Variety (Apr 1934)

50 VARIETY Tuesday, April 17, 1934 Variety Bills NEXT WEEK (April 20) THIS WEEK (April 13) Numerals in connection with bills below indicate opening day of show, whether full, or split week HEW YORK CITY Palace (20) James Barton ■■ (Four to fill) (13) Ann Prltchard Co . Freddie Craig Jr Eton Boys ft Dp Re Johnny Burke Maxellos " Academy . 1st half (20-23) Radio Aces , Dillon & Parker Johnny Burke Chas Ahearn Tr (One to fill) ',. 2d half (24-26) Marie-: & Pals Stanley Bros Aunt Jemima , Peter Higglns Buster West Co Grade. Barry (13) Rae Samuels Frank Buck . COLUMBUS raluce (20) Sally. Rand Co DETROIT JFox (20) Bobby Gillette Monroe .Bros Melissa Mason (One to fill) ■. - (13) . Sally Rand Co. HEMPSTEAD Blvoll 1st half (13-1.6) Eddie Miller Paramount, New. York PARK and CLIFFORD Boxy, New York BIBDLAND Fox's, Brooklyn TOM, DICK and BARRY ALL PLACED By XjEDDY & SMITH • Chas 'Slim* Timblln Mattlson Rhythms 2d half (17 r 19) 80 Mll'n. Frenchm'n '•. Audubon, 1st half (20-23) Rogers & Wynn Welcome Lewis Peplto. (Two to fill) let half (13-16) - 5 Cracker Jacks Kramer Hardy ft R Wm O'Neal Al Verdi- . ' Roye. ft Maye BROOKLYN Albee (20) 8.Slate Bros (Others to fill) (13) Gilbert Bros Welst & Stanton Marty May J Sidney's Samples Madison . 1st-half (M-1B) Olympla P Winners . I & Neecle Stevens ...Harrison ft. BJmo George • Beatty Vernon Rathburn Prospect 1st half . (13-1$) Joe Jackson Jr That Quartette Violet Garlsen Sid Marlon 6 Colleglates • • Tilyott 1st half (21-22) Jack Lavler (One to fill) • 1st half (14-15> W E Ritchie ' Reed & Lavere .Ruth Ford ■ Bobby pincus Ethel Sheppard Co BOSTON Keith's (20) De Guchl Japs Chaz Chase Lewis ft Ames Gene Gory - : KANSAS CITY Mntnstreet (13) New Yorkers. NEWARK Proctor's (80V Jack Sidney's Co Gilbert Diaz Stan Kavanaugb (13). Crazy Quilt' NEW BRUNSWICK Keith's lBt half (21-22)' Smith Rogers ft E (Two. to fill) 1st half (14il5) Milt Dill - Co Mitchell & D Val Irving Flying High PATERSON Keith's 1st half (20-23) Larry Saunders 4 Blenders Louise Gay Co Goss ft Barrows Gene Gory .Orch . 2d' Half (24-26) N ft E Perez Bernard ft Henry Peplto.. Smith Rogers .ft B Earl. Hlnes Orch 2d half (17-19) Large ft Morgner George Prentice Chflstensens ' Watson Sis Bomby Co ROCHESTER Keith's (20) Swan ft Lucille Clyde Hager Buster Shaver Co Marty May Honey Fam (13) Crystal 3 Ames & Arno Radio Rogues Madte & Ray Herb Williams Co Rlrnacs Valencia (20) Gautler's Toy Shop Roy Smeck- Edgar Bergen 3 Swifts Gracella & Theod're AKRON 1st half (20-23) Buddy "Rogers V BALTIMORE Century (20) Arthur LeFleur Co Jerome Mann Harry Burns . Co Mills Kirk ft H Betty Jane Cooper Lathrop Bros BOSTON Orpheum. (20) Chas Carrier Foster -*: Batle. Nn,t Haines Co Jane & Katherine L Kitchen Pirates (One to fill).. CANTON ■ Loew's . 