Variety (Sep 1934)

I'Ml-iH. ■ • Throe Aiiu-riiJiii ('onci-iiis piill'-d ' ftiWy «n>i'ii«nt;.s lion* tliis w k — > '«{o(i'o wilh 'Viva Villii." l»anunui.iiit IKtMi t**® 'Starli't l':ini>n-Hs', ittld ilnUed ArtiHtM with 'Cfllini.' - V Metro and l*«r did their inlro- diicin^ by wiiy <»f tho lutiolv for the iirt!^, a fn'tiufiitly u^wd d«»vlcp In thill town- Moxlran lUfttihPOh «tt 'ViolH, next to the Mside- ■ |»in€» MM?«tr«. which i«. IhiBic sbow- ' ' Ot^- lliriunount mAq6 't|i^Ut;l!(iiich ool]h«!id«:iHrltli a morftinR jp(i%w of the rtubheid ^ViprHlon of tw ,,ii$wp»t i Dlotricii (vt the. InMramoMrtt theatre. ' and pave It kt th* Kt'Htaiirant next door. Their Wf^al ■was straittht Frc»|ich. arid the bi>y.s laiM>cd it up. eiiiwctollSf as there wore a <t>iii>le of KoVKlldoklhpf ac- toriiu'H ix'st'iit to h<'l|». Hoiiry Kiars- fold. Par local boss. :irid Itayiiioiid i Lussic/.. distrib h'.idcr, ,s?n)U(>. I'nitfd Artists. rotrfrn-i)iiiK. nave nohoilv aiivlliiHi; to oat and hold a ttoxollicc oponint; at tlw I^ord Itvron. . Inviting 'iiily a low iicwspiiporinon. . Th«' piibliir piiid fi>r a < Mp.n ity lioiiso. , <%>)).st:ino«' IW-mioit. li(r«> at the iilMjniriit of tho o|»oiiin« to soe her n 1^ l»iillod ;i Kath llepl>urn .*lfc the looal IT A otJUlt «nd refu.sed |U)! c6c»i»orivte with the puhllolty de» ftarti^ent^ f^^ thi$i oiienln«. When >die ^fo.«»4f^ ^c****) <*he toM t'lirtis Mel- nlti, loei^r imL- tiai.t ehe'ta let him %iiow siiiiM» ^tliw at lifhat hotel ■be wan stopntnis. ainfd Hbe waail't Intereiited in alii'tenrinK at the open- ^ > ■■tnipt/ ot ' her.:' picture.., Meifiitst <l<»cI4oU to wdrry aloihg \;-'Without'itiipr.■.; Tod Uoiitaoh \M the Hl(»p" lifb :l4>ace in a <lei)t. «t<»r<* wlnadw by tle-ln with a diHplay of rhineatorie v: {{owuH. Talkod the hook-In Into the ; store's disi>Iay-nian hy reniindini? chari»ot(M\s in "NiKhl of Ijove' (C<d) • ran off .i rool t>f .such creations. Invited disi)luy-tnan to .screening *jr of illek IInd proved it to his satis .'. Caotion. Sooorcd a slow of stills, plu.s .S4ini<' l;irKO oolor ))riiit.s as Cilip|)lit>d by exchange. Toppod .all l»y jilao.ard, 'Vou'll wo.ir rliioostcine this l<'all. Miss Cr.ico Moore <le- \ mtmslralf's ita sniartnesH in 'The ' Ni^'bt of l.ove.' iHip^ril^l^^ II ippodronto.' l''or tlio IVte Smith short. 'Taking Care of Itaby.' current .at the Cen tiiry, Ib ib MorK.m tiod-in with ■■ dept. .store in idea of lihniiiK 1).al>i»'s on certain, specilied afternoon in lounge of store. Store heralded ucheine in dally ads, theatre paid ^- the pcanutH necessary for filming by local reelmen. Pleturen were Khown .at morning performance on named date, late in week. As some ; ; 200 tots weve iRURged in action. : that jvome ; mje or rtii. payeeii -were, on hand ex v.' ••■ g t wwl ar'' to-'>l«W'';.«ttc^v'ni^filv ' ;it.