Variety (Jan 1935)

'Xirt^day, Jfanaary 8; 1935 VARIETY 41 GROUP CANADIAN GROUP : ^ (New) Toronto /.. • , : ........ -,. ?280 -Montreal .; z<0 Total for isToup.. ..i »520 (Old) ■.'■■^ •■• -i^^i-hrv-: . Toiohtg (t:RTC)..... ... 100.00 Montreal (PFCF).... 100.00 S1:12 : ' 06, $312 "iios 120.00 iso.oo 74.00' .74.00 SOUTHEASTERN GROUP (New) sino 120 Blclimond ............ Norfolk ...<•>..•.>.... 'Balelfrh .••••••••'•.>: Cbnrlotte^ • ••r«««*< • • Ashevllle i...I Columbia >.•..••••.! JncKBonvllle Tnihpa v...... .I^IaitH . i» . . Total for, irrpup-.. 120 120 120 120 120. 120 120 mo 72 72, 72 . , 70 . - 72. 72 ,72 :72 $U4 46 4R 48 48 48 48 48 48 Jllclimoud (.WnVA).: Norfolk (WTAR).. nnlelBh. (WPTP);...; A.-jlievllle (WWNC>.. ColumUla (WIS)..,:, • JacJtaonvHJe -.(.W.tAJX) Tnmpa (WirL,A- -. WSUN)' . ■;. MI«ml lWIOD) . > ■ .^Total for grutip. $1,120 (Old) Ihr. ..Whr. lliO.OO 120.(H) 100.00 120,00 190.00 180.00 100.00 120.00 10ft.00120.00 .1!10.(»0,_]20.0 S072 , S448 •190.00. 1U0.00 120.00 120.00 H hr. . -4.00 74;00 74.00 74.01 74.00 74.00 74.00 74.00 .1,520,0 OflO.OO ; 002:00 gnilTH rPMTRAIr^-ftaQl|P^ T.,oul8VlUe -Ma«hvllU ..Memphis .. .. ' Atlanta .Blrinlnshatn .. Jackson ..;. New. Orleaiin.'. (New) .... . $too ,120 ... ■ ,100 ; 240:.- 120. 120- ... 180 .$!M1;. •102. .00 : 144 72 72 / 06 .128 •04 60 .. 48 48 .Total. fpi' 'Ktoup. ■ 111,280 (Old) V Loulnvrie, Ky. ' . (WAVE) .......... Nashville (WSM).... Mem^ihlB (WMC)..... -Atlanta ■(■WSBXi .^..v. - Birmingham.;. CWAPI) Jackson CWJDX)..... - New Orleans: (WSMB) 8708...8612 HW.OO 120.00 74.00 800.00 188.00 118.00 100,00 120.00 74.00 300.00 '188,00 IftO.Oft 120,00 100.00 1 20.00 100.00 120.00 113.00 . .74.00 74.00 . 74.00 Totul for b'r6up,;. i .1,5.'>0.00 070,00 600.00 New NBC C(HniK»i^^ ■ ■■'^■■'"■;■■■^y;Ew.P...•H. James.. Mgr. Sales Promotion Depl. NBG'b dnhouhceinent this \Veek 4jf an adjusted niet- .wprk rate schedule comes slmiiltaneously with the establishment of li new plan of s<a:tion relati^ an entirely hew method or station coriipenieatlon. SBC .bielleY,es .that the new arraneement maltces full aillpwnncei hpt"'Ottly"''loir -tjie o£ each station but alsb'tor the i-csults ot its ahowmain- shlp aajeyi denced by listener response. B6th station compensation ana~inetwpfiriaav^^^ statlbns are based on the hew survey, of feicho;ble. audience Just completed, Network station rateg are calculated on a sliding scale, which, goes up in steps of $40, starting at 1120. .; '. '.; Debits i|nd -oreilits between stations . and . petwork will be closely correlated with the scope and' amount of service exohangcd. It is proposed to cbmpensate stations, which are regular menibers of the basic net- works nnd supplementary groujis on a; percentage of the Feb; 4 network , rate. However, contracts' win be continued until cxplratloin If. the stations concerned desire, it.,- :'--'"^>' ;,';••.,■: The new operating plan will be explained persoii- aUy to the. statl6h 'ihahagfers by represehtatlveB of the NBC Station Relations Department; It will • become efltective with each station iis necessary negotlatloniB; are completed; . ' The ^audliehce whlcK each - station ' is ; capiable.' of rreaGhihg-was determined _by a siar yey ^hioh cbm- blnea fleld strength imeasurements and israit~analysi] outside the half-milllvolt zone are Included In the 10101% area If their response la equal to the normal re-^ . epohse within thi^ half-nillllvplt zone, . • VARiErr'T's Puestion ■;• ;:■ - - ^ ;'. Rejplying to .a quejstloni.