Variety (Dec 1934)

RADIO SHOWMANSHIP (Merchandizing and Program T^^ Oiitffanding Stuntt SHIP REPORTER SHOWS KVA, SAN FRANCISCO Ship Rcpibrtor BrbadfMU Sail Francisco. SlYA has origlhieited a system of news broad<iast8 from the decks of arriving and departing ships of . the Dollar Steamship Line, which Is pponsorlnK the program.; The pro- grianis go on as soon as the vessels dock herd from the Orient and" at sailingfl' fltteen. ihlnutes befote they . depart, fcom Hawaii, the Philip- pines, and .' Asia. .Interviews are bandied by Dean Ma.dd6x. Pro^m is piped from Dollar - Docks.- : Oh inbound steamers from the Orient,' 'Maddox and technicians board tlib' -vessel . at , auarantine grounds and during the trip up the bay from the. harbor entrance to the docks Maddox has arnple time to frame his subjects and materiaL Bsfpre the stea mer is com pletely moored or the gangways opened, the radio equipment is heaved ashore, connected, and the stuff; is on: the SCRIPT? Bricbt«B ap dan spot* hi yonr pro- Orlirliua material and ."iicript .rtoctor- ISB" mftIm fnmliihed b7 Authoc of NattoiMl. Network .Shows.. • '. Oooiedy Skeiche* VGes" Oentlaaltr Itoamatic nialoKve Write Box 80, Variety, New York wire. Radio advices from the In- coming ships detail the prominent { passengers aboard, so ' the - inter- viewer Is able to make up his pro- gram ,.of. celebs : before he 'gbeB | aboard.'! At departure .Maddox remalns^ aboard until the last call. Believed this is thei first time an AmericiEin steamship company has tried this stunt, ':■ - ■ . ■ V- . Life Begins al ■ 7 - ■ : Syracuse.. WPBL (NBC) has. found a sub- stitute for its ."Top of. the Morhihg I Club" program which went oft the air as the station's eye opener when Ted Doollttle resigned^ It's 'IJfe Begins at Seven,"*, featuring Bob Keefe. of the Btatlon staff; program mixes transcriptions with a comedy] and stunt continuity .by Keefe. . HOTEL BILTMORB NIOHTLT AND Kl$ ORCHESTRA Mn.'tmi. _ It P.M..II.M P.M. WCAF WOR Friday ••t.-Su*. 18 P.M. 1 aso P.M. : CONOCO OIL Wodnosdar. .10:30 -P.M., WJZ ROYFOX AND ms BAND —O N TOUR B.BX. NEtWORK bhio; Checks Up: ■ - , - : New York. .. " On ^hc Molle Minstrels-program over the ' NBC red loop, listeners are now being invited to visit the New York studios for one of the I broadcasts, ;^Appllcatlons-^or-:ticlte Sent to the company's Ohio plant, rather than in; care of the NBC", -New, York..: . Road Condition Reports : Dubuque, la. Withi snow blanketing the state, ice and sleet conditions . obtaining and many delays incident thereto, WKBB came through over the Thahkaglving holidays by giving a summary of toiad conditions, pi^oba.-. billtles. of snow and travel condi- tions in general. , Legion's Membership Push . Davenport, la. woe started something new in membership drives when . it turned its mike over to the DaVenport post of the American Legion, which flred the opening gun of a membership .drive via the air.; Program was marked, essentially with everything of a martial character, but was principally devoted to outlining fea< tures that marked the drlye, meet- ings, entertainments .and plans to contact over '2,000 ex-service men in the city. Those Gen. Mills Premiums' Schenectady. General Mills, on the 'Betty and Bob' disced serial, is hypoing sales, and checking listeners Jnterest, by frec|ueht_changes_ln household airti- cles offered" to'fe^mme 