« -a' >: - lUKted Idea, 1^ 'ftliirayi a winner backed t»r • legittniate «x;c«nie . for uni^kinff J^^^^ jmI*© Ih- tttre<it<H| III in.dth|fN| ^ intH^h as ttieir St. Paul, in the IJain,' a siipploment ing Wil li 'Uomii m e llglit weight lliolu his vaudo, I.ou Coldon of tiie Or Pheum, stepped out and tied in with a loc.'il mahufuoluror. .T. L. Slnykin, "Who turns out a' hlKh-prioed line rAlled 'CimU'reHa oostnetios.' Al- though It developed that Sinykin lllid Rpcnt t^i^p Woek« in New/^ork liuddttng with the (lotKani Unlyer- Bai omcc on a natlpJAii ttie-^iip, the Bt. I'uui stiHit ttw^iit^ydc toally ~in^V,'fiRti»'''''w<:irW. ' "'^ 0<#}en II hed liiii the three 'tHkiiH dei>artm<#it aitore« Which han- dle thcCimlefeltfC lino Jirtd got •em te go for newst>ai>er .ads linked with *fik>m.anco.' Also ixnl 'cm to put in pfindow ;ind cotinloi- (lisi>lays. ' TjOu tlion cot Siii.\ liiii to dross uj his foy(>r with a lavish exhibit, and two IooUoi\s to uive counsel on projter m:ike-ui>, etc. No .samples for p.issiug out. Wliob; tie-up \ws •n a class busts. Since tlie pic mentions (producers at the time tllm was made didn't know a Cinderella line existed) GInderell.a powder. C'indori>lla rouge, Cinderella lipstick,* the flioker is practically an accidental plug for the St. P^td. line of oo«- metos. phhi4i*^yi^'^ aaliitary ef- tec t ojti^ ■mmmkj^^:^:. tie- «ctuaHtl#^/.: «hil. I'liloce. " !H>e|it of -a -,Waterl4W>, la Utrand. toWa, State Uio.iiorH reaped the full p:ii;o bluHi. th l^^ii^r Ch.imlior of. Comnu i i t' spon "iWttg a 'hruiw VV.itorloo,' (iri\'i ,.«.business editoriiil v<ln the inlrn •Uftion pointed out that Waterloo' Weni'r goin:; piil)]ic has liv tluM' IS to wiiioh so\<'n iiia.ior pro du , conip.niifs will ^.ul>lllil som i»uture.s f<jr sbowinjsj thi.s year In Pic tures reloa.sod and tht^lte Mek^Ul* ed fr)r Ahowinff by the majorK-iwerc listed. . : V ^^ ■■■'e^ ■'■ Proifabiy the unl4u«). fei^^ttfit 6t t he pxploitation wiu thift'«ti|o¥ii|t' pf Mpitee Klyi^h tip: the' yariouif. l^ouafeB. It wati the. flr^t time that l>vibUpitv hae .Imn^iv. m trahk and ot »6 much InteWiiMit 1M» the. reader. In the case of the, Trl-St.ites Theatren corporation, I>es Moines, ramHlcatluna of the ch.ain were out- lined. Then Heating e.'ipacity of the h(^UHb, 1.84.1, comforts and <on- veplehees, a splurge on wide r.inge sound, ventilating system, inuip- ment for |)resenting stage sliows, l»olicy f>f (hiulilo features ;ind end- ing with resident management. A. d. .'^tolte. (Uiier liieators in Waterloo wt-re siniilarly treated and from the stamli»i)int of i)eitig readable, interesting and informative notliing lik<> it has Ix-en seen in tiiis section. And the Churaber footed, the bill. , Canton, O. ... Wallace (I>>c> iBlliptt, manager W.irnor IJro.s.' Alhambra here, Is rreditod with the most extensive exploitation campaign ever given a feature picture in this section of the state. 'J>(>c' stres.sed the attraction for three weeks, never letting up a minute. outstanding of many sturttn in oonnei'tion with the lilm's run was landing i^O .inches of free hewMpaper adveir|ill||iir ilft; the Can- toil ' Ileiwsitory on in <$o-(ii>erative menshantH' campaisn. Inehided In- thle wtie a fuH page spread tlein# with ^Dames' and ^tars of the |M^t|fni»^ f>y wtmien's and men's appari* d^ppartmeht stores. Four downtown confection- ery - stores' labeled a stuidae for ah entire week 'llkimes Sundae.