Variety (Nov 1934)

6 Houses Day- iWCOfct OM . ' Los AnBeleB, 3Nt6v. 18. *toAvi» now bbftM^^ of a;;«i^tif?t iheatrtiB running day^^*^^ t^uro bt ht>U8?*; Ignited Artists AtvA FouT Stars, wo|^ afior a ronii )ethaii*Kl$! stait^u This has not •Uniwat^d basini«88 In my respect, JMi ti^tte ih neither ot th« Jiqiib«»8 ii «dartlilnff H<at «in ;reii^!h the :hr$igKtnie iitag-e. W»>ather condi- tions, for the beginiiinj? of the stanza, wt^re nono to Kood and proved oxi uso for noK:Ii.i^lblo ro- tiirns in most instances. Our week- ona rain lu lped JM^^ especially halK'f. Paramount K<it far in the van of the day and dator uroiip with 'Col- lef,'o ithythm' liMiiKincr off with close to a $3,O0O opening day and kept froinp alonp at that pace for the balance of the veek, Which, ih^ay keep the Croii|i#'%i«cft.|^ an extra, stanza. i3Usines!s at the State and Chinese, playipK 'The White Piur^e' not m> forte, .ofnthton being the ulUm caihpalim en thlis picture xrgMffiiiit' along b.o, lines. John Boles It in .:^!Oth this opus ahd 'Age of Inno- cence' at the Hollywood and UKO, with the latter houses just groinp along at fair pace. Four Star and United Artists showins 'Hell in the Heavens' doing so-so, with the for- mer headed for a profit #e^:«l^^ the latter for a loss, v : u.'; V ■ Cl^n«s« (dratilm»n (2.028; 30-40- •fr>-r*Wh|te PAi«d«' (Fox) and %fflsadantic I At^ th« Bfianaeia 'One Klght at b^ildiiig t& 4 sliwng finish •Wys; over tor a second ^iireek »ft«r a nea» l|.00(^ first seVeii dajiNi. At l«te of Imildiag should hold «t€»ady throughout Holdover' week at around ^^Plfaiiio Atlantic Merry-G o - Round ■ it tH«-. Paramount along with the uOoiff I'filcker gives muBicals the i)b»d for sixth week. Orph with •PurBUlt of Happiness' set to nudge .Iflhouldera with these other leaders, \\*orld goes to a combo first run- sooond run for its doulde featun Itill. 'Jlarretts' being brought back for a second downtown showing and gets 'Once to Every Haehelor* as the new feature. Shearer opus be- ing announced as by popular re- auost on the return, but shortage of pro(Ui( t may have somethihK to do with it. At any rate .«|»ning bid to do average or ljett<>r. It's a week nearly free from out- side competish, only event of note being CreiLrhton-Marquette football fracas, always a hard game and iieavy on the crowd. Hut weather m.an dishing out rain puts a crimp. I.,ast week was l»ullish at all houses. Hrandcis flirted near its pcssiblo limit an<l would h.ive hit it excej)t for a slow opening. Para- mount was sturdy on 'Evelyn I'ren- tice' thouLrh not near another 'Thin .Man.' AVorld held its head ui) well m 'J)ubarry,' and Orph was only one to fall to do better than average, Holiday had lt« effect on strength- eitlng at all hduseii. Mimates for This Week 'Bpsndies (".^'inger) (1,200; 20-25- 35)—'One Night of T^ove' (Col). Oontinties for a second week after -starting only a little better than iverage and building to strong at • >nd of week. Totalled just under $6,000, verce goo.l, first week, ami .^ound $.'?,(»00 in .^icrht for secrmil. Paramount (Hl.ink) (2,7fi5; 2r.-'lu) —1'rans-Atlantic Merry-Co-Hound' tUA). Jh.OOO above average and worthy. Last week 'J ".velyn Prentice (M<jJ| was good. Same. ■ Orpheum (Ulank) (2.97G; 25-40)— 'fNirsuit of Happiness' (Par> With ^M^la^e' ("Par). Plenty strong campi^ign oh the bundling ide.