2d half (24-26) Buddy, Rogers U . INDIANAPOLIS Loew's (20) Apollon Rev JERSEY CITY Loew's (20) Joe- Penner Co NEWARK State (20) France ft LaPell Meredith . & Snoozer Jean Sargent Stuart & Lash Bernlce Emily 3- DeLdng Bros PITTSBURGH Penn (20) 60 MiU'n Frenchm'n PROVIDENCE Loew's (20) Chappelle ft Carlton Andrea Marsh Co Valentine Vox'Co Tommy ' Mack Co Seller & Wills WASHINGTON Fox (20) Spices of 1934 Paramount Palladium Mrs J Hylton ft B 3 Auroras Forsythe Seamon ft Farrell Hutch Max Miller Ukulele Ike Jimmy Savo • Falls Reading ft Boyce Vic Oliver 3 Loose Screws Trocadero Plerrotys' Anona Winn Hobb Wilton Paul Freeman Elizabeth Maurice. CLAPTON .Rink Mlntonl Brps. . 3 Dancing Aces Poter White EALING B'way Palladium Ralflnl Bd EAST HAM Klnema 1st half (1G-18) Hugh Ormond Mounsey ft Clark Co as hooked 2d half (19-21) Co as booked" EDO EWARE ROAD Grand Selma 4.- Peel & Curtis FINSBURY: PARK Empire 'New Crazy. Show- Dave ft J O'Gorman Bob Murphy Nlchol ft Martin Jones- ft Thomas Syd Railton Ernie Gerrard Olivette ft Barrlch't Andy & Irving Carson Sis Archie Gordon D'Amselle ft Boy Sherman Fisher Gls ISLINGTON Blue Hall 1st half (16-18) Rlngle Bros & R 3 Harmony Kings' 2d half (19-21) Lewis ft Lawn Co as booked KLLBUBN Grange Selma 4 Peel ft Curtis PECKnAM Tower •3 - Virginians RuBty ft Shine Florette SHEPHERD'S BUSH Pavilion Terry's - Juye's STREATHAM . . Palace. 3 Virginians Rusty ft Shine Florette TOTTENHAM Palace Hlntonl Bros 3 Dancing Aces Peter White WALTHAMSTON Granada Powell ' ft Brett W Birch Co Co as'booked WEST HAM Klverla 1st half (16-18) Co as booked 2d half (19-21) Hugh Ormond Mounsey & Clark Co' as booked WIMBLETON Palais de Dance Neuman Wheeler & Yvonne . WOOD GREEN Palace Klt-Kat Bd NEW YORK. CITY Paramount (20) Gloria. Swansori Paul- Draper J. & E Torrehce Cross & Dunn . BROOKLYN Paramount (20) Block ft Sully Frank Parker Park ft Clifford BOSTON Metropolitan (80) George Raft , Benny Davis Co BUFFALO . Buffalo (20) Roxy.Gang CHICAGO Chicago (20) Harris 2 & L Joe Peanuts Ralph Olsen Co George- Camp.o Radio Rubes' Oriental (20) Frances Arms ' Buck 'ft Bubbles. Eddie White . CHICAGO Chicago (13) Harriet Hoctor Paul Gerrlts Radio. Rubes •■ 'Men In Whiter Marbro (13) -Broadway F.oUles Medley ft Diipree Johnny • Woods -.> '4 .Franks • Lee Paul 'It Happ'd 1 Night' Oriental. (IS) Flfl O'Orsay, Ralph .Olsen do Hal Sherman Aron & Broderlck Francis ft Marian Joe Peanuts Co Sully ft Thomas Ted -Cook Alton Girls DALLAS Melbai (24) Frank Buck Majestic (20) Withers' Follies DETROIT Michigan (20) George Olsen Bd Ethel Shutta . HOUSTON Metropolitan (20) Jarl Renee ft V Reynolds ft. White . Mlchon Bros Bert. Walton Russian jRevels • • SAN ANTONIO Majestic (20) Amios 'n* Andy Provincial Week of April 16 Edlnbnrg . Brooklns & Van O 8 Melyln 6. Sherry Bros.. Shaw ft Weston Connie Graham 1 Co as booked . Regent' 1st half (16-18) Co as booked 2d half (19-21) 4. Carlos ' Co. as booked LEITH Capitol 1st half (16-18) 4 Carlos .Co as booked 2d half (19-21) Co as booked NORWICH Haymarket . Douglas Pemherton . NOTTING HAM . -. Hippodrome Alfredo Orch ' PORTSMOUTH 'Hippodrome Alexander ft Mose BUly Bennett Trlx. Sis Charladies Nbyes & Dee Karlsdn 4 Van Strattons Stanelll SWANSEA Empire ' Layton ft Johnstone Cottrillos