'dFalers. Fol- lowing a $10,000 limerick contest,, a . |2.B0-value rock .crystal syrup pitcher is hung out as bait, to be sfiared by sending sales slips: fot two packages of Biaqulck and twenty-flve cents, to cover packlne: and mailing costs. Then comes, an offer of a $2 salad servicO set, obtainable by forward- ing a sales sli p for a package of Soft-As-SUk Cake"" Flour" and— cents. PREVIN Conductor REALiSILK'S SILKEN STRING CONCERT N.BX,—SUNDAYS 8-8:M P.a<. C8T - 9-»:30 P.M. PCT. ,10-10 :80 P,M, MT Per. B«p. w. niGbn: i,bvin ISM Ntb 8t«U Pwtmy. Chhil* TASrVEAST STARRING SAM HEARN Every Sunday at Noon for 30 ■Minutes WJZ .Mnn;igcmciit nd'cKE PKOUIJCTIONS Christrnas. Card Giveaways ■: : Schenectady. Procter & iGamble, on its 'Camay' program over the NBC red loop, is now offering a packet of 10 Christ- mas cards to listeners " who - send three-wrappers, plus a d ime to-cover the cost of mailing and wrapping. Cards, announced to be worth 60 CIncago Ad Age^ Radio Production Exocutiyes Aubroy, Moor* A W«lla«*t Inc. 410 North Michigan Aye., i. h; iSbrth. ■■' , F. Gl Ibbett. . BattOn, Barton, Durstine. A Os- bom • ■ .221 1*. ta .Slalle'St.'. ..: George'-Mayl ■ ■ '■■„• ' . Blaekett-Sample-HMB»m*rt V 221 N. La Salle St. N. H. Peterson. . Roscoe Barrett v • Doriimiis & Company ; ■ ; 208 Salle St. Ray Henderson; ; Erwin; Wasoy A Co. 230 N. Michigan Ave. William Weddell rrederick* & Mitchell, I he. 360 N. Michigan Ave. Karl Frederick. ■ Charles Daniel Prey 333 N. Michigan Ave. Larry Trlggs • Gundlach Advertising Co. : 400 >I. Michigan Ave. Ii-ving RoscnWoom. HanfT-Metzger of III. 520 N. Michigan Ave. cents, offered in order to get women to purchase and try the soap. same three wrapper requirement made in P. & G.'s $1,000-a-year-for- life letter writing contest on Camay. Naturally, type of offer stimulates sa,les, giv6a the company a big mail- injg list, and furnishes a check on pulling pow er of the broadcasts: (oh the network as well as over indi- vidual stations). Dramatize Station Story . Lincoln. Dramatizing the rise' of KFAB here from 250 watts ten years ago to its present 5,000 now was done on an anniversary program Tues- day (4) originating in the studios of KFAB and being aired over the entire CBS chain S. J. Andrews Haya McFarland ■ 333 N. Michigan Ave. liays McFarland. Henri Hurat A McDonald 520 N. Michigan Ave. N. L. Pumplan. Prances Hooper ; y 400 N. Michigan Aye. . • Frances Hooper. Kaatop - 360 N. Micbiga.n Ave. Ben Frost ' Kirtland-Engel 646 N. Michigan Ave. n. M. Kirtland. Lord A Thomas. 919 N. Michigan Ave. Ed Aleshlre. r.icwi8 Goodkind. Matteson, Fogarty, Jordan . 307 N. Michigan Ave. a. Li. Weiler. . McCann- Erickson - 910 S. Michigan Ave. : _ Raymond Atwood. . MeJunkin 228 N. La Salle St. : Gordon Best Morris, Windmuiler A Enzinger 230 N. Michigan (?6orge Enzinger. ' — -—Carroll Dean-Murphy-- - 35 E. Wacker Drive .fames. Shebel. Neodham, Louis A Brorby 360 N. Michigan Ave. Helen Wine- Neissar-Meyerhof ■": 400 N. Michigan Aye. Walter Rubens. Reincke-Ellis-YoUhggren-Finn^^ " 520 N. Michigan Ave. . Russ "Williams. Roche, Williams A Cuhnyng- ham, Inc. : Strauss Bldg. William Roche. Roger* A ^hiith .' . : 1-20 N. w*w?ker DrW^ Everett Opie. Ruthrauff A Ryan 360 N. Michigan Ave. len. Foods (d?e$ Local Sponsor 2 Periods as Exchange for Sun. Time St. Paul, Dec. 10. Filled niches on KSTP's "schecliJle had several sponsors in a froth un- til switches were effected—and now everybody's happy. ". General Fooils wanting to air Jack Benny over KSTP but found the Sunday night spot occupied by Juster Bros, inen's clothiers; Foods promptly offered to give Juster two 16-mlnute week-time spots, on Tuesday and Thursday, for the one 15-minute Sunday " night period. New deal begins Dec. 16. Similarly, Johnson Wax has bought Knox Co.'s Cystex 4:45-5:00 P. M. Sunday niche in order to air Tony Wons. New arrangement ef- fective Dec. 23. 