-i gives thi* equal possibtlitie.s with ; JtlM t^r^ «! up^ 4^^^^^ last, week's 'JMuiriii^ WrOmnV (UA) dualled #tlb ^^Puisai Ctif Vtlncm' <Wi?) wWell Iwis average, hiit no% expec- tafl<ifi».7:'|7 Jo«^ ■. fall*.-.:. ■ Wdrt# tWiink) Xf,l«Or W-«>^^ 'Once to Every Baoftelor^ (Libert^) and* 'Barretts of Wlmpol* Street' <Mii). Opened to average |4,000, Last week was third straight for bullish business at this hon.'^e, this time on 'Madame Dubarry' (Wl?) and 'Green t^Tftf, iCht^rtM^). stage" show. Day and <l;no polb y hi're Just t.iking away from the Downtown Stale, as start here nothing to rave al'out and house will be lucky to reach ?0.OOO. Last week "Monte Cristo' tl'A). Seitmd and tln.il si.Miza quit while makin.t^ ipontfy ftir house by HUting ll?.l6o, whieh ''was ■■^vM'i»^'mm':^iif¥»*' Criterion (I'aitmar> (1,600; 30- 40-r>ri>—'Liniehouse Ulues' (I'ar). After good week at Paramount, moved in here to poor trade; will wind up stay with around * 1,900. T.,ast week 'Pursuit of Happiness' (i^ar) had pretty hard struggle to hit $2,800 with holiday tt^Ae thnf>im in.' ■ Downtown (WB) (1,800; 25-30- 40y—'Firebird (WB) and vaude. Film not strong enough to hit into tho winning column with vaude bigger draw, reaching around $5,500. Last week 'Kentucky Kernels' (Radio) came thi'ough in groiat shape to $7,900, Four Stars (I<'ox) (900; 80-66)— 'Hell in Heavens' (Fox). Off to only fair start, but will keep house out of red with around $3,40(^ oh three showing daily basis. HollywoMl (WB) (2,766; 25-35-40- 55)—'Age of Innocence' (Radio).. Start bit disappointing and will hit around the |6^20p nuMTlfiiJirlilcli ibi |w) profit. Last mmt\^^Wit»y-'m4liitf: (WS> ifad hard grthd t« 4^^4p»^ poiritihg |4.«)o. rwi^ Los Angeles (Wm. Fox) (2,800; 20-35)—'Mad Age' (Ideal) and 'Night of Love' (Col), split. Sloughed off bit from previou.s stanza to a count of $3,500. Last week 'Grocn Byes' (Chestertield) and ^Glft oT Gab" (U) did dk«i, «lAm<' Ing through with $4,400, Pantages (Pan) (2,700; 25-40)— 'Km live ILrfidy" (Col) Ultd 'Without Ciuhlren' (Libert^)if''-:;iWt. Bill, though helped by previews, destined fof a meagre $2,300. Last week 'Among Missing" (Col) and 'Girl of My Dreams' (Liberty). Holidays could not help it over the 12.300 mark^ which ia Iblood oh the ledger. Paramount (Partmar) (3.595; 30- 40-55)—'College Rhythm* (Par) and stage show. Off to a fast start and keeping going will sound off with around $20,000. Last week 'Lime- houne Blues' (Par) no cause to complain with « final ittUy «f f 000. ■ ■ RKO (2,'jr,0; 25-35-40)—'Age of Innocence' (Radio), They are not So enthused about this one here, so will have to be contented with a $6,400 take. Last week 'Bike Rider' (WB) had gloomy stay which cii- .maxed With !$4,|Q0« / Stata (Xx>«W-XNi)3c) (SilQrS4t 10-40- 55)—'White Paradd' CFox>. Start was off and weekend helped it to gross that Wilt hit ail-ound the $8,000 point. Last week 'Marie Oalante (Fox) just never got started and wound up with bad $5,100. United Artists (F'ox-ITA) (2,100; 25-30-40-55) — 'Hell in Heavens (Fox). Splitting trade with the Four Star on this one will only mean bad take of around $4,500 for h^ioa Oh InttUkl 1*^ '^ Lincoln. Nov. 19. Grot<»fs atrc runiiiiig along at an even keel this Week foliawtnir k nice jump in the canto previous, good considerinij the fact, that the week- end; bolstei-ed ■ tisw ball teahi plajrlnir at hrlMlMS lindi -the team away. It's pretty much the 'ISarretts' at the Stuart with 'Hapidness Ahead' running a pretty fair second. "One Night of Lovo' was taken out after 14 good days, the X'arsity Jiguring to repeat it In about a month. After more than a year of ex- treme low prices there isn't a house It ft on the row selling for a *limo after 6 p.m. The t?apitol is uj) to 15c for seconds and the Liberty 15 and :2,()<; for the same. Three houses sti^^tl^ for tliro jits on the matsi Estimates for This Week Colonial (LTC) (750; 10-15) — 'Man Sees Red' (Col). A likely $800. nice. Last week 'Night Alaram' (Mono) and serial $900, good.enougli. Lincoln (LTC) (1.60(i; 10-15-2.')) Happiness Ahead' (WB), Near $2,- 500, w^hich la good. Last week 'Llm-< berlost' (lioiv6) #as a; tali:#tv iilee $3,000, Orpheum (LTC) (1,200; 10-15-25) — Desirable* (WB) and vaude. Will get $1,900, oke. Last week 'Always Tomorrow* (V^x) and Carleton Coon on stage with Tountain* (Ra- dio) folloWlnig got a pretty sweet $2,700. Kiv« (WesUand) (600: 10-15) — 'Man Arom HeU' CWK) and 'Party's dver" <Col), aBUt. Heads for $700, better moiwy than uaual. still not gc»«Uli»»$ week 'Lone Rider* (Gol) aiB4 IHft^eh Itrives* (WK) In neigh- borhod of |5$0. not hreakitur' eyeii. Stuart (LTC) (l.fOOi ld-2r^4«)^ •Barretts* (MG). Sure for a trob- stantlal |S,100. Last week "Trins- atlantlc Merry-a6*l|pU«Ml' (VA) (i rs t - class nothingneisg at IS.IOO. Varsity (Westland) (1,100; 10-25) 'Lady By Choice'. (Col), Will be doing all right if it gets tO; ll>900. Last week, second stretch fdr. 'One iti0Ktf$0 l^ (Coiy, a goo d $2,100. 'LADY BY CHOICE' BIG ' Kansas City, Nov, 19. All the first-runs have big musi- cals set for quick showing; the Midland starting -Kid Millions' Fri- day (23), and it will be a fight for business. Current week does not hold out much encouragement as a whole. Loew's Midland has 'We Live Amtln' and got away to a fair start. This Week's Estimates Mainstreel (RKO) (3,200; 29-35-40) —'Lady by, CC«l> and auge orche8t^ai■■■■'^::fwii^•' J' ■lead; all comers with close to |22,000, great. Last week 'Captain Hates Sea' (Col) an4 ♦BwireiT S^ities' W^ at $9,000; ' Midland (Loew) 'We Live Again' Anna Sten given publicity and It opening fair and week-end t.akings satisfactory. Indications are for around $8,600, fair. Last week 'Evelyn Prentice' (MO) also fair at $11,000. Newman (Par) (l.SOO; 25-40)— 'Pursuit of Hai)piness' (I'ar). Man agement gave this one a teasing campaign fdr. eeireral «(n»e]ta tji ad Mos. Censor ance. but the sho))pers passed It up. :xpected to get $5,000, ligilt. l..«st week 'Limehouse Plues' (Par). Hold steadily for a reported $.S,000, good. Tower (Rewot) (2,200; 25-35) — Clu'.itlng f'lieaters* (U) and stage liow. Had a nice play over the \s»>ekend and will turn in about u normal $S,000, Last week's 'House- wife' (WH) and stage show, ditto. Uptown (Fox) (2,040) — 'Whitt- I'arado' (Fox). Opotied a day .ahead •f house schedule, replacing 'I'eck's Had Hoy' and is headed for a good gross. Probably close to |4.600. Lai^t week, 'Peek's Had Boy*- ifFogS MX days^ fair at $1,000. ;/ M.OOO; 25-40)— iXJA). Name of greater i)art of helped. iYiday j£ssel Leads NewadL SlfijOOO *Chow' and 'War' $5,000, Rett of Town -■.