Variety (Oct 1934)

B8 VARIETY 11 II p ■ o '•am iOX ilAOlO TH«ATRE H««v*n' v^th John Boles. WJZ, New York When it is rcmenibercJ that only about two liours of actual playing time S'>fs int^o most Btaere dramas (doductinK for intermissions) It la apparent tiiat 50 minutes is not too ttfflit a shoe into which to lit a radio ail.iptation. Deletion of the eight husinfss and the yupcrlluoua con- ver.sation such as radio would have to discard anyhow because of the character of the medium, would prol)ahly boil down almost that much script automatically even If time were not an essential consid- eration. Which is by way of pre- lude to the statement that It looks like Lux has found a program for- mula with much to recommend Its ctUtncC!« j}f building an audience. . Wtil^^l^ Iinpdptani 'if attached to the optlmtstie outlootc-^^ave liidaed it the broadoastink danger ihb«rMit in straight conversation. Plota ttiust have ftusijense and must 'get' the listener within the first three min- utes or that other 47 or so won't be given a chance. Thompson agency is scouting for hit shows of other seasons. Announced purpose of jiresentinp 5?tandard stage works acted before the microphone by deluxe names gives aciihg as such added radio attention jCoUowlng Mary Plckford and some ..othef recent manifesta- vtlokis ot tSevived concern with serl- <^j|i hlstrlonles. Lux intends to and must have a halanced combination ot artfully flamed and staged pro- ducUoiMii biased on aiibstantlal and iiMM|^.9l0rics and mitriisted to per^ ; fon^^ra d« ubiUtjp e^ttlVAliBt; to their r^ii^iott& On ll^t 1^ the show Has a futiir*:. butt the 'giind win ib» Wtigh,jt>fl«MaMif to make ^"wtnlAutes of gab 4*dl sotmtt MCects (Tohsiat^ntly diverting itreek Mter W«ek will nieah that celebrities with uneet^tain talents cannot be slipped ovef nor, inversely, fine stars en- tfl) the leaky barks ot thlrd- iriti. iprlpts. It'll probably be fairly Mitr the first two months. After '^Utt- there'll be canals on foreheads. !The right actors and the ripht .iicrlpt may be hard to get topether. ; ' 'Seventh Heaven' .served as okay •fetter-offer stuff for the Lux launching. Jqffre's taxlcab-army Is alluded to late in the story, but not incorporated in the actual narra- tive. Probably a typical sample of limitations on the air. It was not microplionic. Could not be written or staged., So was omitted. In the film y^ru!m-:m^yttUi:\Ji«^^ sock. Whipping s«'()uonc<'s conveyed fairly vlviUl.v. This is emotional- ism that c.ill.s for experience. Miss Hopkins bad w liat it takes. 13olos did well as Cbico and the various oilier characters were able. One girl voice was insuinciently distinguish- able from Hopkins. Voice-blend- ing will be a major ca.'Jtlng worry. In keeping with the adoption of stagecraft and lore by radio. Lux is billing the stage director, Douglas Garrick. It's J'.elasco whoopla, opening night Coldcrul, pseudor-in- sido stuff but very likely the calcu- lated cunning (presumed) of J. Walter Thompson Is correct In sur- mising that the laymen wUjl like: the 'oar dtre<;tOPl&l getiiiii[(^^^:i^^ tiopd !<♦. A theatre muist haVe itn ■ impresario. «io Lux has Garrick. >, SpotUitht ada «»tled ttttehtlon to the., pfiramierd. iftiul at this cdncluslon of the b)'(M^d<!