Variety (Oct 1934)

mm KADH) aHNnilANSIiir (Prograin-Buil4uig «nd Merchandiziiig) ^—4 "/■::^\:.:''''''vi , ■■^^: ■ v •^'' PROMOTIONAL WIBM, JACKS< rOCHURE MICH. 4:- roehur* jlM^Kii«ni Mich. station WlBM llflil ltll^ lM^ a l.rut hure which in Itnetf. :Mti1|«> hlKli piece e(f prom«?lt|OhftI ^hcwnutiishlp by a small town tion and whUh, secondarily, details « showmanly policy ot oporutlni;. Most notnble ilisflosure is tlie fact that WIBM 1« located wltliln a so- called •Kndio Block.' a building' with l6-fi>(>t .studios whcie Klasscd-in front faces the open Htiect-levcd on the outside and sittinpr room for visitors within the Imildinpr. "Win- dows fronting on the street are framed in neon tu^lin^r ami present the s;iine atteiUicin-^rettinB .flWlje JUJ a film theatre marquee. t» addition to broadcustinp pro- Jtrrtmi <B fuU view uf p eilefftrHtna. the. cdniirdl' rootft is also opicn on: the igfrcet jrtdi- tor tn*fflr^atoppJntf P«r- I .sinnmarli^lnK its poliiy, WIBM ni:.i;es some pointed »d)sei"vntlonR, j)i.:|ilay and show card sfi\lee plus nu n liundizinK crews fortified by cros.s-indexed data on tlie regional inarl<et are available to siMinsors. This is clieap but not free, -\dver- tising rate.s are li< pt low, tlx' sta- tion claims, to pr< \t iu a fi\v l>iK Hponsors from domin.'tiiir,'' tlif .xtit- tbm as would be true if i.itcs iiia<l< tb«- jiarticip.ititin of rank .tiid lilr atlvcrtisers unlil;el.\. Ajul on tiic proKrani end the .station pioniiil- Kates its Intention of not bein^ Imst to 'rovinj; Arabs and their Knitar.';" oi' to allow sponsors to buise up tlic schedules with entertainment not WTtrihy the nanu-. '<'liunib-nnil 8keij:hv« each -of th. 10 principal .'itlBilliiitve^^ Are ivti- . ©Jodcd,. ■ ■ , .>■; rodftr Wriplds. Vational < liains bn^TdCjistinir pro- Krams from the South I'ole. across tin' Atlantic arul tlie lil<e hav»' noih- inK on KWCIi for proK«'ani bniltl- inr. the Itical manaKcnicnt felt as it proudly leba.sed what was tliouKbt :_\|d !'<• iiie lir-t br««'rtcn!»t-fi»»fh,.in'^^^ Jl O'lwn slini). Once a weclv for i;> \\« < Ks, I/yJt Ginsberpr, «iwner of (linslx-rK's Jew- elry and I^oan oHice, for^' ts aliout the three i;<«ld balls wliich have . huntt over the doorway for years and discoursea, on *h".man interest In a pawn shop/: Iseie takes time to /Work tn chatter libout his mer- chniri4is<»> but even ^ii^ Watchhmker is intertttjiiWed by sjiililoq antib^tfer ♦hue at work. Ti<iklii|r M w|Utrti«s. i j^yint? of music tin vaticiuijiirof|teai 'nittniments on sole also pMkiiv tap by mike to Induce aiidiei|ce ;>t6. icoine In and ruminalBrc around. Uadio fans Invited daily by Gins- bcrK to select musl<' suitable for broadcastinK-, visit tlie store and dedie.ite the score to 'the boys back home.' I'awn .shop is located In farmer slu)ppinK aiea and proRi'am is niakinK decided hit out on the acres, Don Inhian, KWt^H national linM iirfib ^Weicoine Red Orange' banners. Champalpm Xews-Gazette. never liefore o|»ened to r.adio publicity, mentioned by the Shell sponsor and • "HS In front yarns and headlines, f'eremonles honorinc: the football hero between halves were br»<adcasi over W'lLJ.. in I'rbapa and an Ohio network th^^>Ufir» tVOSU In Columbus. Ifandllnj? the promotion stunt w«re I'aul Ryan, director of sales prouuitlon and advertising and HfH iturnfJtt , ot:. CBS smcUU .eVj»»tP .i New Yoik. Fieturu uf the General Motors S\mtlay nipht ct)ncerts for a second season h.as prompted the NBC sales pinmotion department to do some tom-tom beating about the abilitj' of radio to sell other than low-price '.