Variety (Jul 1934)

32 RADIO REPOR¥S Taesdaj;^ Julf 10, 19S4. THROUGH THE LOOKING QLAS8 BEATRICE ULLIE With Frances Ingram and Sam IComediann* Lannln'a Orchestra S?J1'S'^5P"^K, _.. n:'WEAF, ,N6w York 7* It's a bit trite to remark that 16 there's nohody quite like, or any COMMERCIAL thingr like, Beatrice LlUle on the %Mr»v e^u^».»t.clu h^- ^® observation haa WGY, Scheneetaoy. ^ been true on the stage for years. A series of waxers, featuring j^ady Peel is not less than a unique music by Sam Lannin's dance bana, personality, and. to hw large placed on the turntables of wtjrX jj^gg^jy^ following she has always pjnd other - stations as a Pi'^S 'or Uj^g^ comedy genius. Miss Inigram's " Milkweed Face juat in from London she guested Gream. Here, ai record Is ^""i^ ^'"^ for the Flelschmanh program (5) every Wednesday at 7 p. m. About u^j^j, gomethlnff like hurricane sue a year ago a group of waxers pn cess. She was Ideally equipped whicfi dialogued advertising by ^^jj i^i^fQ ^ew typical Lilllle num- Miss Ingram and Iter aaslsUnt, Uje„ <camp Fire Girl* and *Way. ^ „. _ Jtfarion (heard on the present batch) j)o^„. south.' Both are gold mines | THE FAMII.T («iHbL,B had been pressed, were needled as of rich satire. " morning shots over WGY. Completely poised .before the Present set tops the previous one naicrophone, the Canadian come in listening pUU, for they carry en- clienne prDjected a ereiat deal over tertalnmcnt as well as beauty-ad- t^e kilocycles, although ordinarily a vice. Lannin, director of tbe good measure Of her comedy skill original Troubadours (an associar springs from mugging and gestures tlon mentlonied on the platters), p^-enzied mirth of the studio au feeds dialers a ineal of smooth, Ljience indicated that she was cut easy-on-the-ear music.' .■ His is the | tihg plenty - of visible capers. for MelNTYRE AND HEATH I FRIEND OF THE FAMILY COMMERCIAL I iJiYnu, WEAF, Naw York COMMERCIAL Jim Mclntyre and Tom Baath. §7 WABC, Navtr York Tears a' team in show buslnesa, Versatile feHow. this. Frank lio^ 1 found a nerfoct introduction to the tber. And there'a no Umlt to hbt new entertalmnent medium through ▼ersatlUtr. One program flnds hlmt Rudy Vallee's Plelschmann hour, yodellng a hlllblUr laments with » On sentlmentaJl tug alone the old throb that would drive OTen thC timers would have been welcomed, crassest of urbanlte to tckara; an- Yet. despite an occasional 'dated' other has him, under the pseu« pun and a style of Working not dOnym of 'Your Lidver,' pourlns .typical of the modern comics, the out a passionate roundelay to the veterans did surprisingly well. Theylfemme listeners; while this stanza 'remained, after 57 years, still cap- projects him as the sunniest of the able of getting laughs. sunshine boys, a philosopher-: Mclntyre and Heath would be a warbler of the SmfUn' Ed McCon- good bet , for some product that hell sohool. With Charlie Kaleyi Alice Prindle, I seeks a time-hallowed assoclanoh Luther is dolng^ his 'roU-your- Jimmy Tolsbn, Louise Raymdnd, of Ideas or to appeal to the more tears-iaway-and-smlle routine on: Eddie Eb«n, Jeanne Dunne, Nip | mature strata of the public. Just|wABC for Filing Reviews Numerous radio «4vertlslnflr a^rencies find It useful to clip aiid flle Vabirt's radio reports. This creates a source of refer- ence where talent is under dis- cussion at later dates.. Common system Is to paste the review on a regular Index ciard; folding It over