Variety (May 1934)

10 VARmtY PICTHAE CROSSES Tuesday, May 1, 1934 Georgie Price, Plus 'Success/ $18,1 'Rotliscliild'Big $22,()(W in PhiBy Philadelphia, April 30. Sensation of Phllly'a ^owntown picture house situation is, without any doubt, 'Th(b Housie of Roths- child.' This Arlisa picture reported the biggest single day's business on its opening that the Aldine has had all season, exceptfhg Christmas,find J^ew Year's, 7^349 paid admiiasions being talcen. Froin the looks of the Thursday, Friday and Saturday Wz. mm is bound, to get $22,000 and inay hit a graiid higher. . Two stage-show houses aren't doing anything remarkable. Al- though neither Keith's nor the Wal- nut could be considered serious rivals to the Earle, the closing of these two East-of-Broad Street houses has undoubtedly, helped the other. $18,000 looked for this week, Yox, on the other hand, has been definitely off for several weeks and although this week's bill isn't note- ■xTorthy It ought to up the business a point or. two. 'Such Women Are i>angrerou8' Is the picture and Benny MerofC. and his orchestra- are j^tage headllners. Figures for |15.000. Estimates for This Week ■Aldine (1,300; 4.0-BB-«6)—'Roths- child' XUA). Town's sensation. First day's attendance best of yfear except .two holidays. Big $22,000 on. week sure and likely a grand "better. Last week, 'Catherine th« Great' (UA) $6,000 for seveh days. Film played 13 days In all. Arcadia (600; 25-40-50)—'Scandals', (Fox). ■ Third downtown ,showinig. Unusual .'to find Fox filmi-ln this house. Start not so hot. . $2,100 and no more. Last week, 'Mystery of Mr. X' (M<3) $2,000. Boyd (2,400i 40-55-65)—'Melody Spring' (Par). Fine notices and a fairly golod .^ek'^s trade .indica,ted. $12^500. Last week>. . 'Spitfire' (Radio). Und,er even the rather dubious expecitations. Only $14,000. Earle (2,000; 40-55-65)—'Success Any Price' (Radio) and vaude.. Georgie' Pricje headlining. House \ip in weekly av6rage due to several strong bills. This one should bene- fit to the extent of «18,000. Last week, 'Wharf. Artgel' (Par) and vaud(B. Got $21,500, Gzzie .Nelson orchestra proving a big draw. Foix (3,000;; 30-40-60)—'Such Wo- men DangerbuB* (Fojc)^ and stage show. Benny MerofE's orchestra headlining. Figures for $15,000. Last week* 'All Men Are Enemies' (Fox) and stage show. Not so hot at $13,500. Karlton (1,000; 30-40-50)—'Coun- tess Monte Cristo' (U). Not oyer $3,000 if it hits that. Last week, 'Sing and Like If (Radio). Same figure—which, is a trifle under house's weekly. average. Stanley (3,700; 40^55-65)—'20 Million Sweethearts' (WB), Com- pleting first week today and will get $14,000 or $14,500. Runs four days over week with 'Tarzan and his Mate' in on Saturday. Stanton (1,700; 30-40-55) — •Trumpet Blows' (Par), Figures around $6,000. Last week, 'Register- ed Nurse' (WB)-$6,500. House isn't varying much these days. TARZAN' $8,000 IN INDIANAPOUS, NICE ALL'S FAIR IN K.C., BUT ARLISS IS BETTER, 20G KansaLs: April. 30," ^i'or.the first tiine sir^ce It adopted its 25c policy, over a year ago, Loew's Midland this week changed to a 40c price for night shows of 'Rothschild; A block away, the Mainstreet is again trying a double bill policy for a quarter, with 40c for the lower fioor at night. Is showing 'Lost Patrol' and 'Sing artd Like • It.