-tpia^,, ::AM part of this polntlng- %ltb-pride catnt«ltni th« web has mit out a swanky brbcbtire, 'Radio Enhances Two i> is t in« tl I sH e d ; lifaniites;* #tth the tDages devoted to ''JthHt I.<awrt>^^ head of the Cadillac Motor Car Co.. thought of last ye.nr's series and a reprint of e;icli of the latter's pro^rr.-ims. Kdi- tlon of this Jifl'.iir wns limited to l,ftop copies. \:SW^^^^ format will e followed Up by il cheaper and more ar^u- tnentatlve layout on the same theme for the general advertising trade. In this latter work NBC. irlU .(^te experiences of . JC?tttUl|MB^^;^^^^«^ the jt^. ^aljs as proof of ^ ii^-^hat mdlo can ■ y^®' i*%b priced pr(>dutts 'in ewtrtb- Wnlng prestige and .«owinp the t: jWedi* of de.«!ire. Booklet will point out that for the first lime r.-idlo ---bas received recoprnition as .i fd.Tss advertising; meditim and with the proper showmanship and subtle in- filtration of the j.luf;- the mannfac- Hirer of a class article can garw 'he same results prevkuislv achitived' ; only throiugl^ Class P Chicago. "hell petroleum tdmpanv crashed a heap of Illinois dailies and grabbed top ether good-will throug}) the shrewd use of Red Qiwnm in a honi^coming' celebratloii^at^lilTf^*. rtty of Illinois umt^mikjs^^jamam*^ Jock of cHy tt<Belalir«MHr«raltir bit - Ilsdte IntelMeentsia ' ^ New Tork. WEVIi's third annual rniversity of the Air opens I>ec. 8 with pro- irrams for the Intelligentsia. Town flail is the pick-up point. Profjrams to run a full two hour.s and so far asaendded for hearing !ire; Nazimova, IJendrik W. Vfiin Ix.on. Hall Johnson'cb<tlr and iPfof. John Dewey. Air University 6peraitei ifor a period of seven months, offering psychology, drama, literature and other artistic studies. Thomas Cruven Author of 'Modern , Art' is down t6 wpM on J^ls;-j(<(t,vi<it«te«t. This Is a Miif' liiAdltion to lfi#^ of studies. • Henry CireeTiheld, Mtirrls KovlK and George Field of the station are ctimpleting arraniremeiitR . for the prb^rtito.:-.-V\;:^':::y?;\.-: 'v:;-'"'.'V ■ 'Stin'Antonlo. I*lay.a hotel plugs Its {(rooking and at the sfi^noe time lends a helping hand ;tjO hbusewlveii in a twice week- ly airliJit by hbtrt^ cheH^ '-^^ Btta Martin, the .bbdtbl|-|r^; .jj^^^ and the chef do; <i ttMpflt ii* #bi*b the ■ pva*..plays ■tht.-JtwjifJ; '•^fif ■'*-'-brrd^, 'anx - lous- to Teafn -dliihes as'prepared in ■ tliie Plaaa kitchens.. Chef gives the i-V'iMj>es'.lint A q^u for bohie cooking, gni repenting ingre- dieij_^ to make it »asier for the fi mnie listen< rs to caleh. The <li:tlo'.rut- is inierspei-sed with j<ik<'S at the e.