Victor Moreton 4 White. Flashes Tracy ft Vlnette Hllto S Tex McLeod Alma Victoria Mori's Best Eddie Davis Oro. Moulin Rouge, B'kn Larry McMahon Connie Lang-. Eleanore Gardner Frank Morey Martin Trlnl Orch New Wonder Bar (Union City) ' Ann Pennington Ann Seymour Bernard ft Rloh Gale Tracy ft L Lily Lido Jimmy Burns Noel Sherman Billy, Arnold' Ernie Golden Ore.. Old Roumanian B. Thomashofsky Reglna Zuchenbei'g Ethel Bennet Jack Silverman Charles Ore Jim Joseph's Oro Palais Royal Georgle Tapps ' 3 Ambassadors Edna Sedgwick Peggy, Strlokland Loomis Sis Leah Ray Nitza Vernllle Ina Ray . Jerry Cooper. Machll ft LaVBlle - Phil Harris Ore Val Olman Ore Puradlse NTG Rev Morton Downey J Johnson Ore, Felicia Sorel. Ann .Lee Patterson Needa Klnkald Bruno:.ft Manon Earl, Jack ft B Johnny' Hale Iva Stewart BUck ft Bubbles Teas' Gardell. Park Central Hotel Chas Barnett Ore Petit Palais Joe Lynrie The Vh-gils. Gordon Keith Jbley Coburn Ore Place Plquale Darlo ft Diane Marlon Chase H Rosenthal Ore Don Alphonse Ore Plaza Hotel De Marcos Emll Colman Oro Restaurant La Rue. Arthur Warren's O Rltz Tower. Nat. Harris Ore Russian Kretchuna Kuznetzoff ft N . Samovar Mm?. Nlcollna Radn'eff Simon Phillpoff Cabarets 1— NEW Y0EK dTl Bl Morocco OFFICIAL DENTIST TO THE N. V. A. DR. JULIAN SIEGEL PARAMOUNT BUILDING Tills Week: Wm. Phil Brick:—Phil Neely Mildred Bailey Roscoe Ates. Donatella Bros ft C (13) Sophie Tucker •Melody Mad P'r'de' . CHICAGO Palace (20) Rae Samuels (13) . , D ft. E Barstow ' • Pat .Barnes Barry & Whltledge Pola-Negri' Herman Tlmberg CLEVELAND . Pnluce (20) Bebe Berrl Co. 4 Trbjaiis D & E Barstow Paul Ghrrltts Charles Melson Lynn Burno Co TRENTON' Capitol 1st half (20-23) Qarl. Shaw . (Three, to fill) .. Z& half (24-26) Goss ft Barrows (Three to fill)'' ' 1st half (W-16) France & LaPell Brooks ft Phllsoh Charles Foy ' Virginia Wa(son:Co . 2d half (17-19) PasqUall Bros I & Neecle Stevens Sid Marlon.' Flying High . ELIZABETH Rltt 1st half (22-2*) Will Osbbrhe Rev 1st half (14-17) 'Let's .Cheer* PHILADELPHIA , Earle (20) Duponts Chester Fredericks Nelle Kelly - Ozzie Nelson Oroh (13) Virginia Lee ft R Gilbert Diaz' Mary Plckford Co Ross ft Edwards ' WASHINGTON Earle (20) Olvldo Perez Ray Hullng. Co Grace Hayes Adler. ft Bradford (13) Ferry. Corwey Nelle Kelly .Landt 3 ft White Chester Fredericks Fanchon & Marco NEW YORK CITY Roxy (20) Lewis & Van Van Cello Young Worth ft W Blaine Arden, Wesley. Eddy Gae Foster Girls DENVER, COLO. Orpheum (10) Jay Mills Co Danny '& Edith Barbarlna ft Pal Sunklst Ens (18)' Mills Bros, Herculean- 3 Sunklst Ens . LOE ANGELES . Paramount (19) Ccntury-.of -Progress (12) ■ Arthur. Tracy. June'Knight . NEW YORK CITY Capitol (20) Dick Hlmber Orch James Wellington James Melton 3 Pickens Sis Beauvel,& Town Bast ft Dunike Boulea^trd . 