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VAKIETV FIX ¥1111 E CROSSES Tuesday, Januarj 30, 19S4 Wammess Firesides Tm in L A.; Hearst Baly Hypos Davies Pic; 'Massacre/ 'Suzanne' Accaunts for Very Nice $9,200, N. I*. New HaVen, Jan. 29. Rog:er Shermaii cuttlnif current bill to five days to swing back to Thursday openings. House has tried every night except Mort. and Tues., with best results checking in from Wed. 6 p;ih. opening. Shubert re-lighting for three days figured to offer coinpetlsh for thia week's film spot openings, but it failed to materialize. . - Aft^r kicking around for a month, 'Blood Money*, originally booked as feature at the CoII^e, ended up as the supporting half on Poll bill. Estimate for This Week ParamoMht (Publix) (2.348; 35- 50) 'Fbur Frlghtiened People' (Par) and *Wlne, Women and Song' (Chadwick). Business about aver- age and looks like steady $6,000. Last week 'All of Me' (Par). Ais a single,, this one pulled around $4,000, hot 'so hot. . . Poli'a (Pbli) (3,040; 35-50)—"I Am Suzanne' (Fox) and 'Blood Money' (UA).r Very nice; $9,200 in ylew, with ;all the draw credited to 'Suz> anne'. Lbbby comment on this one favorable,, but response to 'Blood Money' noticeably iiegative. I<ast week 'Gallant liady' (UA) and -Be- fore Midnight' (Col), house expected nice biz and got It at $8,800. Roger Sherman (WB) (2,200; 36- 60)—'Ace of Aces' (RKO) and 'Easy to Liove' (WB). Short run should get $4,000 in five days, oke, Last week 'HI, NelUe* (WB) and 'By Can- dlelight (W) pleased at $6,000. with draiw about even^ Colleoe (Poll) (1.565; 25-40)— 'Should Ladiel9 Behave' (MG) and •Frontier Marshall'^ (Fox). Set to canry off a nice piece of the town's money. Big around r$6,000. liast week 'Advice to Lovelorn' (UA) and 'Sigma Chi' (Mono). 'Lovelorn' lost out in battle with similar 'Hi, Nellie*, but still no tears at $4,200. Take a Chance' Unit Sends Palace, Cincyi With to Wow 176 Los Angeles, Jan. 29. Iz in the first run houses still stilted, with the warm weather keeping folks away from the down- town, matinees which are the real money sessions for the theatre. Loew's State Is the forerunner of the group, due to the high pressure fiearst newspaper campaign on 'Go- ing: Hollywood," a Marion Pavles lilc, which has Bing Crosby as a .s6lling. . asset. Chinese, closed this week, will not reopen until Feb. 9 With 'Queen Christina* at a $1.10 top. Pai'amoUht not so ' totsy with ^Pour Frightened People* while trade in the two Warner houses \yith 'Masisacre' is a shade better, than. the. previous week. 'Gallant Lady' opened to fair returns on Friday, and looks to do moderate business for two Tveeks. 'Eskimo* went info the Fi&ur Star, which reopened Friday (26) and looks . like a three-week guest. #heeler and . Woolsey opuS, 'Hips, Hips, Hooray,* at. the BKO, no hot cinders for the' house;, and running for nine-day period, Thbugh 'Pantages had Henry Saii- try . with stage band to balance: Cross Country-Cruise* (U) trade did hot perk up any, with a good all-around blii. Estimates for This Week Chinese (<Grauraa:n) (2,028; 55- $I;65)—'Little Women' (RKO) aiid stage show (6th-final week). For final 10 days of this opus take was around the $20,000 figure, which is oke for the houise and attraction. Criterion (Tally> (1,600; 25-40)— •Angkor* (Merrick) (2nd week). Nothing much to corral great amount of trade; will do about $1,900. Last, w'eek, its first stanza, hit $3,300, which is poor trade* Downtown (WB) (1,800; 26-85-40- 55)—'Massacre' (FN). Picked up