^pcMse of thc> absent iiusband to place it in a liKliter vein than ordinaiily would result. all good scripts, the 9CW WOli artist bureau contini|;Ct closes with a puiuli. Tag clause on the ticket obliees. aptorf to, aiiri^ee npt ^ o ;brin^;'^Ml#«s:«4r:'firjNin^ ^Itb'^ thcpi to any performance. Earl Lawrcme, piajiist, with Jivsr- lett Mitchell as announcer. Pre - Hailowesq SpooKsry : l<ttneast*r. Pai. When the American Specialty Comi*any of this city !dbcided, to go on the air for tluirfliriHtrtiine, the WGAT-. players led bjr -Bernie Miller Ko't'their., tir«(::cha«ie0:^%t:''l^^ Accoaht itm^^ t<0> pttt a Stories of nve^ihlnute hftlf-raisers b^ Miller called the 'llnuhted House,' which is cut up into si.v Installments, all of which are to r\m just before Hal- loween. Program was bou;iht for all of tlu> stations ill the .Mason - Dixon radio Kroup and for several station.s Ix'sides, and the time was consid- eicd too sliort f<»r studio prouji.s to master the scrii>t well enouph to do justice to the projriam. The waxing was <leeided on and the ka-al play- ers hurried to rhlladelphia and 'went on record.* Miller not only wrote the scripts but cast and directed thefti and car- rled:oAe of the roles hiniself. Others in the qdst ibclude JackJSyerly, Vlr- Jvfn tMv* Worl^.'' Baltimore. I'recipitated by the recent visit to Ibilto of 'Johnny,' midget who sliigs out those calls 'for Philip Mbrirls' on the weekly program for the cig- aret manufacturer, the tobacco firm's window dressers here are cir- culating round town ibrustinpr into the sliow-windows of tobacconists and drupr stores larne In-color pic- tures 8napi»ed of '.lohnny' in the highllKlit situations of his rambllngs rotind the country on publicity and good-will tours. AmonK tlie views cm exhibit are Shots of him In bell- hop regalia leavinp the White House, chatting with Phil Kcisman at con- ciusta*t of the Philip Morris 'cast oV:«r "^KBC, poped beetda a min?»le model of a. Cbr>:s^7nibtor -car In l>etrolt, ridliig dijliti^ Penna. ave., Washingtbn, In last spring's Jap cherry hlo^sbnt {fMtrade* boh* nohbiitg with the society skirts at the shooty Devon. I'a.. ;^okh shbv, Seated bn the outstretched paW . of a Cornell I'nlv. footb.iller, at the Chi Cent of I'n -l: ress, etc.. etc. .'^how - windows In^ar placarded rei. rerieei^ tn the eOier Viro.ndfTf.tT .as- well as displays of the clggie adver- tiiiki^iw:-*em. ■ ■ ^'TahlrlB;tbs' Initiative 1 ►ubUfjue, l.T. WKl;l'. i:^^ not wailing' for time re- questf and has been paiJiinp a Ki< <''t deal of good will with variou-- orfmnizHtions and associations throupli keeping tab on iheotinr<- ot Other than local interest. "Wlu n tli«mi 'do come up and aro clippt'<l l^ ti^ Station* either a personal «da«iot ii iiMMSf, or letters sent out. t« ihe effect that there is a certain tiibe. usually d«ad bottr period*, a^Viliabl* fw use in p«inliijf the time. • the program dlri(*tiB*' or member of the staff usually assists, where possible, in dramatizing, or making the announcement, . pro- gram, or whatever it Is, as dressy as:,|K^WNK-'v';;;>-, -/yV'' ' llAilie Kesffi Larder Full " liancaster. Pa. Relying on radio to give the most practical demonstration of Its wprk with the poor and the ne*dy and to bribg Ih.the bulk of its revenue, the Water Street Rescue Mission has contracted again with WGAL Cunday bro|udcMtir ;frc»m the mis- sion chap!»t.'V-''' V ,.;'■■.