Variety (Aug 1934)

(Continued from ptijtfo 6) ^ will sihb«r more tiiaii '14 on coninion. hnaoil on t l>^:.:'||).45i re- liurted for Iho 40 woi'ks. ; i»araniount cortillcates , on big •board scorn to l|0 in.iitrpceiM 4C. ac- (t^umulatlon. fltiiMie'; ! tin- rhnnRCd from iirercdln>r f?itnnlay, niakinR two Huccofssivo wtoks thit ran^o has boc»n hctwot-n 2H aii<l ■■■'•\.yy : .Qoiumbiii^ !Up.;'-rV:,'f'." Hlock exchanKe sonrod 4 points not. presumably on inrroasinKly favor- able outlook for product of this company., Stock cloRed at 27, fttter ]K«4t:infr;;ut»'td''2t^jt^^^ ' ' ■ Mvcry amusement common .sto( k on the Htock exchanBe closed the week with a tinin oxceptinj; I'ara- mount, which was iinchanged. Most ei^ceptlon of Columbia pictures, as before noted, hnd LoeWs common, which wa.s up nearly 2 points. Keith preferred gained 2 »,i points oh a, few irttiisacttdhs. Loe# pre- ^^cl0iie<j with ft r^t filft ot Ii4 . Manner in virhich price^v -i^ :;:■■:''«# <Satttipiilair ■ ■'. Atacdilrajj^lDf :v to •■ •■■ iiAiijr ;i|rM«»'. «4i»iwi*t«d' ■ liiarket'' to: forge v.- ahead a.s it liad l)een dolnpr on , , W and Thursday. Most ■ ^/i: r factor in Saturday's 1'. ; • ^luuip was diminished volumQ. V: slderabiy bofo# average all week, r and there little to get excited aliout most of the week. , Inflation rumors v$rcre^«vived dur- puAti«id^ .mom g ; %r<>^ tfaders boiiid find .. . |lttl© <*xcu.se to become worried over ; Rurbpean situation, and even the ; ■ BAInliiK of sui)reme (^ohtrol jyii.4Gf<)(r<» many by Uitler. «kH Hii)dMtierc^ ...'S;;;; 'denth.-rauMia' .hai^y :m'^ifti^.i-y::': : V y Arrival i* Prcfstdeht lUtbsevcIlt .. • btek fn tlw •Onlteti Stat<e*« atarted Hcmie of the trading gentry talking ! A , about a forthrominar addres.s in ii?-.Sjh- which the chief (>xdi^Ktiv6 might ■ ' arouHo ipore optimisiiii oyer future , btit;»fijeaat activity. #b«ttie^ '^^^ • . forthcoming or not, .signs : , would indicate tiiat the market will ; wooii St irt-d+scounting fall business prosppcts, no matter how disppur- : Vv ThiH plus the fact that a big ma- i..; . ■ J'^'"'*>' of yeans the market has gone ; "P in .August, is not particularly V chcei ful news for those, on the bear -.\;.f|rtde;'-:.-':;.:< .r-.r-r-\';-'.y:'.-: /.-V''!': '. ■/■'■^ ■ OU\-iuu»iy many :'eikce||ient^! A dividend paying st6<^ks are now itt ,v . s b ir« lin prices. Ju.st how long they , ■; . will bo kicked around by profes- si..uul traders la ai^pat*ently the onlj' hindi^l:l^ce to inany jKottiits Into the : ; vf^j^rkiMI. Ability of many storks to . i',' "l> during iiast week on only n • 5; ;ft»w ti'.tiisaction.s i.s considered fa- ■:-..'v VoraI(l.> ' ■■■■ Tr;ide news was largely eaod^^a^d ., it Was aug^«nt<(^ ^ bjr rctparKAblj/ -1 ^n^^-^iifno quarts frcml-artnual f' • . ^P<>rts fron\y repre.'<entnti\'e coni- , l»''iiieM. ( trie ixuver production loHc 1.:.";;, conjparcd Willi |»rctv'ding , weelc and w as 1.$%^ ah^hd "ibf geainc ■ / W«fek 4^ 1933, When poweir output > ^, iwas neairiy ni Its peak. Tlila was ft ■ •'''^''•'"fJ de\ (Moiiincnt, according to ;. ■ ■ i "^'•"'^' observers, because : it .v. ,. ; plainly siiowed a steady lprj»(Wi|^i^^ bu-siiie^s^ even d^riiif.