* On th« ni^ht the AIM opeiiod Ifarket street wcui afolase with refldictlon ffom A Neoh sigp,. with fotlr-foot letten^: th* ttibet e;iRpensive ^et tieed by a loeiil theatre. A 50-piece band parade through the downtown sec- tion on the night of the premiere and played in front of the theatre when the house wjis opened for the -Ihmiag BettitiM .M Sherman, who does tho pub- lieity for Mascot, sends In a two- I)age report of tho stiuits worked by Kenneth McCaffey, of the llillstre.et. li. A., with sonie help from .lack (IroMM of the prodming company. Some of the stuff is too purely lo- cal, such as the use of the masks used in the .song in the picture and the alt* chat of Judith Allen..but the Max )<^act6r. make-up ho6k-ln is In- dicated, in iuijir spot large enoui^h to possess .a''.#<i|S 'Stdire. With a ra^t of pretty girlei. there is a irood chance for a photographic splurge, and alio a Ireod chance to put on a local beauty eontest whioh, fur a change, milrht be centered ph t he faces instead of the leg« of the cimtefitants. Tho tashloh show is another open and shut proposition. l>ut few can foUoW McClalfey's stunt of using models from a modeling school. In most spots 'Beautifur will take some selling, for the Wampa is not well known outside the trade, but there's plenty to work with/ : 011 ft' Al Zimballst, in St. .i|M^^ been 'urging the local mamitfers to go overboard with the Itrsl chapter of 'Young Eagles' and under Zone Manager Leto Hill they dttg in d ee p. "fhe atar ^ 'stunt waa; getting the Mayor to launch thO-dolil9it at the Ma plewoo d theatre. V " ' His Honor^as^iifSfilCed^^^ special trailor whlcH litfaa tied to the supplied fll<c^ and; ho 1^ thiiB up by gettini^ ,#Vii^ to the the.'v- tro and making afi Introduction to the fllm. The police department turned out and e'scorted the local Hoy Scouts, and Henry Riegl blow it up Mg chough to crash KMOX with n, full story, which worked in the feature as well as the chapter play. Most of the theatres worked on the Scout angle, with William ltei»l, of tlio Pageant, turning his loi)by into an imit.ation of the Avenue f)f l<'lags from the (^hicago fair. Tli.at's an ide.a for any big picture. Martin Stiver, of the West End f/yric, made his bid with a collec- tion of Shirley Temple pictures, and that was a knockout, though it had no <iirect bearing on the film. Uesult was gcttlnx. the to^he -<Jon - tlnued,^eatU|« o^er lit fk 1^ wa.y on the theory tha^,<m» h|ff^:i^^ iJVst a «umi»er «f weejUt : i^erlal dfiesh't have to be Jtlst a, tHler. 2;irabalii8t khows It, ;; . : c ; doee '\ ivi Villa.' He lilled the reporters full of tortillds. tam^'ilos. and .similar hot st uff, i(iving them plenty of I'rench wine to woHh away'the burn. Revva Itoyes,: Mohican singer, was brouT?ht- up froin Biarritz, where she is play- inil^ to toO; guest of honor. After Alan ftyre. Joiciakl .aalea *hlef. h.is said, his t^ece .lliss Reyes talked in Spaniflih and iSngllUh-^always a hit htre*. |H9<S^ttii MMtif^ like to think TIMS' «^ lang- uages-rand d*d .4WI*I|I«> l»]umbers with her guitar: fhO build- up also was (itory ; t1»i(»it »h^ wa« a RoddauBitter or «onieihinS Of rahclid Villa. Men's Wear for 'DaUiM* Waterloo. la. Tho usual procedure in merchan- dising tioins as between theatres and clothing stores for picture and clothing promotions Was coppered by the Strand recently, through a |)riimi>tion of men's ■■imbtirr'-[^tMMtitm' being the vehicle. Dotson's store played us a new tie 'The Vame' aa being worn by male stars, touting the play plenty. Off the theatrloai |Uuife it wii* iwA manna for the houiM> taM.::9ii,'-:miii- cosi.'of a-few MMwea.'' dxhibttoi^. «ro lyaichinff clothing at the preaehi time : tlB thia neok oif the troodis wltkt e«f))o)tatloti through m erchandlaing ada ^ simple h^^atier if the puttiicitsr and pvtMHOtion ends are on their toes. ihWith adyertj(sing anDroprlatlons . down, « ithot here and there, With dOwh to the minute appeal, is What merchahta are look- ing for. ..;.^,•^;'.:;■'r':.■^.;;•V.;.".■■^Vv, •▼Mft^iii Iftrff Paris, Metro in Paris is going in for characteristic national luncheons in order to help put over its films with the newspaper boys. Encouraged by good effect of trick lunch in- troducing 'Eskimo.' at which whale steaks and other Arctic foods were .served, Sam Wegner, M-C!-M p.a., got up a Mexican lunch to. intro-* Lincoln. Local telejihono company j)roved a soft split for* one of K. A. Patclun's i>romotional schemes. The wue outfit had Kivon each one of their tr;i<lesinen-cUents • an oc- casional break in the ads; sucli as; 'Your denti.st l)ns a phono, call him for an a pixdiltment' or 'In tiie middle of the night, when yow need him most. yOur doctof • phone,' etc. Patchen went to the boys with a picture of Mae West at the phone, and they're BQlhg to put it in an ad just ahead Of 'Relle of the CJay Nineties;' flif - ftag llrto will be 'Don't ruiifir a g6od: shoW^ Call the bok bfflcC and find QMt what time the feature stiarta, it has a tele- phone.' Ptirely a inutuial: aid gag. which: helps balance the advertising .budget..^' Neat glasi» cabinets eit the type, used by photographers to; ahow oft their best pictures were bought by the Paramount to be hung on dowh town store fronts to advertise bur rent attractions. HoUse tied In with business firms to buy part Of the space inside the frames for com- mercial ads. Cabinets hadn't been in place 24 hours before somebody squawked to the city fathers that the zoning law was Ix'ing violated. The frames prc>jeeted .an incii or so over the pn)perty line of the Ktores, com- plainants daimc'd. City ofllcials took matter under consideration. KrartK's are still in place, but tlieir status Is in doubt until city finally p.isses on whether they can .stay. Meanwhile they're fi^l!ii$ttlB considerablei attention. ," • ■' Itochesler 'V' MaM.if;ei- I.o.sfer Pollock of Loew'(»v Uociie.sit r took full .i<l\'aiil.»i;e of ,, boseball interest to l.allvhoo th-» tllm 'Heath on the Oiamond." Wiih the lUd Winjis in iho Intorriaiioii.il League playolYs and tlie big leaL;ue.<i . in the liomo .str»'teh, Mati.i;^fr I'ld- lock arranged with President C.ilo.r, ; of the Red Wings and The Roches*' ter Joiirnai to conduct a eoniest on picking the mythical all-slur te.\m of the Interhailbniil League. Presi-, dent Olles^ eh6l<^s for the best .11 . : players to^ be th"* • Ifoal of the c^*-,. tieatiiAts. Chief t>riiiwi;ai*r? 5« leffr?Tite haaeh<ills autographed by such atara as *Schoolboy' Rowe. Mickey Cochrane. Bill Terry and Ulomlv : Uvan. Fifty theatre passes awarded, as additionnl pri::es. " v ; ' : ■. ■ \ For the companion feature hfllllK- '.:; 'Have a Heart,' Manager Polloek • distributed ,1,000 euvolopos carrying ; th.at slouan and each containiniij . . two candy hearts, lloili fiInls wei^e'■ ■ ailvertisod on tlie ejvvelopt^ . : ..'> "LlHcoln. ■ ■.(•- Taking advantage'of ;ti^ national ad camp^iffH hy the Old Gold oIks prlntln^p '^itar endorKr>'V ments of. the -wieed, - jS. ■ A^ Pateif^n here originated a nice plug for ■", 'Dames.' '• ' 7* Making a card .slit to hold ft >tlh"".:''t,: gle clg, 10.000 were pa.H.sed out to' the patrons on the door. The cap- , . tion was m.ade to read: 'I'icU Powell -a and Joan IJlondell. botli of wliom ' ; appear in Dames' are ettdi^l^ers of - Old Gold Cigarettes.' Since this type of h.andout lia^n't been used here in a long time, it .attracted consideratile attention Besides Patchen held out: .a cario'i of the .fa«r|ii^^^;*W'^iaiii« the Idea. ■ .• ■>V7'.•' '■'' Howard Waugh, of the Warner Memphis di.sti^ict, H«'nds, a report of some nifce Work tiy Burgeiis Walt- mon, of the Orpheum, Fulton, Ky. Fulton is too small to possess a radio station, so Waltmon spotted .1 band which went out through a .Memphis spot and persii.idod it t() dedicate a progr.iin to Fulton and Dames' ;».t the Orpheum. i>romisi»ig a flock of tuner inners. Then he advertised it through the pai)er (gratis) and the whole town felt ple.ased .all over to he.ar Fulton men- tioned. over the air. (iood for 'Dames' but also good for the Orpheum and ita manager long after the picture WlH h^ivtt:^*ia■ed on, i ■■, [ ■ .^^-Wr . V ■'■ Karokl B; Franlrtili has always had a fbiidness for good advertis- ing aiid gO(M< 'wrl9tiligi lh htai first appriiWi^r:<9)K . .' iji ail iWim ' he uim a stIJT cover hdljWei With, a- cohtep page which showit a poJt 0*^ (ico on a lobby floor studded With coin ami bills. i;noi)«h of a noVeUy to attr.aet .Mi.-nljon oven from thd.se Who are a III! bii.-e on ti'ide advertising. Dope .It the ipst.ince of A; P. Wavni >n .i^/thw/^OriPli:;-!* : *^vil»«i ■tricks. Wheeling. W. Va. Fred Hinds, manager of liiberty theatre, succeeding Francis X. Linn, who. returns to the Capitol as. as- siafiMit':«ianager. "S;^-. Los Angeles. H. A, Hoizherg. formerly with A. If. IM.ank circuit, now managing Wai-l!;ert| l^it9, ^an Rern.Trdino. Schenectady. Erie Tiieatre, Fatt(p*;house op- erated under tlK0rV»rMh pooling arr.'mg«»mentv 'I ti ff iili. '^ •■fffir ,^,-C-iOged.. House was second run, 4ouble-fea- ture, with many of the weaker first- runs not suitable for Proctor the- atre thrown In for