■:::■ OperaMNi :lMi a «i»iaiaierclal show, tliA Twnjrram li< eondilgted ^ J- S. Dongbtrty, the inisiucKhVlaadMV and airs the cK^inpleie Su^ay afternoon < service tmm ^the/nUiirtott chapel !|lroa4icaSts.:._2sEbl(^ : "fcaref widely foflbwed last year; are very similar to those of the old New York Row- ery Mission, and hold a strong ap* peal for people not even ckMiiely as- sociated with the Work. During the program an appeal for money to continue the mission, which is the city's only ipdepeiidffnt chfirity. is broadcast. • Goody-Goody Club WBNX adding child pyschology to its program .subjects under a new commercial sponsored by furniture house in distriet.. Known by the odd monii l:er of C.u rie Lillic's C.oody-Goody club which makes an etTort to correct bad habits by radio. C»n twice weekl.v direct from tlie various stores of the company v,lii< h h.'iv*' been e<iiiii>ped with spe- cial liroadca.sting facilities. Xew lent also encouraged through this iKem program, though station plugif'ti^ 7^ T"~vf- WoniBleHng .Out Loud : ■..jjes..,i!iioi|i#p!,:;C: KRd has a variation of the 'niftn in the street' microphone stunt. Ift- stead of stItklnS the 8otind-bo«; In front of pafsers-by and ijpkiiig »luestlons, A| Trlpps. program direc- tor, in this variation plants himself witii his miko at a point of vantage And observes the crowds on the hoof. This is to l>i iuK a report of What s .uoiiiK on in the In ai t of Des Moini s. SjHM iil.ttion as io what folks arc up to. where th< y are from, where tliey Work, and the usual sort of h;ilf-seiious, h.'ilf-whimsieal won- d«>rnioiit indulged in hy Poe and O. Henry is resorted to, Duly a week old., .profrai^ has a 11ract ed some, -fttentiqi!!;'" its ..novelty^ •,■ of ' /i>b^'l Air Orsms Cedar Rapids, la. Community players inaiiKur.ited the WHLr, Iowa City, out of town players' drama series at tlie st.a- tion with the presentation of Iowa's »)est play for 1934, 'Murder in the Town Players,' from the pen of Mrs. Don nines, CJrand Rapids. A num- ber ttf ou: of town groups will ap- poar. from tim e to tlme i i n th e un i . versitjr^g l»34-3^ drama series. ■ ' Seattle. With one or more r.adlos installed in every school in the state, 355,000 scho<il children and hundreds of members of Parent-Teachers Asso clatlons beard a state-wide educa ti(m broadcast from KJU recently Iloin-'s piogram featured talks liy the state school superintendent, by Governor Clarence D. Martin and by assorted school kids.. A high school band of 4S ^nd a choir of 7o made niu«tlc.- W|r<ei^ Ccuineot^d the broadcast with .X^QA^, B|i^^ half an hoti^ i MitiM^ %^My Show " ■ <:: ■ New York. Police ComnJlssioner l-cwis J. Valentine encourages WINS in its Junior Safety club started seven motitbi ago as; an ^luxlllary of the !i);eif^yi)»He;,s^»Mc«^.^ Program makes ' a tcn-stftbei •iil, . appealing to the younger greneriim' lion in safely caution which Is One of the department's major concerns. In the past the department has car* rled Its safety pronram through the; ' medlutn of posters and: IntfNft' the sciiool teachers. ' ■ Pro>?ram fornuHl and produced \<y ITarl ilarper of the station juesents I character known as Inspector Rob. " who represents the police. He o:ut»: lines much of the safety work, teltp; stories of heroism in the