* hot nioiitit*. : ji«^^#(t^ie d<!«vclopitne In varl- ; V. ptW ihdustrie.s included a ^?.:>'.l in- '^y'-Cptiiao in con.st rue lion work for July oy^^ ycir, an advance of 6vT,% in bank clearings pver p^ei : • yious KiPoek, a 10v% fiifei^tise > da .■ . • ■COinmodlty price index rompared ^ ■; W^ last ye ir, iind a V ' bike in retail pa.v;^eiurer aiitonioUile ; . «alcH of 50% for Jirsl half of year rompared Vvilth- saintti^ htitf ill l(V3|t. ; and fiV4ji% in^ /f - , ^934; 'WliioI6«h1b priV'es w-eht to "U ^•.v..'. ""'^'^ four-yerir t(.p duiin'; .Itilv. ! l!>a^ ir.",.H deposits it\ intUual »taviii;4'v '•'"'•^'^ 18 Htates soared to Klgh(<iil total .'ih^,;nidr^ .4hina'.!'itO&' yea*ii, x.v ■ Y.-,ji:omi'tf)iiil es I I .show favoral>le .June ,-,,p,,,.lj, were .Mcl'all r.. ('oi pfiiMii,,n, St. Jo.-^eph 1-cad, Sea- ;. ; board Oil, St^indard Oil of Califx,>r- f ^ •..v-;|i^V,.*»«fiiiidfe ^0tt^.b^■^Kaf^>^a^»^•■eur- fj4c J, share comnioij, compared with i net profit bf one ront a jihVr» for .flrst half,' v.m " ■ Go.od Reports Itoverai aihus^niefiit icomi>aDl^a and tho.se amiiated with the industry also Joined the proee.i.sion of indus- trial firms in turning: in eXccUei reports. Loew Ijncorpprated, siNy toppM m''ttat with a for 40 week.s ending June 7, show ing a net protit of $:4,750,7r>0 after eliarges and providing for pref.-rred dividends of KubaidiaH^s. , Th's Is ipqual to $3.45 a shard oh cbittmon, as compared with net of $2,330,027 or $l.ll'/i a share for same period in 1933. Operating profit increased to $9,031,012 for the pei^iod> oir m than twlee that for aame pei'tod in preceding year. Loew's common stock immediately responded, jump- ing more than a point net Thursday, a dull day, after U had anUclpal;ed a favorable statement by climbing steadily three previous days. Thurs- day it was up practically 5 points from low of preceding week. Radio <^orppf ation of A^norica showed a net tncbme bf85&« compared with a net loss of $790;QS8 In 1933 quarter, for June quarter this year. Net profit for first half of 1934 was $1,771,580, compared with net ioas of '|1.2«$;2li f^^^^^ period of previous year, ' Badib common and preferred issUes climbed on this news, lladio pre- ferred B, advancing four poijjts oypr its low of precedl«|r'W«k» ' vrrana-LUx payllght Picture Screen Corporation showed a net profit of $98,729, after taxes and (Charges, for six mooths ending June 30. Company decltiri«l;i*e a share dividend payabia Aug, 31, This stock, listed on curb exchange, which recently dropped to new lows of year, shpt Up nearly a point on news, llarninga represent a profit of 13c i^ ahaiHft of capital stock for first'hii1l!^^6f Veairr'' Wcstinghouse, in addition to showing nearly two million in net prdnt for June quarter and a net Ibsa of I31J26 tor firat hali( .of 4S131. dsatnat a net loa« of |i^,IMi,'fiii - iiti' 1933 flnst half, reported an incre.ise of more than $7,000,000 in unfilled orders comiH^red;i¥.