■■'v^'^'/-^^^.¥-v' Drowsy' 'v- • :; Newark, Nov. 19. itikiR Ah ordinai y week, with E<oeW*8^ heading the procession, chiefly due to the presence oi George Je.ssel on the stage. I'icture is 'Outcast Lady' and grOSS ftiay nin as high as $16,000, Regularly a second run house, the Tertpinal this Week offers 'Chu Chin Chow' and 'The First World War- to great retMrhsi Looks.like |S,OQO, grarid for this house, v Estimates for This Week Branford (\V!5) (2.!>Cr>; 15-65) — 'St. Louis Kid' (Wi{) (2d week). .M.-iy reach $10,000, which Will be swell for a srcnnd ■:.'wef\U./y-jntM gorgeous at $17,S0(>. ' Capitol (W15) (1.200; 15-25-35-40) —'Mont<^ Cristo' (UA) and 'Against the Law' (Col), Ought to bo fair at $4,Otto. Last Week Mae West failed to click and 'Cello of the ^Nineties' (Par) artd 'You Belohg to Me' (l*ar) weht down to t3,iB0O. Sat- uirda^ mMcUglil shows dnlng noth- "tm«i (l^rankUh) (298; 3B.80)«- 'Bltie Dnnuhc' (Mundus) and 'White Dcvir (L'FA), Franklin Is oft qer- man.s and coeky over having booked •power' for Thanksgiving, Current KngUsh language films going alceljL. and headed lor a good $1,000. 1.,,'ist week, second of 'Plue Light' (Du world) okay at $700, but not all ex ptk'ted. Loew's Stats (2,780; 15-75)—'Out- cast Lady' (MG) and vaude. <teorg( Jessel on stage big draw anri wll bring large share of good $10,000 Last week 'LMt OenUemttn' iVTA). weak:;«t'. mmii f^ mmf ArllMU -.-[^y ■■'::<■■ Piihiiibount-Newark (Ad<anK-Pab (2,248; 2(>.99)^'I«enace' (Par) and Vaude. I>isihal, presages a weak $;»,000, Last week 'i'ut»|tat o| J^ap pines.s' (Par) $10,000. ' Proctor's (UKO) (2,000; 15-55) 'Gambling' (Fox) and 'Lrfidy by Cholfiti' (Col). Opening sweetly and due for agroeable 19,000. Laft we« k '.Vlarie Galante' (Fox) and 'Limber If)Si' (Mono) cut to six day.s but ok.ay at $7,000. Terminal (Skouras) (LdOOs )S-25- 40)—'Chu Chin Chow' (O^) and •liTriit tWWrW War*. (Vog). Opipg mardtiee M hart LoaAn^Mke tops i<Mr a |oti# iieHod at JM(«/ Lttst week 'Bttnor Nbrton' (i^g> aM ^Alr Raider* (rD> frith *l^eok'» %Sa4 lHiiff (Pox) and 'Lo^e Ttmei! Cl^g) Mi n. a. h. *t IMOOi'. ■:.:-:'n. h-:'-y.f. 'LOVE' $12,000 'One Night of Love,' a late starter here, owing to delay |n Cp- lumbia and RKO get-togltliew^ -cm 8ea.soi^'s contract. Is the b.o. beam currently at $12,000, sweet for the CapltoU Negi Again'>lth |10.50<). |<0<l{ hhl»« <^ 'Evelyn Prentice;' 'Merry Widow,' Which piled up a prize $16,000 last week at the I'al- ace, is around tho corner at the Lyric and collecting $5,500. same gro.ss as 'St. Ix>uis Kid' at Keith's. Warm weather over the week-end a theatre detraction, yet combined trade of main pic parlors If ahead of last week. viflU,in#.tei!,fjor--Th|e.'.WfpH • •Night of I-ove' (Cel). Lo*aI ci^lcks Join Jiational ehorue of praise. Ua- dio song plugf» rave prese notices front other points extra ad ;ei>acc in dailies and use of posteni point to $12,000, big flgiire for thia house. To remain another week, at le.ist. Last week 'By Yoiir Leave* (Radio), Ave days, $3,000, sorry, Albee (RKO) (3,300; 35-44)— 'We Live Again' (UA). Sparkling re- views. Additional disi)l.ay space in dallies. A good $10,500 In sight. I*ost week 'I'ursuit of Happlnes.s' (Par), $it,500. Palace (UKO) (2,C00; 35-44)' — 'Kvelyn Prentice* (MC), William I'owell and Myrna I..oy In big let- ters, but draw not near as fat for them as in 'Thin Man.' A fair $10,- OOn. L.nst week 'Merry Wld»>w' (MG), $10,000, Bocko. Lyric (ItKO) (1,400; 35-44) — •Merrv Widow' (M<;). Switciied in from the P.-il.ice. Maybe $5,500, all rlglit. Iva.st week 'Kentucky Ker- nels' (Radio), $6,000. Keith's (Li.-^bon) (1,500; 30-40)— 'St Louis Kid' (WB). Classed a clever variation on other James Cagney vehicles; $5,500, no blues. I^st week 'Howling Dog' (WP), $4..''>00. Grand (UKO) (1,300; 2S-40) — 'Limehouse Hlucs* (I'ar). Uaft- I'arker-Wong combo fetching melo- drama trade at $2,S00, okeh. Lnsl week Transatlantic' (UA), second downtown engagement, $2,500, fol- lowing $14,000 on initial showing at Pal.ace two weeks before. Family (UKO) (1,000; 15-25) — (Jrldiron Flash' (U.adlo) and 'Stu- dent T(.ur' (MC.), split, |2,400t above ;iveragc. Last -week , 'Lettibn 'tSreP Kid' (WB), hit s«»n5<nn's top here with $2,500; Strand (Ind) <L20O; 20-30) >- Bachelor B#lt* (Radio). Htuart fek*- win a heavyjnflLtna hera, 13,(09, nioe. Last week '^^ke tr^li ««I4 X>rei»m' (U).>2.io^o^^H^2i^^ Almost All Good io i ; v House Not In .'it. Louis, Nov. 19. . They're splitting the picture busi- ness up among them thiji week, with every house but one getting it.s proportionate share. That means a little gravy foMiU, though not ho iiittch M la *p|#yme« Holties > which mmy |i!i[v«iOnsidcred i n tjiA inoney are the Aihbassador, I ^<f!«f's, State, Orphet^ln, Shubert and Fox. First on the list gets thero iwtiier ,being otjt forV sbthe weeks./;.;-l|ijPlto«iri' m .gtin.^ptogglng Eslifheiea for Thit %ti»k - Af»^ie«idef - is-^St)^'White mrafte* CFbx) and 'liarhHor of Arts' (Fot) gnmd at .|tl.do«. Xam WMk 'ttreai Jfixpec- v^;; y . \ i'ittHburgh,.Nvy. Bei^^ ^ aai'-'atround '''^ei^.'''<o('-i<iti^^': son is In prospect, with a tlock of act attractions on the buiirds uii4 everyl^dsr/^ilhgipg jibsahnuhs fc^ ar-' change. Not ()nly are the theatres smiling, but so arc the Ju \v.spa|»er advertising d<part?nents. Two-day ad splurge, with a lot of institu- tional stuff loose, gave loc.il rag« biggest thc.itriciij .sections in town's history, with all three sheets run- ning two and three pages reirnl.irly. Three or four socks d<'v« with Alvin. selling 'Whlto Parade*, heading for Its iK'st week since Hv.'w Harris house opened threei niphthg ago. First time site has splurged its flicker at the "expense of stngA ' show hnd hiad holdouts all day Ibni - at opener, ivlth; A ipi«gl||jg :tJ4i60i looked tor^ 'Phafg great herhl H^iiso Incidentally, hag rtitsed iiift Saturday hite e«!ate io &Sc but re« , nM;ina 40e reiniEahder 4!pC week. Another stahdbhi : Ik: W'arneri Whera 'PTv Montoift' ta i^ing after a live-month setto with Fennsyf. ' vanla censors. Filih was in and out Of thb Stanley for two montlis last summer and subsequent free news- paper space on heels of censorial demands nppanntly had anything but the expected derogatory < rfoct. On a dOTiblo bill with '$1.000.ooO Uansom', it stands a chance of hit- ting pretty dose to $7,000, cx<clU nt. '.Monica,' iiftei being cen.sured and later re-shot on (N)nst, ia rttlttliil* . just about 50 minutes. ;^ ; 'itfiiiiHttes ■ ^.