bit over, previous .week and should hit around $ 5,800 . Last week 'ShakedoWn' (WB) dum tough sledding to get $6,100. Four Star (Fox) (900; 50-75)— 'Eskimo* (MG). With flash opening, lights, etc., got off to fair start and will hit around $3,600. Hollywood (WB) (2,766; 25-S6-40- 55)—'Ma:ssacre' (FN). Started off better than pic of week before, and will wind up with arou nd. $5,400. Last week 'Shakedown' (WB) was a poor stanza at $6,000. I Cincinnati Jan. 29. Los Angeles (Wm. Fox) (2,800;15- Holdover of ^Roman Scandetls* at 35)—'Rainbow . Over Broadwasr* Albee is a break fior the other major (Ches) and 'Straightaway* (Col) pic parlors, whose product set-iip split. Rather hard road to. travel I currently is saiis standouts. Palace with take around $3,600. Last week Is collecting the pretty marbles with 'Horse Play* (U) and "Woman's pisen and Johnson in the 'Take a .Man* (Mono) had couple days of Chance' tab, linked with 'Madame life that broiight gross to $3,800. I Spy* as the screen feature. The Orpheum (Bdwy) (2,270; 25-36)—|Take a Chance* legit vehicle folded ' 'The Chier (MG) and 'Jimmie and here less than two months ago with Sally' (Fox) split and vaude. A big la, $2.20 top. lot of show for money and will hit,! Capitol is enjoying the greatest around $5,100. with its first weeklb.b. Jump this-week, 'Beloved' lift- of return, to first-run ranks. Ing the house out of the doldrums Pantages (Pan) (2,700; 26-35-40) by trebling the take of ;'Mlss Fane's —*Cross Country Cruise* (U) and | Baby is Stolen.' Edward G. Robin stage show. Have great selling eom- I son is a patronage heave for Keith's, bo, but trade not holding up, with Rental venture at the Shubert of . result it will not get over $5,600. 'Forgotten Men* World War clips, io act^ of vaude, free parking, and I^st week 'Should Ladles Behave' grinding at 35-44 scale since Thurs- | Frisco's lowest prices. Doing well (MG) and stage show just BO-80 at [day (25) Js battling for (RKO). second ruQ, alighted hap> plly with $2,600. Family (RKO) <l,000i 15-25)— 'Straightway* (Col) and 'Laat Roundup* (Par), «plit Racing car lobby bally meant extra gas for former pic A normal $^1,900 Ih sight. Last week 'Frontier Mar- shal* (Fox) and 'Love Adventure' (Fox), divided. |2;000. Stl-and (Ind) (1,200; 25-35) — 'Wine, Women and Bong' (FD) and tab presentation. Allen Reno, m.c.i and 10 local gals, with 7'^piece pit band moved on stage, bolstered by 3 acts from Schallmann office in Chicago. .Leah Sonneborne doinjg the producing. New .flesh policy puffed by ci-icka Biz rising to $3,000. top for season. Last, week 'He Couldn't Take It' (Mon) and vode .topped by Jlmmlev Hess atid. Four Spices, $2,200. t Major Co. Fix At S. F. Par. 14t Spring Fever NG San Francisco, Jan. 29. Excellent weather that*B been holding the city in a lethargy of sprlngr fever Is also doing a hypnotic act with the box ofBces. They jUst sit there and Town, , for the most part. Biggest exception Is the Warfleld which has Anson Weeks* orchestria from the! Hotel Mark Hopkins back on a return date, with 'Convehtibn City* holding the screen and getting the laughs. Weeks set up an at«^ tendance record when he played thiere a few months ago, and his drag id still hefty. Way the Paramount is'going with its double bills at 40o. is amazing. Of course. Par's policy is excep- tional because It included two : of the best first run fllmd from the major lots, and that's something never before seen here at aiiy price. This week it's "Hi, Nellie,* switched la at the