announced a sugaring off party for one of the club meetings. He told the children, most of whom never had even seen a decent snowstorm, .about the. Maine woods in winter, and how, when the .flap started to run, the farrners -would tap the trees and boil it down into •syrup and .sugar. Then he told how the children would get some of the hot ayrup, cool it off in the snow and produce maple taffy. =Mean 11 nie-th e-sy ru p=had=b.cen Jioilri^, ing a large kottlc and with shaved ice as a ,sub.stltute for snow, portions were dropped on the ice and before cooling a butcher's wooden skewer was inserted for a handle, Jiach child was given one of the idllipops. Half a dozen old New Kntjlahd adults came over to bog orio. .<-o this year he's g.ottinK' more syrui) and plan.s to havj a party for tlio grown- up.s, too.