line' of . duty and relates other incidettts which wUl ap|>eal to the kids' im- a;ff^«atloni;;■^•^^^^, :;■■; ■^^.7^^ v■■■^-■■,.:■■ At present ther* i^ra over lO^OOO members on the list.' A public cere- mony is planned soon to take place in Central Park at which time all those receiving higher rank will liave It presented in full publio views. A similar ceremony was con- ducted last spring. The program comes over WINft •viM rr Baturdiuf at 11:15 a.m. :"■■ :■" -■ ■ .v v - talent also encouraged through this program, though station educational nnple j^ostly.-' BAM., Oriikni^Uimy'-^C'^ JfekUlmore. WFBR is giving a l5-mih, slot weekly to metiibers of the Balto Beltfr, „ Wv^mtm: j^jHKeau in which t1n|» V'iM^ Ihtght enlighten the public -upon varlbUs fraudulent bis tactics and rdekets that are cir- culating 'round the town currently. Prod casts are laid out in dra- matic foim, the station staff having been placed at disposal of the liu- renu ill biiildinf? playlets that will more fotcibly impress radio list- eners. Am.iteur actors from the burg's little theatre ^mo tips are flSftd^:;,:!© present tli«' j>laylets. Ad Club Builder-Upper San Antonio. Demontstration argument on w)iy radio should get a big hunk of foo<l products advertising was stased by Gene Roth, manager of KONO. San Antonio, before local advertising clttb. H. X*. Btebbins, an account executive, followed wittb survey idr- ures to show there are l^pOO reeelVr .ing- sets in : -st-y^aoipi^prtlw^ counties. :• v' ■■■.I-• ■': One of the dallies reported the meeting in full with radio plastered in the head and throughout the story. Ad club Ifi a sacred ooW witb ;tJ(»e''Partt<ml*r ■:v: r':;V: -C'^'^ilijiil'istste Ad. I'ortland, Ore. From Vancouver, Wash., comes an outstanding example of busi- ness co-operation between landlord and tenant. Mrs. R. E. Schofield, prominent property owner who erects buildings for firms moving to that city anw owner of the Scho- field building, has contracted with KOlN, Portland, for three 15-mln- uta broadcasts weekly to advertise thtf bvtldins ai4id Its^ temMtii.: 'I^^MmMllinU. Name ; „; Portland, Ore. The fantastic si^rlal which ROcket QasbUhe is presenting twice a vfeifk over KplN still remains a hiystetjy so far as Its bllictai title is cqny cemed. The spohstH* has offered #ifiOr':ili^^eai^ b est vM^t l t suh- mitied ■by'ltstehers,.. ■. ^;:'.; v',- • ■:stbry ■■ ■ ■.teiBtar^^v. ;t«|ifeile^Cttr^.%i^ thrilling mmimt^ bf :Dr;/lll»«bft^*' lord; a «cien(tlst».inviertitor, ptii tht*o <)f his friends *^Ko ilrent to tbe mbbn via rbclW't^ iTif Dr; RiUherfbrd's in- vention. There they find a stranpC race of people who came to the' iiioon 10,000 years o^ro from At* t an i Is. — 1 Uiiidi' eii ; < of TianU '!' f^ir -the seri.tl lia\e I'een alre.Hly fiubmltte<l and the .audien< » inter^<«t, itty,the, .slcry .is increasiti.fr. ■ Seek Fans' Openings 0|.elUT|>; it!