(i]ll a ,:year,ago, Hailie CoftiMM rAetive Radio Corporation common stock was among most active 12 stocks on a majority of days during past >veck. Paramount and Loew's also went into active .clai» one or'j'tSflrb times In week. A stock exchange seat sold at $95,000, off $1,000 from last previous .sale on July 17. Stock cxclj^ange oUlcials mq,de It clear that exci|iang» <h>^ to Increase commission rattf-''for buying and selling stocks. Issuance of new unoillcial repotts on srain crops sent wheat, corn and other grains up on Wednesday, and these managed to hold closc_to these new high levels even with profit- taking on Thursd.ay. I'nsea.'^;onablo weather, even in Australia and now n Canada* I'^ol'; -filiHlf^jl^^ ..lip- [tc strcngt'ti In wheiiit makea many grain traders of the opinion that J1.50 iior bushel wheat is in pron- pect for thl* ire^r,^ They clalp that : »U<'h;;'« \!i0^.-wmM: 'tiMiMle^:r#|l0li larger crQps were 'airaliiablis and the dfillfir was worth nearly twice as lUui h iit currency oxchan;^e. Grains were agatn climbinii; aa week ended. ' !l*i«it.:-llMI«:ilwi;'':tii. iMM^:'to|(H':the other la Virtliallijir ^uat around the corner* ithd that Ita appearance is only u question of time, gained frc.sli ijupporters when ^epretary Qf Treas- ;ury.''''Mprf#itt|i^ poll.cjr,, iMiliance of sliver certtflcjiites u the cost pur- t li isiofjr price of the metal only. Secretary is er^dite^ with a^ing that' he plawtt^ to .iaiiiif^ V^imJ ioo in silver certlfloatea within tbe next month. His statement was Inter- preted a.s being an effort to placate inllationists headed by Senator Thbthaa, ardent silver colna|(it bobst- er. i;*bom|itf|i launched a* ia«^ drive to Inflate curr<*hey Via; the silver purchase pLan. Fox Film Corporation and sub- sidiaries showed H Mt: profit of $1,- 199,242, after chanrei|. «^^ t« AH a share on- coMblned Ciasa A and H stocks, for 26 weeks ended June 30. Thirteen weeks ending on same date showed only 18c on combined ahares, which cpmparea with 33c in precedlhg i^-webk period. Thirteen weeks in 1933 ending July 1 showed only $74,717, compared with $393,800 for same period this year. However. atp.ck fiftfia i|fCected by geti^ral droop- ii^.^;mai^- -jBatbirday,:- a^' l^lcd to: ---ffflvtk..' -^tftiitelairori*!*;: :^ Htatehietlfcl; y'i., net Wednesday; /:^!^tlAVfl^^ pt More reports from abroad indicate th.it British buying is coming Into American stocks, and that English brokerage houses are advising pur- chM*^ M-aiej^ri^ftjlf^;'^^^^^ country. Sani4'''.'''tbifi|r':'ci>ceurf«d ''';|tlsibefore' heail uTSturh ill our miarketa .back in 1932. Strengtli in bond market loomed as a favorable factor. Amusement ll0tt« .alfto- fj^lt thi« ftrength. most bf thVm^ iicdring ^healthy advahcea nest showings were made by Loow 6s, up 1V« at 100^; Paramount iboadway Up 294 at S8; Para momhVtaii»iiAM't4^ «p S at 41, %ttd cshtfliiat^a <rf up 1^ at 39; Paramount-Publix 5V4s, up 2, at 41, and Warner Brothers 6s, up 2 at 53. Warner. Brother* Uepa got up to S5' dtirihg ^Mk, aiid: t*MiMM»ttiit- Publlx bonds sold at 42% before selling lower to close at 41. Pathe 7s dropped off a point on a few tranaactiona and Keith 6s apid