^icMi ■ ^eek-' >lvfh <^Ea*i*rt iSMb : 25-40) — •White Paiiide' (Fofi and staga sholv. First b.o; .fl*(Jker h«uise has had since going latb .presentation policy and the ropes are up every performance, IMctUre has stiong femmo draw and should hit >14.r>oo for a record week, Ijant week 'Hell in Heavens' d'ox) and stags show>;.' plenty all right at $11,700. Fulton (Slwa-Flyde) (1,750; 15- 25-40) — 'Limberlost' (Mono) opened .Saturday (17). House has .an- nounced '.ludge Priest' (Fox) for. third week but when takings fell off first two days, manage:ir nt . yanked it for new mid-week s(:irt,. ■ No Comrdaints with 'J'rle.sf (KoxV.!' which Cidlected Jiround $14,000 in 18 ; days. 'Peck's Rad Boy' in Ttii-keF Day with "(liU^ Psnn (Loew>*rA) (3.30()V 25-40- 55-C0-75)—•Transatlantic* (UA) and Thurston on stage. Nicah.o, combo getting a br|.sk play at opening and no reastoh why it shouldn't continue for a more than presentable $i;o,(M>o. Last week 'We Live Again" (l A) not so hot. winding up just a liltls short of $10.0(1(1. Pitt (Sliafer) (1,600; 15-25-30)— Among Missing' (Col) anil vaude. Xot getlng anywhere against stiff - competition, but atractlve low seals is permitting hou.se to hold Its owll anyway. Maybe $1,000 this week» ai>out the same as last •ea^•l«m witl|,.i^'. over Night* tBnl^sli^ igikl vau^:^^, 9tanlsy (WB) i(#it(Hlt J$.flf^ (iay Divorcee* (RltOK" n*p^^; from eifiiwhers. led to expectailohll' ' of hHMt getaway, which didn't ma>>' ' terlallSf, bttt rave notices and cer- tain word'b^-'mouth should make it a safe bet anyway for $11,000, not , b.id, Last week Waring's Pennsyl- . vanlans got credit for hw« I1 $:'f..oO#.i ;ind not 'Scarlet 10mt>ress' (I'.n i. Warner (\V1!» (L'.OOO; 2.'.-4ii) Dr. .Monica' (Wl'.) antP'Jl.OdO.oim Kan- som' (U). It's '.Monica' tli.il's bring- ing 'etn in, llicker having Kral)l»ed a lot of adv.-ime heralding when It was pencilled into Stanley last June and a aubseriuent avalanche of free newspaper space when reh,'^or8 / chopiVed It so badly sttidio had tO V' rcshoot flock of scenes before it was r«'leascd, tiven as it now stands, ■ flicker only runs abottt 60 minuti.'S. Arrfund lt.OOd) big here, looked for. Last week 'Kentiiieky Kernels', (RKO) km *£adles fhotild LieteMf , (I'ar) phoiqiey at under l'*.0^- tatlbns' (V) and 'Lost in Strato* sphere' (.MonogranO Just $S,000. Fox (l<'ArM) (.'.,000; 25r3flr&r»)—- Peck's Pad Roy' (Fox) aiidV^arhat's •I (lood utn; iMundus) >kay .At $10,000, Last week 'Judge ''Vtm^.;: (Fox) (3d Wec^J ililS, 17,000. Loire tlntl (I^oews) (3,000; ZB* 35-B5) -r- 1*rari8atiaihtl0 Merry-da* Ublind* <lTA). Heading ior a niOi^ $12,000. liast wet k 'Mcrrv WldOW* (MO) (2d week) nice $'.».OO0. Missouri (I'.s.M) (3,,'iO(i: l'5-40)— 'Hell In Heavens' (Fox) and 'Night Alarm' (M.ijt. Way off at $5,000. Last wei k 'Young and lieautlful^ f.Mascot) an.l 'UettitW .<?§■: (I'rinclpal) same. Orpheum (Warners) (2,000; 2»ii 35-55)—'Kentucky Kernels' (Itadie} and 'Crtmo Without Passion' (jPiti*)*. Looks neat at 112,000, toAt Wfe^Hl 'Pursuit of llapptness*. (Par): g^' •Firebird' !(wm^ talr, ^,m. ; Shuhert tWnrners) iS.ftOOf; 28« 8S-55)~'rollego Uhylhm' < I'ar). Maybe a fair $!i.0OO. L.ist week '.Mrs. Wi),'gs' (f.ir) and <'.ett|l|WMHi ^▲re Bora' iWli>,tl»e ManM,:j:X-''v'!.>