1st half (\3-23) Enoch Light Orch Mary Davis Do: Re Ml 3 —. Artr i Dirksom- w =' i == : Edith Murray Bobby Gilbert 2d half (24-26) Cortellls Circus Kaye ft Dunn 4 Radio Aces Harry Rose Virginia Wntsoh Co Orpheunt 1st half (20-23) 5 Olympics MlUnrd ft Marlln Vaughn DeLeatn John Lee ft. 3 Lees Mann Robinson ft M 2d half. (21-20) Pllcor ft Douglas i Kent "Waves Ross ft Bennett Sam Hearn Long Tack Sam Paradise (20) Casting Stars Burns ft Klssen Talent ft. Merit Al Trnhrfn Jans ft Lynton Rev State 20 Joe -Fnhton 3 John Fogarty Lewis ft Moore ^l.oji.JehiiURfl.^Go. Borah Mlneylch Bd BROOKLYN Gates 1st half (20-23) Cortellis Circus Kaye ft Dunn 3 Heat Waves Harry' Rose Virginia -Watson Co 2d half (24-20) Enoch Light Orch Mary Davis Do Re Mi 3 Art . Dickson Edith Murray Bobby Gilbert Metropolitan (20) Dave Jones Co Jay Mills Co Novella Bros Sunklst' Ens PHILADELPHIA Fox (20) . •Melody Mad P'r'de' Johnny Perkins 12 Aristocrats •' Terrell ft. Fawcett Ruth Petty Jerry Co SAN FRANCISCO . Orph«un> (20) Duke Ellington' Bd 'Al Lyons Neil Castanoll Sylvia. & Bettlna Sunklst Ens (13) El Brendel. Jeanne Devereaux Al. Lyons ' Neil Castanoll Patty Mlddleton CHICAGO State Lake (13) Paul Ash Pat. Herihing Irene Beasley Edythe LaVan 4 Albee Sis Tyler Mason Jim McDonald Pepper & Haines Verne Buck HOLLYWOOD Chinese (Indef run) Gambarelll= Jack Powell Cookie Bowers Jackie Hughes BUly Severln 100 Voice Ens LOS ANGELES . Orpheum (11) Cropley. ft Violet Lcola McDowell Bhebe Bruce ft B Gene Sheldon Co Victoria ft Moran Million: Dollar (12) Scott & Lambert Petch ft Deauvllle C6dy^ft=Ratli biirn^ Parriah ft Skinner Jdh Rublnl Week of April 16 ii. Antorla D, Wack Neuman Wheeler & Yvonne Canterbury M. .11. 1st half (10-18) Lewis ft Lawn Co as booked 2d. half (19-21) Rlngle Bros ft ;.R 3 Harmony Kings Dominion Terry's Ju.ves New Victoria Ralflnl Bd Algonquin Hotel Cookie F'rchlld Ore Jack King Bal Musette i,, Millard ft Anita George Marchal ' Pierrots . 34adsm Georgette Mme Yvette Leon Bed or* Apache Qrc Beaux Arts. Luclen La Rivtero Thomara Dorlva Clara Larlnova Inez La Vail Clothlel Berryessa Norman Astwotfd' Slltah ft Marl Maurice Shaw Orch Lopez's Hawllans Casino de Paree Frances Williams Hal LeRoy Jimmy Savo Saxon Sis Holland ft June" Eleanor Powell CaTdlnl HInda Wassau ■ . .. Leon Friedman Ore Edward Gale Ben Pollock Orch Casino Town Club Nan Blakston Breez" Fletcher Allan Calea Ore Central Pic Casino Eddy Duchln Ore Eddie Garr- Florence ft Alvarez Chapeaa Rouse Peppy de Albrew Frances Maddux Marian' Davis Galll-Galll . Godoy'e Tango Bd Dick GaBparre's Or Club Kentucky Joan Miller Frankie Hlers Vivian Carmody Honey Burns B'Way Jones Ore Club New Yorker Jack Bees Ore Club Rlchman Jack Mason Rev Lido Girls Ore Commodore Hotel Isham Jones Ore Isabel Brown Cotton Club C. C. Rev Aida Ward ^Jlmmy^Lunceford-O Croydon Hotel Charles Eckels Ore Delmontco'e Al B White Blanche ft Elliott N Morton ft Boys Springtime Revels Joe Venuti.ft Orch Dubonnet Joe Fejer Ore El Culco Tanco & Lorca Las Ajedas Adcllna Ourau Orlando Rlcarde A.B.C. 4 Pilar Areas Jos. C Smith Or.cn Menendes Ore Essex i House Glenn Gray Oro Got, Clinton . Hotel Enoch Lights Ore Ha-Ha Club Danny Healy Jack' White Jerry Bergan Lillian Fitzgerald Roth-Andrews Orch H'lyw'd Restaurant