^&^^ Variett; aa to lvow/.ali- arouhd station popularity bieeh ti^k^^ of, NBC. polntis out that the mall, response on wiiich the ■-final, measurements .were Jbaaed . period vf many mbhtbSi; By conducting the mail an- alysis over this long period NBC claims to have irbhed out all variations due to chancy listening, variable reception,: seaaonsible changes in listening habits,, the influence', of cpnipetlnp programs" at jriven times and other causes, .wlilch upset calcul&tiohs wiien ineasure- ments ere inade over limited periods. Qver 6,000,000 letteris passed through the NBC tabuiating mills lii New York, Ctilcago and San Francisco. One million live hundred thousand of these were addressed toper- .cifically to Individual stations on the networks and were .Used f or determirilrig. the audience' .of each sta- tipn, "The remaining 3,600,000 lietters were addressed to .tiie network offlcea Hither than to individual eta- tions, -and were, therefore, rejected for iise in the circulation study. ■-• • Stations are all measured on the basis of their .service to their own community, and each station sets its low standard. of good, fair or poor mail response. CBS CARD RATE REVISION DUE CBS is currently. working on a revision of its network rate, and it is expected that the new carjd will be released within the next two weeks. Columbia has been waiting*, for NBC to come; through With.Its . rate , readjustments so .a', to get a line. on—haw- NBC_haadi.?!d _cer.talri. key spots. •Also yet tb be determined by CBS is whether It should revise Its dis- count petiip. CBS makes its rebates according to the number. of broad- : casts. The NBC method, effective Feb. 4, applies the sliding percen- tage of discount to the weekly gross billing. ^: ;..'■■.' ; William S. .Paley has been out of town. ••-■. Circulation of the NBC stations has. not been plotted fon ■ the-basis of field strength—alone,-but-rthe- field _' strength measurements were made primarily to de- termine the-'sdost Intensively covered area and to set , up standards.-fpr rating the -mall • response. The prl- jnary field Btrengtii area Is the zone in which each .station has a signal strength of at leaist a haif-mllll- : vplt, which NAC claims Is five, times the minimum set by the commission as adequate for good reception under normal, .conditions. , .without going- Into a: h^ caii .briefly be said that the standai'd'of mall response ^ of counties within the: halfrmllllvolt; zone . Wias taken as 'good' or '100 per cent' response; The final clrcu- SOUTHWESTERN GROUP • (New) :,; ' . Tulsa.....■ . S240 $144' -JOO Oklahoma; City200 , 120 80 Dallaa-Ft. Worth.... 320; 102 128 Houston ............. 200 120 ,S0 San Antonio..;...... 20O 120 80 Shreveport 120 72 48 Hot Springs.120 72 48 :... Total for 9;roui>, 1,400 (Old) J00;00 120,00 100.00 120.00 $840. (560 Tulsa (KV(30), Oklahoma City (WKY) Dallaa-Fort Worth: (WFAA.WDAP) ... .300.00 ,188.00 JlOUStOn (KfJKU) 74.00 74.00 118.00 11W..00 12 0 , 0(r Ban Antonio CWOAI) 190.00 120.00 74,00 Shreveport (KTBS).. 190.00 120,00 74,00 TLo.t.^rln sB (KTHS). 190^00 120.00 74.0 0 Total for group,.. .,1,440,00 008.00 . 562.00 MOUNTAIN GROUP (New) ■ - .. • Pir use Avith. Red,' Blue or Pacific Coaat . Mtwprk/ sub'Ject to : removal on 80 ^sys* Bottee-for line clearance. Denver .............. . $240 »144 $06 Salt Lake City 200 130 ; 80 ' itotaifor group.....' $440 " |2'64 #176 - : _ (PJd), . - •: . Ihr. Ithr ifhf: ^Denver ' (KOA)...... . 190.0 0 120.00 74.00 . Salt Cake City— ' " ~~ — . (KDTL) 190.00 120.00 ; Total for group. 380.00 240.00 BASIC PACIFIC _ ..--- •-.-^ —em FranclBcaiT-r: LvTTr-^ $820t —$102-- $128 Lob Angeles. 400 ' 240 .: 160 Pprtlandj Ore..i.v..i - 200 120 . 80 Seattle .............. 200 120 80 —flpo.kan©. .,,.^ . 1 00 06. jM Total for hetWork.. $1,280 $768 $612 -•■ ^ „ r ^ " (Old) fan Francisco (KFO) 350.00 220,00' 136,00 1*8 Angeles (KFI)... 400.00 2SO.00 1S6.00 . Portland (KOW)..... IBO.OO M.OO 68.00 feattle (KOMO)...... 200.00 126.00 78.00 Spokane (KHQ)...... 