- M < (lll(i hCiLSOtl OU tlie ;iir nitli tb<' 'Ca.lfixy of Stiiis.' wtur liroailcast tlit' f tnorniti.c- weekl.v. from NI'C'p ciiicapo stu<)ios ovef a s'trlnt; of f^tations in tlie Knst, Mid- West and Mountaln.s seetlonSi the Yfast & Product, Company Of Mil- wtiiukcc is asking tinteners for word eh: their entertainment; HkM i aibd dthMkilir and for sugg^lbn* M> ;i0 Radio retail stores tl|i^it«iilibitt washittgt9iii-eo^bf)9ratei!t^)Q^''la^ receivlhg^'«^t#:tb'^tbd•#'<*«^iM^ ^ ;-lf<^iMft- pW*it; .tllonsor y''^: -'yS'''^::-.:^ ''''' ^ ■ Seauie* Honoring Scbwrabacher Brbs. firm In the celebration Of its |5|b anhi versary, KoMt>-KJ1l iraV*' the pioneer Seattle grocery company which is also the Oldest business account on KOMO, a surprise pro gram last week—and all pratls. City pionec^rs and leadinpr liphts were called upon to si)eak on the ha If-hour aiiniver?«iry program. Studio furnished the talent, which incltided the concert orcliestra from the regular Bchwabacher propram. The iBirm Is the Oldest grocery estab- llshmefit §9 tlta litate of Washing s Seattle. A 'fellowship dinner' for listenera ind entertainers of KOMO's 'Morn- ing Reveries' program was kSld fift^ cently In a local church. Affair was in celebration of tb# first anniversary of the daily davo* tionai program and was ar<>anired to give Ustetiers iiin bpporttinity to: meet in pcriMm the pastors and singery, ^ wb»'/i ffre^ ~t>»: 'If^Niiis^^ Newspailifl^Hder-Upper Cedar Itapids. KV(FCR Is prombtthv I>eB ilbtiiea Sunday Registef bl^ctilatibn b:$r' a. 'Parade ot Features* dramatising nw i g a Hn a fe a tBr e section of Sunday For Jugoslavs New York. WMCA broadcast 45 minutes of a spe<!tal mlembrlai mass Iti^ld la the Russian, Orihbdox Cathedral here for the a^vassinated king of Jugo- slav.' Royal Consulate of that country arranged the ceremonies and every consul In Xew York at- tended. United States army and |pj^,ycipj^te4 la the last eVenC navy and State.-of. Ke#;Tor»;'■•htlv x emissaries. ARS network carried program, which Is of special interest in Ruf- falo, Detroit and Chicago, where the largest colonies of this nation- ality are located. Frank ifehnihgs and Fred COU Cboked -ttP tl^ .tie-up for WMCA.,ahd' tl*/prib.'^: Program■■. ■#«*:,:.■■■ |llTOrt-wai|<4.';.:.-to Europe. Cash Prizes Help New York. Satisfactory push of Columbia Tea products resulted from recent contest staped over station WFAR, New York. In addi^bfi tb.the, main cash awards .which W(i;fiN|:'.|Mresentedi every one ^e'^terlng^the^-'cintegit' ■•re-, eeived-- ■.■'r«s-- :-.«il«»ple8 ■,• of tea. (.)vw fctOd, tlett^rs were ittbmitted In thS' cimpajgn which extended oyei^ a |lfw1b«f <jf three weeks. ' Wra'pper jdea^ ^w^ also utilized by the cohtcstahts. Company plans hnother promotlohal stunt in the same vein later on in the winter. Stations Share Police f»maha. Station WAAW took advantaeo of the or>port.unlty to let Itself in on what is proyinp an extremely pop- ular broadcast period, thp many p(>llco court- br6ad.caHtS. They, were MtarteU by KOiI.» and then extended to |t5r Plater Hta t lons KJFOll and KFAR (h IJn(:olh--a,U threb. being ovy t>ed aiid operated fey thb- tTiljEijih l^l'4dlnff'Co.n1i»aliiy,.^■■■■V .'■ ■'.•.'v.':i<;'.; :' ^ OfTlf iais agreed to the- set-up In the int<Te,st of trafrtrt wifely iand also .-IS a tiuans of makirii^ the li. loner familiar with the tratlic let^ulatlon!*. I'nder such a s-ei-iip tiiere xya.'? no monofioty ;ill..vve(|, ,ind WAAW be:,';iii tije bro.adcayts <»et. 8. Knil, fal;es tlK^ cotirt from 'J:45 to 10 whih' W.