Rudy Vallee Orch Sddle Peabody tfqore ft Revel Beauval ft Tona Mickey Brantz Iris Adrian Mathea Merryfleld Marlon Martin " Drucllla Strain Gene Marvey Jerry LeBter Hotel Dixie Art Kahn Ore Hotel Edison Raginsky Ens Hotel Gotham P. Van Steeden Ore Hotel Lexington Jack Little Ore Hotel Lincoln Poncho's Ore Hotel Gt. Northern Fordenando Orch Hotel McAlpln Sam .Robblns Ore Hotel Montclalf Harold Stern Ore Mario ft Florla Hotel New Yorker Charlie' Davis Ore Hausten ■ ft Harden Leata Lane Ruby Wright Hotel Pennsylvania Don Bestor Ore Baron ft Blair Hotel Pierre Jack Denny Ore Hotel Roosevelt Rublnoff Ore Kelly's Jeanne McCauley Hlggens ft Yarn ell Evelyn Thawl Glory Fortune Rita Renaud De Lopezz Boys CJalrs „Osgbod Mon'negro ft Dorltal P Zam'a Gypsy Bd| Savoy-Plaza Freddie Martin Ore | Sennet's Pub i Gertrude Moody Joe Sullivan Pat Whalen Frank ft Francis Slmplon Club Estelle Taylor King's Jesters Wm Farmer Ore Sherry's Harry Bush Oro ,Marl6 ft Flarlo St. Morlti Botel Leon Belasco Orch Marghrlte ft Leroy Oypsy Nina Vercell Sl# St. Regis. Hotel Vincent Lopez Ore Minor ft Root Surf Club Jaok Myers Ore Charlotte Murrle Taft GrUl Gee Hall Orch. Tovern, B'klym Jack Murray , Qrc Tic Toe, Club-. CrpsS ft Dunn" Tuscany Hotel. Bela Lobl'ov Oro' Vanderbllt. Hotel Joe Moss Orch ; Ward .& Hopkins Village Barn . Ahthoyn Trlnl Ore Beth Challls Eddie Ray Geo.' McGulre. Frances McCoy Josh Medders Netta Carlisle Nino ft Negrita Village Nut Club Cliff Clifton Rev N.utsy Fagan Zlra Lee ' Llla Gaines Li la Lou Allyn Reece Henry Lawes Alexandria .ft Olsen Milt Sple.lmah. Ore Waldorf-Astoiiq Maurice Cordoba. Mar go Carmen X. Cugat Ore H. Mad'rlgue'ra Ore Wash Sq. Club Exploitation (Continued from page 23) ing out the center, to explain that he-had expected a cut for that space but he had not received It and would the reader please use his imagina- tion and - see . Sylvia Sidney and Fredric March in a scene from 'Good Dame.' ' The idea back of it all is to get the people turning regularly to his advertising space to see what he hag been up to now, He runs a freak at least, three times a week, and they all look for his gags. It [ enables him to take a smaller, space and still get niore attention. ■< Schools Again Just about now is the time to get ready for the high school gradua- tion stunts, though most schools will not close until late in May or in June. One of the best and most lasting /appeals is made through Cwurtesy. at,, graduating, time. The boys and girls are getting through their school days. They should be reminded of , the theatre that- they may carry away the good will en- gendered through various stunts during the year.; The best gag; if a motion Camera is available at a reasonable price is a motion picture of the graduating class, to be shown. the following week at- the theatre and then care- fully. sealed to he, opened 10 years hence, tf. this is. not' possible,.'at least. arrange for the still of the class to be made Into a slide, with perhaps stills' of the class officers, the' faculty''and the; junior class. Prepare" a tactful slide to give the facts, and show this layout oh the screen. A note - of congratulation, enclos- ing a pass good the first week of vacation is always a good stunt. The home addresses may be ob- tained through the school secretary. Some theatres have been sending these letters for 10 or 12 years. . Do something to tie the ..theatre into the commencement week pro- gram and eventually the apprecia- Frank Farrell Orch "ve pupils will be sending their own children to the theatre because they have, always had a friendly feeling for the house. The community theatre that'does not work the school angle is losing ope of its best bets; Weylin Hotel Michael Covert Ore Wive! Cafe Amy Atklnsan Jack Wick Lillian Lorraine Ami- Pavo Maldie Du Fresne La Salle Orch CHICAGO Lou ise" S teril n g Joe Capella ft Orch Kings Terrace Sid Tomack Rioh'dson Ore Leon ft Eddie's Chas Drew Bd Ron Perry Orch Molson Royalr Antobal .Cubans Marlborough House Vlylan Vance Michael Zarln Ore Mayfalr Yacht Club Walker O'Neill Ore Dwight Flske Bismarck Hotel' (Walnut Room) Blackhawk Seymour . SI Earl Rlckard Chez Paree Henry. Busae Ore Club Leisure. Lucio Garcia Billy. Meagher joe Manni's Orch Betty Chase Jack Sexton Jr 'Sugar'.. Harolds Or Club' Boy ale Lee Morse- Racket Cheers. Nellie Nelson Szlta ft Ann Is Dprothy Wahl . Fritz Miller Oro , .College Inn 8 Evans Coi-eds Jimmy Matterh Beuyell ft Tova Frankie Masters Or Congress. Bote) (Joe Urban Room) Art Kassel Robert Royce Cherle ft Tomaslta Coloslmo's Julia. Lyons Dorothy .Henry Deronda ft Barry ■Blnrlco • D'.Alba . Eddie Deerlng Countess Boriska Slgnor .Baraonl Art Buckley' Bob Tlnsley Ore Club Alabam Trudy Davidson Eddie Roth Ore Drake Hotel' Slavic Ballet Stanley Hickman Biltmere 3 Frances Wilier Harriet Llndgren Ruth Lee The Crusaders . Earl Burtnett Ore . Edgewater Beach Esther Todd DeRonda ft Barry Art Carroll . Harry Sosnlk Orch Harry's N. T. Bar Don Pen Held ; Germalhe LaPierre Harry Harris Al Wagner Billy Meyers Elmer Schobel J09 Buckley Orch.. -=-Hl»Hat=eiub - ^ Sunny Gaer Jimmy Cassldy Effle Burton Rick .& Snyder Ruth Barton Dot Meyers K-B Club nilly Brannon Half-Pint Jaxon Ed Casey Ore Leon La Verde Earl Partello George Oliver Mnronl's Rolando ft Verdittn Owen Gordon Neecee Shannon Marge-ft Marl* Virginia Buchanan Bob Wyatt • Maurle Moret .Orch • Club Mlnnet Sylvia Lee Tvohhe Nova Heiiry Mack .... , - Adellna -Dosseha' Frank Sheruian , Moral Room ' (Brevoort Hotel) Earl Bates Edgar Rice Stan Rlttoff Orch Jaros Sis Nut ouse Moe Lee Jo-Jo Geo DeCosta Harry Sherman Jimmy Lane "Opera Club" Edwlna Mershon. Lawrence .Salerno Tom Gentry Orch Jose Rlvas Orcb' Pierce ft Harris Palmer House Lydia ft Joresco Stone ft Vernon 4 Calif's Larry Adler Chauncey Parsons Abbott Girls Paramount Phil White Julia' Gerity Edna .Rush Miss Harriett Pearl Trio Ralnbo Gardens. Bill Arohson Shannon Sisters -. Lafayette &L'Verne'| Countess E.v Losen Keller ft Field Gaylene Sisters Dorothy Thomas Jules Stein Ore ' Samovar Karyl