160.00 94.00 68.00 Total fop network. il,250.00 784;00 466.00 the habit of writing to radio stations more frequently than, listeners in New York city, are measured by different but equitable standards. ;r'-^~T~ ."" Since tl^e rates' effective on . February 4, 1936, are based on .receiylng set totals of January 1,1934, NBC makes the ipb^^^^^ servatlvei and give advertisers a: good break oh rela- tive costs per thousand reachable radio' famlUed. The new rate card shows decreMes fbr soiue stations and groups, and. Increases for others. The" addition of WHIG, Dayton to the Red. .and KTW, Philadelphia to - the Blue, Increase the hour- rate on tife basics hy }20p .and 1400. respectlively; Aside from the, $200 addition for WHIO, the Red Network with all supplementaries rfl^rm--TrTnT>i;Vfli.giit4a-oftnai^ (now 66 stations) shOws an ov c rall Jncreaso Of about field strength maps made by the NBC engineers, as «%. The Blue Network, when combined witinfll-th^F all counties within the half-millivolt zone which fall supplementaries, registers an over all boost of only below the standard of the majority are Sroppisd out 2%, plus the $400 for KTW, which brings the Blue from the 100% circulation area,, while other counties roster up to 02 stations. Members of the Mutual Brpad- -caatlng- System- arft_8lftte!dL_to .meet. here the latter • part of the current week to settle on the prbposltions bf Installing permanent. lines and set- ting up a special sales staff.' John Clark Is due in to ttpresent WLW,- while "WOR will have as delegates Alfred J. Mcdosker and Theodore Strelbert. Under this present setup the sales manager of each member, . outlet' doubles as. sales rep for the net- work. ~::\::[. NORTHWESTERN GROUP (New) .\fil\vuukee : ; ; ; •' $3'S0\ ' $102. $128- Madison ........ ;».v. 160' 06 . 04 Utnneapolls-St Paul. 240 . ,144 . !I6 Duluth-5uperIor ..... 120 72 48 Fargo 160 .72 «4 Bismarck WO 12 0 80 Total , for group. 1,200 $720 $480 Milwaukee (WTMJ),. 190.00 120.00 74.00 Uadlson (WIBA).... 160.00 94,00 SS.OO Mlnneapolls<fit. •Pttal— |(KSTP) .....'»*»... Diiluth-Superlor^ ' (wisBcy Fargo (^DAT)...... BlBmatck (KFTR)... Total for group...... aiO.OO .132.00 6^.00 190.00 120.00 160.00 94.00 100.00 04.00. 74.00 08.00 68.00 ..1,040 654.00 404.00 NORTH MOUNTAIN GROUP • (New) •.; ~ A.vaiIabIe.:-fOr OM "With tbW Ba«lc'Pacific Coast tietwoik. Butte .»..;.;.......... $130 $72 $48 Bllllnge 120 72 48 Total for group.*.. $240 $144 400 : -(Old) ■■■■■■■■ . .j\.vallableJtor.',1iMJ!rlth Basle Pacific Coaat network. -.... . . . '. ' .■ Butte (KGIR)........ .160.00 94.00 06.00 Bllllng:e (KGHL) 150.00 94,00 68.00. Total for group. 800.00 188.00 116.00 PACIFIC SUPPLEMENTARY (New) Available for USA with the Basic Paciflc Coaat network, • San Diego............. $120 $72 $48 PhoenU . 120 12 , 48 Total for group.;. $240 ■ $144 m' Blue Network Tune Rates -REVI8ED- r—OLD RATES——, - Nevir York (WJZ) ..... Boston (WBZ) .......i Springfield (WBZA) ... Baltimore (WBAL) ...,« Washington (WMAL) . Byraicuse (WSYR) Rochester (WHAM) ... Pittsburgh (KDKA) ... Cleveland (WGAR) Detroit (WJR) Cincinnati (WCKT) Chicago (WENR) .. St. Louis (KWK) Cedar Rapids (KWCR) ; Des Moines (KSO) .... Omaha- Council Bluffs (KOIL). Kansaa City (WREN) ., Philadelphia (KYW) ,.. :■ . ♦Total for hetwoi'k W.- * 18 stations *..17 stations NBC's New l$et-Up (Continued from page 1) that the associated station can cap- Itallzo oh th e full Ibbal card rate by selling these periods to local or spot broadcasting 'clients. j!r8"sooh~a8~the"~aef'^eBmeht~-ha^ been okayed by NBC.'s liegaUtes, the web's execs will get in touch with the affiliates and advise them as to when they may expect a call from a member of the ,NBC stations re- lations department, who will have with him both the agreement and a copy of the web's new coverage map applying to the particular sta- tion. The web', is anxious" that- the affiliates do not come: Into New York to scrutinize the agreements and maps'-but, wait until the NBC plenipotentiaries get to them. Though' the final' draft of the sta-- tions! -contract. hasn't.beCn written, the 4isreement~is' figured- to run over 30 pages, and the web feels that the affiliate would be in a better pbsition^ to- study -the NBQ presen- tation by .remaining on his home ground, where he would have readily available the facts-to con- trovert, if he wishes, the local cov- erage situation as disclosed by NBC's- new-maps, • -—■ ^ • ——: Don Gilman's Chore NBC affiliates in the far western area will be contacted' with both agreements and maps by Don GH-- man, v.p. In charge of the. Paciflc branch, who is currently in New York, while many of the midwest associates will; have tJielr explain- ing- done for them by Nlles Tram- mel, v.p. in' charge of the Chicago plant. New agreements will, be of-, fei'ed to those stations whose con- tracts with NBC have already ex- pired or are on the verge of expir- ing. ; If any outlets whose network deals have some time to go want to come In under the new plan it will be okay with NBC. ■ Both . the drafting of the new rates and the new station compen- sation dear have been "under the su- pervision of a committee appointed by the NBC board of directors. Committee consists of David Sar- noff, chairman of the board. Presi- dent M. H. J ylesworth and Execu- tive V. P. Richard C. Patter ton, Jr. Along with the rates NBC has readjusted lis . discount setup. The number of broadcasts method has been abandoned and replaced with a system based on ah account'is" gross yreekly billing. Rebate starts MUTUAL HOLDS CONFAB Sale* Seaslbn In Chicaab Late This Week 'Chicago. Jan. 7. at 2%% and applies .to a gross weekly billing of $1,000 or more, but leas than $2,000. From $2,000 to $4, odO^ it's 5 irom ■$4;bO0"tb; '$8;00O' it's 7%. frohi $8,060 to $12,000 it's 10%, from $12,000 to $18,000 it's 12%% and from $18,000 an It's WLW Supplementary "^~Undsr~th'«~new rate setup-W-LW-,- Clnclnnatl, continues as a supple- fhentary station, but the new price for the station Is $1,200. NBC will treat this station not as a local sit uatlon but as a superwatter whose coverage angle places It In a class by Itself. Attitudes Indicates thtit the "web has given up all Idea of en- tering Into._aii._exclu.slve. contract with Powell-Crosley, Jr., and also that NBC has reconciled Itself toi sharing WLW with another net- work, the Mutual Broadcasting Sys- .tem,^i.._ .' ^ Supplementary groups. whose rates., havie: befin:! cUt. arb 1 therjBbuth- eastern, the southcentral, the south- western, the basic Pacific, the Pa- cific supplementary. ..and ._th.e. .north, mountain. Groups that have re- ceived an upplng al:e the Canadian, the northwestern and the nioun- tain. Cut for the southeastern was Aylesworth Seeks Sun : M. H. Aylesworth, president of NBC, -left for Florida yesterday (7) for a few days rest and rb« cuperatlon. . , Has been laid up past week with grippe. ■'■; James HsnrahimV geheral mana« ger of Iowa Broadcasting company, nn rjintnrn trnV agnln -froni-^l7520-^to.41,120,--the_aouthcen«l tral from $1^68.6 to $1,280, the south- western from $1,440 to. $1,400, .while the drop for the Pacific supplemen- tary group was from $300 to $240. With kSTP boosted from $190 t* $320- and WTMJ, MUwaakebr from $210 to $240, the northwestern group wilt from Feb. 4 on, sell for $1,200. It- was foianerljr $1,040. . Tilt of $60 given KGW, Portland, aiid of $10 for KHQ, Spokane, and a slash of $30 for KRO, San Franclscb, ac- counts for the difference between the) .old basic Pacific rate, $1,260 and the new, $1,280." New asking price for" Toronto Ir $280. and -Montreal, $240. They formerly sold for "$"lfO each7 Only revision made by NBC as far as the cloc k Is concerned Is th e rate for; Sunday afternoons (12 noon to 6 p.m. local time). Instead of a half It noYT will be three-fourths of the regular nigh': rate. Tune ♦Total for network ,.$7,120. $4,272 $2,848 x$5,380 $3,374 $2.100. • 21 stations z 20 stations