good measure, Hiid done fairly gOp((t.lnia>.new-4 ing past year. Plaza, UKO house, is to reopen Sept. 30 to take place of Erie so that BKO-Farash pool will continue to haye. three houses^ operating in dtoivi^town huainess section. iMaza has hot Wjett open in over a year, except for ohe Demoeratlo ipolUical meeting and one syinphony concert. This house was erected by RKO during the Bnbwn-PlunkiQtt rigitne and cost .around a half mtllUm to put Upi. :-r':x'y .'Vewark. Changes in Warner theatres in- cude the transfer of Frank Hall from managing the Claridge, Mont- cl.iir, to the C.arden, Paterson, Hob- blo Clark goes from the Uoyal, FlIoOmAeld. to the Claridg(> Uoyal Is now being run by Rapf & Rudin. (larden cjo^e* for a ireeK *ljtia the Regent. l*atersbn, o|»«n» tWs Week. « »ego#y idSai^^ ''tlMatr»:.vlii iM^tiiii^K^ BrinB'h totaitd figirt.'iiQwatH^' • .. ']|«|':jig9ifi«s.' ' y ■ :Roy -^I,e^lt*. :,vO0al^^ .t»»e; Iowa theatre in Eaat fJwi Moines, i« hixvlhg his troubles with hl»;. land - hud; who^ haijpVisn.i to be a nilhlster, the U<>v. Wtp. Milif^T nrtd his daugh - ter.' They have filed suit In dis- trict court for Sl.Ofift allefted rept 4|uc. Accor.iing to lx»povil»! a re- dncrd ca.'ih rental had Iwen tvn' ilered the Mjllers monthly since .iune l.""! but had been refused^ so Lepnvitz is suing tlie JVllllevH for r.i'eL-e.| f.-illure to remQ(l|i|'l^|lt|;.e^Uip .the th«-aire ,a»* agreed. JV';. ■ "i-:' St. John. N. B. Maiirl.««treet, new picture theatre opened in the north end of this city, by Jo.seph Franklin .and Myer Her- schorn, capacity 800. T. J. O'Rourke, manager, continues as Ics.see of the (Jaiety. Fairville, a .suburb of the local north end. Franklin and Her- schorn liave also finished an exten- of St. .I(jhn, adding lt)0 .«eats and installing new seats .all over the house, also a new box office. The M,tyfair seals t;«0» Mwli' operating two years. Vi. tor W, Schin?, has e*i|«f:tiw.ci Syraru.se. N. T. Prank, recently: with now buslneini.' io fleid )ierev Moline, la. Jdaajlafer .«jwlteh in A. 11. Blank chain. Emmett Lockard going tf» the Garden. Davenport, la , and William PriLss taking over Le Claire here. '' ' (Jmalia. District Man.igervBveirt R. Cum- mings of the Tri-Stntes Theatres Corj). annouDcoii thai the Island theatre .-jt fJrand Isl.and. Neb., had l>een allowed fi, go back to the own- ers, effertlvo .Sept. I, When Tri- StatcH f tiltd io renew its lease. Opening date for the Paruniount fhe.itre. clo.sed a1>0ut three months, li.'ts been dt'flhitely .-innouncod hy Kvert Cumming.s, district manager for TrtrSlMes TUi&atres Ct>», : M 'Th<trsday^;^ep t,.^t,^;' - ;; ':v;-r'.v ■■■■? '>y'if4vift^ir\, fa- Ri«Uto./'4«i?it':,i<f)!ft':j(!»ft'ira;,..b(^ rvt- furliilfhetf !|br fall opeiNlilg: with new mvhd: Qcorge P.. tijt»)ri|dUhg W iq|iMi« age R in .idditloh .to Capitol-; •' ^ ■ .i-f ShlppenKburg. Pa. Merrn.in IJ: Tlurfey', L<"e E. and Lloyd L S'l.'Mler have cohibined .thd t.ij,<on over the Lyri<'. Kou»e hn>« been dark for four years. ■'■ ' ' Line >lr. Herirv l''«.ir r'-moved a.N eity rti.in- aLier for \Ve<il;nid and S"iit li.n I. to I'uelilo, Cif,).. ,\!i"ic lie iMnie fi'irn two monili.