Norman Leon Lavarde Dawn Sis l-yle Smith Orch Alice Rydner Terrace Gardehr Rome- Vincent Alnsley Lambert R Clyde. Lucas Ore Tin Pan Alley Al Sanders Eadle Hayes Crane Sis sVexn.on^ralg^^ Gwen Lorry Barney Gugle Stuart Woodbrldge Floyd Townefl Ore Got Attention Selling a . paint store the idea of using sortie picture stills to get at- tention ; to .an urge for a spring touching up, .an exhlb persuaded .the dealer to fill a' window with cans, of a certain 'brand of paint. He let- tered a large card with a Joint ap- peal for the paint and his incoming show And set' this - in the center, with the stills down closer to- the. glass... To get Attention for -the sign he Used/, the old .overturned ink bottle gag with v a variation. , He took ah empty can,' part of a supply furnished for display pur- poses, filled it with sealing wax, waited until, the wax Was almost set and put. it on a shelf above the card, permitting the wax to run out on, the shelf.and some of it to drop on the card where. : it would not ob* scure the lettering. The result looked as though the can had acci- dently been overturned and dozens of people dropped into .the, store to warn the proprietor that one of .the cans had' fallen, proving that the idea-took hold. The wax was made of four parts plaster of parts to one part robin, one-fourth part yellow beeswax. |.Enough dry color, was stirred-in to ,give the - proper shade while the rosin and wax were melted in a water bath, in this case a double boiler. The effect of a wider flow can be 'Obtained •• by turning the caff over .on a sheet-of cold glass, breaking the overflow and joining it to' the contents- of the can after it is in place, using a soldering iron or any- thing that can be heated.. the Bugle Plows Reading, Pa- Music from the skies was part of an exploitation stunt by Paul E. Glase, general manager of all Wil- mer & Vincent theatres here, to boost 'The Trumpet Blows,' featur- ing George' Raft, at the Embassy theatre. A bugler in an airplane, flying oyer the city; the plane car- rying a 'big-lettered banner clearly readable from the ground, played at intervals in the flight. As the motor had been .'silenced' and the bugle effect amplified, thousands of peo- ple heard the trumpet notes from the skies of the plane flying low. INDIANAPOLIS —=(Gontinued-;from-page-ll')—=^=- Via Lago Bobby. Graham Crane Russell On Zlta' ft Marcelle Jack Houah. Wanda Kay Al Handler - Bd 225 Club At Qarbell Kdna Leonard Billy Richards . Art West I Jean LaMarr 'Jimmy the Gent' (WB) and 'Danc- ing Honeymoon' unit on stage. Cag- ney is -popular In this house and, with the aid of the stage half of the bill, will crack through for a strong $7,000. Last week 'Countess of Monte Cristo' (U) and Rae Samuels unit on stage cUd $7,250, plenty okay, due to latter's strength here. Palace (Loew's) (2,800i 25-40)— 'Looking for Trouble' (20th Cent.). A good pic liked by the men. but the women are needed to do better than $4,300, only fair. Last week 'Men in i White' (MG) all right $5,000.