Variety (Jan 1935)

Record Details:

Title:
Variety
Date:
Jan 1935
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (January 1935)
Leaf #:
00098
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",Vaudeville,Theatr
Collection:
Hollywood Studio System, Early Cinema, and Theatre and Vaudeville
Format:
Books
Contributor:
Media History Digital Library, Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 28, 2022
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Tuesday, January 1, 1935 VARIETY Is an inmase of 186% NE WST IN 1934, Young Rubicam's radio business was 186% greater !than it was in 1933? ;... that our radio department knows not only how to pick stars but how to give them material to work with ... We now have 67 programs hard at work each week making listeners more willing to dig down for the products of- our clienti ^. ■ . ... and ho^y to prepare conunercial announcements that turn listeners into buyers. - I And that, we think, is news/ News that indicates to readers-between-the fines that our clients have been shown results..: —— ' — —— ~ We takethis occasion to thank these . artists who have helped make this record possible-rwho appear, each week^ on prog;rams parented and pro -dueed-by-¥ea ng \ d s Rubier; I, ttiCv advertising NEW YORK CHICAQO DBTROIT