|uit the liilnoir jplurers were iiiiqti|«ftd <rit»fdiy montiqn (0* ttei fciinr ptay^tiS), Liix UM» td«^(|r» ifi^mea^^buhd- «tttly In the sal«a c«n^ ; Xtever Bros, has successftilly whol^^led Hoiiv- -wood cfndorsements for the past •eyeral years. It's dO|i«) here with the^uggcstlon pt intimate familiar- ity with celebrltlies that Is smart lh^rchandlsln«r^ Mamie and Gertie are sure to bi$i impressed by the r(>adlng ot tel^irams from nim istaVs. Plugs for forthcoming re- lease;? squares the studios for thr^ radio borrowings of the stars, Lond. .'Wound the■ Town'^-'■■; gongs, Talk OMMERCIAL WABC, New York Blossom Seeley and Benny Fields have plotted something different for radio in the way ot song-story ideas It received Its second network air- ing last Wednejiday night (10) as part of the Ui-So-Dol show. Actual breik-in of the new 'act' took place tiovoral weeks provioUs on the Vallee-Fleischmann Yeast Oter NBC's red (WEAF> loop. epcntnd the Town' is a aiiave •0» :dt iM^tter and Boni^ medley •iilifi^ wttb tha tblhc •(» con tltliS^^'l^icM.'/iqiit'''' and ioiui4 «ffi^cts 1« in a way * itgn- poitt for other mika jpertormenk It •hows what om; ba doii* tft Jift the 4^dinary air rout|n« diit of tha.atan- tfardlzed and dull ' For their teeter-board Seeley and Fields take a sightseeing bus and» with the latter in the role of the barker nnd liis partner shifting from another character to another, they palnl a swift!v moving panorama of the Now York scene It'.i got heaps of drimi ind melody and a nitty H.sftfirtm**nt {UNC. human characterUa- BROMO-SELTZER REVUC With Dwight Fiske. Al OoodmjMi Jane Froman. Al Bowiilly N<»w Vork It was Rronio Seltzer's t>rl»ilnal iilea to stimulate in air of the ultra smart by putting together an all Hnwlish proKram, wUli Kay N>»ble, llrltish bandmrm-arranger, as the hub. American I«V<leration of Mu- siclan.s stymied this proposition by refusing to let Noble do any baton JuR«llng on U. S. .soil. What the anodyne mixer debuted on the NHC blue link Friday night (12) was'.u f of the originally intended S^tup plu« a couple of American broaqicMt* incf'a better standbys. ftven though Jane Fromah and AI Goodman turned in their custom- ary performances, the thing shaped up as a sadly disjointed hodge- podge, with all the evidences of a lieadache which to relieve the com- mercial will reijulre something other than a dose of Its own product. Dwight Fiske, who doubled as m.c. and recitationist, didn't jell on this initial affair because the lad is essentially out of place In Amer- ican radio. His caterwauling P'pos and br&nd 4»t rambllnff. sophist i- catiid jyirliA^i^^ ba oHay for the swahkmlf!^ oftbo |iC4iyfair 1^ LUM and ABllift: Rural Hok« 15 Mins, lAL in the averaire Ake^ PidsadtUy Club stratum b^t u Amerlciah liistener * mouthlnsf 0!th«r than a, sense wrmtngled pu<^I«>n|6f|t and pain. Fiske jneluded in his reptertoire a long drawn oUt' t>leCe of piffle that had something to do with African Jungle fauna. It Was tl»e essence of dullness. Al HowUy, Introduced as tlie fa- vorite of London society, revealed a fair baritone and a keen flair for diction. Kven if he didn't do so well with the melody tho boy's clar- ity of speech left no doubt;;:as to what the lyric was about. Concept that the commercial copy attetnpts to convey is that it is ultra .sma;rtuae I>romo S'Mt/.or. Open- ing |MX»|hrain did it deftly by the di- alog dijvioe. Time was also taken out jfbr the lihrioutticer to recite that the i^iroMiuct isl^a com- poiuii^ eombats acidity and cohtalns Tltfa is, tbii flnt of thd contnier- cmiT^lhg^ WOR-WClN-WLW- \VXTZ h(K«-^mp. . i|M:il<?k's Ml^ited Milk I* "the spo ni Bilr ind th a ah e w follows the line* of hick «<omedy a» when Lum and Abner, w^eVapon- sored by Ford. All in all. it's fairly clever stuff, with due license ^'ranted for story llbertie.i. Tlie characterizations carry the program ind these have a ring of what show l>iz calls 'sincerity.' Wiiich is to s.iy the hokum Is played honestly, 19 if the participant*! helii>ved it Isn't hokum. "Xo please both ends of the argu- ment the^ billinff on the new net- work^ re«di something like this: This is a presentation uf the Qual- ity :l^oadCaat;. Qi^oup^ which has come' tb yojit throMfb the facilities of tha wiiMil Biroadoastinv . syi<' tern*; Hortiok's'usiBia a, drBmatliid' plug. A school teacher drops in 0h AIrs> ScUpperuppy for a social call. Mrs. Scupperuppy Is avtrlfle piqued, just a wee bit sorcashell. when teacher hints that little Wilmot Scupperuppy, Jr., Is faintly dense In school. Nothing serious. Teacher allays mama's fears that there's .anything pathologically wrong with little Wilmot. it setmis all he needs, absolutely riotiiin-r else, Is liorlick's Malted Milk ad<led to his diet.;; ■ ' ^-M^■■^^Z .■^tJt^ii.x. jind the sales /lUid effec- no iftsircdtlc. AH ni angle came In for- tlve treatment. I'.romo Heltzer coiistitutes the maiden effort for the J. M. Matlies a gency in radio. P^**^^ DE MOLAY VARIETIES With Mary Jane France. Evelyn Clough, Eddie Farrell^ Lye Qdr don, Huntl»y.-Heni i i lH Bili * y:-;>:^': Variety Show.. .:f-''rr ■ . " 45 Mins. . J-^i'-y' Sustaining r' > WAAW, Omaha This show is back again on a !nn.t;er term after being off the air about two months. It has a similar set-tiirTO Its last summer Idea, but has practically an entire new list of talent and producers. Only holdovers on the talent list are Mary Jane France who sings th» p.opular songs in the same way .<^,he liflad* thism popuUur before Evelyn A^lbugh as a comedienne; and the DeMoJay Quartet, th^ most popular -performeTS of the program Uesld^f th««e »re ■ ittcladed the CiDlbnlSit i^I^b brcKe»Mrai;:local crew who^^ ard too i^^^ on t«i» tympani Jtfid i^iythmj• l^yki Xi'iiam'»*y^^^^J^ of the studtd ^ho bap dif- lieuity with th# brk W arranging keys; a girl's trio wl*!* hardly Togls- ter; th© l3eM<rt)iy for which part »d«i« IW*^^ if l>ot suited thdukh he is good in tham^-- with Miss Clough; and Hiiwwy Henderson, who Is :-iw^ is m.aster of ceremonieSr': ; ' . Material for this is being scripted hv Jimmle Douglas, Who on the last ;eiies directed the niusici 'Material is oknv, especially that used by the f'l<)U«h-Farrell combo. But oiltWdc ..I this and Miss France ahdl the (piarti't there are plenty of tough corners to be smoothed out. Station deserves credit for even attemptinc; to build a big time show one of the only two produced locally. Considering drawbacks too numerous to mention, program is not had and can become really at tractive to listeif(»rt lHth oar«, Work and building. To the program's advantage Is the niche it fills from 4:15 to 5 Sun day afternoon.s when the chains haven't much to offer. Increasing the time from half hour to three