oh reverse side ;,^ere the review runs to length. the Venlti, products. kind of orchestra,: the jstyle qif play- the Invitees. Naturally, the radio lng__leanii;ig toward the 'dreamy'-r audience doesn't get the full pun- and^the type of arrangements which gent flavor of Beatrice LJllie; . but blend well with the . general at^ then there's such ian untapped reser- mOsphere of program an* with voir of. resources behind her that product advertised thereon. the radio still gets much more than Miss Ingram-^or actress playing I the faiis are accustomed to. the role-^aiid Maxlon cue thia or- only possible objection to' Miss cheatral numbers. A Hollywood LlUie as commercial radio pos-, - , „ , .i,. , , ^« „ baSeS^urS^S liven to some of the slbllity^^ here would be a fear local kilocycle outfit knocks off a dlscs^ b? Miss Ingram's references of her sophisticatloh. But the LUUe three-hour weekly pay customer to the .movie colony, with requests comedy Is remarkably universal In: And to make It all. the sweeter. It for numbers which this or that star theme and bi-oad In treatment, ^yith la a live morning affair and dropped 'a^ked *" ^"^^ vA« nlay. Mr. l the sonhlsticaitlon mostly a matter I Into, the 10 :30-11. slot,., That gives and Tuck. The Pioneer* and. John as grandmotheriy Ernestine Sfchu- Before liUthet's advent the axj- " ' mann-Helnck was Inspired booking count had tried dance combos and for a baby food, It might very well crooners oh both-!*NBC and Co- develop that Mclntyre and Heath I lumbla. would answer a Unique program Luther has fashioned his sunshine problem handily. abt as closely as possible to pioneer Diction Is excellent and plenty of of them alU McConnelli even af- light and shade for characteriza- feeting the latter's down-south hers ^as' thro^iT the fu^^^ Needless to say the boys drawl. Like McConnell he bids J!? f Kilr^^tnHftn hfthin^ a* opening of the prO- Stor^si accoS^t a^^^ know their stuff. They gram to 'Just sit back comfortably & JorT' wi lanTed att'e? ha?e not forgotten how.^ Nor have | and I'll have a little chat with you much battling and almost to the they 'preotten some of t^^^^ Henry. 30 Mihs. COMMERCIAL KFWB, Loa Angeles. .This one Is aimed at the kitchen and . doesn't miss its mark. War and sing a few of your favorite point: of blood letting. It Isn't every! day, or every month; that a Which, however, Is no liability for songs.' Between bits, of patter radia IJani. PURE OIL SROttTS PARADE, about 'looking at the sunny side of life' Luther dustii off the album and regales 'em with such Old gems as Won't You Tie Me to Your Apron Strings/ in the Gfood Old Sum- me to have you play, Mr., the sophlstlcaitlon mostly a matter Into, jthe 10:30-11..slot,. That i' Femme film hames use pf the lady's .flawless aplonib. the discs a 'rest and should earn it Is aJinounced. • Worn- Land. a nice buildup for th'6 station •Old Sports Writer,' Perry Bechtol mer Time', (witlt the night (ftV Lahnln*. her cream, „ ^, en's parts are well handled, tne voices and thaimers Of the 'pair .^^v.„oe ^ contrasting the characters they IVAN HOE portray. Miss Ingram is pictured Radio Pjayers Guild as the .well-bred, suave tyP^ might be expected to know W^hat's Sustaining in m«iritflinine and achieving KH J,. Los Ahfleles and Orchestra, commercial; 30 Minutes, what in maintaining and achieving the beauty which comes from care of the skip, whereas Marlon is un reeled as' the sllfihUy ' slangy, Im pulslve,'' beauty^cohsclous meUtaliy alert, bflftce-sSctetary type,- There's a swell Idea behine^ this prove where It Is needed lictost. It must'be sweet music to .the bosses when • the eii- 1 u/en Att^^ta semble:«signs off with ♦tomorrow j W^P^^ we'll see you ajgain.