last liiinute. and .'Four Frightened People,' both liked, and doing okay; •Henry Vlir at the United Artists after four roadshow weeks, at the Columtiia, is doing quite well, getr ting, many repeats. Orpheum has hit the skids since Par went into its policy, former get- ting its choice of pix after the Par and Warfleld are through. A change of policy Is due there, but It's quite indefinite at this date. Currently, •Beloved' and 'Aergle Appleby* are fairish. Golden Gate jtist. average with It I Were Free,* with Godino Siamese twins on stage. Fox not up to par with "Rainbow Over Broadway' and 'Woman'$ Man' with Grace Hayes, starring In the former, in person. It's her third date on local stages in less than six.months. Columbia opened A. B. Marcu(^ show. 'La Vie Paree,' Sunday (28) and had hottest ads this town has seen in some time. Some of it sorta silly, too. with iuch lines as "adol- escent allure* counted upon to draw customers. But looks like good stag trade anyway. Auto show last week pulled 90,000 people. Estimates for This Week Fox (Leo) ($.000; 26-85)—'Rain^ bow Over Broadway (Chest), and ^Woman's Mail' (Mono), split, with Pirovidence Lobbies Plenty Sexy; Fdm Houses Look like Burlesque Taconn Biz Nice _ , , Js: battling for remem- $5,300, which is red for house. brance, ticket .cage march slower Paramount (Partmar) (3,595; 25- than cootie pace. 40)—•Four Frightened People* (Par) I Indie Strand upping receipts in and stage shoW. Pic title sort of I first week of switch from vaude to tfrightehs them away from good en- [tab presentation with' screen combo, tertainment with house having off New policy has .chance for use of week at $11,000. Last week 'All of black ink. Me' (Par) just skimmed over the I Estimates for This Week $12,000 mark which kept house out I Palace (RKO) (2,600; 36-44) — of red colunriil. 'Madame Spy' (Fox) and 'Take' a. RKO (2,950; 25-40)-^'Hlps, Hips, I Chance' tab. Olsen and Johnson Hooray' (RKO). This W&W off to the b.o. noise and echoing loUd for surprisingly mild start and for $17,000, Last week *I Am Suzanne' ivine-day session will come in with | (Fox) and Gus Van heading, five- ai'ound $7,000. Last week 'Let's act bill, $11,500, pleasing. Fail in Love' (Col), an out and out| Albee (RKO) (3,300; 35-44) 'Roman Scandals* (UA) (2d week). [Looks like $9,000, good for holdover^ following dazzling $21,600 on first seven days* \ Capitol (RKO) (2,000; 35-44) Tacoma, Jan. 29. 'Dinner - at Bight' here for first showings ih Tacoma, al|ter road- Showed In the neighboring' but not neighborly Seattle, and also running now In second week at pop prices In Seattle at Fifth Avenue theatre. So advertising in Seattle is running over Into Tacbma and helplngi This looks good for a nice week, at the Rbxy. 'Sbiis of DesiBrt' didn't hold up for full week, so pulled after five days. Split week policies at the two local Hamrick houses getting avera^re takings, with Blue Mous^ ; sbo^IhGT some ^ins, ' Estimates for This Week Music Box (Hamrick) (1.400; 26- 36)—'Son of a Sallbr* (FN) aiid 'House oh 66th Street' (WB) split, headed for $2,800, okay. Liist week, 'Henry the 8th' (tFA) fbur days okay at $2,000; 'Way to Love' (Par) slow, three days. $1.090t^ for fair $3,000 week*)? total. Roxy (J-vH) (1,300; 26-35)—'Pin- ner at Eight' (MG) running full week, should do $4^000; last week. 