* Estimates for This Week Mainstreet (RKO) (3,200; 25-40) .—'Lost Patrol' (Radio) and 'Sing and Like It' (Radio). Hard to tell whether double bill will bring any. additional customers.or not, but ajs som^ of the •opposition are* doing It, the mahageiment Is giving it a tHal. Probably around $5,000; fair. LASt week 'Wild Cargo' (Radio.) started well and wound up with $7,500, good. Midland (Loew) (4,000; 25-40)-^ •Rothschild' . (UA). Revleweirs spread for this one. {Should .go to $20,000, big. . Last week 'Tarzan' (MCi), $9,700. Newman (Par) (1,8Q«; 26)— •W6're Not Dressing' (Pat) -and 'You Can't Buy Everything' (Par); Birier Crosby top billed, aiid. turn's and Allen, will also draw.' Week looks. lUc« a good $8,Q00. Last week 'As Earth Turns' (WB) and 'No More Women' (Par) fair ^oy. $9,000.' Tdwer (Rewot) (21400;. 25)-^.'Let*8 Fall In Love' (Col) and stage shpw. Lots of show for a' quarter and hopes to build ..back the vaude end. Near $5,000,. fair. Last week, A'd- vlc© to Lovelorn* (UA) and vaude for .ditto. Royal (Par) (800; 25-35)—'Nar- cotic' (Ind) (2nd week). Continues to draw the curious, Ipoks like $3,000. fair, after o. k. $4,500 first seven days.^ Uptown (Fox) <2,040; 25-40)— 'Three on Honeymoon* (Fox). Will hbld its .own around $3,000. Last week 'Bottoms Up' <Fox), $4,000, good. Bill RobinsoDy Ozzie Nelson Ore on Stage^ Aiding Fiks in New'k Indianapolis, April 30. It's a fairly even race for top honors in town this week between •We're Not Dressing* at the Circle and 'Tarzan' at the Palace. The Blng Croisby opus Is headed for $8,- 000 while Metro's ape opera is steer- ing for the same figure. Compara- tively, this is a better showing for the former than it is for the. latter house. Estimates for This Week. Apollo (Fourth Ave.) (1,100; - 25-40)—'Three on a Honeymoon* <Fox). House playihig up Zasu Pitts above Filers and rest, of cast in an effort to bolster the pic, but the grosis will hang around $3,750, tepid. Last week, 'AH Men Are Enemies' (Fox) was gloomy at $2,900. Circle (Katz-Feld) (2,600; 26-40) —'We*re Not Dressing* (Par). Songs In film and plugging of Crosby's singing of them done neatly in ads< Gross $8,000, sWell. Last* week, *Wlld Cargo' (RKO) fair only at |4j600. Indiana (Katz-Feld) (3,100; 20-26- 40)—'Come On, Marines' (Par) arid <HIs Double Llf6r (Par) dualled to take $3,760, very thin. Last week, Tou're Telling Me* (Par), and ^'Whatt'Angel*^(Par)r=als(rdual,=-was better at $4,000. Lyric (Olson) (2,00Q; 20-26-40)— 'Glamour' (U) and vaude. Could be worse but will be no better than fair at $6,700. Last week, I'll Tell the World* (U) and vaude was very good at $7,000. Palace (Loew's) (2,800; 25-40)— •Tarzan' (MG), Big ads did not help as much n*? l" • r>rt but the-gross zoomed nlcelv to $8,000. l*ast week, •Mvfiterv of Mr. X' (MQ) and Dave Anollon unit on stage at advanced, nrlces did only fair at $8,500. Newark, April 30. Standard houses are going all right, with the ^Paramount around $15,000 due to Ozzie Nelson on the stage with 'Crim* Doctor,' J Proc- tor's is. nearly the same with Bill Robinson and 'This -Man Is Mine,' while Loew's should be about a grand less with 'Tarzan.' The Bran- ford will "be Orfay with over $9,000 for 'Reigistiered Nurse' and Tiove Birds.