\A\V takes It from 9:30 to 10 with exception of a live mihule mar-; ket broadcast in the middle fif tlr^: period. No announcer is oa duty eKceJit at the studio switchbottfd. and '..'qi^bd:-; .i«':. mimiHy v:<o. -set th# liak^^ cd|4bb ju^iiTj^tld and Ctmt pbrtrftys in dilalogiia excerptii from human Interest sto« rieS: to point where curiosity la aroused. Sales announcement theli^ worked in urging audience to pur*' chase Sunday paper to foIlbW ftjp|r|r« to conclusion. Although cast changes weekly, Ray Plamadore, Dolores Fagan and Annie Laura Davidson, all versatile .amateurs, figure in majority of le.id- ing roles. Other Register and Ti ili- une stations, KSO, Des Moines, and Wlf T,'Waierloo, doiag Ulttwlsc..^ y Good Samaritan Stunt ' Charlotte, N. C. Copd Samaritan ^ merchandisMMf i)rograjn oV.er'^|30!<r.~fiBriEliiiS5ini^ wsoc after such subcess that; thd s tatiOn Is oivanlsing another camV palgn along slmillar lines, to ha known as 'Qolden Opportunity' cam* : palgn. Tha talent is yet t» selected.' ■ '■,■' Program used 20 co-operating ad- vertisers. Organizations enter the campaign and collect votes for the awarding of $1,000 In prizes. Par- ticipating merchants uso such things as bottle toiis, s.ales slips, time contract.*?, empty packages and the like for the votes. A total ot 32 church and welfare organizatUMM! ; -;:,::fl|iii^^WM'J^ " " ' Seattle. By order of Blrt Fisher, general manager of XOMQ ai>d KJR, th« much ov<|rwo^l«ad.6atoltword. 'Hash/ is banned Uit:.!ia0-is^-K^y nistaiiiinjgr or Cbntifnerelal emiitltttiitr on both stations.. except for Press- Radla Bureau nvmi of outstanding impor-"' taneb. Idea Is to have *fia8h!' mean something, and when one comes in, any sustaining commercial program on either station will be ItttenTWtid for giving the news. KOMO - KJR news staff numbers five now with the recent addiUon^of F. U'iTttbby Tempes. . N'. C. .^■■■|^■e••'^«•r^■■|^W^^lrb^ Charlotte, Wirr pulled a fast one on Its ,'1 competition and the press latst week ;| when Hans Kindler, cellist and J piiest conductor of the North Caro- lina Philh.armonic Orchestra, canaia . to Charlotte to play a concert. .'-'crlhes and ra<)iu men Hrere com* ■ r)eting to get the first lntervib# i' with Kindler. WBT's progisah!! dl« . rector. Charlea Gnlti&blfeld; disCoVW'V': ered that, thb brchestra would arrivt first , and t|iat. iapdler would com* , th later aiid ;tb direct lo the re- hearsal tiall.W«rklng on these facts* . Crutchfleld set up equipmen t and . micrpphbnbs in the auditorium for the purpr)se of getting a 'set-tjt)' but also had a direct stiKlio wire in- : ' stalled with InslriKiidns left with ■' W1;T master, control to switch to > ■ the auditorium In » hd|!rr 1» lift^^^ called. ■ ■ ■ :■■ CrutchniM".-: hunch woikod per- fectly. Kiiulbr cirno first to the •-' ;niditoriiim tiiil irnmedintc^ly hb, :.,' ,< 'riitehtit-Id,• sif;n.n led mn er rnntrbl ;' , nnd Within three minute,-^ Mr. Kindy^''^ hr was giving hi.-* first ChatlottH vi ihtttrvievy".''. The Ihteryievir: ^M- 'fiigm ther enlivened by the uoustiitl bi^i^ k'rouhd of tbf f ItsAt symphony t^ilSs^^i. ;; ln|pv,t»li^|Mlid;-iwi«krslhg, ■ which -lenf.A;,' 1 'U^i'ip*'''1^^^ ^ 'V^«: .toteri^,;;';;