'Sons of the Desert* (MG) five days, slow. $1,760. Then 'Dinner at Eight* (MG) for two. days, bringing ■ week to fair $2.7O0/going to nice enough start. Bluie Mouse (Hamrick) (660; 16<- 26)—'Son of Kong- (BKO) first half; 'Christina' (For) ahd TilUe & Gus' (Par) dual. last half. Indicated $1,- 700. Last weeki 'Alter Tonight* (RKO) and 'Big Executive' (RKO) dual flrist I alf; then If I Were Free' (RK) and 'Hell and Highwater' (Par) dual last half, big at $2,000. Tamties' Tab Sends Reopened Penn, Ptsbg^ To Sizzling $33,000 brody. and off after five days with an even . $2,000 take. State (Loew-Fcfx) (2,024; 25-40) 'Going Hollywood' (MG). With heavy explbitation behind It, looks like an easy $17,000, with the Crosby 'Beloved' (U). John Boles ahd name helping plenty. Holds .over a second week. Last week 'As Hus- bands Go' (Fox), not so good, pic- ture falling short of $7,700, W'hich is just below the profit-loss- breaking point. United Artists (Grauman) (2,100; 25-35-40-66)—'Gallant Lady* (UA). Started off mildly, but looks as though It will hit around $10,000 on first week. Last week, final four days, I'm No Angel* (Par), taking odds and ends, did well in getting close to $3,200, Sounding ^Quaran^ine' Hollywood, Jan. 29. With Jane Hinton switched to the <jchnlb<Brg unit for 'Cosmetia,' David Hert^ has been assigned to work on the adaptation of 'Lpvers In Quarantine' at Paramount. . Tarn Is for the remake of the •llent 'Quarantined.* Gloria StUart trafficking carriage trade for a melodious $9,600. Last week 'Miss Fane's Baby is Stolen' muttered in vain at $3,000. theatre's low iaince last reopening. Title the main reason for flop as product was liked by those who came ahd a hefty exploitation campaign was Keith's (Libson) (1.600; 30-40)— 'Dark Haaard' (WB). RoblhsOn Is homefree In gambler role and his mob is sitting in for $6,000, above average stakes . here. X<ast week 'Hi, Nellie'- (WB), $4,800. --Uy rie—(RKO)-=(l7394;--36-44) 'Meanest. Gal in Town' (RKO) Start' indicates a comfy $6,500 for this trick pic. Last week *By Can dlelight' (U) glowed $5,600, no hurt to office eyes. Grand (RKO) (1,025; 25-30) — 'Son of Kong' (RKO). Fii'st run ami set for full week. Rep of pop •Kins' an aid in fetchig thrill fans for $3,200, overwork for cashiers LuHt week 'Flying Down to Rib' with not much to work with, but $11,000 is a lot of customers. 'Mas' ter of Men' (Col), and 'Police Car 17' (Col), last week drew same fig- ure. Golden Gate (RKO) (2.844; 26- 86^40)—'If I Were Free' (RKO). with stage show, plus Godino Siam- ese twins, plus Amos *n* Andy short, About averaige at . $12,000, It was $12,660 last week on •MeaSiest Gal* (RKO), and Blackstone. magiclaii, on stage.. Orpheum (F&M) (2,400 ; 25-40)— ♦Beloved' (U), and 'Aggie Appleby' (Par). Slipping to $4,600.. "Bombay Mail' (U). and 'His Double Life' (Par), split, got $6,000 last stanza. Paramount (FWC) (2,400; 25-35- 40)—'Hi, Nellie' (WB), and Vom Frightened People' (Par), split Muni In the former and Colbert in latter a draw, going to possible $14^000, although weather will hold it down. Last week was $14,600 On •5eth Street' (WB), and 'Should Ladies Behave'(MG), split. . ^ United Artists (1,400; 25-86-40>^ "Henry VIII' (UA). After four roadshow Weeks doing surprisingly well, with many repeats^ at $10,000. Cantoir in 'Roman Scandals' (UA) folded after fl.ve hotcba weekst final pulling $6.00 0. Wapfiefd (FWC) (2,700; 35-45-86) —'Convention City* (WB) and stage show with Anson Weeks' local band, very popular. Looks like okay $20,- OOOi^Same-iasf=-weck;--erosby-and Davies in 'Going Hollywood' (MG) got $21,000; Gering GeU Trincess' Hollywood, Jan. 29 Marion Gering -will direct 'Thirty Day