35 CANADIAN SHOWS ON WXYZ REGIONAL TEAM BAD BUT itPPOORBO. ON RADIO : Palm Springs. Cal., Dec. 10, Paciflc Coast intercollegiate con- ference heads began .annual confer- ence here, today. Chief topic is probable elimination broadcasting games due to starvation gates this season. Probably giving up $60,000 radio fee as not Offsetting rotten biz reflected in gates. Top mob for season was 60,000 attendance .at USC-California game with Notre Dame Saturday drawing only 55,000 attendance. Real reason for • low biz was miserable USQ teami, but conference solpns blaming radio. Growing popularity of pro. game as result of sensational play' in its ftrsrt season on coast is an- other ' headache, but conference oon-t-do-anything about that,.. . ,. N'ate caidW6lI. Seller* Ssrvico / 8 Si Michigan Ave. George Couper, Stack-Goble ' 8 S. Michigan Ave. Ralph Goble. J.'Walter Thompson 410 N. Michigan Ave. Dick Marvin: George Allan. • Wade Adv. Agency 208 W. Washington St Walter Wade. / ; Veung A Rubicam 221 No. La Salle St. D. G. Schelder. Detroit, Dec. 10 Michigan Radio Network, :with WXTZ, Detroit, as the key station, is now making use of approximately 35 programs of the Canadian Radio Commission each week. Those who And fault with the" amount of ad Vei-trslrig mixed with their radio en^ tertainraent are left without grounds ifor griimbie in those shows. While thfe en^ek-taihment charac- ter of the Cianadian programs has improved considerably in the last year, WXYZ's program department, headed by Brace Beemer, station manager, makes it a point to bring only the best of the CRC produc- tions onto the Michigan web as in- ternational exchange features. Among the orchestral programs being taken from Canada are the Royal York orchestra, under the direction of Rex Battle (Toronto); the Chateau Laurler concert orches- tra, headed by Gene Fogarty and G. -R. Markowskl. (Ottawa);. Mount Royal orchestra, directed by Charles Domberger (Montreal), and Gilbert Watisbh's Old Bai-T. ^orbbestra (To- ronto). "Variety, programs from Canada being carried regularly, over; the Michigan Jladio. Network Include •One Hour With You,' featuring Allan Mclver's orchestra with Le Trio Lyrique (Montreal); 'Say .It With Music,' orchestra under the direct-Ioh-of-Russ Gerow with Lome Hitching Banjo Trio and vocalists (London); 'Gaiety and Romance,' with Geoffrey "Waddlngton's concert jazz orchestra, the Guardsmen Quar- tet, and several of the Dominion's foremost radio singers (Toronto); •Mastering the Ceremonies,' featur- ing Doc Guy, CRC radio comic; with vocal and instrumental ensembles under the direction of Isaac Mamott (Winnip e g); and—the-JSlgar—EhU Harriet Lee, 'Songbh'd of the Air,' after seven weeks' Illness re- turns to her broadcasts on "WTIC^ Hartford. On thfl program were the JLb'Ab | Carolyn f ^V^^^"'* concert orchestra (30 pieces) and ' ' '"^ it—*, the Great Cathedral choir. Al Poska, program director; and John Schafer, announcer, handled the production end. Time, a half hour, 10:30-11 ■p. ro. .