* Estimates for This Week Branford (WB) (2,966; 15-65)— 'Registered Nurse* (FN),, and 'Love Birds* (U). Going all right and maybe better tiian an okay $9,000 Last week, 'As. the E:arth Turns' (WB), and 'I'll Tell the World' (U) beat expectations by clicking $10,200. Capitol (WB) (1,200; 15-25-35-50) Jimmy Gent' (WB), and 'Good Dame' (Par). Cagney iJoesn't dx'aw as he did and the other not at tractive- Will hardly reach $4,000 Last week, 'Palooka' (U), and 'Heat Lightning' (FN), weak at $3,500. : Little (Franklin)^ (299; 30-40)— 'Die Tochter dee Regiments* (Gen eral), . and 'Der Braive Suender (Assoc. Kinema). Anriy Ondra counted to pull in a bit and maybe $600. :Last week, .'Tannenberg' (Blue Ribbon), and 'Deir Licibling von Wien' (B, R.) the best for weeks With $700. Loew's State (2,780;> 15-75)—'Tar zan' (MG) and vode. Okay but not what it seems to be elsewhere; .un less it builds unexpectedly, $14,000 Last w(iek, 'Catherine' (UA) weak at hardly $12,000, Paramount (Adams-Par) (2,248 15-99)—'Crime Doctor* (Radio) and vode. First film not ai Paramount to pay house this season but .thfi good business is due to Ozzie Nel- son on the stage. If it holds up, $15,000 is assured. Last week, •Trumpet Blows' (Par) with a ra<)io show okay at $14,000. Proctor's (RKO) (2,300; 25-35^40 56-60-75-85)—'This Mart Iff Mine' (Radio)—and---'Harlem-^on=''Parade-^ Bill Robinson always good for de cent business and this looks like $15,000. Last week, 'WUd Cargo (RKO) fair at nearly $14,000. Terminal (Skouras) (1,900; 15-26 40)—'Three on Horieyrhoon' (Fox) and 'Murder In Trinidad' (Fox) with 'Hell on Earth' (Aeojian), and 'Spitfire' (RKO) split. Week ought tb be around $4,000. Last week, .'Whirlpool' (Col), and 'Success at Arty Price' (Radio), with 'Scandals' (Fox), and 'Speed Wings* (Col) split okay at $4,200. ThaumAturgic Hollywood, April 30. Producer was berating a writer who couldn't untangle a story. •There's only one Way. Tou cahv bring the hero and heroine' toglsther for the finish,' said the scribbler. « ♦What's that?'. producer asked. 'By magic,* came the. answer. R0THS(W9G BEST DENVER HZ IN 4 m. Denver, April 30. AlAddin headed for best week in I'our. years. Glass premiere ., with resSrved seats sell-out and house lushing close ttf capacity^ *Roth- schlid' will Ve held at least two weeks. Denham only- other house hitting above ..^ average also with: best week iii some time.' Orpheum not getting big Crowds, Denver fans caring, not for crowd of Hollywood doubles. . Picture do- ing, most of pulling this week. Estimates for This Week Aladdin (Huffman) (1.600; 26-40) —'RdtliBChlia' " (UA). Wow . biz, $9,000, best in years. Sure hold- dver. ■ Last Week, 'Registered Nurise* (FN), only fair: and closed with $2,500, below average. Denham (Hellborn) (1,600; 25-40) —'Not Dressing* (Pietr). Also okay, up to $7,000. Last week,, 'C;ome On, Marines* (Par), boosted by produc- tive exploitation campaign by .Man7 ager Hellborn, topped the former stanza by a grand, being th4t much above .average also, flnishlng^ with $6,|p00; Steady and strong crowds Denver (Huffman) (2,600; 26-r85- 50)_'Tarzan* (MG). Fair only, $7,000. Last week, 'Bottoms UpL (Fox)' apparently couldn't compete with the' fine weather and went down with only a fair $6,600. Orpheum (Huffman) (2,600; 25- 35-55)—'Harold Teen' (WB) and