quarters wHl t)e an advantage if the s«frito« to ihii|Nr9ff* ; SHER BLOOMERB. ' With Alice Sh«S^ Mak BloOm and Sunny Qear^ ' ' 15 Mins. :: ':::r.:::-■^x;:^y^■■'^:■■M :WCFl^''^ehica0«.:.':.::^^'^; This trio Is headed by Miisx Rloom who has been a -standard vaude performer for years and tops as % comedian. Alice -Sher assist- ing and Sunny Cenr doing the warbling. They're In a new series for three times a week at WCKIi that includes chattCr. gag« and shttgir. in all of which they turn out 15 minutes with force and punch. Blckifm leads And Miss ShW bitQs for the answer. Oiicea^tilbhttlly they change pace when Mfss Sher springs the gag. It's fast .Sunny Ofirar turns out pop tun«rt with a Sttioofb MADAME SYLVIA ^ Talk, Dram|i,-.m««ic 15 Mins. COMMERCIAL WJZ, New York ,; fty^Krl^ v<]R4t»toh) dlj^ • nt<ich tiettar by MMaqi* ^ylvlAi^ and vice Wbe^t. veirsa. last si&ajibni Oirtln6r Agency. which is responsible forrthn) pro^ gram, has loaded up the epidermis kneader with too much cliatter. The ma da me on this serie-s is not only dishing out the advice on how to reduce poundage and putting In tho sales licks for ll>'-Krisp but she's serving as co-narrator In that portion of the program which seeks to dramatize excerpts from recent or conung picture release.-^. The triple assignment makes it erpially tough on the madames lin!,'ual iimitationa a* tAr as. li^ngiish is concerned iM4-' ."'|>».-: - listener's patience. Fellow who pl&yn the 'Old Itanerer' role in tho Tom Mi.v thril- lers has been in.serti-d as the madame's Interlocutor on all three assignments, but the matcliing of per.sonallties and voices i.s not a happy one. Things couM be bet- tered all around seemingly if the program were returned to the routine of last season. -\vV.;y.,,,': Program ii now offering'ti^ give away gown«; urom by sci*en players in recent prodiictions. Upon three womeh writlnit tha best letters on the boons of By-Krhli>. and hot for- getting at the same .time to ehclpse tho required boxtop, the account after Oct. 30 will bestow, a dress each from the wardrobe use l I>y I'ay Wray in her latest picture Odea. MAX OOLrN«ft^ikl^il^l^ Radio Discs " . "'' 15 Mins. ■ 'yy:,::: -^ COMMERCIAL WQYrfihaneetady A- serloa of •«lectraini*eiii)ts waxed by MaxvOid^'a. .orchestra, are being turntablefl: mt*. soit/A** JW-rly Friday Ru>imihi brpi^MHit 4^ the V^:- inii fionnection with hCatloii:). AmMtrfeiltly they were made to At ahy protrath. for ho ad- vortising comes dflf their tracks. The number-announcing is part of the Imprinting, and at tive-minute Interval.s the station mike;niaii ,<nltS: in for a brief spiel. Dolln's crew float a smooth, smart brand of pop music via the dlscS. It Is easy on the ear and sometimes itching to the feet, although no one is likely td roll up the Axmlnstet at nln^ !a.m> straight IrtBtrumehtal stuff, which metans that the records are rather quIeL Anhuuhcttig is okay except Tor a styilzod fok-mula of Introduction. For unpretentious platters, these nil the bill nicely here, and can do the fa^e for other small commer- cl*lisi':^;-v<;''< ' jaco. ALEXANDER WOOLLCOtt Raconteur, Songs, Mu«ia / 30 Mina. COMMERCIAL WABO^ New York Alexander Wpollcott has gone «<umniercl4il<-^nd With a vengeance, it . may hot have occurred to his ri |»Hsor S t ^or to whoever .else Is In- volved, thai wooUcott ian't ba^o changed so much so auddehly/ j NPt only is Crctith of Wheat mentioned three times by tl\e announcer during his half hour broadcast but Wooll- cott hlm.self Inserted sortie cbatter about it where It didn't belong—in tlie middle of a story—a fourth time. Somehow a very clear picture emerges uf WoolUott being puik- Ish (300-odd pounds worth) and whimi)» ring, '.