* A .showinanly . touch . is evident throughout, Most, of the staff checks in for a bit ah,d the .paclnir Is ing Redheads. ?*^SS^**JSS./*^^f^S^iJJ'SS Writer* Is the|cS'soM^ ^ ^^^^^^ooTv^ ijustlftr the effort. Recognizing the I nci^hhrtriv': That I. 9}^ ^P°"A L^®r_.i^_^*!:r I fh« ^nt hhlv nnvera this low 16vel to which radio entertaln- stlcky and hot, this was laying. It on a bit too thick), and 'i'uflf Your Cares Away.' Being the versatile baritone that he Is, JLUtheir does a good McConnell by .these oldtimo Fast, speedy, variety sh^^^ interlards his act with which spSrts comment, orchestral [ an ^apn^^^^^ niuslc and harmony apd solo siner- score, slgnment calls for . stressing. the harmonious and nelghboriy'; That U^„k of the nroirram and brings to the announcer rtot Ohly covers this ^r^ot Ah^^^L «V^li^t^ Hast item covers the purpose of JS^audience Sl^^ same ground hy making' mention S?G?Ude5fseT ?utTdo'^r^^^ *5L« I SiV^?^^^^^ hairpins, face Both veornen ^ork on t^f, 1 unUf^i^^ meeting of the family circle Kpg;ther"with"rnte^^^^^^ . v. * Tertlsing. Marlon's spiel sometimes "^^^^^^ the motlfl! is never allowed to celebrities as they pass through At- Friday (6) was Luther's debut are mentioned, and on celebrities as they pass through At- I ^p^ay w wm iAiiner a aeoui on lanta or return to the city from tri- this series w\d the account set ximphs elsewhere. 'Sports Writer' right out to find xmt whether they continuity written by Guy Butler, were listening. The test was a Announcer also plugs briefly. Prices •"'^^^ hardly geared nium and never interfere with the are,mentioned, and on recent discs jor clMsroo^^ ^ , , . tli# word, , 'Milkweed,' Is attached knoo tu^^ "smewed on t<K) A happy choice for emcee Is John of the Atlanta Journal Sports staff, giveaway, a chrcmlum-plated clg- to Lannifi's ""^V Jl^^*''^^,,"??^^ S thf leSSS^lunged air Henry, whose ingratiating style Is and delivered by A. E. Foster, non- aret lighter. 7^^<>««[f,d free offer, obtained by wriUng to jnicK oy^ imitation certain to win him a following, professional, with a pleasantly aged "atener merely for the vritlng. xree oaer, uuw«u^-wj — .5. "t, th*»sns who eave a neat imitation ceriai; Miss Ingram's ^tudl? i^n^ New York th^^^^^^^ ^ quiet mellowness aboutl voice. and mentioning Station over wnzcn U^^^^ Sound effects and mob me^ him that conjures up just what he's Perry Bechtel and his orchestra* broadcast has been caugnt. oaoo, | jj^^g^'^j^^^t soothe the delirium any. trying to put across, a friendly odds bn favorite musical outfit in However, the Ghilid Is on the right gathering. . Atlanta, play novelty arrangements track and go-getters they are,'too.-'l Jeanne Dunne, Charlie Kaley, | of pop tunes with Bechtel, banjo and Otfec. DOODLE.80CKERS 30 Mips. After whippingithe piece into shape I Alice Prindle, Jimmy Tolson, Louise | jgultair wi^d, frequently letting go I wr^Y' (finoinnatl' they sold the uplift idea to the CBS- Raymond and the Pioneers, hold for hot choruses. Bechtel outfit, for ip^^ £yck who broke in at Don Lee. execs and .landed for a the musical end in keeping with this program, emphasizes apeed |-|«./-,tr.Y aa announcer several years full. hOiir On the. Saturday 4 to B the fireside spirit. Nip and Tuck with a rhumba thrown In now and li Sack in that role and dou- BILL BROWN Sports Instruction^ 16. M ins; Sustaining WMCA, New York _ _ _ What WMCA is xrying^^^^^ — t^SJ'iStrSlL^nJthlS 1^^^^ these sun- accompknImSt VtOto. the mTt O'Day and^el Wllkerson--^^^^ goU lnstgjcU)r,^iSJiothlngjjov«^t^ . i intimate vauda show on the fToajit I mony and branch Out into soI< 4rvin<r tA do I spot. Now thafs Something right I double oii the piano, and Eddie thoh for variety. I hUnVaa comic. He cultivated lat- trylng to do (,»^^_. ^^„, ^^^^^le shows f^^:**.. I The Singing Redheads-Dorothy | fW^|^^J^JJ^c.^^ou^^^ Ivanhoe hit the entire Coast^eb h^n^a and should cliok right'along Kuft on their 07m with soiked fast^ and Id was piped as far east as Den- | ,j ^j^^ quality Of its July' 4 alrihg Redheads, formerly | a™^i~P°«\f;^ th« is maintained, along, with, scores of individual Lnd was piped as far east as Den stations throughout the . country Evidently Columbia agrees have iit Some time or another taken ^jth the Guild that th^els room a stab at It They have found that fo, in^roviilg the general tone Of teaching the technique of a game ^ther ipresentatlohs. over the air is at best a dubious cast was drawn from member- , .„ cs„„v,^ undertaking and even with the top Uhip- tut no credits given, for the P'*"". authorities manning the mike It's reason that many of the 26 players COMMERCIAL sookers to dub programs he worked on as nonsensIcEd m. o. .His posies I NBP network Ar« a click 1 euphonical at co-workers and the Helm. ^?.2e"enTh-?'pS|rlm has network «tatlon.^ ^^'ofTseSS; ' flavor. Selling talk Is spotted at no«»»ced as'spasm No. 2 of a series CROSS and DUNN | Jj^^JS'^L^^.e^"^^^^^^ ^Ve^s ^ab ^ung^^^^^^ breaking In for a delivery of a few P""**^ ^^♦l^^'^^J.J'JJi^* T^.tt^. 'tll odd facts and plug for product 'oWo^i^/ i*^f«* F^^^^^ ™ - - about the half-way mark. naed It for aj>rlef stretch with NBC interested^ over a succession of pro- I and ^guTVcawld"if * I aid Henry Dunn have 1 te7rS^L''by^§?St^I)^yirt?Zi Iny^hligTelS i^^rSdiS. wTltae^S e^^- . „ . ■ \^^f^^'^^^i»^'^^uI''^^nA l^' plttlne been teamed In vaudeville for some Aeencv *Teitag Advertising » ^ ^ Brown believes that he can main- Meanwhile t and have^ made occasional '^^^^''y- 1 cnaiier naa la,. u tain this interest by distribu.Ung back, awaiting the r^^^^^^ Before that they golf maps With foptprints showing dialers. Should^he mallm partners of Healy and Cross | h YDROX REVUE the stances to be taken for certain a hump ^js back they IV p^^^^ ^^th variety ^J""^,^^''"^^,,. „ ... shots. The giveaway measures 4% return with another old timer, one L ^j^, ^ repeat on the ^y'^ia Clark, Donald McGibney, by SVz feet, and Is the listener's for [high in the, morals lea gue. Rudy Vallee hour. — "~ 10c. Through the use of this map ' Cross and Dunn have a lot for and the application of consistent p..cnwARDS radio. To start with, their voices attention tO his loudspeaker teach- J{r"'\,Jv s|r^^^ have sweetness of a rare melodic 30 Mins. Ings, Brown, guarantees that the X^iJiMeRCIAL content for men. They are strictly | COMMERCIAL pupil win cut eight to 10 strokes yiit a? New York 1 big league In harmonics. On that from his game. Brown imparts his ^llrt Edwards CUkelele Iktf) has solid foundation their experience nuggets of technique via thfii,i;rbss- L-ada several trys at radio. But and