F&M stage show off, $7,500 only. Last week, 'Glamour' (U), with Chic Sale in person;' averiage, $9,500. Crowds good first three days, with big drop Monday. Built some later in week, but not as much as ex- pected^ Weather, being perfect, proved serious competition. Paramount (Huffman) (2,000;^ 25- 40)—'Lazy River* (MG) aind 'Show Off* (MG). Below par, $2,000. Last week, liooking for Trouble' (UA), held three days on that week after playing four on previous week, and Man of TWO Worlds' (RKO), did average, $2,500. Gross on 'Trouble' for its complete week was above iaverage week with $3,000. Excel- lent but economical theatre front added business to the till. Cincinnati Zooms; 'RothschOd' $17,000, Yiva Villa' $14,500, Both at 44c Top PALACE, MONTREAL, 9G; ItlPTIDE' lOG, OK Montreal, April 30. Grosses are bound te suffer'cur- rerttly with the annual house- moving trek now in full swing and lasting well into the week,' despite above average pix and locally pop- ular' stars featured .at, main stems. Weather too wintry and wet won't help a lot. His Majesty's back to French operetta, $1.50 top on subscription basi-s, and may get .$4,000. Palace showing 'Wild CS.rgo' aiid 'Sing and Like It' and hopes tb gross $9,000. Capitol, has native daughter In ^Riptide' .and 'Hold That Girl,' tt nice bill that ought to run d,r6und $10,000.. Loew's with seven acts ^ of vaude and Trdm Headqna^teriai' looks like possible $10,000. . . Princess has-the' most ballyhooed pic of week in. 'Rothschild* and •Chance at Heaven,' which , should get at least $9,600.. t Nabes have sinall chance In mov- ing week. ; Estimates for This Week ' Hie Majesty* (CT) (1,600'; 60t l'.50)r—French operetta, subscrip- tion basis.' May gross $4,000, Last Pulace- (FB) (2.700; 60)—"Wild CariTo' (Radio) and 'Sing aiid Like It' (Radio).; Possibility of $9,000, very good In a bad week. Liiast week, 'Gambling lAdy' (WB) and 'Easy to Love' (WB) only fair at $7,500. . Capitol (FP) (2,700; 50)—'Riptide* (MG) and 'Hold That Girl* (Fox). Shearer will bring 'em In and chance for, $10,000. Last week; 'Mr. X* (MG) and •Meet the Baron' (MGi) not so good at $8,000. Loew's (FP) (3,200;> 65)—"From Headiquarters' (WB) and seven acts vaude. Shoiild hold to average of $10,«00. Last week, 'Beloved' (U) and 'Greenwich -Follies' revue tracked them in all week for .$12,000, very good. Princess (CT) (1,900; 5W— 'Rothschild' (UA) and 'Chance at Heaven' (Radio). Should be smash any week but this and $9,500 Is estimate. Last week, 'Lost Patrol' (Radio) and 'This Man Is Mine' (Radio) grossed $6,600. Cinema de Paris (Frartce-Film) (600; 60)—'Les Thenardier'; .2d epl-- sbde 'Les Miserables' (2d Y^eek). Getting good biz and should gross $1,500 after $1,800 last week. WB CAMERA HEAD OUT Hollywood, April 30. Warners has made a switch in its camera department, Mike McGreal replacing Charles Glounder as head. McGreal was art assistant in Met- ro's .camera department under John Arnold for several years. 'Not Dressing' and Thurston $29,000; ston Drops Vaude, Down $7,i - ■ -Boston, April 30. Three spots held brisk b.o. pacie, Keith's with 'Catherine the Great,* Orpheum with 'Men In White,' and Met, with Blng Crosby on screen and Thursten, the magician, on stage. For rest of .field biz is .just fair to mlddlin; but It must be added that 'Wonder Bar' has passed into tljir,d run downtown and Is still isbcko stuff at two majors. Majestic eiosed last night (29th) a;fter four weeks and. two days of 'Rothschild,* tremendously success- ful. Estimate for This Week Majestic (Shubert) (1,590; $1.65 top)—'House of Rothschild' (UA) (4th, final week)< Only decided last Friday to end roadshow run with peak success. Al Sellg complimented on. one of beist artd most dignified ballyhoos town ever had. Keith's (RKO) (4,000; 26-36-40)— •Catherine the Great* (UA) Ushered in suddenly 26th when •Glamour' (U) wilted soon after start. Latter f6r_four, days ef past^weelt^ot $3,- 000, with- 'Catherirte* pulling $9;500 Irt three days, Which Is swartk^o for British film. Cricks raved and the fans like Elizabeth Bergner, so rtew week should set Keith's pretty for $16;000, lovely. Boston (RKO) (4,000; 26-30-40)— •Crime Doctor* (Radio) artd 'Finish ing School' (Radio). Stage shows dropped: Prospective $9,600. Last week 'Murder in Trinidad' (Fox) artd stage show, ambled to just fair $16,600. Spot expected to go stage again early August Orpheum (Loew) (3,000; 30-4Q-60) -'Men in White' (MG) and vaude. Film a topper and looks like smasb at $16,000. Probably some help from Boston theatre's going all film, two spots being oldest downtown rivals on stage draw. £ast week 'Laugh- ing Boy' (MG) very weak, with nifty stage bill; lucky to wrlrtg out $13,-: 600, quite nice. State (Loew) (3,000; 30-40-50).— 'Sorrell and Sort' (UA) artd Pete Smith short. Good profit In expects ed $13,000. Last, week, "Tarzan' (MG) hypoed house to magrtiflcertt $16,600, worth bi-agging about. Met (M&P) (4,330; 30r 50-65)— 'We're Not Dressing* (Par) and Thurston, the magician, stage show. Both Crosby and Thurston in the flesh hotcha, and stage show packs the punch, with Ed. Smith tossing in tasty ballet ias footlight extra. Hunkadory $29,000, rhebbe more Last week 'Bottoms Up' (Fox) artd George. Raft in person ballooned grosses tb $32,500. __Patamouni (M &P) (1.800;'J6^45^ 55)—'As Earth Turns~'"l[WB) and^'3 oh Honeymoort' (Fox). Better than fair, and set for good' $9,500. L£ist week 'Wonder Bar' (WB) and 'Two Alone' (Radio) former alone pack- ing 'em In for $10,500. Tremont~ (Isaacs) (1,600; 26r30-. 40)—'Waltz Time' (British). Irving Isaacs venturing Independently as exhib; nice opening 28th, biz pick- ing up, and liouse hopes for $8,000. Last week''Narcotic' (Indie) in third week grossed $5,000, which totaled about 19 grand for whole visit. Clrtcinrtati, Aji>rll 30.. Best array of product on' down- towrt screerts for some time, and combined receipts shiadoWing. ditto. 'House of Rothschild' on top with $17,000 for Albee's best take in months and several grand . Irt front of,'Viva Villa.' Latter pic is trebling ' biz of Pa1a.ce over last- week, when •Trumpet. Blows' faded close to theatre's all-time low. •Tarzan' held for. second week at Lyric and doirtg okey. 'As the Earth Turrts' got dartdy press mert- tions artd pullirtg nice Irt view of exceptiortal comp%tlsh. RKO Grand turned Into a money, maker by addition of yaude,. yet reaction not^ so faVorabiie for the indie. Strartd, Which also lias five acts With-films, with screen so so. . Estimates, for Thrs Week: . Albee (RKO) (3,300; 36-44)— *Hbuse of Rothschild' (UA). Cricks acclaim it biggest artistic, triumph fotv (xeorge ArlisS sinde his 'Disraeli.