^o I'm seMing a break- fast lereal, am I? Well, all right, I just will!' And he does! With the result that, strangest among strange things in cockeyed radio, Alexander Woollct)tt's proKram suffers most from . the fact, that it's •verdone Yrdm'ab'Adrvii^l: mnndtp^Mk^l^'y^:^ '. Otherwise there's fttt|a difN>riBin between Woolloott as he Is and as he was (when he was just a sus- taining). He chatters nimbly about this and that; he go.ssips pleasant- ly about him and her; he shouts luirrah about a book or a person; ho sings a song (even though he admits he can't sing a note) and he continues quite pleasantly building up his now undenled reputation as Amorlca'.s premer racont«?ur. .Last Sunday (14) lie had as his gll^stii of the O^Oi^y& Sullivan :t«itth|»4*; ■ :ifWl)«i»rit;- in:,U0rry:j»ji%. ; They My^ ithfiN^aOiiiHi blf4 HrklSl he ie«ihMlti|ea the \ c<m>l>oiiers through 4»it his haJf.tioui:.. Throughottt,; that Is. with th4i #«i!!ept|6A: of th« time, he took oft lb te)» about Creain or Knuf. •PARfON T«i^L»Af»4 ^ Jelly Cobum^ Or«h«etfi» Harold VtMl Emburgh / >: .• ^^ Band, Songs ' \ COMMERCIAL WJZ, New York Hoth in entertainment and Aal 'S matter the maker of th(> S|i.irtoit .«et Mli< ks to its policy of In.st -i.)- Hon. itt'tween tliick slabs of pat- ter on the romance to l)e dcii\ed from i)laying hop-scotch .amoiut tliA short-wave l)ands on an .ill-wava ili;»l, Sparton's present Sunday <'Vo- ning quarter hour provides .a com- liiii.itlon of passable dansap.il ion and vocalizing. Jolly Coburn'a band, doubling from tiie ltoekei'i'lli>r niteric atop the H(\\ building, sh(>uld(>rs the form»>r ta.sk. wlule • Harold Van Kmburgh fills in nirely on tin* tenor interludes. Wliole tiling is built to the old .stereotyped n'oM. l-avorlng the i)r()gram i.« tho fact that It has nothing (>C « simU**V to compete Vvith on eith*r:v fll*^?'##it' (WKAK) or Columbia. For his reperttdre Coburn mixed: ti>e latest grist from the Tin IMtl. Alley mill with some of the mora IkOpular standards. Coburn doe* better with the tunes that call for a (cult tcnipb and hottdigger,i^ih(er« play bf brassi: ■ ■r "-::'.'^''fMee^-:-: THE CRACKER BAR- and MOLLY>lC0N'' Songs, Co«nady', ■■v.K::',-..'-'.;i''S"''.v 15 Mins. . . V;.:. COMMERCIAL ; ; WMCA, New York ; Miss Picon, on l>er lirst Commer- cial program in radip. is presbnting an interesting cxatnple ;of radio idiQsyncraclies. When site ii|rsf de- biitted^ about ilVd weeics hgo, it be- came Immedlnteiy apparent that there wat J*c>lhethlng Wrong. Rh- joylng a healthy and well earned reputation in both Yiddish and IJroadway theatricals as a comedi- enne of the lirst rank, her comtvly failed to register. A lot of tinkt^r- ing was called for, brought in quick, and the i)rogram Is now one of tho best of its kind. But it's still an example of the dtfferMfiBAtvV^tween staire and air. In le«it and vaude Miss Picon is known as a comedienne. She sings and does character protrayals but the Hinging In .secondary. In radioy it turns out. it's the other Wo^ around. Her voice happens to regr ister Well, muc^h betterihan it does in a theatre* Qnt bCr character portrayails' Wr* nbt too good. It takes, it scenris. hier face and man- nerisms to put ihem oyer. Sfisi Picon now doeai tWo or three iturtlbrrs. plcklhg th^se preferably w'hich give her a chance to sing, although sticking to special mate- rial. Anil her coine<ly l.s .sprlnU'lcd in !>t>tweon the numbers by way of stories. Kho'Il still ha%-e to li^'ure ')Ut a better excuse for the chatter, !)ul that's easy. Current assii;nment Is for Jello Cleneral Foods) Wednesday tii^hts at Tr.-lO with .special direction at Tewish listeners, altliough Miss I'icon doesn't use any YlddLsh, with he ext eptioh of a word or two here .and there for comedy purpose. That'* as It KhoUfd bt.; Her nudl- cncit 1* too Wg: t(» lb«! f Qstrietcd by us» of any I^litiiagis [but' linsish;, EMMY A EZRA' Dialect SkfltllM.:^: ■■^^;'^;;■c•/;'■■'; 15 Mins. ■ COMMERCIAL ^ ; WQAW Laneastary Pa. 'liil^ng to iba tender siiot in tile hiiitt^pf^ tta.vi^ito^t ■Penh*yivania |>ii^ this Air abtfr blii become one bf th« stfttlofia mMt fioptiUurv cehiiy ended B2-w«(Bk cohtniot With Qunzenhauser Bakery and were im- mediately resigned for a longer |)erlod. Using the broad ao< .mUs of th< I'onnsylvania Dutch on th<J air is iinttira trick an*l requires a lot of .special handling and rehearsing but the team gets away with it in very nice. 8tyl<|. Between , the two of Mjwg^^^A tQt»l <)ff 3? ;B»uer Smn^y. in Ufa is Ornkce Bow man whilt Jkrft: bi .^t}^ ThbrJ>ahn Their fict hi* bfteii; 0W tho air for severai year*- Ahid Ih^^r. •ni'H •bdo by 'AROUND REL With Ed Harvey, Howard PscV Guests Sports Chatter 15 mins. SUSTAINING WISN, Milwaukee Something m>w for; tlVM towiV sustalniitg |»rogrtiihi and v*'l>C'vi» Uy Binca'':it..-iii ■;i«po|ii«4.-.f|^Hi^C:,ll»tij;- p: m^,tS$t; ^:■/^■^-;■,•,/.■■' ->'-''Kyii Act|oh take* place in a; G(jitriit|<y.; store with tiie tisuni tlnkifng IiotI' ellect and clank as wood r; liiri. n' Into the stove by I'nc le 1.' 111 (llarvi"\). Ilntire idea is built around work of llow.ii-d Peel;. th« station's sports aimouitcT. who lirst disi iis.sos .sports lia |>peiutiu.s ol' the 'la.\'. local and natioiKiI, with llarvcy .and then gi^-cs way to tlio vlsit(«r<*, . Heard oh two niglits. prOgraM was. vairled chottgh to be |nteis?i*Uhg; .:. First night, after discussion: of ; wofl4 aeries ftnilfi. P<Wk bringH hi ^ib Miteheltr Wghiwoig^^ boxer nnd onc-tlmo behr champ,., who Is managing a string of battlers i now. Peck and T.arry Ijiiiilig. liual sports writer, interviewed Mitchell; on his old liKlits. d.ating bad; to when he lloored IJenny l.eon- ard and ti)«n tost the bobt on a knockout. .'. .v ' J^econd time heard, the Ilitrvi&yi. I'eck talk was centered on midweiit football games as ft, curtatn-ratiiei'. for Fraink Aiw*i:ay, coach of Jiatr* quette /iihlverslty team h«r6 WW then tobk^^tb ibike to explain What: he e^cfM his iquhd to do in <hb game with Kansas State. Tliis 'fqvot' hit. well due to good showing Marquette has made against Wi.s- .ronsin and Xorthwestern. Team % heavy favorite in town. I.onli.s as thou.nh program will be- come a winter winner, especially due to the 'hot .stove league' angl«y<r, .Studio reported anf;lini; for ;i .spflitg'- sor, whl9h shouldn't be hard. .; BLUE STAR Hfe^i:^'' lAuz\ca\ Variety.