down 1% pbinta to 1^0% on amall v<rfuine^ As was stated last week, AtpUalB' ment (Iroup carried out Its pronrilse to resist further selling. In fact, group, acted a lot better than many bth4»!'Aotibn of amusements would indicate that this group Is firming up to follow any upward move of market prices. Bad news for amusement group ap- peara to be fully diMOUiited, aveii by the slightly higher pricea preva- lent at close Saturday. With the odds in favor of a considerable bet- terment In buoinesa within the next two.;:.|kiogMiiv'.vftriMp.Mema^' tii' iMwi - tlon 'fer a. reveiRiil'Ot $n9iillii,T liiKh. IT'.i tot i1\ UT'i 4'i m • I'lUli M»rU S'„ . >H 21H 101, : an- ■ • u ai J*. 11", iot; 117-, S.tl'M. cm) I.s.iuo u M J I ate, A inericu n ^ Scat... • , Tutf CiMiitvIr .rUi»...., Uiaii. i.iw C'utumI t»0») ( onsol. Kilm |>f(l. , „ 2.{HH> KuHlni in K<)il;ik (ii»» . . ' 3.S<HI FoK. ClasR A...,......i».*,jv,* j 40,300 Oen, Kte*;, <««c,),. i ..«i;,'*,^V..*i. - TOO Kitlth'pffti »• •(^•'•t'*', W.1<M) I.O0W (1) ;...',•*•••••»••» 1(H> 1>() prcf. (»»';).. 31)0 MadiHon S<|. U4rdmf..«,;(.;i4.>>,» t7,li(H» Paramount 13/J[» I'aihe l-:x(<lmfic«^V.i.'.V. -l.tMN* P.-ithe, ClaM A.......4\.....i;. 4*i,W> Radio COfR............,.. ; . » .•>, .■■.8,30© ■, ItKkt^ >•,• i# •» K • • • • ii f.•'> • s.tm nna\9. pti. «......*... I'O. jm Wftrner nt»n.^.\ ... .>...... *... 13,4i!0 WcstinShtfUM .. . I.. . .. .v., ,... extriis. t i*4l<l thin year W account of arciimuteUv | lOtfhsn tr«<l- Qitalhii ". ; v'''(;bipifrtcibu<^ ;'p&g^;Vity ■ ■ |(. II ,-5 will h.i\i> >• .t , hi t-ill''il the li till* of .sa\ iiii;, ■iiiil li'iv(> tlu' vMin in Another hooli-in beiii^; iisi-.l l.s a tlat nietal l):ir>l: ciii.ilile of liol.liiig $3 in diine.s When tlii.-^ i.s pri .rented at llie bruil;. lilled. a ileiio.sil !i,),>k is issued, aiid the depositor urt^sellted with a le.il her p iss e.ise. 'I'liis must he ii'turned if the deiiositor f;lils t() turn In at le.ist $,T eaeli rnoiilji foi- a six-niontli p.rio.l Due hanlj re- ports Ih.il XO':. of the hold.-rs ' ive stuck aJid tii.it li;i!f of fliese have exceodeil tlie $3 jniiiiuium. The liouse ap|)eal Is a free li.ink to all askiiig for it on a certai.n evening;. Window disjdays aii- simi>le to arrange on many titles, hut shouM bo in keeping w'itli bankipg tradition njid Rive the bftnlt::il|| miw^^^ theatre'.-gieta.r,. > There seems to have •iri;-i<'n the convenlion that, bocau.«e the inar- quee la arrang«^ foi* reltora^tp siiell out the attraction,-this can never be ohsi ured. It does not seem to occur to ni i.n.v nintiarers that he- cause of the fact that the marquee sides are never changed it is for tliis very reason tliat .a chanire will he most nulcklv noted. It is no longer permitted In most localities to bu'ld in the entire front down to the sidewalk, but a Rreat deal can he done with n structure not more than three or four feet tall extending from the bottom of the niartiuee in an upward direction. For 'We're Not Dressing," for in- stance, a strip of sand and grass can be painted to cover the mar(tuee sides, with palm trees extending abov# as cutouts. A castle front can be supplied for. 