* Jam up biz in first half points to. a> whopper $17,000. Last Week .'We're Npt Dressing' (Par), $14,600, whammed above expectation^, . I Palace. (RKO) (2,600; 35-44)— •Viva Villa* (MG). Flrstlng for 8-day run. Wallace Beery fbllowers and extra, ad .splurge'--anent the w. k. Mexican brigand arid long pro-, ductlbn time of pix helplng -to spell a . rip snortin' $14,600. . Last week •Trumpet loWs' (Par) only six days for a sorry $6,000. Lyric (RKO) (1,394; 35-44)— 'Tarzan' (MG) (2nd week). $6,000, okay, after nice $9,000 for first 7 Keith's (Libson) (1,500; 30-40)— As the Earth Turus' (WB). Great rtotices.. Heading for a comfy $4,700.. Last Week 'Wonder Bar' (WB) in third week fetched $4,i0iD, roundlns out $25,000 for the eugagemertt. (Capitol (RitO) (2,000; 35-44)— No Greater Glqry' (Col). A dreary $12,500. Will likely give Way after 6th day to 'Hou^e of Rothschild' for transferred extended run. Last Week 'Sing and Like It' (RKOJ, $6,700, sweet picking. Grand (RKO) (1,026; 25-36)— •Let's Be Ritzy' (U) and Kirby and Duvall topping 6-act bill. $4,000, hotsy totsy. Same as last week on •Love Birds' (U) and Use Marvenga the vode topper. Martagement is radioing some of acts on WFBE for 15'. minutes on Saturday eve* nirtgs. Family (RKO) (1,000; 15-26)—^ 'Mart Trailer* (Col) artd 'Keep 'Em Rolling' (RKO), split, $1,600, usual horse opry pace. Last week 'Quiet on Western Frortt' (U), reissue, $2,100, swell. Strand (Ind) (1,200; 26-36)-^'Maa of Sentimertt' (Mort) artd Simpson's miarionettes, the vaude f router, $1,600, weak. Last week 'Stolen Sweets' (Mort) and 5-act bill, $1,700. 'Dressing' May Do $18,000 in Buff.; 'doryV $8^0 Okay Buffalo. April 30. Closing of the Great. Lakes slibuld mean better grosses' currently at remaining houses. , Good shows aud extensive advertising also helping out situation. 'Tarzan,' at the Hipp, is under- going the heaviest barrage, of dis- play advertising .of any attraction here in months. Strong stage show at Buffalo helping there. Estimates for This Week Buffalo (Shea) (3,600; 30-40-55)— 'We're Not Dressing- (far) and The New Yorkers unit. Well balanced show, with Irtdlcatiorts for over $18,000. Last week, 'Good Dame' (Par) and- Roxy's Gang on stage! saw class draw attra,cted by maestro shuntl^d off by film.- Fell away mid-week to $17,500. Hipp (Shea) (2,400; 25-40)—'Tar- zan' (MG). With plenty of kid patronage may make $104000. Last week, 'Scandals' (Fox), and local angle via Henderson-Yellen- tieup, boosted to $9,000. Century (Shea) (3,400; 25) — •Harold Teen' (WB) and 'Lazy River* (MG). Appeal to youngsters poirtts for rtice $7,500. Last.week, !Show-Off' (Fox) and 'Bedside* (WB), picked up strongly for $7,000, Lafayette (Ind) (3,400; 25)—'No Greater Glory' (.Col) and 'Charming Deceiver- (Maj). Aided by addi- tional advertising and seems to ■have*^good-'---ehance^for^^ pleasant^ $8,500. Last Week, 'Shanghai Mad- ness' (Fox) and 'Marriage on Ap- proval' (Freuler), $7,000^ U'S 'MOMENT' RETAKES Universal City, pril 30, Universal's 'Embarrassing Mo- ment' went back Into work Saturday (28) for three days of .retfikoK. Several nrtditlonal playpv.s, inflnd- In.s: r:it ri'-lif^rty, have been cast for the re-vamping.