-' ,-' ■:'' 60 Mins. . COMA^ERCIAL . .-^v-. ■ - KOIN. Portland, Ore. Oyer a network ot four st.vt ion.1 includihg the "^ pltlwi ■ of . Portland. Se^ittei \ B^iingham nrtd Spol<ai|(»: The Star Brewing Comptihy at V'ancouvbr uses a radio cumpaiun supported by ncw.spaper and 1 >lU liourds f<)r intr<idiicing and Incri-as- ing the sale of their Hop (Sold Pt'e);. The trade mark is a Plue Sitar which ties In the ide.i of the pro^ rrram on its -lOtb week. Prof^ram ii.>--es '2'1 vai'ious .artL-^tH, .111(1 orchestra and 11 male <iuarlet, lOach weelc .an outst.indiiig mnsi 'ijn, who i.s recruited from sta^e and concert circ!<>s, .stars in two .spots on the proL'i'.am. Keviie consists of popular hits, xocal arrani;eMients in dilfereiit and interesting scores ar- ia ii^ed by .limmy Kiddell and ()wi<n l)uniiinj4:. and 'l''ond Memoi-ies of (Jid,' a uroup of favorite jnelo.iies whi"h pay tribute to a dilTeicnt foreign country <tic1) week. .los(>j)h Sampivtro conducts the musio while Hon Myron dlrert« the pro* grsm. ■. ;V'-c' :;-; .-vv ■ TOM THUMB ANO eO/ 45 Mins. .■ COMMERCIAL WOC-WHO, Des Moines There is much to (ommeiid th Orescent hour of music, siionsoted by tho t'rescent Macaroni an<l t't'ackcr Company, Davenport, Iowa, tlie program caught being No. fiS.'i of the firm, put on every Friday 1 to 4:4") p.m. The series; now Is musical and vocal appWtl-:''-tb ;;bft -. •lasses and all tastes. 'Charmalne' themes for Ibe Intro- duction of artists, Miss Macronet and voice of the Golden Ura^ham cracker, soprano; and t^iior vbiecs; ISgg Noodle, instramantai «ombo, t^laribOt, Mi^ ;Tbm T^^ orche.st rn. QunrlNflr miAiite break Is a plug for a macarbhi d.lsh» the half hour a blUrb bh the istbr-crescent trade- mark, with the close devoted to a j)lug for the' ISO brands, with Charmalne' by the enipamble a' backifroimd. • Voices are good and heard In solo and duets. Ts( baikowsky .and .■^ousa .are drawn on for the fore- runner by Tom Tliumb, with a I a 11 1 I ti-;,) and- 'Dance Of the ffVC9' ily.' t!i" latter half. 't'hcre Is .a smoothn.'ss tliat char- icterize.s the orchtstra as one com- posed of Individuals who have long been together. Originating in 0Aveh!>ort. at the WOC atudios years ago, thei program la now tAt^A 1 r »m the I>es Moines WOC-1!ir|iO .v.udioAivnhd is obe «.f th!> bblktand- his dance orchestra glvtf eViofy, :t»;jt : '«n,i ril4 ^^ t<7cal^ :^^ background and rh/«^l*l« HAROLD tTOiKct 6iiei4tit|iA Dance Music Sustaining ''■'■'■''> ■■■■^i--"-:- WON, Chicsgo .. Hal Stokes Is Imuk at WON. tlt« Chicago Tribtino Htallon, a.ftPr hCV- eial years at the NI'.(V quarteri*. WON, to lpoking alie.id. There is. of course,, tw new Muttial broadcast- Ing liystem which ties ,in W >IL \VLW ««4 WXYZ into h wch wh ich blankots /they cartci'n half of ih* country and this network must l»e in a pcwItloii»1b: kb«n itself f<^»t with HtiStnihinfr shbWS .OT'*« calibre that rjin compete:. with' tba CBS and Ni;c Hustainrntil. : With the Stokciit bhhd the Mutual web Will have pleoty of smoke, on. the sustaining ball; lie has n hnbll of delivering an excellent brjimi music. Mall ah: orclicstra of which In ItieV i»how»» that WON i* not going to stint. Btcrfces g^-tK fbil Value oiit of those 22 «<»n, ii^f^^ ftis dance orchestra gCvie eVolT■ tVPl*