'Queen Chris- tina.' and the structure can be built into a do^k end for 'Waterfront.' No More Wwhen' and aimllar seafaring pictures. I.ettering can be laid in to suit, and the result will be better tlian adherence to the formula style. The structure should be built so that it .can be stored and repainted for another picture; anything .stand- ing above the common level being on separate pieces. Used every six or eight weeks, tt will give an tlfeiy new <tiap«9t to the houiffS cdmnman^ uniisUal att^n'' - 'jr:.: , the pu t oro. .1 nVr ..:vcfui|l f(*lj:|ge^^^ for trvv>.s ■ it w.i.s l Ostly lo III ilv'\ too oo-iily : for tlie aver i!;o pors>» hut it g ive ,v hohlovv'r to. V iHctiire it x limo. when hoKlovor.s uere nu>re unusu.il than they are to,lay 'I'he ideij;^ liowever, cm 1)0 cut (town, to preH7 eiii d IV pur.- The .origi'ftal:>.5!ifa»i''; ahout, 30 .feet' wivUv-n ' ^ef|intitiiato» When a iiieture falls to carry its own exploitation suggestions, and th<»^ bid be^h fflLtra to fUiMitMii,' It's a good idea to have some of the old standards to fa}l back on. For in- stance, L.le'#llyn'« " one-piece coat and suit hanger is hew again. It's advertisedy'that one-piece hangers will be given on a ce;rtain ^veiling, The hangei s a re twb-lnch ffhlahjfng naiM; encloaed ■y:U^'-~-fifnsMiia^^ With elab^a»ev.t|^tr,wirttil^^ whi<A ia merely ;a cut of a dbpltey facing away from th« reiser, c TIpe taU .U ft piece of flbir atilngi.; The Ii^«d ftp«tiHiett<^ia; tett titttTit the tall 1«;4fir It 14 fair, but it tb« tall ta w«t . and hanging it la raining. Recl^#l^| Ijii Wi&rnM that the ba- romefe^r must b^ tacked up outside. Another Is a paster printed with the advertisement for a show a week or two ahead. It is enclosed in an envelope headed 'Fidelity Test.' Instructions tell the receiver to paste it to the mirror. If it eh injjes color'the hoy friend Is un- faithful. Ariottjher on the s.anie lines is the emotif)n test for a thriller. I'rinted uj) for the i)icture, but with a white si».jce or design in the cen- ter. Held in both hands for one minute by the clock. If the bare space does not turn red, the tester is .aide to see the picture advertised without d.anger of .a collapse. All childish stuff, but |t^^^ hold amazingly well. '' •. > , ; ; : tia.':-\Vri^;ht Corpor it ion, Colgate, v 'Palni..live-l'( <.t. Colorado Fu< I and ... iron and Ainet Ic.'irt " A>;ri(Milt unil ^rbVcal, ihp lixai n^inod declaring van Ihftlal tiuarterly dlvWend of SOc- ■a share. f'«lgiile-I'alinf.livc-Peet showed a fret profit .of f2,4I6,8S» hf.'M, 47 r.iA. J, Hi Bil ;t(» ■-':» Asik- 1 "v.. pURf...,.:y,,:T; ■.; ' ^ '''''''I ■Sl.OWt jn.oiMi ,11.INK* (i<-n Th"B. y\>i "40^ K( ,tti »;•.•<, 'ii; .."... i.'i. vv <r.«. '41 )• ir- r.r I'lw ly .')' .. .s. l'ar-l''.itii-I.-i.sl;y lis :>\ .... ..V, •47... IiJ.iMM* 1> ir-K;ini-l,juik> C », '47, ctfa: .. L'l.lXM, I'.ir-l'ul) .I'/j'b, T.lt \HMy\ l'.ir rul> r.U s. •.-,!•. rtfs., . i. , I.IKK) IVitho 7 ». •.•!7 1'jI.OOO Warner llrai. C's, '3I». , .6% 1<»»^ as . T ■ 55 ■ at 10% <M4 ' oo% U ■• 41 nm 03 ♦ -\ \ \ 41Vi 4 2 -1 . ■ ».r,ti;''/Mi6Jiy. fi i.