* f'ga. it"placed lo re iiy Tomple l>'v\ ITlii.is. foi7nefly oi" < ir ee. loyv <?ehtl Move, part o.f. a I'l-iD. £yr the remod* lUnKS the Itlalt/*,. s^nC*' Devnhiss N th« >yeKifah^» air'-hltfsict. ■ Tjdvio-':'hHiM4(i' ih:."''0fi4|fnl»t»'j«;.' -:N/4».:' .W (>rlk , ai^ldfvl"hMd^W^ek■ ■ftf -'f'/'f - ^;|o«''- ::-';W,f'(m»inAif'd;-On^jwiij*i/.?.*V/ ■„::, -San Antfxiio A^tec struck a new angle in tti« current movie memory f;»d by re- viving newsreel cli!>s made here iti tlie 1914-1."> er.a and to good results. Clips were taken from prints of former new.sreel c.imeraman, resi- dent here. New angle was substi- tution of actual voice ,ind niusic in place of dubbing in sound. Hous«^^ drew on Earl Abel, former organist,-^ who scored the picture and inter- polated running commentary in the Peto Smith fashion. Draw wa«„, heavy from older residents most of • whom dote on the ojtd days. Tie-in:>' With papes waa :hlgi^ty successful, Amateurs Waterloo, la Amateur nights with a new sl 'ot have been revived at the State , every Friday night. Roistering two ;-., short features, the acts, six in num'?! .' ber, are sandwiched th between two shows. Turn."! are curbed on tlmei :'. with the usual encoreis cut, that' fact stressed by the mahageijnent. because of putting oni the pics ac- cording to «chedid0. are asked- tO' ;aeAd:.'i^iMiMa'.- fb)e. ' turn engagements AU the acts jtfi town get a whirl at the »t^e) man- agement ptcfktBfif but the- pnjgTffBir^ weeks ahead and With alwtiys sonie- ' one on hand to ground th>> perform*., ers on time routine. Idea has i;<<nc ovt-r big li.'eau^e of the unusual siiiootlin<'ss jind (li.i- patch witii which the-. lafnatetlP prosentation goes over. ; . V " Baked treasure Mo.st of the catnp.iign.i un. 'Tre is- : ore Island' run pretcy true to fprni, with the stunts pulled t»u< of Uill FergusonV press .book; i»ut here arid there .some variant has appeared. Loew'.s th^fttre, liochc'sfe.r, : for' ex- ample persuad<>d a baker. to make ■ a treasure chest out of cake an<ii this was .sliced for presentation to patroojf the day iK'tore the openlnj?.; and for.two days thereafter. Stunt also pulled ftO wagon sides used by Ihii^ tmkerf ,all over the country. ; A fornltinre store routed- out % genuine antique sea chest foi* a win* dow display and 1.000 copies of » : local .paper were red Inked. Plenty.. of other, stunts, but th^^se were dtf* ■f«r*i*4.. : . Local Miniiie Oettl.ng i soniethliMl hew f<it; >hls kl4 .club, a mttiriafcer ha.^.' 0'*ntci^tipd*;" the dwjner r>t > !«, xnxii> c^imf^*!i mak(> ■ a; siie'nt prpdui'tl'jn to he 'written' by members of the club: { Picture writing will be statttejl On;:, •October when tlie clii»> ofrii-ttlly ■ (■l>ens tlie fall sea,H'»*i; AM f-bitoren I are t,, t„. uiv iii'.l t'» entiiribut" an for ih'- •>!.•' .{]•>', the ( Iiil.lron to tur'i in iheii siiir;.v^il'>n.'>- .'it the tlrst lii--i in '• • M. I ri.>.^.'>r V, iit )i\< K "Ut tlie ivl"*i .'IS ;! b.i.sis. I.Ml. \v .fl; ;tl it' b;-.^t •»■ •,H-' ■■ He