Princes' lor B, P. Schulberg, starting Feb. IS. Sylvia Sidney to a^Mrred, Pittsburgh, Jan. 29. It's both feast and famine this week, with the feast confined almost exclusively to Penn, where stage shows are back after an absence of almost two years. Opening crack Is tab 'Vanities' and 'Fugitive Lovers* where combo started off like house afire, and should have no trouble gathering a sizzling: $33,000, the best thing this house has seen since 1931. That figure will just about squeeze the rest of the town dry. Hardest hit is small-seat Pitt, which has been having things pretty much Its own way in matter of fiesh of late.' No doubt about Penn taking a lot of opposition's . trade away« and air though $6,360 for 'Sweet ahd Low- down' unit and 'Jimmy and Sally' Is stUl a bit on the right side, it's con- siderably short of dough this site has been accumulating of late. Also hard bit Is Stanley, formerly Penn's de lusie rival, but for the time being sticking along with straight pictures. 'Four Frightened People' pretty weak oppodish for that b.o. lineup a block away and a $6,600 week, if that, is ih the cards^ Lone entry to hold its own looks like 'I Am Suzanne' at Fulton. Rave no tlces for this one should boost it to $6,700 in seven days, which isn't had. 'Suzanne' came ih day ahead of schedule when management decided to yank 'Olsen's Big Mopient.' Tough sledding for the Davis with ^Cross-Country Cruise,' with a W'eak $2,100 In prospect, while Warner Is likewise hitting the skids with name less liOt's Fall in Love,' hiaybe $3, 700. One of season's major disap pointments was road-showing of 'Queen Christina* at Nixon, where Garbo flick got less than $2,000 In its socohd week giving it . Just around $6,000 for the fortnight. Estimates for This Week Davis (WB) (1,700; 25-35)—'Cross Country Cruise* (U). Just another programmer and house that depends chiefly on afternoon', drop-ins will get Just that, no more. Maybe $2, 100, certainly no more. Last .week 'Big Shakedown' (WB) around $2- 400. Fulton (Shea-Hyde) (1,760; 15-26 S6)^'I Am Suzanne' (Fox). Class flicker and getting class trade, pat- ronage this house has of late come to count on due to some astute bookings. A good start, together with rave notices, expected to (toun teract etiff Opposlsh, with around $6,700 in prospect for seven days liast week 'Olsen's Big Moment* (Fox) yanked after three days to $2,200. Nixon (Brlanger) (2,100; 66-88 $1.10-$1.65) r— 'Queen Christina' ^(MG)._j>ismaLJlQpjn^twft=fliday, worst showing for any road-show picture here in years. Less than $2,000 in second and final week, giv Ing It Just a little better than $6,000 for the fortnight. Penn (Loew's-UA) (9.200 ; 26-40 66-60-76)—'Fugitive Lovers' (MG) and tab *VanitIe8.' It's the stage show, first here In two years, that'i ^bringing 'em In In droves. Beat <trftde since IMl, and. should hav^ Providehce, Jan. 26. Hot cha boys are at it. Just ribw the Providence theatrical situation can be best described as- the 'iMittle of the hudi^s'. It looks as though the town has suddenly gone 'buries* que minded.' The spots with stage shows are Jazzing things up, and iu several . instances the' lads have pepped activities by_ selling theJr attractions on the strength of the feminine angle. Siome of the lobbies in the last few weeks haVe- liad the distinct aii* of a burlesque house with frames oif nude gals adorning every nook and corner to get the coin.' Some spots Ha vie. been confronted with comipilaints from churches be- cause of their nudity display. That, the nude angle, has boosted box office activity Is not tc be dei\ied. The boys are breaking their hecks at Iboking at the pictures, and theh running for the box office. Whether they come out satisfied or not in ah« other thing.' For. the present ex* hibitors are satisfied. What will happen, next week or the following stanza Is. another thing. Just now It's the coin that matter regardless, what the motivating force may .be, Ul> until a few weeks Ago it looked as . though the straight picture housies were* all set, |but outlook hai changed with a freish emphasis, on fleish' entertainment. Estimates for This Week^ Fays? (^600; 16-26-40) 'Orient Express' (Fox) ahd vaude with 'Country Club. Scandals^ headllhlngj nice bill and should have ho diffi- culty in piling up at least $7,500':: selling angle appealing to the boys who like 'leg* shows. Last week Frontier Marshal' (Fox) was oke at $6,400. LoeVvV State (S,206; 16-26-40).-* Eskimo' (M-G) and vaudeville with the 'Radio Rogues.* Headline act seen within few months at opposlsh house and several weeks ago on the screen at this spot.. Opening tepid but $12,600 seems assured; nice» Last week 'Gallant Lady* (UA) and vaude was so-so around $10,600. Majestic (Fay) (2.200; 16-2&^40)-<* "Massacre* (WB) aud 'Cross C6un«' try Cruise' (U); bill Just so-sb:' cricks, only lukewarm; ojpenlng o here, too; pick-up Just speculation; ust now outlook not more than :i6,600; tepid. Paramount (8.200; 16-26-40) ^ "Eight Girls in a Boa,t' (Par) and 'Woman's Man' (Mono). Not more* than $6,200 In prospect. Last week 'Miss Felne's Baby Is Stolen* (Par) and ."He Couldn't Take It' (Mono); title of main pIx scare the natives away; house had toughest week la months with poor $4,200. RKO Albee (2,600; 16-26-40)— 'Hips, Hil»s, Hooray' (RKO) and 'Shadows of Sing Sing* (Col); open- ing a hit l>etter than other stands; ust now house has the edge on the other straight plx houses; gross looks like $6,000; hot bad. Last week 'Man's Castle' (Col) and 'New Yorkers' on stage did $12,500. RKO Victory (1,600; 10-15-25)-- 'Before Midnight' (Col) and ♦Little Women' (RKO); latter feature is second: run, may corral $1,100. Last week 'Forgotten Men' (Jewel) broke records for nice $6,200. no trouble going over the top. with plenty to spare, at $33,000. Last week 'Gallant Lady' (UA) fair at $12,000. Pitt (Schafter) (1,600; 16-2i6-40)— 'Jimmy and Sally* (Fox) and "Sweet and LoWdbwn' unit. House slowed down somewhat by resumption of stage show. policy acro^ street at Penn, .but should still manage, to. turn a smcdl profit anyway at $6,35.0., Last week "East of 6th Avenue'. (Col) and 'Spices of 1934' ^nit great' at $10,000. Stanley (WB) (8i«00; 25-35-50)— 'Pour Frightened People' (Par)... Feeling the Penh jpinch plenty , hnd' In the doldrums at $6,600. niaybf^ . less. And that's some pinch for this big-seater. Last week 'Hi. Nenie' (WB) around $8,000, poor. Warner (WB) (3,000 ; 26-85-50)-^- •Let's Fall in Love' (Col). Minor musical'doesn't have any names to sell and despite nice campaign win have trouble collecting $3,760, vesry ordinary. Last week 'Massacre* (WB) about a grand better. Schlesingclr Series Hollywood, Jan. 29. ==lieon"S6hie3inger^Teturned"^From-a- month's trip to New York, and Is preparing for production of mpst 'T>f his Merrie Melody series of cartoohs for Warners in color. Producer will use the Clnecolor process for the cartoons, and re- ceived okay of Warner execs In the east after they saw satpple picture In color, "Honeymoon Hotel *