-i.t A' .•«■.«•;•*; t»<» l''i>rt>,-it l'ri..riii PRODUCE EXCHANGE, N. V. Novelty Posters One of the most novel pcj.ster.*- ever produced was a photojiraphic poster made l»y the Circle theatre lidianapoli.'^. some 10 or 12 ye ir.v ago. It was 12 by ]6 feet and eou- si.sted of jiiiie soI;ir enhnueinents, carefiilly joi)i.-d .'ind then )r-tfered, Kathej- loo mueli i>f i joli for the smaller houses, but advertised .as the l.iruest ph iio>;r,'iph ever made (if the .sm illest .star, it got .s^iffi- ejent atl.-fltior» .^Irt''*; |fti»g|(j-t<^^rtl to ju.stify ils (o.st. ■' . fJiant telegT'.arns and photri>.;iaphie enlarKernerits of iiewsi»a{iers h;ive attiacte.l (),, little attention, the feleyrariis hein^ much larger ..than tU.' lumh) ^h.'ii'ts wliieh now form 11. I, , ...s.,oi y on many .. pictunrs. Thy »Iii ye «en'Ta 11 y b«*eri from 12 to 1'. feet wid(>. with the newspaper enlai-getrferit H beint? nari'owei:,, but df!ep( r. Uoth have done ^00!^ fsojry-.- iV.-e .>in<r. b()tb';app<>'^r'\to 'ita«i:...'i^M'i tor«()tteri.. •■ ,..';,V- .■■.:■,'/■ .i,.i^; A notiier ^ig<x4'^4di^vii!fitava>:4^ cycioramit' :p<Mite»*. on^y i>i]|jp ot which #prM»tr)»' t* iiave lieen iniV«*^ In this Iherfititiisn ■ fi>iurf-M v d*^ss*ed in 4l6.t)t and la fiiiil fences over iytWch thf»y;ieanwi, wan. •biAt|.- pf >f>«%l: rai]i^.i'. :fIra'sN mAl''wa:>('''#i$it<..d' | fin finf:. thft. 'brtttrtnj; ;/t^^iii,h'r r^f4ij najwi'; W:'' a'' i!*»:tb..'- wb^iAb •■tifif'-iibgbV NtHgiibbrliiOQd liijuse »« a .Hm.»U city hot frir from a bir^je auto c.imp uses the latter is its parking spot for the peranihuLit >r whiel.v is kept" parading the section all day. Pram ^ Is I'egularly in use, with copy chau.i'ed twice a week and by ar*, ran.iu'Hient the <ar i?* parld^d Ju.«Jt.' inside the jv^ite, no payment being made <>th<''r than the regular 5l?q: a night fee. r>urinK the touring.aea-.i. •Jon it brings a lot of the campefa to the theatre, as proven by the mi.ved li<>ense plates on the carm, linked on nearby streetx. Another tb*>atre lifts a pei^anibulai tor fashlbhed frbm an bid bus, the manager paying: the bus line the,; trade-in VaTue of th* car when It wanted new eHVilpni<»||^;.}<^ach after- noon the prarti <>|}w«»te8 through one of the feeder tbwna With tha? statement that for a ohe->««iy fara.i the bus will t^ry p;i.sijengefs ta" the Iheutre and back .after the show The fare la in addition to the the-» atre adnfilasioh. ii dflTei^ni town la ' visited each di«y, with a repeat far, the acbondv halfi Tt* . avoid ;demahtt ' for a iie^hae aa a oommon, iartt^i the bqai la <(;arrled an the tractlbai compiiny'M re;glatratloi>v " lit abbther town a trolley coiho ; paiiy letii tlie: :ia»Ofttr<^; liave th« ad- v^fdng iwe Qitji flalt ie»r with th« side* :bnnn«ihN<^^ WH ai^^^ tarpaulin prbtin^fa. the ptMiaengera; picked ub. : In thiarinstanefe tl«j trblley peopi* niidil by the mula« cara. : t*h«air* tickets fire not aolit-.litti ia^^^|^^ majority come in for tlk* )ift|Olif. ' Lobby Dollar Bay I'^veryone like.s to gamlde and a small lowlier