Variety (Feb 1934)

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40 VARtETY RADIO REPORYS Tuesddjr* February 27, 19H PAUl, YAW»TZ .Gps9i0 15 Min*. COMMERCIAL ^ WINS, New York Paul Yawitz Is the Broadway col- GEORGE GERSHWI Music 15 Minsi COMMERCIAL WJZ, New York Geoi'ge Gershwin's value to Feen- ARMANO COSMETIC 8HOW Charlie Agn^w Orchettr* «nd Symphonic Girle Diee COMMERCIAL ^yGN, Chicaflo Badlo disc commercial that tries umnist on the N. Y. Sunday Mirror, amint (laxative) Is somewhat less While only doing single column ened by his recent eiMdemlc of guest I to be different but succeeds In mei-c- weelily, conslderlngr the Sun. Mir-, appearances on other programs. My being dull and stupid. For the ror's over a l.OOO.OM circulation GershAvlh has done yeomen duty for j Armand company's Symphonle face (about twice that of the daily aiver- Real Silk, Ipana, Binds; and Flelscto- powder this show 1$ as helpful as a age), that means something for Yia- m^^ J load of bricks. In an .attempt to ^® wita on. namie and circulation value. it wbuld seem, moreover, that In ritzy and aristocratic it gets mean- Just to keep it ih .the family, his presenting Gershwlii on a program Ingless and Irritating commercial is WINS, Hearst's designed for the genera! public the Much Is made of the fact-that Ni T. station.. sponsor Is taking too much for theria was a home, ini Salisbury, Yawltz his iio cincii chore. It's a granted, Gershwin is famous around England, owned by Carl Weeks the seven-day routine at the same 6:30-1 Times Square, and its counterparts K^i^er in 1680 and th6 young Carl 6: 45 p. m. period,' an okay spotting'[ elsewherei, but there is some r©a- weekei who ijrdugiit that house over for th6 type of faniiy circulation the son to wonder Just how. much regis- to Des Moines in 1923. From then Arisonia Shoes people want to reach, tratlon the name -makes^upon «ie tj^^i.^ la discussion of 'Oh, that If the men aren't home at that din* hoi pollol out in pshkosh a^nd El- j^ygiy Dyck.' Cooing over ner hour, it^s a nifty tlihe to centre hilra, paintings that can't be described or femme interest, anyway, end since This does not: mean that Feena-I visualized over the loundspeaker Is Ansonla ciaters chiefly to femmes, mint has bought ian entertainer of 1 ho way to hold Interest or respect the time and the type of gossip no value. It Is Intended primarily, for. the advertiser; The fact that which Tawltfc featwei makes it I as a criticism of the failure to In- Carl Wee^^ a house, piece douhiy okay an 'round, \ trodUce Gershwin or 'sell him.' It's by piece,, from Bngland to : Des It's not a ■llpshod perlodi l)y any h*®^"er taken for granted that he Moines does not sell Symphonle means - It evidences careful prepa- needs no introduction and that Is a face powder, no matter how flatter- ration' throughout, probably aUe- position not wholly tenable outside inig to -the ego of the advertiser mented by adverting trcrlptists on the Sophisticated belt himself. Entire episode forms ft top Of Yawitz's own flil-in material. iOorishwin talks between numbers, pointless and irritating background The columnist is presumably respon- What he talks about is how he camel to a show that wobbly all; oyer the Bible for the chatter as It rolls In, to vfrrite his various numbers. I place and npt once proves enter- but the manner m which the skein 'Siiwanee,' . for example, emierged ■ta.lhlner* of scenario Is maintained. Is prob- whllo he. and Irving . Ceasar were But the worst Is yet to come, ably supplementary from the ad rolling up Riverside drive Ifi a taxi, p^-gt there's that dialog bit that has sponsbr's end. It's a sort of plotlet The Hudson river presumably sug* I^cqbio tl>'«adb In the past six with comedy varifittlonii sUch aa the l gested It. These little program notes inonths through cbhstant use by two office boysj the dialectic Borlis I make for color and human Interest g^g^^^ companies, toothpastes, (who ; incidentally sports one. of the I and are showmanly. Orchestra gen- breakfaJit foods and soup manu'fac- nlftiest Gregory RatOff brogufes on I erally picks up the second chorus^ I turers; It's the sketch In which the the air and in Itself Is something | Commercial copy Is neither worse g^l admits that It was (in this in- new ethereally), plus the abstract I nOr better than the average fori stance) Symphonle face powder that Miss Feathersby (the sec) and Vel- | laxatives. It's a pipe that aa soon r^^^ j,g, husband. It's done stupidly ma (Miss Forrest); another feinme I as radio can again afford the luxury done In a manner that gets a aide. SILVER WEDDING GUESTS OF HONOR With 6 Spotted. Shows 15 Mine. Each COMMERCIAL WCAU, Philadelphia Originally scheduled for nve dif- ferent shows isicrbss the board at 11:15 p.m., last minute change spotted them zig-zag through the Initial stanza of the series, was tiie Melstersinger on Monday at 11:15—an Arthur Tracy Idea, with a violin repllGtclng the. accordion. Picks numbers nicely; with good change of pace. Tuesday iat 8; 46,, featured the piano dUo of CarlilO and Ix>ndoh, and the* KniCkerbock- efs song trio. Marie Carllle: wari>les a number, -with the showls high spot reached. when, she's backed UP by the three boys. A good fast-moving, pirogram, :16 on Wednesday, catches the town's recognized Lee Sims' equivalent Ben Greeinbiatti a neat piano ram- bler. Mello-cello Idea Injected to relieve monotony. Greehblatt has large local following. . CBiS show of .Larry Tate, a nifty baritone, and .Paul Mason's, band get Thursday program at 10:.8O. Tate' . m.c.'s the , aircast, with a sp'eaking, voice too- Blng Crosby-lsh, but .lilce Just the same, .Boy Is easily the studio's pet crooner, get- ting terrlflc buHder-Upper. He and Mason's :unit: work well. Last of the qulntiet of . shows Is . a muislcal corniedy revival Idea ' with ..George Johnson and Marie BuddC'—Friday- at 8:00, Johnson, patt of the FOur Shbwinan quartet,, is only a fair solo Voice, btit MiEirie :Bu'dde. carries him, having a professional touch which Johnson lacks^ All 'shows are spotted between good network - programs, but lose As the columnist's legmen, spies, fii,*?*®'*,^?^'''^^'! «"i ^S*^®,.^"i®* programming. General run of tal- ne^^ conio^ best the station^ affords, but avers polnts^upposedly washing-^ 5^^^ it holds at- Indlvldu« shows tend to be empty. xr.«™«^ achSSttlne liltin^^^^^ P*?^ acn-upsettmg irritants. lmm. '^^^^^ doesn't wear well, week's line-up so that each program Misa Lincoln Is etrlctly a novelty can have band accompaniment to DONALD OENdLAGER sinefer. ~" Talk \ Throughout the disc , the commer-, Sustaining cial copy Is long and stereotyped THE VILLAGE NUT8MITH -ton, Broadway, . Holls^ood,. etc.~ Tawitz relays it In the form of a patly phrased Iteni which he dic- tates to his stenog for setup In col- umn form. He supplements the straight news with isome eplgramat- Ic observation or other topper- offers. In'the style of hls .columnlz- ing lilttle Red Book.' WGY, Schenectady I p.ronouhcOd by one of the poorer I Ted Dpolittle Oenslager, ia .young scehic artist a^nnburicers, , . ^ v ., l Comic chatter, Impersonttlob* I who has designed a number of re-I COpy Itself goes overboard while M5 Mins. .jiftYawIti has a nice speaking voice cent Broadway productions as well straining for originality. By long COMMERCIAL and an assured address/ Pferhaps as several for the Metropolitan stretches of Imagination worked WBT, Charlotte, N. C his telephonlo response to. hia call- opera Company guested on 5ie the stratosphere in the face powder Ted DooUttle, ex of the late Amal ers is a bit too tart for mike nnctlon, women's Radio Review over WBAF copy. Something like Symphonle 1 gamated network, arrived In Char, euch as 'Hello, Delaney, what's .on and the NBC red network I powder being as advanced as lotte via a Washiiigtoh, t>. C„ ata your mind?' but that's but ian lad- Address with Its Inside' stuff on stratosphere flights, though the puff tion. He worked gratis in oonnec ^^S^ TT^hn »ifu , the manner In which the speaker itself ™ not that direct In ; its tlon with the President's Wrthday The Hebe Boris with his gosslp-r aehlevpd certain effects for learned I metaphor. party broadcast, here and was im- hls ambish Is to bc a columnist-- gSwresSaSv o^^^ comes at the flnish when mediately signed by the local At provides not a little of the comedy ??Sr^and-?t3 analyses of the differ- tho announcer proudly states and water Kent radio distrtbutor, SWIFT VIGORO GARDEN Norsemen, Karl Schulte Orchestra Mario Chamtee, Bob Brown ' 30 Mihs. COMMERCIAL WMAQ, Chicado For the fourth consecutive 3ea.s()n Swift: has climbed on an NBC band- wagon to prepare'the public's mind Cor. the spring and garden seasoii, .Show lis for the S"wlft Vipbro by- product, a fertilizer. Though a fer- tilijseri it takes a classy Sundav ?,0- mlhute net\York pi'bgram to get its message across to the swankier trade. , .In the foii'r years there has been hardly any change, in the program or Its style. Each year, the main backing of the show is operatic warbling... In former year's the show used li new guester each Week. This •3'ear thie.. programs .wlU be d i vided. between two operatlcS, .Mario Chamlee and Coe Glade. Througli- put there will be the Norsomt-. quartet and the Karl Schulte di- rected orchestra, and, of course, th Master Gardener. Each year the program hits for a space of 15 weeks which . takes the listeners into the heart, of tiie planting season. And Is directed at the higher income brackets, at those who ha've gardens and who wlU spend shekels f bi' a row of mairigold. The suburban type Is -the idea. Arid • that potential customer is rightly construed by the J. Walter Thomp- son agency, as being best touched. to the heart by a, concert style pro- gram. 'Show has developed an excellent tieup angle, by. inviting various gav- deh clubs ;to. be. present at tlie studi for the broadcast. At. the first pro- gram three such, clubs were repre- sented. . Chamlee sings cleanly, ..though somewhat lacking in depth on the/ flrst show.; He did standards such ■as krelslet''s 'Old Refrain' and the •Vesta la Gubbla,' from 'I Pagliacci.' In several Of these he is backed by the Norsemen quartet who later step out for themselves With 'Des- ert Sung' selections and liphtcr pieces. In. tlie ir'6nte.r of the progi-am oomes the Master Gardener for -four .minutes of garden chatter, dardiener is sta,rting. < to ooze with sentimentality and was practically In tsars oyer his return to the mike. 3Ut this saccharine ooze will likely^ be done avyoay with in later prb'^ grams when l\e g^ts down to actual gardening problems. It's a good program a,ll around and suitable to Its product and cus- tomer. To many, it is the'harbinger of spring. Ooid.' Ansonla wisely conflnes Its ad ences in designing for the theatre reltenites that Armand company, of pooUttle-Atwater Kent serliBS, .ana on^ra. was interesting but I DBS MOINES, presents this show, sponsored by GasgowrAlUson Gom- splel to fore and aft. and permits KaiJSS nSS^deUvS^ the Paris, New Tork or even Chicago pany. southern distributors, is Tawitz to consume fully 12 of the 2SS SS? dffflSjult ^^^^^ He be okay for the locale of as booked on an unllmltsd run for 16 15 mins for his chatter. As a dally "f^J^JaS Tuesday and Thursday aJr assignment that makes It no Kt*■ gaaoa for But Des Moines Is hope- nights at 8:45 o'clock and Sunday cinch, and that it m^ntalns parity J;^r the^ associated In the public's afternoons at «: 45 o'clock, isthe moro commendable. While ^r!"^ e"im clearlv Joco. mind with com, hogs and mllk^ to | Doollttle's Is a one-man show of WINS has'been coming along In the wuiiv-i»« v*"*" ^ • — metropolitan N. T. area the fastest among the Indle stations, Tawltz's I jAMES A. REED intensive application rates wider I Address BCope<T A dally gossip radio 'column' ! is Mins. must have a larger field around New | COM MERCIAL Tork, on the theory that the dally WJZ, New York Broadway columnists have a similar sx-Senator Reed of Missouri scope, although it's safe to assume gpoi^e as the last of four speakers that even a small radio station like o„ ^idlo time bought by the fancl- mean anything to" a metropolitan nut comedy, quick chatter—ivaude- lady when it comes to cbsmietlcs. vile styles—and a good liiie of voice Statement of that City as the locale imitations. Impersonations cover a of the face powder makes for harmful association of ideas. Gold: BRIGHT LIGHTS Musical Revue 30 Mins. WINS may account for more 'circu- fully-named National Association I Sustaining ■ . re Ub's field, for thO Protection of the Child, I WCAU, Philadelphia latlon* than the average What's more, it's easier to consume I Home, T^hurch ajid School. Behind I This la one of the shows done the chatter audibly than otherwise, I thtft mouthful of righteousness is an I from the station's auditorium studio | gram was ah imltatioh of a Helen wide variety of stage and radio characters; with ah occasional song to his own jtccompanlment. He claims 60 voice imitations and uses as many as a dozen oii a single prO« gram. He Is good enough to con* vince numerous listeners^ that more< than one person is running the pro^^ gram.' A bright spot on the opening pro organization opposed to the child | with audlencei held over from a Kane boop-ardoop song, catching labor amendment To them It Is al-| popUlar Woman'n Club feature, the shrill, childish quality of that ways 'the so-called child labor | Virginia Baker, half Of the CBS Uroice to perfection. The advertising amendment.' I Bill and Ginger act. m.c.'8 the pro- la judiciously placed, with Just a Addresses are of Importanco not I gram, which uses back-stage idea »mention of the sponsors and their for themselves or for the specious jas the central theme, doing only Iradlo at the opening and closing, and shallow arguments adyanced l> fair job, Interspersed with two song Doollttle puts his crazlness over, about the farmer's parental au- ] numbers. Evidently she misses Lyn | and is likely to click in these parts thorlty over his son's labor, but for | Murray, her partner, badly. The especially as dramatized and sce- narlzed by Tawitz. Aheh PET CLINIC OF THE Al Dr. W. J. Roes Talk 10 Mins. COMMERCIAL WpRpNawark I the'uses to which radio is'put A | Baxr Sisters, a Tocal dUo,'Vwarble.I (jyQ.|j noQe mijsiCALE Dr, W. J. Ross Is the mixer Of his mOre reactionary, progress-defying I nicely, but spoil all the effort when critarion Quartet Orchestra own brand of pooch chow and to speech than the ex-senator's could Ions of the team trleii a poor so- Y£ r?."! ^ " ' Jell It by the air route he has had hardly be Imagined. NBC might I pruio obbllgato, on the second ' """■* recorded a series Of tO-mlnuce | well keep this instance In mind for I chorus. Tom Kelly, an Italian plattiers with himself doing a spiel rebuttal purposes if charged with | dialectician, with HUgh Sutherland On the characteristics and Ilis of suppressing: criticism of the MRA.|a8 stntlght-man. Inject some com- the species; The atmbuneer hnttdies it Cfin neVef be "said that'" Kelly, the plug, whlqio. holds that a canine I doesn't provide the other fellow I although sustaining a good dialect like his master requires certain ble- with a chance to l^ve his say when lis handicapped by poor material ments in his daily diet .add gives a spieler So but of step with mod- land slow delivery^while Sutherland em thought Is given free rein. Land. assuranco that all these are to be found In the Dr. Ross casserole. ■ Dog specialist divides his disser- tation Into two parts. The flrst, dealing with the peculiarities of a OLD MAN 8UNSHI particular breed, he prefaces with I Bob. Piercii some remarks on the love of man I Talk, Sbhgi tor his dog and Tice versa. Second 16 Mine; half of the talk describes some ail- | Sustaining 1 is much better In his regular job as the studio's staff dramatic actor. IA fake dance routine, done with sound effects for benefit of the COMMERCIAL WNEW, Newark This Is the new Jersey station formed by combining, two .former stations! And this pr-^ram one of the first commercials. It's a nice, agreeable musical quarter-hour handled by a studio combo plus a mile -i^uartet. Selec- tions range from 'Down South' to Frank lichar. It's easy to take audience, follows-^gettlug • I ^^^j^pl^SJi, simple, straightforward, brief sales Ifcwn them but flopping for the 1 ^P«Cla»y commendable is the I uAii.' vL lue ueaurtpea aume wit- i ousvaining I ment Indigenous of the dog and the WOR, Newark Sunday brieakfast. At the half-way mark tho show spiel. Dugan Bros, announce four takes a flash-back to the supposed facjts. first they've been In busln^^ back stage for soma meaningless since; 1878, second, .they service a With the station s official plenl-I ohatter between members of the cei^ln area, third, they potential? Of go<3wilL^^^^ then ii fiide again with an but whole wheat and unbleached th^ Wddles? Uhcte DonTs ork number by Paul Maiwn's house white flour, fourth, they mate a de- trexpand over the sa^e Vave^ band. Show slows more than ever | lldous 25.cent^coffee ^rjng. Weal foj an hour later, this dispenser of the when a Frenchle, played by Arthur sun's rays Is careful about poaching I Bryan, does a seven minute turn on the other fellow's preserves. Old on a comic explanation of card Man Sunshine's routine is strlbtly tricks. Idea Is funny, but too much of juve appeal to avoid any confllc- ad Ubblng coupled with a direct play tlon of Identity in the youngster for the audience applauserulnspos- 15^Mi .mind he has added to his act a sibllltles of humor. The revue COMMERCIAL Irene Thlrer, former New Tork barking dbg and a portpourrl of closes with a. neat ballad from WMCA, New York N6WS film critic,' more recently gags culled, from the Joe Miller George Johnson, and a band num- |. Ilsa Wine store press agent for thp Rlalto, Times I library, I her. symptoms that gd with It, Material Is interestingly put. Giveaway on the program Is a booklet on dogs. Odec. .IRENE THIRER ^Im Gossip IS Mins. Sustaining WNEW, Newark And that's all Land. GEORGE A. ROSETTE News Commentator JOSEF RENALD Palm Readi 6. Mins. COMMERCIAL WOR, Newark Josef Renald seeks to' escape the soothsaying arbma that derives from the word palmistry by. billing him- self as a hand analyst. R6ga;rdlesa of the' swap In nomenclature it's the same old routine. Renald is doing his act Tuesday and Thursday af« ternoons in behalf of Schaefel Bros., confector of the. LaCrosse line manicure articles. Rehald doesn't crowd - much line reading into the program's five- mlnute run. His Job Essentially is that of giving them a taste of what they may expect after they, have sent him an impression of a hand along with the carton top of any liiaCrosse 26.0 article. During the two minutes the stanza allots him, Renald performs astutely. Privy to the fact that his femme clientele is more Interested In the connotations of the line of Venus than the va- garies of the tributary he dishps them a. ihess of sex chat tor about the morem of Venus in Mac West's palm. It doesn't have any extra- ordinary sex macnetlsm or Jt. On the other hand, Peggy Hppltliis Joyce's head Una is more deeply etched than the bOart line and front this Rehaid makes the dedurtion tha,t she is never' swayed by. , aer emotions. Oder. bankrolls. this ^ ^ quartet hour sub-billed 'Behhid the Square,-brlngs-a-chattyrr-infornaalr| ---hTs' big name-saturiated spiel to the air. much in common with that of Tony Of rehearsing, and this show ob- a slight tendency to altei'natelr She knows her stuflt and her per- Wons. in addition to imitations, the I vlously had little' of It. Production talk too slow or too fast biit will aonallties and her manner of speak- WOR edition of Old Man Sunshine I is handled in slip-Shod fashion, probably solve the question of Ing Is pleasant. specializes In rhymes with comedy especially In th* fading of flash- tempo easily. She dotted along a girl singOr as Intent He also deals out hhrthday backs; one pause was long enough Meanwhile he dispenses an en- _ ■gueatl-star.^iFt^ig^^yeiy^ and intelligont ruTi_a lng esDeclally with'only d,n organ for or so commercial tags already at-1 dial. Geneiiany,. the run orialent comment on the day^s happenings, accomnaniment tached to Uncle Don's stanza there's is Just fair, and the poor spotting Having a mind, obviously aware of Scheduled Tuesday and Friday, room on this outlet for an assistant of numbers leaves the thirty mln- the trends of the-, times he is both «xls!3 Thirer provides th6 kind of uncl«. Perhaps that's why WOP. utes badly unbalanced. Pirogram is liberal and inipartlal, ^ , , ^ogram that pleases and stimulates has added Old Man Sunshine to ,t9 a w^ tpAtuT% MrUxs ««oh All to d its an excellent local lots of ^lks Land. I late mat nea bchedule. Odec. 'Wednosdaj'at 3;3a» commercial. Land, CRAZY CRYSTALS SHOW Gene Arnold and Commedor«« Quartet 30 Minutes COMMERCIAL , WMAQ, Chicago Crazy. Crystals started on the ether almost two yearisi ago and then on radio discs. Sponsor aero- planed a TOxas quartet up to Chi- cago from the spring* resort and platterlzed some 22 discs In about 10 hours. Those discs and the show were brutal. This time without discs the type of show remains the same but it is a much better job technically and from the entertaihrnent point, of view* Present program should be able to hold the audience w^hp would buy Crazy Water Crystals. In the old-time show buslnea.i there used to be the medicine show. With a style and type of entertain- ment and salesmanship that was in- drviduaI"^aha^dlsflivctr=^-Wltlt-^^ coming of radio there is now the patent medicine show and its style of entertainment and salesmansliii> can be catalogued. Outside of the laxative shows which are getting light-^Thd—Bvoadwwlslj" treatjpnMiL, the patent medicine snow of the herb medicine class means enter- tainment aimed at the sniall-t own, S'*rmlng type audience; It's eitlier (Conlinuocl on page 41)