stage-trained knowledge of ,^0,., fire routine, with a staff annbuncer "1^°® : JfSg importantly. That's values has reared a style of per- NBC station in Chicago com< nosinit as a dub at the game and Pvy j^i^l^*^^ ^bow for the ice- JS^Jng^oth as questtJn'^Se^ SSd ^yiJ^iJ* ^than ^f^^^ Jproduct. An early evening full of InsplratlQh for a flow- of burry^ - . - 1 T"r« h« nut on ai Scotch that adds flavor to the ormateri'ta and the judgment used; 1 ,,«e?:?uioii o^J^S^^^yafi/for^KD I ^^A''w«'^«\y^^^,\i^^^^^ I bo In talking character songs which Aiit^it/w that fh« ^leiqehmahn Married to the Same Girl for 50 and its a pleasure to listen to a K,. j-on „q>a anientv at local ata varleSef Outstrip prStlca^^^ Impressed^as Ideal material sure-handed worker handling dlffl- f« X5:J^VtJ«««^o,.« oj? .^'S^ in the for the pair on the air; Sen^hnen- cult lines. As long as radio contemporary air snows_ in inB|^^„^^^ TnnmUfv. or what mleht be I brtntr such solM Tifipformt.ra tn ■ g^jtar duo and Lowell Baxter and a tough proposition to keep 'em earn their . oats on rival kilocycles vVEAp, New York Gary Temple, Jean Rouse, or- chestra directed by Joseph Gal- licchio WMAQ, Chicago Once-weekly shot on the ace I NBC station in Chicago comes the -cream velop widespread popularity earned by a distinctive Idea. An Important change necessary may be that the ribbing be given sugar coating, with the satire working from above. Digs at physical aspects of fellow arilsts, though Intended In good fun by Ten Eyck, are not' fully appreciated by all listeners; Otherwise his descrip- tions, of personalities and capabili- ties-of people ixe Introduces, and his absurd comparisons ,Ih drawing word pictures, are generally amus- ing. Working with him at this airing were the Tom .Boys, femme trio scholastic occasion. I Ti,rr«^lmAnf «R«d: Rendition of the dltty,_ I've, Been trouper and favorite, Sylvia. Clark, an Iti +nllflTi,» chnmctftr nnn^a whlch FUN PARADE Sustaining WTIC, Hartford WTIC, Hartford's 60,000-watter, Is attempting to do things In a big Way. It's' the 'Fun Parade," with a cast of' more tiiau 136 men and women taking part." These charac- ters, whether musicians or role plasy- ers, are all regular staff members of the station and .have done good things in the past, but something Is lacking with the present broadcast, which starts at 10 o'clock at night and. runs for one hour. It's a typical attempt at a George Jessel.-Eddie Cantor, Baron Munch- hausen, iEd Wynn broadcast with music, comedy and satire rolled into One. The humor, dished out by Harry Tlghe, .is dry, with the com- edy built for local Consumption only ^rsran d. if-hea rd: 2S ttiiles away . wjould fall flat, • In as much as WTIC reaches out across the continent the show will not click outside of Hartford's city limits. The best bit of -work is done by Norman Cloutier and his Merry Madcaps, 65-piece band, followed by Ozzie Shuman, Dutch comedian. Balance of the show Is built up with Harriet Lee as the songbird, Tlghe as master of ceremonies, with Milt Francis, Paul Lucas and others taking minor roles as foils for the •Omedia.n. Hamttier,. °*'iVtt?'^nV «nt.h morality, or what might be bring such solid performers to the miffiidn^ 1^ as urbanized hill-billy microphone it need nbt worry seems a swell" clue to what might about entertainment. put this pair across in a big way. Land. certain showmanship to use a ditty based, entiriely on sugrgestlve mater- ial. Such was Edwards song about King Henry VIII. Not entirely, a question of smut or near-smut. ' Pundamehtally it wasn't funny. Icemen as a subject „ for risque humor long ago became-j Half Hour pretty stale. Edwards recital of Sustaining the wives of the Tudor monarch | keX, Portland, Ore. was dirty-duli. And nothing on stage or air is duller than dirty-dull. Land. Lola Burce, slick piano combo^. KoWng, BUNGALOW BALLROOM Archie Loveland's Orchestra Radio stations of the Oregonian, Hi-Jinks Moves Los Angeles,. July 9. Miss Clark Is continuing her monologue style,- and she is sell jlng every word of it for liEiughs or tears, whichever she wants. Her two bits on this show concerned the old lady in the barber shop for I Franco-American Baking Co. Is SoSte^sfliSr who°t^kIs*the^fl^^^^ S""^*^ night Hi-Jlnks r HoH^WoSd: "M^terilr l?^n?ce?J r"'^" '^""T' * ^'^"l ^""^isT ""JTC^ written, but the Clark showman- 11°^ several years, to KHJ and the Lee chain, starting LIBERTY BAND 30 Min. COMMERCIAL WAZL, Hazelton. Oregon coast. _ I Temple Is a tenor with an easy. Weekly show will be broadcast from the Figueroa Playhouse in or- der to continue airing before free W;arn6r Sunset Boulevard studio. Johnnie Murra,y, 'wh o has Jbeen^ putting on the show at KFWB, wlir Sunday night, July 1, both sta-. „i.„i^ xr... 1 -. luor tu v;ujitiuuo tmiuB uciuic xl^^w f.t"rpX?a?Ss'?rSrs^ai^d'f J^^^^^ St wi^th^clSf^feV'irrn^ fVdlen^ which formerly followed uring thf ^uslc S ArSle effects. It's a pleasant this broadcast on stages of the Strrn^h, vitality and vigor 9« Oand's orchestra, and starring the relief. Galllcchio batons the in-' '»-'—'' band^ mu3ic Atled-,Up.:,with fo.od .ele-,I roar-of-the Paciflc ocean., ..„ gtgyl"^g"t3 _thr g^^_ Pj>P ,-^ nients of bread In this half hour! For half of each hour's broadcast classical numbers. ^ _ commercial featuring one of oldest the orchestra goes on the air from For the earnest side of the revue continue to handle the broadcast musical organizations In Hazelton the Bungalow ball room near the there s McGibney, the newspaper f^^^ ^.^^ „_-t --^ t^ke section. Band Is 75 years old has beach, over KEX. The Intermission commentator, He must be fflvlng ^;^ of the falent with him wide following. number is the noise of the sUrf the NBC script-approvers plenty 3°™® °^ the talent with, m m Broadcasts are handled directly picked up by another microphone of headaches and heartaches over from band hall and announcements stationed out where the breakers his material. Ho has been discuss- Paul Holman F^ust has been ap are all very short, none over t6 roll. On the next half hour the Ing German situations, strikes and pointed head of the radio depart words. Has gained wide popularity routine repeated on station KGW. the steel situation. Tender spots, I ment of the Mitchell-Faust Adver and proven good adv. medium due Seaside broadcasts are sustaining but Gibney handled them cleanly Uiging Co Chicago Faust Who• Is to quality of programs. on botli stations^ but the costs are and without any hedging. ' *' ' ' ' Jimmie Pelser, staflE announcer, paid by merchants of that resort Throughout it's a well-knit, well handles this and all other Spaulding and Its chamber-of commerce In the produced show that's bound to sat Bakeries programs. ' Interest of publicity. | Isfy its audience. GOki. a v.p. of the agency, was with the National Collegiate Players before turning to the advertising business.