tied the idea to tho once popular dollar da.vs in .a grab h.ag idea in his si>aci()us inner lobby. All of the meichants were con- tacted to get rid of stickers, or ar» tides which had moved slov/ly* The.se were packat^ed in lots guar-' .aiiteed to contain merch.andi.se of a value of not less than $1.50 retail but selling for a dollar. It was also; guaranteed that no articles ajich «a shoes, gloves or stockings, wbich run according to si^cs, would b6 In-i; eluded unless so apccifiedr Brparig wrappers indibated artiis|e« for qneii^ white paper .for -women abd a cro.'ta marki iii^cafed general uaefulnesa. |3iu<b paiikftga firiiTled a vm^^-I^M^;. bf tnb at^e aupplying It* ■ Tha aare Was widely advertlaed thirbugh the cbubtf^ald^t and tba day >C the .everit the town waa iNtefci^d witti eountry^ atttotiiobilea. They ptald- admissibn ta atM tha ahow. flLnd Wrere permitted to purr chase aa many packagea aa tbejjr desirbdi ,Tho bundled wbre • o«- shelves back . of the counter and could not "be Investigated. There were many hundles of exceptional value, and .some of the visitor* bought f 1*0111 2-10 hundles. Tho bun- dles were picked from their appear- ance, the l)u.\ er indit;ating to tho ■ clerk the one desired. Admissi<in was free jifter 10 p.m. to cle.an up. J'roved to he such .a hit that it may he repealed in the fcall, certain- ly not later than spring, since It, mov( d a lot (>t slugglah;'material' from the shelve;*. V \ " i .: . 'filevei'ai ';'ttiei4,'trBa"-"bav«" -'.cached.:- ■ m $'oUrt,h of QhrlatiKiaf tri«ii^; . but fewer have used dhrisimaa^ carda for hot w<^athcr advertialng; > though they work better in July than they do In December. It might pay to work an entiie camjiaiKii on the holiday idea. He versing the ■ arouixl T)i.iiil<s;.;ivitig. . ' ' ' The hasii' id< i is to he different, itwl if thi.s in not ovei'v.'orked it ctri l>e u.sed for a iepe.it. Oti the ;s.'tn)0 , lines a inaiiiijer ici enlly used some holdover cuts on Ih ing 'I'^m IVk k Alive' fis the front for a ftjur-jiiHO throwaway. C<jpy read I Jo you lik» lions and timers'.' If you don't, please lodi; inside for .soinelhing different.• Jii.^de was i\n innoiince- nient for "It IIai»p6ned One Night* •villi the poyitive as,<iurahco there ^ V. as not; a. Jtwigle- be.'ist in the en- . tire atbry. --; ;0b'' man kiddinj'.ly de- , liiandcd- 'bjl.Ji nioiiey back becavMo there! \vtfs a trained. aiumtil clip, ia the. nifW>irpt'J<- it proved ihey h%d ' .:tak<''n- ^no-Ho'e." : An.olli<;r r.tV.sid.'' ...->KarU. . .W4/»Aa''bn)!** ^ .W<M-d. dicit|)':M.'t.ry' i*^»>V'^''' around foj^c, 'Clii»tbi<r:'.''^''.:'ip.'i<b.«''. .visits;..-the.' ■ 'j^bfif.'.; ,anipk> <if i} hiduti. tbtf manager xroUHl' . ..■itj»a. in: ■ the v.,«>'ii«bt'i<i'i.{<-4;' ■•■:.'.It« art'*<*d' .i- w»*nfr c<fnirbieni tha frtlf' .?rpi»f«(r'.| ff} the i»i<i« iiiii^ acettHl; ■■♦o' :■». ; pj<-»..bi:e,'■ iifl(t- .^f^lltiiK; on . HiJt'Z'-';.-': f.'/'w. ■ [r ' ;Tli>'re: 'tr^; plenty. b| way a to gt-t ■.■'ii 1<''ntj;)ti';- ';i-|kI. as .-.gfioil 'AiWi*y-,a« any.' •tm. ■-'1. i»o\Y ■ 'I nit: fbeii, - ls\|b' T-'nippJeiir'4'lm-'