--.'I- ' own have joined the WDRC, Hartford, barn dance hobr to harmonize hilly- billy songs. ■■■ ■ . :.• Train...Interviews . j: ; Davenport, la. woe picked up arrival of Rocky Mountain Limited en route to the west coast recently with the Notre Dame team. Elmer Layden, native son and Fghting Irish coach, bn for brief talks; also members of the grid squad. Leo Kautz of Daily Times, John- ny O'Donnell of Davenport Journal and Maurice Corken of Rock Island Argus spieled from the platform. White Elephant Exchange Cleveland. Radio exchange .service for housewives, started by pthcl HawCs and Ben Levin during tbolr morn- ing WGAK programs, has resulted in some novel laughs for station's staff receiving requests. One listener wrote In that, she would like to exchange a i>rI2e spaniel for a typewriter. Some guy said that be would trade, a case of pre-prohibitlon gin for a fairly good -suitr—but no takers. . Pay-off was a request to exchange a lover's seat, well used, for a comfortable bed that didn't have any broken springs. ■■ / Little Theatre Stuff Davenport, la, woe is co-operating with the Davenport Dramat Alliance, a group of players formed from other the- atrical organizations In the .city, I throuRh broadcasts of excerpts from the station of plays and skits thfit arc to be presented by the or- . ganl7,aiion. ' harmonic Choir, Berkley Chadwlck conducting (Montreal). In return "WXYZ: is feeding two shows, 'The Band Box Reviie' and 'Half 'Round the Clock," bdth half- hour variety presentations, and sev- eral lesser, prograriis to the Cana- dian network each week. ; Lucy Spencer Scrams / ■ Pittsburgb, Dec. 10.; Lucy Spencer, on KDKA for last couple of years as 'Kay Dean,' spe- cializing on programs with femme appeal, has resigned to go south and her job has been assigned to Jane Grugan. for some time a sta- tion announcer. Latter will, be known as Jane Ross. Mrs, Spencer went to KDKA from WCABi, where she was known as Alice Abbott, a nom de plume later assumed by Stephanie Diamond, who loft WCAE a couple of months ago. to hit: the networks on " Joe Peniicr program. Jacki& Merkle In East Jackie Merkle, eight - year - old child mentallet fiom vaude, is in New York after a season on various radio stations through: the Middle West. Tried, out for the Manhattan radio fraternity on Major Bowe.s' amateur session over WHN last week, Ben Hawthorne, goes on WTIC, Hartford, as full time announcer, and Murray O'Neil Joins the comr mcrclal dcpartmenL KROR^LRS-IIIIG :r*iusicfii. »iKii:Tan 45 mmuTES^ HDaYiuaa^ Tharsday MIchts at Ten, EST LEITH STEVENS HARMONIES Lelth 8teT«ns CendaettBc e Protran . of Unaonal Color Tharsdsy 8!S« P.M., WABO - COAST, X6- COAST NETW.OIUI Exclusive ManaBein«iit . COLUMBIA BR0ADCA8TINB SYSTEM PICON "Variety" "Thill pro- era ml • oow one of. t h « l>4at • f its icfaid.'' W M C A -Wed. 7:30 P. M. J EL to G E N. FOO DS AND HIS BANJO KEN HARYEY .Dor«h«Bter Honaet Xoadon ' . ' Indeflnlteljr I>OVBT.lNO TROCADBRO CAPE ■ <Doc.; S) • ■ -RECORDING . FOR HIS MASTER'S VOICE (BRITISH VICTOR) Radio : blr«etlon Cafe .Phil Poae« . ' Henry Hernnaa HARRY K. McWiLLIAMS PerBQnnI PresH RepreMntatlve RIJ Bill O FF Symphony Concert, Claclnnutt- Tlianks tij .RuMnolT, Phil Bubinoft and • Hob Faber , .; •: