Variety (Jan 1935)

46 VARIETY tueadafr Januarf 8* 1 j^3| Imperial tfbbiacbo Company ' of Canada Is sponsoring the largest Canadian network broadcast ever staged jaicrosB ■ the, - border;^- -on Wednesday night (9); All 43 Cana- diah stations In: the hook-up. Pro- gram begins at 9:30 p. in. B.S.T., and runs an hour. Only Canadians by . birth Included in this Jcoiiimer- clai, which comes as a New Yearns greeting. • ; Program openg In: Montreal with band niuslc, then shifts to a light-: ship In the Atlantic for'a short talk. Next up to Toronto for a; hockey match. John. B. Kennedy then on the air to Interview Ned Sparks Iri UNtLE EZRA (Pat Barrett) owner,- Manager and - ChJef "Announcer :6f Station: E-Z-R-A "The" Fowerfiil .Utitle 6 Watter" Spbn3pred -by ALKA SELTZER jibi.i Wed.7 Frl., 7:45; p ■WEAP, KYW. WTAM, WMAQ, WDAP, WOW, WEEI, WCSH, WRC And Other NBC Stations Hollywood. Back to Winnipeg, for a swimming carnival. Arlene Jackson then to sing from Montreal. The .radio jumpa^ l^^^ to the . Cbrinaught In ■^h« Canadian Rookies for a> descriptive visit. Then back to Montreal fpr more dance music. James Walilhg- tori scheduled next to v Interview. David Mainriters from his Hollywood residence. ■ .■■>lu»tbn,.-Dor«ay.- Next to a riylng jaeld at E^^ ton for fast spieling oh the Cana- dian air service. Kennedy oh again to interview ^Walter ;Huston from his dresslrig room backstage ' at •IDodsworth.' FIfl Dbrsay then- to talk back and forth biitween Monr treal for an interview. Out to! the.,Atlantic ocean t6 a pilot boat hear Halifax for a trans- continental conversation with a pilot boat stationed in the Paclftc. Then down Into the Hpllinger' gold mthes at TimmlnSj Oiitarla, a deiith -of-MOO^f^et.—Xjbmlng up, thfi radia How Fin a Gobdy Mae West has accepted h6a« arory membership in WBNX'8 Goody Goody oluK . This is the Juv« program whloh Carrl* Lilly airs oyer the Bronx station. Nietv Business OD Paramount. pabllcltir departmen^^ hja a radio script phow (10 miris. running timo) .W^Ich it is sending around tho country, presumably, io all tile flrst-ruh key houses, playing its release,. 'President Vanishes.' Object is for theatre to tle-In with a radio station and have script aired as advance biylyhbo for the picture. in Balto, -where the flick is cur- rent at r^elth's, management at- tempted ,t Interest station WGBM In putting on a broadcast utilizing the script sent' in by ■ Paramount. After o.o.'lng the copyr- -station will return; to Montreal for a vil- lage feast. Last will be greetings frbm company/offlclals. Oiily Institutional plug for the iftrm. coines right at the endi the rest of thei program being oh the turned it down, explaining to the- atre it didn't dare broadcast such stuff. Theatre did not approach any other statloniV Script op^ns with some harmless chatter around a fireside In a home. ..^DALLAS.-.. Cftottatioboa ; itf^edlcfne Co., /Qeur- d'ul, and 'Black-Draught' To begin January 2, announcements. .Placed by Nelson Chessman Cp.. . WFAAi Dallas Food Stores, retail grocers, To begin January 4, arihouhcemehts. Ten tltnes. Direct. W^'AA; -Rali^y=^JD6$hefi--InCi,, Q r a'h a m* ^^ly^eQEu^oblles. To begin Janu- ary" 14, ahnouhcenients, inaeflnlte^ Direct WPAA. E. PoM&eroN* Ob:, 'Vapex;' To bb- gih January V,K' one-minute tjran- scrlptionsSl^e times. Place d by Small, Kleppher ft Seiffer, Inc. WFAA. Jlfaj7noIto Seed Co., 'Sauare Brand' Seeds and Poultry Supplies; To ber gin January 6, 15-minute string or- chestra prograin, 26. times^ ;_Pla!ced by Dicklow Advertising Co. WPAA. Jlfortert Mittitiff Co., 'La France' Plour. .. To begin January 20, half- hour family party program on Sun- day afternoons. Placed by ;EiPle Bacey. WPAA. : John HorfeU Co,, 'Red Heart' Dog Pood. To begin January "1, five-; minute participation on 'Early Birds,' 26 times. Placed by Henri, H}irst & McDonald, Inc. WFAA; . Olson Rug Co.i Olson Rugfs. To begin January 7, '. annouhceniehts.' Placed by Philip O. Palmer ; Co. WPAA. ./ V Raladdm Co., ('Marmola'). To be-: gin ■ January 3, - one-minute tran- scription, . 1U4 times. ±^iacea oy . u: W. Kastor & Sons; WPAA, move cbntinualiy. NBC co-^operated | when suddenly conyersation hushes with Canada drily OH: the lociarian- gle. Nothing to- be carried In the U. S., however. This is said to be the mb^t)^ expensive radio bi^oadcast ever carried In the Dominion; ■ When a voice excitedly announces, 'Flash, bulletin from Washington, D. C. The President has been kid napped. This bulletin came to you through the PresftJladio NeWs Ser vice.'-. .:. V \ Other " siich ; liberties ' stud^ 'the 'script: ■■, •. < KROW BURLESQUES OWN DIETARY DOCTOR SHOWI wsmk, dayton, pacts cbs 9:30-10:30 P.M. " Saturdays • : ; IVORY SOAP - ■ ; :Dlreetlon \ NtK) Artist Doireaa ' and' ■'. -'Ben Bpcke Prpdoetlonr- bakiand, Cali, Jan, 7. KROW, Oakland, kidded one of Its sponsors in three pi-ograms re- cently. Sponsor, : Dr. ' j. ,Dougla^ Thbmsoh, gives vitamin lectures plugging , his; book, .'Eating Tour Way to H ealt h' . DOc has a flare for showmanship, a cockney accent, spata, mionocle, etc. Station aired a Doc Tay Tacobson on variety hour With 'Bating Tour Health Away' book plugs. Sponsor flnally got wise and raised a howl. Listeners also raised howl when Doc Tacobson disappeared. Five-Year Deal Signed—BaeomiBt i03d Statlort of Network HELD OTIiR . J5ASJ1IPJ?X:PAR.E EJ • Holiday Creetingt Bol* Direction hIerman BERNie 1619 Broadway, Nevy York JACK ARTItUR RADIO'S BiARITONE Diamatio Xeadlnv Man for Arthur Hopkins, 5 years I Sloslcal Comedy JaTenlle^ZleRfeld and Schwab and Mdndel; Radio Star of Standard Oil . Johnny. Hart Series NOW HEADLINING AS SINGING SINGLE IN ALL LOEW AND RKO TH EATRES Direction WOR \ Dayton, p., Jan. 7. ■ A flve-yeair contract with the Go lumbla , Broadcasting- system - has been signed by station WSMK, operated as the Journal-Herald sta'^ -tlon-by Stanley-aL--iCgobhr-4nBurjnfr Pearl' s rngidaire CoBimercial Gets Hot network programs at an early date. Contt^act was consummated after six inonths jof tomporary^agreement in which the . local station used J limited number of Colunibla pro grams. -. ■■ This makes the 103d station for the Oolumbia Broadcasting system, The local station has Just mbved into its new Quarters in the Loew building and is planning a public opening shortly. Jack Pearl starts for Frigidalre on a CBS hookup Feb. 13, It will j^thelO •^0:30 _Pjm^^ JEST ^ thi".WednMday~scHiauler..'CliW;TO will continue to function a:s Pearl's feed, while Freddie Rich will baton a~8t'udlo';danc^"comlJ<j^of~30 men. Billy k. Wells, , who does the au- thoring for Pearl, closed the deal With the Geyer-Cornell agency. EMERSON GILL Aw> ORCHESTRA • Jan. 8th-lTth - ARCADIA RESTAURANT PHILADELPHIA : . ftICA DIBECTION TUZNETZOFF ^ »VMCA—lb p. M. BVEIlli-IUES. . 'yoitt BOSSIANS"'. v : , ItuAsIan Kretchma Klghtly . ■ ..Solo Direction . .• Ilvrinitn Dernle, 1619 B'woy, M. ». O. Altitude Worker Scarcity Problem at WMAZ, Macon Macon, Oa., Jan. 7 _Dizzy_Jieight9..:Qt:iB:if<}fet_on__the top of a steel tower proved too much for workers oh the new radio tower of WMAZ here (3) and new men had to be assenibled befbre the work could continue. Tower is being built two miles from the city and is to be 247 feet in height The contractor is won derlng how many steel workers he will have to import before that height is reached. Worker who com pllaned of being dizzy and quit had other followers who said their wives objected to their being so high in the air. When completed the vertical ra dlcator Will serve in the new 1,000 watt transmitter. A modernistic bungalow is being constructed to house the new equipment It will double the power bf the station. WBAL Out of Red Baltimore, Jan. -7. Fiscal year 1934 was far and aiway the best that WBAL, Maryland's WIND equipment, such as changing I strongest powered station, ever en- bf tubes, ^ etc., was 27 seconds per joyefl. Station operated at a deficit day, which is understood to be a i^n through its decade of existence Efficiency Record? Chicago, Jan. 7. Station WIND, Gary, is issuing an efficiency report this week for, the year 1934 which shows a new high in regard to time on the air. For the year 1934 the station was on the air 6,694 hours and 21 minutes. It was off the air only six hours and 20 minutes, or 96/l,0ppth of 1% of total time scheduled due to mechan- ical failure of its equipment. Of the six hours off the air three hours and 66 minutes was due to the fail- ure of the public utilities supply to the station. Average time lost by. failure of 23 over KOIi. Pearce Knowlif Agency. Second Avenue Iterchanta, 11 aa* nouncements between Dec. JLI *aiB| 21. . Pearce KnoWles, KOL. Rhoe^s Dept. Store, two spots dalM on KOL, Dec. 15-24. ^ Studeiaker Corp., 13 one-mlnutii discs; Dec 11-23. Rpoke. WlUlama m 'Cunningham Agen6y, KOL., . , ' j^nited Pacifio Caaualtv Co., one rnouncement per week: starting Dm 20. to ruii Indefinitely. .Milne ft ol Agency. KOMO. Fox Beverage: Co./ 26 announce* mehts split between KOMO oafl KJR. ■ ■ Westlnghouse Electric d Mfg. Oou series of announcements on KOIAQ and KJR. Carl W, Art Agency. Hansen BaM/ng Co., three live tal« ent programs, 'The Purple Ray,* ptfj. Week oh KJR, and 39 announcement on KOMO. S. Borgeraon (furriers), seven, oa* (Continued on page 63) ^ PHILADELPHIA Fox-Welaa Furs, two 15 minutes dally, electrical transcription. Con- tract for six months. Felgenbaum Agency. WDAS. John Bavia (furs), three spot an- nouncements daily f or fi ve Weeks, Felgenhaum Agency. WDAS, Seeck and Kade, Inc. (Pertussin), two spot , announcements dally for 13 weeks, j; Walter Thompson. WDAS. . Herman's Stores^ dally spot an- nouncements for six weeks. Placed direct. WDAS. ". " " Henry's Stores, tyro 30-mlnute pe- riods weekly ; musical program direct from store. .. Indefinite contract, Placed direct. WDAS Italian Broadcast Service, one-hour musical program, relayed from Wilkes-Barre, Pa., for one year, Placed direct. WDAS. Thomas'Martinddle (foods), two 15 minute- periods .weekly_for_one..year. Placed direct WDAS. Mullih's Tavern, one 15-mlnute pe rlod dally. Direct. WDAS. Oak gall ( c l o tl ti ng), two S O .min ute hiusical periods and one hour on Sundays, for 52 weeks. Placed dl rect;—WDAS.T — —. _ c O li u M B I A. BROADCASTtNO S T' B TDM PretenU , JACK AND His ORCHESTRA , APPEABING MIOBTLT IN THB 8ILVEB GRILL HOTEL LBXINGTON, NEW TOBK CITT. And on Columhia Reeorda ■ Q.B.S. Coaat-to-Coast. Networli Thar*. . Sat. « Sna. ■ HP.M. : • 5P.M. • 11 PJb C.-'B. 8. Network Wed., FrI, Suite At 1:30 P. M. record for efficiency. Cargill in Miami Macon, Ga., Jan. . 7. . E.. K. Cargill, president of the Southeastern Broadcasting Com- pany, operators of WMAZ, and vice- president of the International Radio Club, will be in Miami Jan. 7, 8, 9 to! attend the Fifth Annual Inter?- national Radio Party -to be held In the Miami Blltmore Hotel at Coral Gables. •. Broadcast will be over WIOD and W4XB around thldnlght till year of '33, when a small profit was realized. Past year more pres- sure was exJrted commercially, re- sultant in 67% more advertisers buying 44% more spot time. than in '33. : During '34, .201. advertisers, both national and local, aired over WBAL; 75 were local, 41 national, and 85 were network (NBC blue). NEW YORK CITY SaUy'a Studio, daily program for period of 62 weeks. WNEW. Health Aids, Inc., flv6 times week ly,' for period ..of. 62 weeks.. Placed through Bess & SchllUn, Inc WNBW. .;■ Leo Harris, Inc., three spot an' nouncements dally for period of 62 weeks.- Placed through Bess.&. Schllr. lln, Inc. WNBW. CJdrk Brothers Chewing Gum Co., six announcements weekly for pe- riod of 13 weeks. Placed through EdWard Power Co., Pittsburgh. WNEW. - - —:... Shuitty Inc., series of 26 announce- ments:;per: jKfieKiilorGiindfiflnite Jcuni Placed through Bess & SchllUn, Inc. WNEW.. ; . Schainuck Clothing Company, one annoyncement each hour from 7 a.m. to 10 p.m. daily excepting Sun- days for indefinite run. Placed through Bess & SchllUn, Inc. WNEW. Benson Studios, Inc., four an- nouncements dally excepting Sundays, for indefinite period. Placed through Bess-& Schinin, Inc. WNBW. Big Bazaar, three announcements On Saturdays and isame on Mondays. WNEW. ■ , ' Modem Industrial Bank, twice weekly for indefinite period, present- ing a Jewish program. WBBC, Dr. Julius Lunenfeld, series of five 15-mInute periods weekly, on a re- newal for an indefinite run. WBBC. Curtis Stores, three spot announce ments daily, presenting a Jewish program. WBBC. L. Fried's, Inc., spot announce ments and string music twice week' ly for Indefinite period. WBBC. . Triangle Furniture Store, once: a week program on a renewal for ah Indefinite . period, this being their fourth coiisecutiye. year on the sta tlon. WBBC. Ridgewood Hofbrail, remote pro gram on Friday nights. WBBC. .' Collins Security Company, thrice weekly for 13 . weeks, . presenting Jimmie Genovese and Vincent Sorey orchestra. WINS. , United States . Lines; renewal on German hour for 13 weeks, present- ing Elsie Maria Troja and Hans Munez. WINS. ■ Teutonophone, Inc., thrice weekly with Earl Harper, hews summary WINS. ..■ •■ ",■ . ;:■ .. . ■< JOSEP CHERNUVSKY Co ad a e t o * • —--^ Alio Appearing at CONGRESS HOTEL with Hla Sympho-BmoopeUn Dally. vniAQ, 11 P.ic. ^ Bunflajr, WMAQ. _lO:JO P.IC. Tttuday^ WilAiQ, U. P.liU Chala Profram, NIBC. ... Jack B.urrell, chief , engineer of Northern California Broadcasting System, haj been reappointed western representative of the en gineerlng committee of the. 1^.A.B. , SEATTLE John If amrick'a Theatres, sponsor ship of 'Hollywood Newshawk,' 16 minute gossip program Tunning three'" times weekly, arid "two" an nouncements per Week. One-year, kol; ■ ,v: ^■;'V/; Ton Duyn Candy Co., 15-minute carol programs on Dec. 13, 10 and tt O n POBTLAND HOFFA - OACK BMABT UONEL STANDEB- JOHN BBOWN . MINBBVA PIOUS - BIUCEN DOCGI.AS Material by f>ed Allen and .' Harry Tosend Management, Walter Batctaeto' Wednesdaya »-10 P.M., HI.S.T.—WBAF o iLECm ARMOUR HOUR FBlDATi-WJZ—aiSO^lO P.M. mOHTLT, CAiSIMO DE PABEB BroadoaBtlns—CoaBt-to-Cdaat^BS - Direction, HEBkAN BBBNIB .- teie Broadway; New lorii HOTEL BILTMOBE KIGHTtX AND HIS ORCHESTRA WJZ ■ Moh., n p;m. ■ Tuet., 11.30 P.M. WEAF VFrlday 12 P.M. WOR Sat.'Sun.. e.30 P.M. CONOCO OIL Wednesday, 10:30 Pllf.," WJZ